• Title/Summary/Keyword: information cue

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Hand Proximity Effect on Task Switching Performance Through Cue Modality (손 근접성이 단서양상에 따라 과제전환 수행에 미치는 효과)

  • Choi, Jeongyoon;Han, Kwanghee
    • Science of Emotion and Sensibility
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    • v.21 no.2
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    • pp.73-88
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    • 2018
  • The present study examined how processing features of visual information near the hand would affect task switching. Recent studies reported enhanced cognitive control of visual information presented the near hands. To investigate the enhancement of cognitive control based on the relationship between hand proximity and attention, we implemented 2 experiments. In the task switching performance experiment, the hand proximity effect depended on modality of cue and target. The first experiment showed that stimuli near the hand received greater cognitive control than stimuli far from the hand, resulting in smaller switch cost. The result could rule out the feature-binding problem, which identifies reduced switch cost as the cause instead of hand proximity. Our results show that hand proximity actually reduced switch cost. In the second experiment, we examined the effects of hand nearness, modality, and their interaction on switch cost. In task switching, the target was always visual, and the cue was presented either visually or auditorily. In addition, we manipulated the cue-target interval to observe the preparation effect of cue. The results showed that a visual cue near the hand reduced switch cost by shortening task preparation time. Also, modality switching between an auditory cue and visual target was remarkable in a hand-near condition. The results for the visual cue could be interpreted as a benefit of rapid visual attention orienting. On the other hand, the results for the auditory cue could be interpreted as the cost of interference of modality switching by slower attentional disengagement of stimuli near the hands. Finally, modulation of switch cost by attention induced by hand nearness was discussed.

Detection speed of negative information in anxious participants

  • Choi, Moon-Gee;Nam, Ki-Chun
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2006.06a
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    • pp.39-41
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    • 2006
  • A modifiedPosner cue-target paradigm in which neutral, positive and negative (threat) words were presented in peripheral location for cue was used to investigate the difference of engagement component of attention across emotional valence and anxiety level of participants. Results showed an interaction effect between anxiety level of participants and emotional valence of cue in valid trial. This indicates that the engage component of attention is not encapsulated and influenced by anxiety level of participant.

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Multi-cue Integration for Automatic Annotation (자동 주석을 위한 멀티 큐 통합)

  • Shin, Seong-Yoon;Rhee, Yang-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2010.07a
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    • pp.151-152
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    • 2010
  • WWW images locate in structural, networking documents, so the importance of a word can be indicated by its location, frequency. There are two patterns for multi-cues ingegration annotation. The multi-cues integration algorithm shows initial promise as an indicator of semantic keyphrases of the web images. The latent semantic automatic keyphrase extraction that causes the improvement with the usage of multi-cues is expected to be preferable.

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Performance Evaluation of Vehicle Gear-shifting Supportive Device Utilizing MR Haptic Cue (MR 햅틱 큐를 이용한 차량 기어변속 보조장치의 성능평가)

  • Han, Young-Min;Min, Chul-Gi
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.23 no.2
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    • pp.160-166
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    • 2013
  • This paper proposes a driver supportive device with haptic cue function which can be applicable for vehicles adopting manual transmission system to transmit gear-shifting information to a driver by kinesthetic forces. This haptic cue function is implemented on accelerator pedal by utilizing magnetorheological(MR) fluid and clutch mechanism. In order to achieve this goal, an MR clutch mechanism is devised to be capable of rotary motion of accelerator pedal. The proposed MR clutch is then optimally designed and manufactured under consideration of spatial limitation of vehicles. After transmission torque is experimentally evaluated according to field intensity. The manufactured MR clutch is integrated with accelerator pedal and electric motor to establish the haptic cue device. Control performances are experimentally evaluated via a simple feed-forward control algorithm.

Visual Information for Inducing Interactivity and Presence (유도된 상호작용성을 통한 가상환경에서의 현실감 제고)

  • Lee, Jayeon;Kim, G. Jounghyun
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2003.05a
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    • pp.70-77
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    • 2003
  • 가상환경에서의 실재감을 증대시키는 방법 중에 하나는 상호작용을 이용하는 방법이다. 즉, 사용자가 가상환경에 변화를 줄 수 있게 하여, 사용자와 가상환경 사이의 결속감을 통해, 사용자가 가상환경 속에 있는 듯한 느낌을 주는 것이다. 그러나, Architectural Walkthrough 혹은 Navigation 시스템은 기능적으로 가상객체와에 affordance 와 그 밖의 interactivity cue를 적용하여 사용자로 하여금 시각적으로만 상호작용감을 유발하게 하여, 사용자의 실재감을 높이기 위한 방법에 대한 것이다. 두 개의 가상환경에 대하여 아무런 visual cue가 없는 경우, 텍스트를 이용한 직접 표현 방법, 객체가 simulation 된 trace 그리고 affordance cue 등 총 4가지 방법들, 즉 총 8가지 실험 조합에서 사용자가 느끼는 상호작용성과 실재감을 측정하였는데 interactivity유도를 위한 간접적인 visual cue가 쓰였을 경우 통계적으로 유의하게 상호작용성 및 실재감이 증대하는 결과를 보여주었다. 이는 적은 모델링만의 노력으로, 실제 인터액션에 대한 구현 없이 가상환경에서 어느 정도의 실재감을 높일 수 있는 방법을 제시하고 있다.

