• Journal of Information Technology Services
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• v.14 no.2
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• pp.177-193
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• 2015

A great number of customers, who want to watch movies usually check out online reviews before choosing what to watch a movie. The most representative online media that customers consult are portal sites and SNS (Social Network Service). Although there have been numerous studies on online eWOM (e-Word of Mouth) and the effects of online media in businesses, it remains a question that which media is best for WOM (Word of Mouth) when selecting movies. This research examines customer's intention for consulting eWOM and for watching movies according to the number and tendency of online replies. We have compared portal sites and SNS about information of movie. The study shows that a large number of positive replies can affect the intention for WOM and choosing movies. Facebook has more influence than portal sites when choosing what to watch when replies consist of large and positive comments. However, there is no difference between the two types of media when they consist of negative comments.

• Proceedings of the Korean Information Science Society Conference
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• 2007.06d
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• pp.137-140
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• 2007

전력계통의 환경변화(분산전원 연계, 구역전기사업자 출연 등)에 능동적으로 대응할 소비자-공급자간 양방향 통신/서비스 인프라의 핵심으로 Consumer Energy Portal의 필요성이 점점 증대되고 있다. 이는 에너지 서비스 사업자와 수용가 설비 및 기기들 사이의 양방향 통신을 가능하게 하는 H/W 및 S/W의 결합 또는 수용가의 In-Building Network와 Wide-Access Network를 연결하는 물리적인 Link이자 논리적인 결합 등과 같은 의미를 지닌다. 즉, Consumer Energy Portal은 전력에너지 체인의 운영방식을 물리적인 것에서 웹 방식으로 전환한 것으로 전력사업자와 소비자 사이의 양방향 상호작용을 가능케 하고 최종 소비자의 모든 기기들을 서로 네트워킹하며 이를 통해 과거 물리적인 방식의 운영과는 차원이 다른 다양한 서비스와 운영이 가능하게 하는 Service Portal이다. 본 논문은 수용가의 실시간 원격검침 데이터를 지그비(ZigBee) 통신기술을 이용하여 수집하는 것과 물리적으로 연결된 설비들을 제어할 수 있는 양방향 Network Access 망을 구축하여 전력사업자의 통합자원관리, 수요관리, 부가서비스제공에 기여하고자 한다.

• Journal of the Korean Society for information Management
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• v.23 no.4 s.62
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• pp.179-196
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• 2006

This study proposes an expanded model of personalized search service based on community activities on a Korean Web portal. The model is composed of defining subject categories of users, providing personalized search results, and recommending additional subject categories and queries. Several experiments were performed to verify the feasibility and effectiveness of the proposed model. It was found that users' activities on community services provide valuable data for identifying their Interests, and the personalized search service increases users' satisfaction.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.213-223
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• 2007

E-Business Platform for SMEs in GMS Countries(GMSEB) is a E-business service portal which based on Yunnan, face to ASEAN, connect with China's mainland. lt is established by Kunming Dongxun Sic&Tech Co.,Ltd and E-Business Centre of Yunnan University of Financial & Economics, who get supports from UNESCAP, Science and Technology Department of Yunnan Provincial and Yunnan SMEs Bureau. The portal will bulid a B2B & B2C E-business and. ASP portal to provide service of e-business and enterprise management informatization according with the different languages and situation to China and GMS countries. The paper starts with analysis of the policy in China of promoting GMS cooperation and exchanges, importance of Yunnan and cultural universality in GMS countries. It expounds the necessity of establishing such a regional e-commerce platform. The project explores how to develop the model of e-business and enterprise management informationization for SMEs under the condition of weak economic strength and scarcity of Information Technology talents. To promote the SMEs in GMS countries participate in the integration with the global economy through the international SMEs'E-business Platform, make a fairly rapid progress by full play to its advantages.

• Annual Conference of KIPS
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• 2006.11a
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• pp.613-616
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• 2006

본 연구에서는 신 수요관리 기법인 DR(Demand Response)시스템의 개발 및 운영현황을 알아 보았다. 특히 DR 시스템의 구성 방안과 각 모듈들의 설계시 검토 및 요구 사항을 분석하였다. 그리고 공급자와 수요자를 잇는 네트워크는 국가전력 IT과제에서 Portal의 개념을 도입하여 CP(Consumer Portal) 및 DP(Device Portal)에 의한 채널의 표준화를 시도하고 있다. DR의 개념은 수요관리와 가격 응답으로 공급자의 관리 기능과 가격 또는 인센티브 등이 제공되는 수요자가 참여하는 서비스의 양면을 가지고 있다. 이와 같은 시스템이 개발될 경우에는 전력사와 소비자 사이의 양방향 통신 채널이 형성되고 따라서 실시간 수요의 측정이 가능해진다. 또한 이를 토대로 DR 시스템을 사전 검토 및 계획상의 문제점을 분석하여 한국형 DR 시스템의 개발에 대한 기반을 조성하고자 하였다.

• Asia Pacific Journal of Business Review
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• v.3 no.1
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• pp.39-55
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• 2018

This study emphasizes the necessity of implementing political supports for artists and suggests several details to develop related industries. For these objectives this study analyzes the trend in related researches and overhauls the aid system. It then comes up with results about how artists are aware of the supporting system by conducting a survey of 140 artists. The result of summarize as follows. First, most of the artists have severely limited access to government-funded or private aid programs. This signals the urgency of establishing an integrated portal site since the artists aren't evenly offered the information they need. Along with this, artists should note that the main purpose of this portal site is focused on providing information related to livelihoods. Secondly, the analysis shows the lack of infrastructure for supporting artists. Both governmental and private sectors should take charge of establishing art consulting agencies which can bring efforts to improve rights and interests of many artists via a number of channels. Supporting artists also presents its necessity about solving social problems besides the one suggested by previous studies. This study has its significance by implying the actual perspectives of artists while most of the related studies are rather theoretical.

• Journal of Korean Society of Environmental Engineers
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• v.29 no.3
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• pp.241-256
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• 2007

• Information Systems Review
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• v.1 no.2
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• pp.153-161
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• 1999

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.4
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• pp.10-24
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• 2006

Performing a survey on the employers of S company that have built an EIP and used it effectively, we examined the priority of success factors that are considered as important ones by managers, general users, and system administrators. Then, we examined whether the priorities are different among the users of EIP according to the job, position, and period of use. Further, we looked into how the past and present EIP system of S company implemented the factors that took the first and the second places in priority for each of the four categories; the category of factors considered at the in of determining whether to build the system, the category of system functions provided in general, the category of functions provided with high priority when the system is used after the building, md the category of factors that make effective use of the system once it is built.