• 제목/요약/키워드: information media

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정보처리모형을 이용한 초등학교 도덕 교과서의 수록 매체 분석 (An Analysis of Media in the Elementary Moral Textbooks by the Information Processing Model)

  • 송기호
    • 한국비블리아학회지
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    • 제28권1호
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    • pp.5-23
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    • 2017
  • 본 연구의 목적은 초등학교 도덕 교과서에 포함된 매체를 정보처리모형을 활용하여 분석하고, 학교도서관 입장에서 매체활용능력 향상 방안을 제안하는 것이다. 이를 위하여 초등학교 4 5 6학년이 배우는 국정도덕 교과서 3권을 분석하였다. 분석 결과 초등학교 도덕 교과서의 투입 요소는 사진(시각매체)과 이야기(인쇄매체)에 편중되어 있고, 처리 요소는 조사와 표를 이용한 학습지 중심이며, 산출 요소는 글쓰기, 말하기, 제작(창작)을 중심으로 이루어지고 있는 것으로 나타났다. 그러나 투입 요소인 매체를 활용하여 적절한 학습정보를 획득할 수 있는 구체적인 활동이 부족하고, 투입 요소로 많이 출현하고 있는 시각매체의 읽기 전략도 부족한 실정이다. 투입 요소의 편향과 정보 처리 활동의 제한 등의 문제를 해결하고 매체활용능력을 신장하기 위해서 학교도서관은 독서흥미발달단계를 고려한 다양한 독서자료의 제공, 텍스트 유형에 따른 학습지 개발, 협동수업시간 확보 등을 위해서 노력해야 할 것으로 보인다.

대학생들의 소셜 미디어를 이용한 건강정보 추구행태에 관한 연구 (Undergraduates' Use of Social Media for Health Information)

  • 김수정;오상희
    • 정보관리학회지
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    • 제29권4호
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    • pp.83-99
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    • 2012
  • 본 연구는 225명의 대학생들을 설문조사하여 건강정보 추구를 위한 소셜 미디어의 이용행태와 건강정보원으로써의 소셜 미디어의 유용성, 신뢰성, 개인 프라이버시 침해에 대한 인식을 알아보았다. 151명의 대학생들이 건강정보를 위해 소셜 미디어를 사용하고 있다고 응답한 반면에 74명은 사용하지 않는다고 응답하였다. 가장 인기있는 소셜 미디어는 소셜 Q&A, 블로그, 소셜 네트워킹 사이트의 순이었으며 나이, 성별, 학년, 병의 유무가 소셜 미디어 이용행태와 관련이 있는 것으로 밝혀졌다. 본 연구는 대학생들에게 건강정보를 제공하기 위한 채널로써 소셜 미디어의 가능성을 제시한다.

온라인 구전이 영화매출에 미치는 영향: 소유미디어와 획득미디어의 조절효과를 중심으로 (The Effect of Online Word of Mouth on Movie Sales: Moderating Roles of Types of Social Media)

  • 이중원;박철
    • 경영정보학연구
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    • 제21권2호
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    • pp.29-50
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    • 2019
  • 소셜 미디어는 정보원천에 따라 기업이 운영하는 소유미디어(Owned Media)와 고객 등 제3자가 콘텐츠를 생산하며 기업이 통제할 수 없는 획득미디어(Earned Media)로 구분된다. 소셜 미디어 선행연구는 소셜 미디어의 브랜드 관련 콘텐츠가 잠재고객의 브랜드의 인지도를 높이고, 브랜드 태도를 긍정적으로 변화시킴으로써 궁극적으로 매출과 기업성과를 증가시킨다는 논리를 전개하고 있다. 하지만 선행연구는 대부분 소셜 미디어의 정보원천에 따른 미디어 시너지 효과의 차이를 충분히 설명하지 못한다는 한계점이 있다. 소비자는 정보처리 상황에 따라 미디어의 정보를 취사선택할 가능성이 높기 때문에, 통합된 미디어 관리가 매우 중요하다고 할 수 있다. 본 연구의 목적은 리뷰사이트의 온라인 구전과 소셜 미디어 구전(소유미디어, 획득미디어)이 영화 매출에 미치는 영향을 분석하는 것이다. 이를 위해 2017년 개봉한 국내영화의 리뷰 데이터 3,589개를 분석하였다. 연구결과 리뷰사이트 구전과 소셜 미디어 구전(소유미디어, 획득미디어)은 모두 영화 매출에 긍정적인 영향을 미쳤다. 하지만 리뷰사이트 구전을 조절하는 효과는 소유미디어와 획득미디어가 다른 것으로 나타났다.

