• Title/Summary/Keyword: information needs analysis

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A sequential pattern analysis for dynamic discovery of customers' preference (고객의 동적 선호 탐색을 위한 순차패턴 분석 : (주)더페이스샵 사례)

  • Song, Ki-Ryong;Noh, Soeng-Ho;Lee, Jae-Kwang;Choi, Il-Young;Kim, Jae-Kyeong
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.153-170
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    • 2008
  • Customers' needs change every moment. Profitability of stores can't be increased anymore with an existing standardized chain store management. Accordingly, a personalized store management tool needs through prediction of customers' preference. In this study, we propose a recommending procedure using dynamic customers' preference by analyzing the transaction database. We utilize self-organizing map algorithm and association rule mining which are applied to cluster the chain stores and explore purchase sequence of customers. We demonstrate that the proposed methodology makes an effect on recommendation of products in the market which is characterized by a fast fashion and a short product life cycle.

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A Development of Expert System for Secondary School's Interior Space Function Analysis (중학교의 내부공간 기능분석을 위한 전문가 시스템 개발)

  • Kim, Myoung-Whan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.2 no.2
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    • pp.1-14
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    • 2002
  • The purpose of this study was to develop the expert system based on the artificial neural networks for architectural design phases. The applied building was secondary school focussed in its space-relational-diagram. To implement this system, a data matrix derived from case based database was used as learning pattern, and its output data was lastly evaluated by the educational phase's behavior & activity analysis data. The results of this study were as follows; 1) the needs of educational system for real world spacing can be solved by this expert system based on neural networks. 2) FCM also can be applied for architect's needs. 3) Afterwards, for developing architectural planning & design processes, information technology (for example, internet, odbms, dca and etc.) can be used.

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A Case Study of Fashion Marketing Research using Multiple Methods (마케팅 리서치에서 다중측정방법에 관한 실증적 연구)

  • 박혜정;김혜정;이영주;임숙자
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.601-616
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    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

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In-service Education Needs Analysis of secondary school Teachers in Busan City (부산지역 중등교사의 현직교육 요구 분석)

  • Chang, Han-Kee
    • Journal of Fisheries and Marine Sciences Education
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    • v.17 no.3
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    • pp.305-323
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    • 2005
  • To reveal secondary teachers' in-service education needs, in-depth interviews were conducted with 15 individual teachers based on semi-structured questions and qualitative data analysis procedures were adopted. They wanted to have; a. more knowledge of one's subject, subject related information, culture and common sense, counseling psychology, foreign language, and the 7th curriculum, b. better skills of student-centered teaching-learning methods, guidance and class management, good use of computers, and educational evaluation, c. improved attitudes regarding democratic problem solution processes, conversation with and service to students from their viewpoints, commitment to preparations for teaching, educational innovation and improvement, elimination of improperness, and pride of teaching job.

SOA Development Methodology Based on Service Ontology (서비스 온톨로지 기반 SOA 개발 방법론)

  • Choi, Ko-Bong;Park, Sei-Kwon;Ryu, Sung-Wan
    • Journal of Information Technology Services
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    • v.9 no.2
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    • pp.193-203
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    • 2010
  • Service-Oriented Architecture (SOA) is a new trend for the design of application architecture to enhance the degree of share and reuse with the concept of service. It comes from the current situation where the business environments are changing rapidly and therefore competitions are getting bitter. To cope with such business challenges, business (and/or applications) architecture needs considerably flexibility and reusability, and that's why SOA is accepted as one of the most effective framework for the business applications in these days. In this paper we propose an analysis and design methodology for the applications of SOA. To implement the proposed methodology, the service ontology needs to be defined first, and the tasks such as service profiling, workflow design and service orchestration need to be followed. To validate the expected effects on flexibility and reusability, the proposed methodology was compared with CBD (Component Based Development).

Customer-Centric CRM Implementation Case Study (고객중심의 CRM 구축비교 사례연구)

  • Lee, Ho-Seoub
    • Management & Information Systems Review
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    • v.23
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    • pp.25-40
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    • 2007
  • In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

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A study on developing information and communications technology roadmap through statistical meta analysis (통계적 메타분석을 응용한 미래기술개발로드맵 도출에 관한 연구)

  • Yoo, Young-Sang;Park, Jeong-Seok;Jeong, Nae-Yang;Park, Chan-Keun;Heo, Tae-Young
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.4
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    • pp.98-107
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    • 2008
  • As the information and communications market goes more uncertain, foresight activities becomes more important. A number of foresight activities, such as trend analysis, have been used to predict customer needs. However previous studies tend to lack objectivity and systematization. In this study, we suggest a meta analysis methodology which combines both top-down and bottom-up approach in order to systematize the analysis process. Secondly, we applied this approach to ICT market to identify essential future technologies. Based on the result from the meta analysis, we have constructed the future technology roadmap.

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A Study on the Special Needs of the Hearing-Impaired Person for Disaster Response (청각장애인 재난대응 욕구에 관한 연구)

  • Kim, Soungwan;Kim, Hey Sung;Roh, Sungmin
    • 재활복지
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    • v.21 no.2
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    • pp.63-88
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    • 2017
  • This study evaluated the actual status of special needs of the hearing-impaired person for disaster response. The analysis revealed a significant level of unmet needs in disaster response for hearing-impaired person. The 5 special needs in disaster response include: 1) communication needs, which involve securing the means to make an emergency rescue request and communicating information during the rescue process; 2) transportation needs, which indicate the effective evacuation capacity and the level of training; 3) medical needs, which address the degree of preparedness for physical and mental emergency measures and the delivery of health information for rescue and first aid process; 4) maintaining functional independence needs, which refer to the level of self-preparedness to minimize damage in disaster situations, and; 5) supervision needs, which correspond to a personalized support system provided to disaster-vulnerable groups.

Activities of Daily Living of the Elderly Using Day and Night Care Facilities and the Nursing Needs of the Elderly and their Caregivers (주야간보호시설 이용 노인의 일상생활수행능력과 노인 및 주부양자의 간호요구도 조사)

  • Kim, NaEun;Park, NamHee
    • Journal of Korean Public Health Nursing
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    • v.36 no.2
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    • pp.253-264
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    • 2022
  • Purpose: This study aimed to identify the activities of daily living of the elderly in day and night care facilities and the nursing needs of the elderly and caregivers. Methods: The subjects of this study were 90 elderly people and their caregivers, who lived in B and G cities used day and night care facilities. The collected data were analyzed using frequency analysis, descriptive statistics, independent t-test, and Pearson's correlation coefficient using the SPSS 25.0 program. Results: Caregivers have a higher awareness of nursing needs than the elderly. Both the elderly and their caregivers had the highest informational nursing requirements. There was a positive correlation between the activities of daily living of the elderly and physical nursing needs of caregivers, and there was also a positive correlation among the nursing needs in each area. Conclusion: These results suggest that day and night care facilities should provide customized nursing services by assessing the activities of daily living of the elderly and the nursing needs of the elderly and caregivers by area before establishing a nursing plan. This will enable them to provide effective nursing services for elderly people. In addition, we propose research to develop a nursing information program for the elderly and caregivers.