• Title/Summary/Keyword: inner-directedness

Search Result 2, Processing Time 0.014 seconds

A Study on the Value Changes for the Korean Women in 1977~1998 -A Content Analysis of Print Ads- (한국여성의 가치관 변화에 관한 연구 -화장품과 의류상품 광고를 중심으로-)

  • 전양진
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.25 no.4
    • /
    • pp.773-782
    • /
    • 2001
  • This study was to investigate the value changes in Korean women by analyzing the ads of womens magazines. The contents of ads were classified into two types of values: general and consumption values. The general values, composed of inner-directedness and outer-directrdness, might predict consumer behavior in general. The consumption values, utilitarians and hedonic, were expected to affect the consumer purchasing attitude to a specific product. Factors affecting the cultural values were per capita income and womens social status. Total 2969 illustrated ads with verbal theme from 32 Korean womens magazines were used. The content analysis, chi-square test, logistic regression were done for the analysis. The results showed that inner-directedness was dominant general value in Korean womens culture and increased over time. Younger consumers were more inner-directed than older ones were, and inner-directed values increased with income growth. For the consumption values, utilitarian values were higher than hedonic ones and went up over time. For the product types, utilitarian ads were frequent in cosmetics while hedonic ads were high for apparels. Those results implied that Korean womens culture became more inner-directed with increased income. Also consumption values were likely to differ between product groups. Per capita income was shown to increase inner-directedness while womens social status was to increase outer-directedness.

  • PDF

A Case Study on Song-Based Supportive Music Psychotherapy to Improve Resilience of North Korean Defector Adolescents (노래기반 지지적 음악심리치료를 통한 북한이탈청소년의 적응유연성 향상에 관한 연구)

  • Lee, Jimin
    • Journal of Music and Human Behavior
    • /
    • v.17 no.1
    • /
    • pp.25-50
    • /
    • 2020
  • This case study explored changes in resilience of North Korean defector adolescents who underwent supportive music psychotherapy that included song discussion and song writing. Participants were three adolescents who escaped from North Korea. Sixty-minute sessions were conducted twice a week over four weeks for a total of seven sessions. The sessions were constructed to enhance hardiness and goal-directedness and used the process of discussing song lyrics, writing original lyrics, and composing music to help the participants strengthen their inner resources and identify healthier and more adaptive strategies for living in South Korea. The resilience scale measured at pre- and post-intervention showed that all participants increased their total scores and subscores related to hardiness and goal-directedness. Also, observation and analysis of their behavior, verbal responses, and lyric writing during the sessions revealed that the participants engaged more in the song-based music therapy process as the sessions went on and also expressed more positive perceptions of their ability to manage challenges and stress. These results indicate that active engagement in decision-making related to creating lyrics and composing music helped the North Korean defector adolescents to perceive themselves as capable of coping with stressful situations and independently solving problems, which are important for enhancing resilience.