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Effect of Brand Popularity in a Foreign Market on Consumer Behavior in a Franchise Cosmetic Retailer's Online Shop

  • KIM, Ji-Hern;GONG, Tae Gyung;AHN, So Jung
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.17-22
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    • 2020
  • Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

The Role of Cue-based Trust for Trust Building in e-Commerce (전자상거래에서의 신뢰 형성을 위한 단서적 신뢰의 역할)

  • Choi, Jae-Won;Sohn, Chang-Soo;Lee, Hong-Joo
    • The Journal of Society for e-Business Studies
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    • v.14 no.2
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    • pp.1-22
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    • 2009
  • As Internet shopping is getting popular, "trust" has become an important factor for customers to select websites and have repurchase intention. "Trust" has been developed from uni-dimensional concept to multi-dimensional concept in e-Commerce area. From the multi-dimensional viewpoint, this study is to investigate the processes to build trust for online stores. For this purpose, this study classifies the concept of trust into cue-based trust and experience-based trust, and then investigates their relationship in online stores. This study also identifies factors that explain cue-based trust and experience-based trust. The result from questionnaire survey distinguished cue-based trust from experience-based trust and both trust concepts are correlated each other. Second, cue-based trust is explained by perceived size, perceived reputation, and return policy, while experience-based trust is done by navigation, information usefulness and interactivity.

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Relationship between executive function and cue weighting in Korean stop perception across different dialects and ages

  • Kong, Eun Jong;Lee, Hyunjung
    • Phonetics and Speech Sciences
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    • v.13 no.3
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    • pp.21-29
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    • 2021
  • The present study investigated how one's cognitive resources are related to speech perception by examining Korean speakers' executive function (EF) capacity and its association with voice onset time (VOT) and f0 sensitivity in identifying Korean stop laryngeal categories (/t'/ vs. /t/ vs. /th/). Previously, Kong et al. (under revision) reported that Korean listeners (N = 154) in Seoul and Changwon (Gyeongsang) showed differential group patterns in dialect-specific cue weightings across educational institutions (college, high school, and elementary school). We follow up this study by further relating their EF control (working memory, mental flexibility, and inhibition) to their speech perception patterns to examine whether better cognitive ability would control attention to multiple acoustic dimensions. Partial correlation analyses revealed that better EFs in Korean listeners were associated with greater sensitivity to available acoustic details and with greater suppression of irrelevant acoustic information across subgroups, although only a small set of EF components turned out to be relevant. Unlike Seoul participants, Gyeongsang listeners' f0 use was not correlated with any EF task scores, reflecting dialect-specific cue primacy using f0 as a secondary cue. The findings confirm the link between speech perception and general cognitive ability, providing experimental evidence from Korean listeners.

Image Contrast Enhancement Based on a Multi-Cue Histogram

  • Lee, Sung-Ho;Zhang, Dongni;Ko, Sung-Jea
    • IEIE Transactions on Smart Processing and Computing
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    • v.4 no.5
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    • pp.349-353
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    • 2015
  • The conventional intensity histogram does not indicate edge information, which is important in the perception of image contrast. In this paper, we propose a multi-cue histogram (MCH) to represent a collaborative distribution of both the intensity and the edges of an image. Based on the MCH, if the intensity values have high frequency and a large gradient magnitude, they are spread into a larger dynamic range. Otherwise, the intensity values are not strongly stretched. As a result, image details, such as edges and textures, can be enhanced while artifacts and noise can be prevented, as demonstrated in the experimental results.

Effects of Vibratory Stimulus on Postural Balance Control during Standing on a Stable and an Unstable Support (안정판과 불안정판에서 자세 균형 조절에 대한 진동자극의 영향)

  • Yu, Mi;Eun, Hey-In;Kim, Dong-Wook;Kwon, Tae-Kyu;Kim, Nam-Gyun
    • Journal of Biomedical Engineering Research
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    • v.28 no.5
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    • pp.647-656
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    • 2007
  • The purpose of this study was to analyze the effects of vibratory stimulus as somatosensory inputs on the postural control in human standing. To study these effects, the center of pressure(COP) was observed while subjects were standing on a stable and an unstable support with co-stimulated mechanical vibrations to flexor ankle muscles(tibialis anterior tendon, achilles tendon) and two plantar zones on both foot. The COP sway measurement was repeated twice in four conditions: (1) with visual cue and vibration, (2) without visual cue and vibration, (3) with visual cue and without vibration, (4) without visual cue and with vibration. The calculated parameters were the COP sway area and the distance, the median frequency and the spectral energy of COP sway in three intervals $0.1{\sim}0.3,\;0.3{\sim}1,\;1{\sim}3Hz$. The results showed that vibratory stimulus affect postural stability. The reduction rate of the COP sway with vibratory stimulus were higher on the unstable support because the effect of postural stability increases when afferent nervous flow is more activated by vibration on unstable support. If unclear visual or vibratory information is received, one type of information is compared with the other type of sensory information. Then the input balance between visual and vibratory information is corrected to maintain postural stability. These findings are important for the rehabilitation system of postural balance control and the use of vibratory information.