Information Credibility between Social Media Site and Review Site : Which One Do I Trust More?

  • Seo, DongBack;Lee, Jung
    • Journal of Information Technology Applications and Management
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    • 제21권3호
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    • pp.35-52
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    • 2014
  • This study aims to examine how the relationship with an information source affects people to perceive credibility of online information. We developed a conceptual framework that explained how people perceived information credibility when they were familiar with the information source and/or when the information source seemed credible. We then compared the models in two different contexts, namely, online review and social media sites, to examine differences. We surveyed 136 online social media users with their online shopping experiences. Among our eight hypotheses, three (H6: the personality similarity between an information provider and an information seeker enhances the perceived credibility of the former; H7: the credibility of an information provider produces a much stronger mediating effect in review sites than in social media sites; H8: the familiarity of an information seeker with an information provider produces a stronger mediating effect in social media sites than in review sites) are fully supported and four (H1: the credibility of an information provider has a positive influence on the perceived credibility of the online information; H2: the familiarity of an information seeker with an information provider has a positive influence on the perceived credibility of the online information; H3: the goal similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former; H5: the personality similarity between an information provider and an information seeker enhances the perceived familiarity of the latter with the former) are partially supported. The hypothesis of H4: the goal similarity between an information provider and an information seeker enhances the perceived credibility of the former is rejected. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites.

스마트 미디어 메타데이터 활용을 통한 미디어 빅데이터 플랫폼 구축 방안 (A Construction Plan of Media Big Data Platform Through the Smart Media Meta-data Utilization)

  • 홍진우
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2022년도 춘계학술대회
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    • pp.646-649
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    • 2022
  • 미디어는 인간사회에서 자신의 감정 또는 객관적 정보를 서로 주고받을 수 있도록 마련된 수단인데 디지털 미디어의 등장으로 인한 스마트 미디어의 보급으로 인해 현대사회에서의 미디어는 단순한 수단이 아니라 인간이 사는 사회 전체를 통괄하고 제어하는 기능까지도 떠맡게 되었다. 따라서, 스마트 미디어가 사용되는 서비스 플랫폼에 따른 미디어의 유형과 특성을 살펴보고, 이를 기반으로 미디어의 빅데이터 허브를 구축함으로써 디지털 미디어의 새로운 발전과 연구 방향을 모색할 수 있다. 본 논문에서는 스마트 미디어를 통하여 생성되는 다양한 메타데이터에 대해 분석하고, 이를 이용한 빅데이터 플랫폼 구축에 대한 방안을 제시하고자 한다.

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패션관여도에 따른 TV미디어 스타 동조성과 정보원 연구 (A Study on the TV media star conformity and Information source by the Types of fashion involvement)

  • 하종경;김주희
    • 한국생활과학회지
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    • 제17권6호
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    • pp.1197-1204
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    • 2008
  • The purposes of this study were to categorize the fashion involvement of male and female college students in their twenties and to investigate the relationship of the types of fashion involvement to the conformity to TV media stars and information source. The data were analyzed by factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results of this study are as follows; 1. Fashion involvement was categorized into four factors; pleasure, fashionableness, symbolism, and availability. The conformity to TV media stars was categorized into fashion conformity, star imitation, interests in TV programs, and interests in stars. Information source was divided into mass media, product information, and personal information. 2. There were significant differences in the conformity to media stars and information source by the different types of fashion involvement. 3. The results for the correlation between the conformity to TV media stars and information source showed that there were significant correlations with all of the factors.

