• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.73-88
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• 2001

Apparel has been generally considered to be high involvement merchandise. But, there are many kinds of merchandises with various attributes within the apparel category. Among apparel merchandises, innerwears have been known to be relatively low-involved and convenience products. Lately, many brands with brand name, high quality, and fashionability were launched, and innerwear consumers became more sophisticated and individualized. Therefore, investigating the shopping orientations and behavious of innerwear consumers is needed. Consumers perceived the images and attributes of competing brands to be similar. So, those brands in competition need to establish differentiation strategy. Generally, the innerwear shopping orientation of consumers was passive and low-involved. But, they could be segmented into apathetic group, brand oriented/loyal group, and rational/economic purchaser group. These groups showed significant differences in demographic characteristics, store patronage, and information sources of innerwear. Therefore, there are consumer groups with various shopping orientations and purchasing behaviors in the innerwear market.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.385-388
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• 2000

본 연구는 innerwear에 대한 한국인의 감성을 분석 비교한 내용으로서, 제1보에서는 중장년 남성을 중심으로 그들의 라이프 스타일, 체형에 대한 불만, 디자인 선호도, 착용감각에 대하여 분석하였다.

• Journal of the Korean Home Economics Association
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• v.43 no.6 s.208
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• pp.133-144
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• 2005

The purpose of this study was to obtain and offer useful information on innerwear industry through an analysis of consumer purchasing behavior and preference of their between the 20's and 60's. From 310 questionnaires that were distributed, 308 with usable data were coded for further statistical analysis including descriptive statistics(frequency and chi-square test), by using SPSSWIN 10.0. The results were as follows.: It was found that the innerwear for men in their 20's should be developed in an attempt to place greater emphasis on improving functions as an outwear such as impact absorption and protection articulation required for outdoor activities such 3s mountain climbing and in-line skating, rather than the function of thermal insulation. In addition, the development of new materials that improves the hygroscopicity and rapid dryness is needed. For men in their 30's and 40's, the results suggest that innerwear should be designed as thinly as possible without compromising the silhouette of the outwear. For those in their 50's and 60's, it is recommended to intensify the aspects of health and hygiene of the innerwear, while maintaining the function of thermal insulation. Given that a large number of women purchase men's innerwear for their partners, it is important to strengthen the designs and marketing strategy specifically tailored to women's purchasing power.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1110-1118
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• 1999

This study was to examine the effects of garment types on thermal insulation using a thermal manikin. cotton polyester wool silk and rayon were selected as outer wears like a blouse a skirt slacks and one-piece for this study Acetate was chosen as a lining. Brief and upper innerwear with long sleeves(cotton) were also chosen as the innerwear. The results were as follows: 1. The thermal insulation of the garment of single layer was in proportion to the covering area of garment in all types of clothing. 2. On adding the innerwear or the lining or both the thermal insulation of the each garment of single layer were showed a different trends by garment types. The thermal manikin insulations of one-piece dress adding the innerwear was higher than those of blouse-skirt suits. The thermal insulation of one-piece dress adding the innerwear and lining was lower than those of blouse-skirt suits. 3. The increasing rates of thermal insulation of multi-layered garments had different value by garment types but garment made of rayon and silk were showed very high increasing rates of thermal insulation. 4. The increasing rates of the thermal insulation of one-piece dress added the lining the innerwear or both except polyester showed the highest value and then blouse-slacks suits' turn came ound Blouse-skirt suits had the lowest the increasing rates of thermal insualition value.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.11-24
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• 2005

The purpose of this study was to obtain and offer useful information on innerwear industry through an analysis of consumer purchasing behavior and preference of their between the 20's and 60's. From 310 questionnaires that were distributed, 310 with usable data were coded for further statistical analysis including descriptive statistics(frequency and chi-square test), by using SPSSWIN 10.0. The results were as follows: The results show that since the surveyed women's purchasing patterns were varied according to their ages it is necessary to develop new items and designs tailored for particular needs and wants of each age group. For those in their 20's, it is suggested that the innerwear design may consider reflecting the trend of the young women nowadays as characterized by a major fashion-led group who regard fashion as a way of expressing themselves and are not hesitant to wear clothing designed to be exposed their body. The innerwear products for women in their 30's and 40's should emphasize on the aspects of customizing and satisfying these women's different lifestyles. The study also reveal that for age groups of the 50's and 60's women these products should be developed in a way to intensify functions of thermal property and absorbency coupled with a classic design rather than daring styles. In conjunction with material developments it is necessary to establish a sizing system for the knitted innerwear products which reflect the specific characteristics of women's body type in their middle-and later years.

