• Journal of Distribution Science
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• v.12 no.8
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2010.04a
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• pp.193-194
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• 2010

This study classify the every meshes in Busan metropolitan city, based on the heat density and cooling/heating ratio. As the result of evaluations on the heat density and cooling/heating ratio for the 3289 meshes, the number of meshes which needs more than 2.5 Tcal/mesh.year of heat density is 850(25.8%). The meshes that needs more than district and cooling index 1, which is normally and strongly requested to introduce the district cooling and heating system, is 188(5.7%).

• Journal of Practical Engineering Education
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• v.15 no.3
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• pp.771-777
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• 2023

The study was conducted on accounting information system education and utilization in korea's fishing industry. The Korean fishery industry is having difficulty in management due to inefficient management of companies, a decrease in the number of employees, the aging of workers, and cheap imported seafood. In such an environment, the paper looks for a plan to streamline management using fisheries accounting. To this end, an accounting-related survey was conducted on fisheries companies. The suggestions for the analysis results are as follows. First, the management of the fisheries industry in today's information age needs to use efficient management techniques through accounting. Second, fisheries companies need to increase efficiency by actively introducing accounting into management and utilizing the operation and procurement of funds, cost management and management analysis. Third, it is time for fisheries companies to calculate costs by using accounting management and utilize them for rational decisionmaking. Finally, seafood is the most important type of food. Therefore, the growth of fisheries companies needs to be recognized as an essential task. From this point of view, fisheries accounting is a way to generate profits through management efficiency.

• Korean Journal of Human Ecology
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• v.13 no.2
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• pp.271-282
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• 2004

The purposes of this study were to research the behavior of consumption and needs about the female university students to provide useful information which would help finding the marketing source of cosmeceuticals. The sample was consisted of 464 female university students who had experiences of using the cosmeceuticals. Data were analyzed by factor analysis, frequency, x2-test, t-test, ANOVA(LSD) using SPSSWIN. The results were as follows: When the female university students purchased the cosmeceuticals, they considered the effectiveness and the price, so were satisfied with good effect and low price. The most important marketing methods in cosmeceuticals for female university students were through the internet and mail order shopping. Whereas, demerit factors of internet shopping were founded to be the complexity of exchange or refund and the little chance of free samples for trial. The good marketing strategies might be sending trial samples, future payment system after trial period, and/or supporting the event held in the university. Besides, it might be a consideration to have an event for the improvement by public trial. Anti-aging cosmeceutical was the most preferred item for female students, sun protection and whitening cosmetics next in order. Therefore, a target customer for cosmeceuticals might be lowered in age. The purchasing cost system and therapeutic effect of cosmeceuticals had to be developed for 20's. It was necessary to be safe and effective. The factors affecting the level of satisfaction for cosmeceuticals could be categorized into 4; market environment, simplicity of purchase, product merit and additional service. The needs for cosmeceuticals showed significant differences according to grade and kinds of product.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.2
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• pp.165-187
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• 2014

This study aimed to analyze users' behaviors to use mobile services of academic libraries by indirectly observing users' experiences based on their diaries. Ultimately, this study intended to contribute to the development of mobile services in academic libraries by helping academic libraries understand users and their needs of mobile services. For this, diary method was conducted with 20 students at two academic libraries. These participants should report detailed process and thoughts immediately after using mobile library services at least once a day during a week. Totally 137 diaries were collected. And then this study conducted a content analysis to figure out what information needs they had, whether or not the needs were solved, what menu they selected, and what steps and gaps they got. In addition, on the basis of the findings, this study suggested further steps for improving mobile services at academic libraries.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.1
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• pp.253-275
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• 2018

The research aims to develop a training program for prospective librarians in order to help them better prepared for library practicum. To achieve the purpose of the research, the research analyzes pre-librarians' expectation and needs of the pre-training program and designs a mock pre-training program for practicing library practicum effectively and efficiently. After running the mock pre-training program to library practicum participants in the department of Library and Information Science at H University, their satisfaction and feedback of the mock program are also assessed. On the basis of the findings from implementing the mock pre-training program, the research proposes the final contents of a pre-training program for preparing library practicum and the detailed methods for implementing the proposed pre-training program.

• Journal of the Korea Society of Computer and Information
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• v.24 no.3
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• pp.167-174
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• 2019

It is a descriptive study for the relationship between appearance management behaviors and mental health of some female college students. We analyzes 433 self-administered questionnaires from March to June 2017 for female students who enrolled in three-year colleges in Seoul and Gyeonggi province, South Korea. The conclusion is as follows. We used IBM SPSS Statistics 22.0(SPSS Inc., Chicago, IL, USA) for the analysis by person's characteristics, t-test and one way ANOVA, multiple regression analyses. The second-year grade shows higher points than the first-year grade in appearance management behaviors and mental health level(p<0.001, p<0.05). In addition, when students has the higher level of the household as the humanities students, they have higher level of mental health level(p<0.001). The most influential factors affecting the mental health level of female college students are domestic economic level and cosmetic management behavioral factors. The level of mental health was higher in the middle and upper group of the domestic economic level. When they do more cosmetic management behavior, they have lower the mental health level. In conclusion, it is deemed necessary for students to attend intensive and sufficient counseling with an academic advisor. The continuous attention through school counseling management services depending on grade, domestic economy level, and cosmetic management behavior is necessary in order to enhance the level of mental health for female students. In addition to that, the college needs to develop individual customized psychology counseling and educational programs through U-mental healthcare service in order to lessen the great pressure of sensitive information and provide mental consultation. The college needs to consider students' characteristics and needs from the results of this study. It is considered that a smart mental healthcare program will be needed to identify mental health of the individual through the systematic approach.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.104-112
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• 2008

As the information and communications market goes more uncertain, foresight activities becomes more important. A number of foresight activities, such as trend analysis, have been used to predict customer needs. However previous studies tend to lack objectivity and systematization. In this study, we suggest a meta analysis methodology which combines both top-down and bottom-up approach in order to systematize the analysis process. Secondly, we applied this approach to ICT market to identify essential future technologies. Based on the result from the meta analysis, we have constructed the future technology roadmap.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.599-605
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• 2014

In this paper, we analyzed academic curriculum of information security major in domestic university and in center of education contents, reviewed about eduction distinction direction in each university. Also in center of domestic information security industry, it compared and analyzed status of recruitment demand in each information security range and training student in the university, and analyzed whether to meet the degree of information security workforce. In addition, we were examined future needs and direction of the convergency field of information security personnel in terms of information security major curriculum.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.621-634
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• 2008

This paper addresses the problem of testing whether the means in several inverse Gaussian populations with heterogeneity are equal. The analysis of reciprocals for the equality of inverse Gaussian means needs the assumption of equal scale parameters. We propose Bayesian model selection procedures for testing equality of the inverse Gaussian means under the noninformative prior without the assumption of equal scale parameters. The noninformative prior is usually improper which yields a calibration problem that makes the Bayes factor to be defined up to a multiplicative constant. So we propose the objective Bayesian model selection procedures based on the fractional Bayes factor and the intrinsic Bayes factor under the reference prior. Simulation study and real data analysis are provided.