Information Professionals' Knowledge Sharing Practices in Social Media: A Study of Professionals in Developing Countries

  • Islam, Anwarul;Tsuji, Keita
    • International Journal of Knowledge Content Development & Technology
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    • 제6권2호
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    • pp.43-66
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    • 2016
  • The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

가정, 학교, 대중매체의 식생활교육 경험이 식품 소비자정보 리터러시에 미치는 영향 (Effect of Dietary Education Experience (Home, School, and Mass Media) on Food Consumer Information literacy)

  • 김지은;최경숙
    • 대한지역사회영양학회지
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    • 제24권5호
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    • pp.363-373
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    • 2019
  • Objectives: This study examined the effects of dietary education experience (home, school, and mass media) on food consumer information literacy. Methods: The study subjects were 454 adult consumers who answered a structured questionnaire. The questionnaires addressed the subjects' demographics, dietary education experience (home, school, and mass media), and food consumer information literacy. The data were analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and multiple regression analysis using SPSS Win 24.0. Results: First, the scores of mass media education experience were 3.41 ± 0.64, which was the highest, and 3.15 ± 0.74 for school education experience, which was the lowest. Second, the level of sub-literacies (task definition, information seeking strategy, location and access, use of information, synthesis, and evaluation) showed scores of 3.20 ± 0.72 ~ 3.47 ± 0.68, which were slightly higher than the median. The synthesis literacy was the highest, as opposed to the information seeking strategy literacy, which was the lowest. The location and access and synthesis literacy were higher in women. Third, a significant positive(+) relationship was observed between all sub-literacies and each of three dietary education experiences (home, school and mass media). According to multiple regression analysis, the major variables influencing the sub-literacies of food consumer information literacy were home education, mass media, and school education in that order. Conclusions: The dietary education experience was the highest through mass media. The factor that showed the highest food consumer information literacy was synthesis. The factors influencing the food consumer information literacy were dietary education experience through home, school, and mass media.

대중매체의 식품영양정보가 청소년의 식행동에 미치는 영향 (The Effects of Food and Nutrition Information in Mass Media on Adolescents' Dietary Behaviors)

  • 윤송이;유혜숙
    • 대한통합의학회지
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    • 제4권2호
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    • pp.109-120
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    • 2016
  • Purpose : This study surveyed the relationship between the dietetic behaviors of high school students and nutrition information available from mass media thereby suggesting the way of improving the dietetic health promotion of adolescents. Method : This study surveyed coeducational high school students in S region. 220 questionnaires have been collected and analyzed, which is statistically significant as in other previous studies. The survey lasted for one month, March 14 through April 14 in 2016. The statistical analysis was performed by using the windows version 21.0 of SPSS. Primarily, the frequency analysis and descriptive statistics was carried out on the general information, the usage and confidence of mass media, and the diabetic behaviors of respondents. t-Test and One-way ANOVA were adopted to clarity the mass media usage and diabetic behaviors of respondents for general characteristics. Result : The statistical analysis on the diet usage of mass media among high school students shows that famous restaurants(Response rate 51%) and diet control(20%) are highly evaluated, but disease prevention(15%) is low. Regarding the dietetic information acquisition, the mass media including TV, radio, and Internet appear as main information carriages (p<.001). The confidence in mass media are analyzed in the relation with 10 dietetic behaviors, and 4 items(meal amount: p<.011, vegetable intake: p<.005, protein intake: p<.003) are inversely related to the mass media, which means regular intake party is less dependent of the exterior information. The seaweed(p<.017) intake is statistically significant in confidence level. Conclusion : To increase the interest and the health promotion of students, the dietetic information need to be offered in mass media and education course.

Models for Social Media-Based Governments

  • Khan, Gohar Feroz
    • Asia pacific journal of information systems
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    • 제25권2호
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    • pp.356-369
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    • 2015
  • Public sectors around the world utilize social media tools and technologies in their daily activities for a variety of purposes, including disseminating useful information, fostering mass collaboration, and enforcing laws and regulations. A number of social media-based government stage models have emerged to document this use. In this chapter, we conducted a qualitative meta-synthesis of four social media-based government models. These models include 1) the open government maturity model, 2) the social media utilization model, 3) the adoption process for social media, and 4) the social media-based engagement model. The concepts, metaphors, and themes contained in these developmental models are extracted through a series of in-depth semantic analyses of descriptions, resulting in a common frame of reference.