• Journal of Fashion Business
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• v.16 no.5
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• pp.106-113
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• 2012

This study intend to research color preferences about innerwear(specially brassiere) and draw a comparison of color preference's differences among the Korea, China and Hong Kong. The subjects of study are female students of universities in Korea, China and Hong Kong. The data analysis was done with the statistical treatment in SPSS 14.0, and the results are as follows. Female students of universities in Korea, China and Hong Kong are distinguished from wearing color and preference color of innerwear. Korea and China female students prefer skin color to the other color but most of Hong Kong female students prefer black color. In case of red color, Korea female students don't select a red color as a preference color but even if some students select a red color, China and Hong Kong females prefer a red color. The traditional color opinions of Korea, China and Hong Kong are the same as a Yin-Yang School. But these days they have different color opinions because of cultural, political and ideological elements. Korea females like skin and white colors because these colors don't appear on the outwear surface. Korean have an inclination toward conservatism and use the color according to ideological and deceptive orders of the Confucianism. Hong Kong have a different color preference from China because they have chances of receiving the other cultures for example United Kingdom, Japan and so on.

• Fashion & Textile Research Journal
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• v.21 no.2
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• pp.237-243
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• 2019

This study analyzed satisfaction with and washing of newborn clothing (especially the innerwear washing behaviors) which are considered to be the most basic items among newborn clothing.The survey was conducted on mothers with children under 24 months old. Using an average of 6.7 innerwear items that were changed average 2.3 times a day with baby formula and breast milk representing the main contaminants. When washing clothes for a newborn, respondents were mainly concerned with: rinsing residual detergent, removing stains and contaminants, and sterilization and disinfection. Items were washed by a laundry label to prevent clothes damage. A baby-friendly or environmentally-friendly detergent was used to wash before being worn after purchase was separated and washed in various washing courses of the washing machine every day, boiled, rinsed an average 3.6 times, and dried mainly in the sun. Environmentally friendly cotton (59.5%) and organic cotton (41.6%) products were mainly used; however, items were washed separately from regular laundry. Respondents were satisfied with methods of washing. Consumers are concerned about washing because they think that washing affects a newborn's health. Therefore, it is necessary to provide consumers with appropriate information on washing and establish regulations for the use of harmful substances in newborn clothing and detergents.

• 한국생활과학회:학술대회논문집
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• 2009.05a
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• pp.127-128
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• 2009

• Proceedings of the Costume Culture Conference
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• 2005.10a
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• pp.173-176
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• 2005

• Fashion & Textile Research Journal
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• v.15 no.2
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• pp.294-301
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• 2013

Sustainable fashion & textile is more than eco fashion & textile with the concepts for the next generation's happiness, prosumer value, and community responsibility. This study considers methods to enhance fashion and textile industry sustainability in accordance to clothing types (material, product life and washing properties) and to investigate company strategies. Company strategies are of redesign with stock, volunteering & measuring trash amount, participation by evaluation stores, clerk environment education, hiring QC specialist and reinforcing partnerships. For the case of daily innerwear, throwing away and recycling is more efficient for the environment than laundering in the consumer use stage; subsequently, we recommend the use of polypropylene fiber (a cheap and an eco-friendly material) for this item that can be recycled and reformed after use. For the case of single layer clothing (such as sportswear, blouse or pants) we recommend the use of thermoplastic materials with welding or fuse assembling technology instead of a sewing method of seams as well as the recycle design that is simply melted and reformed into new clothing without an after use dissembling process. Secondhand use or resale is suitable for denim/jean items if the clothing has a storytelling or private history tag. Lastly, module-type jacket or coat shows the variety of styles with one clothing worn w/o collar or sleeve details and changed into vest/coat; in addition, it is possible to add or partly tear off some jacket/coat fibers of the felt material to reform it into a new design.