• Asia pacific journal of information systems
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• 제18권2호
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• pp.41-72
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• 2008

The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

• 핵의학기술
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• 제15권1호
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• pp.3-9
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• 2011

이중에너지 방사선 흡수계측법(Dual-energy X-ray Apsorptiometry, DXA)은 일반적으로 골밀도를 통한 골다공증 평가 및 치료목적으로 이용되어 왔으며 최근 비만에 대한 관심이 높아지면서 체지방검사 처방이 증가하고 있는 추세이다. 기존의 체지방 측정은 전신을 검사해야만 평가가 가능했지만 근래 DXA장비의 소프트웨어가 향상 되면서 요추와 대퇴부의 측정만으로도 전신체지방률을 추측 할 수 있게 되었다. 전신측정이 아닌 부분측정 값이 다른 검사방법으로 산출된 값과 비교하여 타당성을 갖는지 생체전기저항측정법(Bioelectrical Impedence Analysis, BIA)과 체질량 지수(Body Mass Index, BMI)와의 상관도 분석을 통해 알아보고자 한다. 2010년 3월부터 8월까지 본원 건강검진센터에 내원한 수검자 중 40세 이상의 여성 90명을 대상으로 DXA와 BIA를 통해 체지방률을 측정하였다. BMI는 신체 계측기를 통해 측정된 신장과 체중을 수검자 정보에 기입하여 자동으로 산출되는 값을 활용하였다. 또한 체중에 따른 차이가 있는지 알아보기 위해 BMI를 기준으로 저체중, 정상, 비만의 세 그룹으로 분류하여 각 그룹에서 BMI와 BIA, DXA 간의 상관도를 분석하였다. 저체중과 정상, 비만으로 나눈 세 그룹에서의 DXA와 BIA의 비교는 모든 그룹에서 통계적으로 유의한 차이를 보이지 않았다. 그룹으로 나누지 않은 상태에서의 상관분석결과 DXA로 측정된 체지방률은 BMI와 비교해 통계적으로 유의한 높은 상관관계를 나타냈으며(r=0.908, p<0.01) BIA와의 비교에서도 통계적으로 유의한 높은 상관관계를 보였다(r=0.927, p<0.01). 부분 골밀도 측정으로부터 추정된 전신체지방률이 BIA 그리고 BMI와 비교해 뛰어난 상관관계를 보여 정보의 신뢰도가 높다는 것을 확인하였다. 아직 추정된 전신체지방률에 관한 명확한 기준이 없어 골밀도측정만으로 체지방평가를 하기는 어렵다. 그러나 골밀도검사를 통해 골다공증의 진단은 물론 체지방에 관한 정보까지 얻을 수 있다는 점에서 매우 효율적이며 추후 전신골밀도검사로 측정된 체지방률과의 비교연구를 통해 더 객관적이고 임상적으로 유용한 정보 제공이 가능할 것으로 판단된다.

• 한국문헌정보학회지
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• 제10권
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• pp.39-70
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• 1983

