• Title/Summary/Keyword: information media

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An Exploration for Direction of the Curriculum Development through the Analysis of Media Information Literacy Competencies and Contents (미디어정보 리터러시 역량과 교육내용 분석을 통한 교육과정 개발 방향 탐구)

  • Park, Juhyeon
    • Journal of the Korean Society for information Management
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    • v.37 no.2
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    • pp.119-144
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    • 2020
  • The purpose of this study is to obtain basic information and implications for developing media information literacy curriculum by comparing and analyzing UNESCO's media and information literacy competencies and AASL's key competencies with the 2015 Revised Curriculum and the Library and Information Life curriculum. As a result of the analysis, First, UNESCO's MIL and AASL's key competencies in media information literacy were related to the competencies of the 2015 Revised Curriculum. Second, UNESCO's MIL included more aspects of the composition and competencies of information literacy than media literacy. For this reason, it could be said that media information literacy more appropriately reflects the content pursued by media literacy education than media literacy. Third, UNESCO's MIL included more training content for media literacy than information literacy. Fourth, the contents of media literacy were found to be insufficient in the Library and Information Life curriculum compared to the education contents of library and information literacy. Fifth, the competency standards related to media information literacy and Libraries and Information Life did not present cultural sensitivity competency. Based on the results of the study, It is necessary to develop a media information literacy curriculum that fuses the contents of media literacy beyond the information literacy that use library resources.

The Relationship among Fashion Social Media, Information Usage Behavior, and Purchase Intention (패션 소셜미디어 품질, 정보 이용행동, 구매의도 간 관계 연구)

  • Kim, Naeeun;Kim, Mi-Sook
    • The Journal of Industrial Distribution & Business
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    • v.9 no.11
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    • pp.25-38
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    • 2018
  • Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

Tourism Industry Competitiveness of Korea via Social Media: A Comparative Analysis of Social Presence Type (소셜 미디어를 이용한 국내 관광산업의 경쟁력 강화전략: 사회적 실재감 유형별 차이분석)

  • Chung, Namho;Koo, Chulmo
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.117-143
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    • 2013
  • Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

Investigation on Media Literacy of China Government Officials: Under the View of Public Opinion Guidance

  • Yang, Ting;Seo, Sangho
    • International Journal of Contents
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    • v.14 no.4
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    • pp.10-17
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    • 2018
  • China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

Social Media Marketing Strategy

  • Nam, Jeongjung;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.219-223
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    • 2022
  • The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

A Study on the Instructional Media Center of Department of Library and Information Science (문헌정보학과 교육실습실에 관한 이론적 연구)

  • 이만수
    • Journal of Korean Library and Information Science Society
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    • v.33 no.2
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    • pp.189-210
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    • 2002
  • Constructional media centers connected to education of library and information science sets laboratory rooms for practical classification and cataloging classes; laboratory rooms for film media which can utilize advanced media, listening tools, and practical materials; information management laboratory rooms which can experience the various information research methods through the Internet, cultivate the ability of information application, and teach the curriculum of library and information science related to computers.

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A Study on the Selection Criteria for Instructional Media as Guidelines for the School Library Media Specialist (학교도서관 미디어전문가를 위한 교수매체 선정기준 연구)

  • Park, On-Za
    • Journal of the Korean Society for Library and Information Science
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    • v.37 no.2
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    • pp.27-56
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    • 2003
  • The school library media specialists offer the users assistance in using information resources and instructional media by assessing, evaluating and selecting the most appropriate materials for the present educational situation in school. The format of the information media and the scope of the media center collection have constantly been changed by information technology. Media specialist has to know the selection criteria to be capable of providing any media format in the technological society, particularly of providing instruction software(courseware), multimedia, hypermedia and digital reference service to maintain the school library media center as one of the user oriented educational information centers. This paper presents the selection criteria for the instruction media by media format as one of the useful guidelines to the media specialist.

Information Suppression and Projection Strategies Depending on Personality Traits: Using Social media for Impression Management (사용자의 성격에 따른 정보의 통제와 투사 전략: 인상관리를 위한 소셜미디어의 활용)

  • Yun, Haejung;Lee, Hanbyeol;Lee, Choong C.
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.147-162
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    • 2017
  • As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

Semi-supervised Cross-media Feature Learning via Efficient L2,q Norm

  • Zong, Zhikai;Han, Aili;Gong, Qing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.3
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    • pp.1403-1417
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    • 2019
  • With the rapid growth of multimedia data, research on cross-media feature learning has significance in many applications, such as multimedia search and recommendation. Existing methods are sensitive to noise and edge information in multimedia data. In this paper, we propose a semi-supervised method for cross-media feature learning by means of $L_{2,q}$ norm to improve the performance of cross-media retrieval, which is more robust and efficient than the previous ones. In our method, noise and edge information have less effect on the results of cross-media retrieval and the dynamic patch information of multimedia data is employed to increase the accuracy of cross-media retrieval. Our method can reduce the interference of noise and edge information and achieve fast convergence. Extensive experiments on the XMedia dataset illustrate that our method has better performance than the state-of-the-art methods.

Research about Graphic Modeling Element of Media Skin (미디어스킨 기반의 그래픽 조형 요소에 관한 연구)

  • Kim, Moon Seok;Oh, Moon Seok
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.3
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    • pp.151-158
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    • 2010
  • Media Skin is in form extended of TV or computer monitor that is digital media picture or digital output of graphic. Mean reflex or graphics applied in LCD Window of portable phone or LED display etc. of city environment mainly. Draft and study skill development trend and studied about role as graphic modeling to Media Skin. Media Skin that inflect LED over inside and outside of the country impulse to steal current is embodied. It is situating from modern society to one media trend. Progressed general investigation about Media Skin's connection skill in research. As culture contents progressed determinate research to graphic modeling element etc. As graphic modeling of new media special quality is construed by 4 as following. Contact, Real time, Nonlinear, Multi-Communication are it. Media Skin has function as symbol of city or media construction facade. Also, have enough value as function new media as information offer function, art.