• Title/Summary/Keyword: information needs analysis

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A Study on Website Analysis of apparel Brand through Marketing Mix -Focusing on Unisex Brand- (마케팅 믹스를 활용(活用)한 의류(衣類)브랜드 웹사이트 분석(分析) -유니섹스 브랜드를 중심(中心)으로-)

  • Lee, Min-Gyung;Rha, Soo-Im
    • Journal of Fashion Business
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    • v.11 no.4
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    • pp.69-81
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    • 2007
  • This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.

A Study on the Revision of KORMARC-Authority Format by Reflecting the International Trends of Authority Control (국제 목록 동향을 반영한 『KORMARC-전거통제용』 개정 방안에 관한 연구)

  • Rho, Jee-Hyun;Lee, Mihwa
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.61-84
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    • 2014
  • It is necessary to construct authority records in OPAC to improve the precision and the recall by organizing and connecting information systematically. Especially, the authority records are widely used in the museums, archives, art galleries, etc as well as in the libraries for work collocation and search. But KORMARC-Authority Format (KSX6006-4) could not have been revised and managed consistently reflecting international cataloging trends and revision needs of Korea libraries since it was published in 1999. Resultingly, there are only few libraries that would have constructed the authority records in OPAC in Korea, and OPAC without authority records could deteriorate the search quality. Therefore, this study would suggest the revision of KORMARC-Authority Format by investigating authority related international trends such as ICP, FRAD, RDA, VIAF and analyzing new MARC21-Authority Format applying these authority related trends. The research methods were used such as literature review, the analysis of 5 domestic libraries' authority records and VIAF records, and the group interview with librarians.

A Study on the Diagnosis Method of Knowledge Information in Computational Thinking using LightBot (라이트봇을 활용한 컴퓨팅 사고력에서 지식 정보의 진단 방안에 관한 연구)

  • Lee, Youngseok
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.33-38
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    • 2020
  • Modern society needs to think in new directions and solve problems by grafting problems from diverse fields with computers. Abstraction and automation of various problems using computing technology with your own ideas is called computational thinking. In this paper, we analyze how to diagnose and improve knowledge information based on computational thinking through the process of presenting a variety of problems in programming education situations and finding several problem-solving methods to solve them. To pretest the learners, they were diagnosed using a measurement sheet and a LightBot. By determining the correlation between the evaluation results and LightBot results, the learners' current knowledge statuses were checked, and the correlation between the evaluation results and the LightBot results, based on what was taught according to the problem-solving learning technique, was analyzed according to the proposed technique. The analysis of the group average score of the learners showed that the learning effect was significant. If the method of deriving and improving knowledge based on computational thinking ability for solving the problem proposed in this paper is applied to software education, it will induce student interest, thereby increasing the learning effect.

A Study on Development of Advanced Emergency care Instructor Qualification Course (전문응급처치 강사자격 교육과정 개발에 관한 연구)

  • Yu, Sun-Gyu
    • The Korean Journal of Emergency Medical Services
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    • v.7 no.1
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    • pp.5-28
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    • 2003
  • The purpose of this study which was conducted by framing of standardized advanced emergency care instructor qualification course outline and training competent instructor Course development based on following educational principle and it would be expected more improved aspect. Advanced Emergency care Instructor Qualification Course Development (1) based on advanced emergency care instructor job analysis and paramedic job description. (2) Learning of emergency care instructor qualification course is continuous. It is important to begin at the learner's level of knowledge and to relate new learning to information the learner needs. (3) Learning of emergency care instructor qualification course is purposeful and must make sense to the learner. Progress in learning must make sense to the learner. Progress in learning must be constantly appraised through feedback. The purpose of learning BLS information and skills must be kept in sharp focus. (4) Learning involves as many senses as possible. The more stimulating a learner activity is to the senses, the longer the information will be retained. Conservative figures indicate that 75% of what is heard is for-gotten after 2 days. It has been said that learners remember (5) Learning activities must be appropriate for the emergency situation through the PBL educational method. In BLS lecture skill learning, the greatest proportion of class time should be spent in manikin practice, using performance sheets as a learning tool or guide. (6) Learning must be stimulating. Instructors can motivate learners by helping them achieve higher levels of proficiency and encouraging other levels of course completion, such as instructor and instructor trainer. (7) Learning is affected by the physical and social environment. The physical environment should be conducive to both the kind of learning taking place and the activities used for learning. Advanced emergency care instructor qualification course organized educational psychology, educational methodology I,II,III, educational material making skill, lecture & conversational skill, BLS theory & pratice lecture skill, minic lecture designed PBL module. test of minic lecture & pratice lecture skill. Advanced emergency care instructor qualification course continued to active instructor training and motivated to active EMS system.

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SVM-Based Incremental Learning Algorithm for Large-Scale Data Stream in Cloud Computing

  • Wang, Ning;Yang, Yang;Feng, Liyuan;Mi, Zhenqiang;Meng, Kun;Ji, Qing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.10
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    • pp.3378-3393
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    • 2014
  • We have witnessed the rapid development of information technology in recent years. One of the key phenomena is the fast, near-exponential increase of data. Consequently, most of the traditional data classification methods fail to meet the dynamic and real-time demands of today's data processing and analyzing needs--especially for continuous data streams. This paper proposes an improved incremental learning algorithm for a large-scale data stream, which is based on SVM (Support Vector Machine) and is named DS-IILS. The DS-IILS takes the load condition of the entire system and the node performance into consideration to improve efficiency. The threshold of the distance to the optimal separating hyperplane is given in the DS-IILS algorithm. The samples of the history sample set and the incremental sample set that are within the scope of the threshold are all reserved. These reserved samples are treated as the training sample set. To design a more accurate classifier, the effects of the data volumes of the history sample set and the incremental sample set are handled by weighted processing. Finally, the algorithm is implemented in a cloud computing system and is applied to study user behaviors. The results of the experiment are provided and compared with other incremental learning algorithms. The results show that the DS-IILS can improve training efficiency and guarantee relatively high classification accuracy at the same time, which is consistent with the theoretical analysis.