The concept of the public library defined by the Korean Library Association does not describe the current state of the Korean public library but describes the public libraries in the western society. Korean public library was formed after the western public library but it was modified and reconciled with the tradition of Korea. The difference between the concepts occured in the acculturation process of the Korean public library. According to the International Encyclopeadia of the Social Sciences, acculturation comprehends those phenomena which result when groups of individuals having different cultures come into continuous firsthand contact, with subsequent changes in the original cultural patterns of either of both groups. Korea opened its door to western world in 1876, and it began to contact with the western world. As the consequence, the concept of the public library of the West diffused to Lee Dynasty which were characterized by the confucianism and the extended family system. These two characteristics were against the public library concept and it could not function as it was and it had to be modified to fit to Korean society. The American public library was formed by the diffusion of English public library. The concept fitted in the colonial American society which was characterized by the Christianity and nuclear family system. Religion and family life were closely knitted together and they contributed much to the formation of the American public library. Also the society needed various information to form their new nation. The need of the public library grew and the public library repidly developed as the American society was urbanized and industrialized. The changes of Korean public library has passed the following process of acculturation. 1. The Korean culture contacted with Western world. 2. The public library concept diffused to Korea, but the people were illiterate and the need of the public library was for the preservation of the old books. The collection was not for people. 3. The function of the public library in Korea was altered slightly as several intellectuals who formed the first modern public library tried to literate Koreans as a means of liberation :from Japan through the library service. 4. The traditional libraries such as sodandg and hyangyo disorganized and finally disappeared as the traditional elements of the culture disappeared and the new cultural elements prevailed in Korea. 5. When the traditional elements of culture were disorganized, a reinterpretation of the diffused culture appeared. With the appearance of the vouth group which was not existed in the traditional society, cultural facilities for them were needed. They began to use public library as their reading rooms. This pattern has been institutionalized ever since in Korean public library. 6. When the new element of the culture spread, the traditional cultural elements react against this element. As the new public libraries sprung out, there were movements to restore the old Korean tradition of the family libraries and Hyangyo to counteract to the new libraries. This movements were not successful and they all disappeared as they could not keep up the rapid social change occurred in the Korean society. 7. In the process of the cultral change, cultural lag occurred between the public library and the users who could not adopt to the new library. This has been continued to the present time. 8. This diffused concept of the public library was modified and became native to Korean society. However, the acculturation of the public library concept has not changed the traditional ideas of Korean people and their behavior. The Korean society recently has been changing rapidly and the function of the Korean public library is improving accordingly; 1. The extended Korean family system is disorganizing. As the consequence, the public library could substitute the family system offering information and recreation service, etc. 2. The growth of educated population is requiring a variety of library materials. An individual library can not meet the needs of them and cooperative library service will be needed to share resources. The public library will become the center of the cooperative service. 3. The Koreans are watching TV more hours than they read printed materials. For them, the public library needs to collect audiovisual materials. Especially the teaching materials should be all audiovisualized for the effective teaching. 4. Technology is developing rapidly in Korea, especially computer technology is applied in many parts of the society. This will also influence library service. The public library will be developing as the centralized library computer system. When the Korean public library functions as the extended family system and the center of the cooperative library system, the Korean public library will be functioning as the public library defined by the Korean Library Association.

• 한국산림과학회지
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• 제108권3호
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• pp.382-391
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• 2019

최근 GPS 등의 위치정보가 태그된 위치기반 소셜 네트워크 서비스에 대한 개발 및 활용사례가 증가하고 있는 흐름 속에 본 연구는 스마트폰 산행앱(APP)이 산림휴양공간의 이용특성을 분석함에 있어, 공간정보 빅데이터의 툴로서 효용성이 있는지, 효과적이고 유용한 도구인지를 검증하는 데 목적을 두고 수행하였다. 이를 위해 국내 산행앱의 기능과 서비스 특성을 파악하였고 산행앱을 기반으로 대관령 선자령 일대의 이용행태를 분석하여 설문조사 결과와 비교하고 활용가능성을 고찰하였다. 분석결과, 국내산행앱은 '정보제공형', '산행기록형', '정보공유형' 3가지로 분석되었으며 본 연구에서는 '산행기록형'에 해당하며 국내 이용자수가 많은 산행앱을 채용하여 분석하였다. 또한 대관령 선자령 일대를 대상으로 산행앱조사와 설문조사를 실시한 결과, 첫째, 방문장소와 동선의 경우, 산행앱과 설문조사기법 모두 조사가 가능하지만, GPS기반의 산행앱을 통해서는 이용동선 뿐 아니라 이용자 촬영사진 데이터를 추출할 수 있다는 점에서 산림휴양공간의 이용패턴을 파악하는데 좀 더 효율적이고 객관적인 수단임을 확인하였다. 둘째, 체류공간의 경우, 산행앱의 구간 보행속도 데이터를 통해 객관적으로 분석할 수 있다는 점이 장점이지만, 각 공간에서의 활동유형을 파악하기 위해서는 설문조사와 관찰조사가 보완 실시되어야할 필요성이 도출되었다. 본 연구는 등산객들이 직접 자신의 산행정보를 기록하는 '산행앱'의 위치기반 소셜네트워크 데이터가 기존의 설문조사 한계를 보완하여 양적과 질적인 측면에서 산림휴양공간의 이용패턴을 분석하는데 유용하다는 것을 보여주는 연구라는 점에 의의가 있다.

• 지능정보연구
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• 제23권4호
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• pp.33-56
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• 2017

위치기반서비스는 이동기기의 위치정보를 바탕으로 한 향상된 서비스로 최근 스마트폰을 활용한 모바일 응용프로그램에서 부각되고 있다. 하지만 이와 관련한 기술 및 서비스 개발에 비해 위치기반서비스의 사용의도에 관한 실증연구는 아직까지 부족하다. 또한 선행연구들은 어느 한 요인을 중심으로 단편적으로 수행되었으며 사용의도와의 직접적인 영향 관계에 대해 제시하지 못한 한계점을 가지고 있다. 이에 본 연구는 빠른 성장이 기대되는 위치기반서비스 시장에서 위치기반서비스 사용자의 위치기반서비스 수용의도 및 사용에 영향을 미치는 요인들에 관한 모델을 제시하였고 330명을 대상으로 하여 설문조사를 실시하여 이를 조사하였다. 자료를 분석한 결과 서비스 맞춤화, 서비스 품질과 개인적 혁신성은 위치기반서비스의 사용의도에 긍정적인 영향을 미치며 사용의도는 실제사용에 긍정적인 영향을 미치는 것으로 나타났다. 하지만 위치기반서비스의 맥락 하에 서비스 맞춤화와 개인적 혁신성은 사생활보호염려에 영향을 미치지 않으며 사생활보호염려는 위치기반서비스 사용의도에도 영향을 주지 않는 것으로 나타났다. 실제로 위치기반서비스에서 사용자에게 요구되는 정보는 위치에 관한 정보로 금융거래에 관련한 정보에 비해 민감하지 않기 때문에 이러한 결과가 나왔다고 추측할 수 있으면 위치기반서비스 사용자들은 전자상거래와 같은 정보시스템 사용자들에 비해 사생활보호에 대해서 예민하게 받아들이기 보다는 위치기반서비스 사용의 이점을 더 중시한다고 이해할 수 있다. 위치기반서비스의 맞춤화가 사용자의 사용의도에 긍정적인 영향을 미친다는 실증적 결과는 인공지능 등의 기술을 활용하여 사용자의 위치기반 서비스 사용 패턴을 분석함으로써 사용자의 정보수요 특성을 효과적으로 충족시켜줄 수 있는 맞춤화된 서비스의 제공으로 사용자의 사용의도를 강화시킬 수 있음을 시사하고 있다. 본 연구는 모바일 위치기반서비스 사용자의 사용의도와 실제사용에 미치는 요인들을 새롭게 다면적인 측면에서 실증적으로 조사하여 위치기반서비스와 관련하여 새로운 쟁점을 제시했으며 위치기반서비스 사용자의 사용의도와 실제사용에 대한 이해의 폭을 넓혔다는 점에서 의의가 있다. 또한 본 연구의 결과는 위치기반서비스 시장의 성장과 사용자들에 대한 효과적 대응 전략을 수립하는데 도움이 될 것으로 기대된다.

• 수산경영론집
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• 제17권2호
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• pp.65-106
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• 1986