An Analysis of Children's OPAC Displays in Public Libraries in Korea (우리나라 공공도서관 어린이용 OPAC 디스플레이의 분석)

  • Yoon Cheong-Ok
    • Journal of Korean Library and Information Science Society
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    • v.37 no.2
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    • pp.317-343
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    • 2006
  • The purpose of this study is to analyze the characteristics of OPAC displays of three children's libraries in Korea: Seoul Children's Library, Cheongju Miracle Library, and Yongsan Public Library. 'OPAC Display Guidelines( Draft)' Published by IFLA is used to examine the details of OPAC displays, and to suggest their improvement. Discussed are such topics as the features of basic and detailed search screens, the brief display of search results, the arrangement and full display of bibliographic records, and the use of terms and labels. All three libraries offer their users the same KOLAS' OPAC, only designed to serve general users rather than children, i.e., their primary user group. They show some weakness, and much improvement is urgently required to satisfy specifically the needs and information seeking behavior of children.

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Interactive Storytelling Example Analysis of Promotion Site (웹 프로모션의 인터랙티브 스토리텔링 사례 분석)

  • Kim, Sun-Young;Ahn, Seong-Hye
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.631-636
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    • 2007
  • Promotion websites of companies have several advantages: They can publicize the brand image in various ways by using the character of web environment; they enable consumers to learn the information of products in the round with interests; they can stretch out their marketing targets to the whole world. In order to make an effective delivery of their information in such promotion websites, interaction with their consumers is an important factor, for which understanding Interactive Storytelling is essential. The purpose of this thesis is to study Interactive Storytelling which enables us to have effective interaction with consumers in making promotion websites of companies. For this, this thesis analyzes examples of Interact Storytelling focused on it have story promotion websites on the basis of the five steps for internet marketing promotions: attraction of visitors, attraction of interests and participations, acquisition of the information of customers, grasp of the needs of customers, and an offer of values classified by customers.

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LGBTQ's Human Rights and Library Services (LGBTQ의 인권과 도서관서비스)

  • Kim, Seon-Ho
    • Journal of Korean Library and Information Science Society
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    • v.46 no.4
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    • pp.21-44
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    • 2015
  • This study is to propose the directions of LGBTQ Friendly Library policies based on LGBTQ's human rights. To accomplish this purpose, this study comparatively analyzed key concepts from UN UDHR, ALA LBR, and IFLA statements up to scholarly library-articles related to LGBTQ with the inductive approach for qualitative data analysis. The result suggests the 7 directions of the library services policy-making for LGBTQ in practice : 1) Recommendations on the enhancement of the LGBTQ's human rights and library obligations, 2) Enforcement of librarians' education and training on LGBTQ subject matters, 3) Convergency on the various LGBTQ's information needs and the enlargement of library collections, 4) Development of search instruments on LGBTQ, 5) Secure library moods and no-distinctive use of its accommodations, 6) Cooperation system with NGO on LGBTQ, 7) Care and support on children and young adults experienced with LGBTQ.

Implementation of Data Mining Engine for Analyzing Alert Data of Security Policy Server (보안정책 서버의 경보데이터 분석을 위한 데이터마이닝 엔진의 구현)

  • 정경자;신문선
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.4
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    • pp.141-149
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    • 2002
  • Recently, a number of network systems are developed rapidly and network architectures are more complex than before, and a policy-based network management should be used in network system. Especially, a new paradigm that policy-based network management can be applied for the network security is raised. A security policy server in the management layer can generate new policy, delete. update the existing policy and decide the policy when security policy is requested. The security server needs to analyze and manage the alert message received from server Policy enforcement system in the enforcement layer for the available information. In this paper, we implement an alert analyzer that analyze the stored alert data for making of security policy efficiently in framework of the policy-based network security management. We also propose a data mining system for the analysis of alert data The implemented mining system supports alert analyzer and the high level analyzer efficiently for the security.

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The Effects of Transformational Leadership of IT CEO on Ordering Company Satisfaction : The Mediating Effect of Enhancing Transfer of Training on IT Employees

  • So, Byung-Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.7
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    • pp.27-37
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    • 2018
  • Enterprises that don't adapt to the changes can be weeded out, because IT sector is one of the most rapid rate of changes in business. The optimized job education and training are an essential part for the enterprises to handle the advanced and developed technologies, so the needs for the positive investments to the education and training about their employees and transformational leadership have been increased. This study verified how the transformational leadership of representatives in the IT enterprises affects the satisfaction of their ordering agencies as well as the transfer of education and training can be the intermediary role to them. From the results of the statistical analysis about questionnaire survey of 251 IT enterprises, dispatched their employees to public institutions in Ulsan, several significant outcomes are founded as follows. First, the transformational leadership of representative in the IT enterprises influenced the transfer of education and training positively. Second, the transfer of education and training positively affected the satisfaction of ordering agencies. Third, the satisfaction of ordering agencies are also affected from the transformational leadership. Finally, the some roles was influenced by the charisma of transformational leadership, and also, completely, the inspirational motivation and the intellectual stimulation of transformational leadership was affected by the intermediary roles to the satisfaction of ordering agencies. Based on the results of this study, representatives in the IT enterprises can be expected by the positive company results from improving the satisfaction of ordering agencies through the transformational leadership, which allow active investment in education and training about their employees and construction of pragmatic system through the education and training results for the organization, superiors and colleague.