1, The Purpose of Study This is a study on the Evaluation of the operating of Fisheries Extension Services of Korea, for performing the activities such as guiding fisheries technique as well as offering industrial information to the fishermen in fishing village. By doing so, the Fisheries Extension Sevices(FES) can materialize the continued growth of fisheries, the social and economic development of fishing village, and the increase in income by enhancing the knowledge level of Fishermen, etc. In performing fisheries policy, this activity plays a great role on the research and development activity, and it has become practical since 1976 in Korea. In order to meet immediately with the problem of fisheries technical innovation and rapid environmental changes surrounding the fisheries, the fishermen should not only enhance their scientific and comprehensive capacity in fisheries technique but abtain various effective information. Generally, as most of all the fishemen are poor in the managerial structure and scattered in fishing villages, they have little opportunity in the contact of information. As a result, it is nessessary for the FES to perform the fishing business by the extension service officials who has received special training and acquired fisheries know-how in these fields. And yet, FES is under the unfullfilled circumstance in such factors as manpower, technical know-how, equipment, and the service system etc., which is required in promoting the social, economic development of fishing village and in resolving the high technique demand of fisherman. This study on the fisheries extension services have been studied from those backgrounds. 2. Research Method The data of collecting methods which were necessary in carrying out this study was adopted by the questionaire research on the present extension service activity, through the subject of the extension services (driving agency of the work and the officials), the object(fishemen) and the 3rd observers to the extension services (the authorities concerned). The research sample was taken by the sampling extraction of total 1, 774 men from the above 3 groups. And the research was carried out from August, 1986 to October, 1986, supported from the Fisheries Extension Office (FEO) located in field during the research process. In this study, the levels of the extension operating were determined and estimated in accordance with the extension service method, morale of extension service officials and the extension service system, etc. through the collected data of the research questionaire paper. And based on this result, the essential conditions of the extension services were grasped, and also we tried to present the various activity plan necessary to promote the operating of the extension services. The questionaire research data was calculated by the computer center of National Fisheries University of Pusan, and the total result was again tried on the one demension analysis along with two dimension analysis to search out the relativity between the questionaire, and the statistical test was done $\chi$$^2$test in significance level of l~5%. 3. Contents of Study This study consists of 7 chapters and the contents are as follows : Chapter I : The object and method of the study Chapter II : The assessment and analysis of the extension services Chapter III : The contents and method of the extension services Chapter IV : Analysis of the essential conditions for the extension services Chapter V : The evaluation of activities of extension services Chapter Ⅵ : Conclusion.4. Results and RecommendationTherefore, the results of this study estimated by logical process and analysis are as follows : 1) Most of Korean fishing villages and coastal fishermen have shown much concerns about fisheries technique and social changes, thus many of them were confronted with new problems on how to adapt and to meet changes. 2) Majority of fishermen estimated FEO as an organization of specific technologies with all the thing concerning the fisheries technique in general. Therefore the fishermen wanted to utilize the FEO as an adaptable method for the modern fisheries techniques as well as the environmental changes. 3) In contrast with the fast changes of the fisheries technique, the complexity and variety of technical system and the broadness of fishing village and fishermen, it was revealed that the necessary factors such as the facilities, manpower, budget, and the level of applying techniques of the FEO located in field were highly insufficient. Accordingly, the guiding efficiency was low and the extension services did not provide full solution to the various request from fishermen. 4) It is possible to classify the activation factor for the extension service into two large dimension ; personal dimension relevant to guidance officials and work dimension relevant to the organization. And it was found that the activation level of the work dimension was far lower than the personal dimension between them. So, the activation should be done first in the dimesion to promote the activation of the extension services. 5) The extension services officials are now demoralized in general, thus it is necessary to take reality into consideration : the expense of activity, the adequate endowment of activity scope and the reasonable operation of the position class, etc to enhance its morale. However, in order to do the FES activation, first of all, the systems should be established which is lain unsettled stage until now. And there must be change in the understanding of government i.e. the fisheries extension services are the essential policy subject to build up the base of fisheries growth and modernize the fisheries management. And it should be driven positively with the recognition of the "lasting project".g project".uot;.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.165-186
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• 2007

With the advent of a wide variety of Internet shopping malls, consumers can choose a best appealing shopping mall from among the Bricks-and-Clicks and Pure-Player malls. Pure-Players launched their operation grandiosely with the early stage of Internet use in 1995. However, after the burst of Dot-com company bubbles in 1997, Pure-Players introduce various types of business models to meet potential needs of consumers. While Pure-Players suffer skeptical views from market analysts as well as consumers, traditional offline companies learned important lessons from Dot-com companies collapse phenomena, and expanded their business channels into online in the name of Bricks-and-Clicks. Nowadays, Bricks-and-Clicks successfully establish in the market as one of reliable business partners among consumers. Therefore, it is no surprise that recent competitions between Bricks-and Clicks and Pure-Players become fiercer than ever to attract potential customers to their websites. In this situation, consumers can choose a shopping mall to their best satisfaction. Consumers can enjoy both offline and online options for shopping because Bricks-and Clicks provide both offline and online channels to consumers, which is compared with Pure-Players offering only online channel. Offline channel is unique in providing consumers with chances to touch and feel target products and services. Meanwhile, online channel is considered very viable and convenient shopping options for consumers. In this respect, it is easily assumed that consumers will show different online shopping behavior when they have to choose either Bricks-and-Clicks mall or Pure-Player mall for the sake of shopping. Remaining research issue in this case is how much consumers' schema would influence online shopping behavior between Bricks-and-Clicks and Pure-Players. Basically, schema is a framework for synthetic information recognition that individual consumers have and is very characteristic in that it focuses not on fragmentary facts but on the combination of various causes affecting results. Consumers' schema is closely represented by trust, structural assurance, and perceived relative advantage towards a specific type of shopping mall. In literature, there exist a lot of studies comparing Bricks-and-Clicks and Pure-Players. However, there is no study to pursue the analysis of consumer behaviors comparing Bricks-and Clicks and Pure-Players from the schema perspective. Therefore, this study aims to investigate this research gap. Empirical analysis is adopted by garnering valid questionnaires from 514 Internet shopping mall users. 237 were mainly using Bricks-and-Clicks for shopping, while 277 were found to visit Pure-Players for shopping. PLS was applied to analyze the survey data to verify the proposed research hypotheses. Findings from the empirical test results are as follows. First, consumers perceive more trust and relative advantage in Pure-Players, comparing with Bricks-and-Clicks. This result is against widely-accepted perception that Bricks-and-Clicks would be perceived by consumers as more trustworthy and relatively advantageous because they have offline reputation and stores. Therefore, it becomes more obvious that Internet is becoming daily necessaries, and consumers increasingly feel very comfortable in using the Internet for their own personal purposes. Second, consumers have firm faith in transaction safety, regardless Bricks-and-Clicks and Pure-Players. This seems due to the fact that most of shopping malls showing dubious transaction safety have no place in the market. In a nutshell, empirical results tell us that Pure-Players will grow very much in the future, to the extent that consumers perceive no difference in comparison with Bricks-and-Clicks. Besides, consumers' schema accumulated through trust and perceived relative advantage plays crucial role in determining consumer behavior.

• 경영과정보연구
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• 제36권4호
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• pp.117-127
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• 2017

본 연구는 성장 가능성이 높고 첨단기술을 보유한 기업의 원활한 자금조달 기회를 제공하기 위해 중국 심천증권거래소에서 2009년 10월에 설립한 시장인 차이넥스트(ChiNext) 시장을 대상으로 2012년 1월부터 2015년 1월까지 벤처캐피탈이 기업의 IPO 첫날 수익률에 미치는 영향을 분석하였다. 본 연구는 136개 표본기업을 대상으로 하여 T-검증과 다중회귀분석을 실시하였으며 본 연구결과는 다음과 같다. 첫째, 벤처캐피탈 투자를 받지 않은 기업이 벤처캐피탈의 투자를 받은 기업보다 상장 첫날의 수익률이 더 높은 것으로 나타나 벤처캐피탈 투자를 받은 기업의 경우 벤처캐피탈이 보증역할을 하여 정보 비대칭을 줄여주기 때문인 것으로 사료된다. 둘째, 국외벤처캐피탈이 투자한 기업이 국내 벤처캐피탈이 투자한 기업보다 상장 첫날의 수익률이 더 높은 것으로 나타나 국외벤처캐피탈이 국내벤처캐피탈과 비교하여 상대적으로 기업과 투자자간의 정보비대칭이 크기 때문인 것으로 생각된다. 셋째, 단독 투자한 기업이 공동 투자한 기업보다 상장 첫날의 수익률이 더 높은 것으로 나타나 벤처캐피탈 공통투자를 받은 기업은 벤처캐피탈 단독투자를 받는 기업보다 투자자 입장에서 위험이 줄어들기 때문인 것으로 사료된다. 넷째, IPO 첫날 수익률을 종속변수로 하여 실시한 다중회귀분석 결과는 벤처캐피탈 투자기업 여부(VCAP), 벤처캐피탈의 수(VCNum), 공모규모(Lnsize)와 주가수익비율(PER)은 IPO 첫날의 수익률에 통계적으로 유의적인 부(-)의 영향을 미치는 것으로 나타났다. 벤처캐피탈의 유형(VCType), 거래량회전률(Turn over) 및 첨단기술기업 여부(Tech-firms)는 IPO 첫날 수익률에 통계적으로 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 본 연구는 중국 심천증권거래소의 차이넥스트 시장의 IPO의 첫날수익률 정도 및 특성에 대한 이해를 제고시킴으로써 투자자에게 유용한 정보를 제공해준다는 점에서 본 연구의 의의가 있다.

• 기록학연구
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• 제8호
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• pp.137-180
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• 2003

The term 'Business Archives' is not familiar with us in our society. Some cases can be found that materials are collected for publishing the history of a firm on commemoration of some decades of its foundation. However, the appropriate management of these collected materials doesn't seem to be followed in most of companies. The Records and archives management is inevitable in order to maximize the utility of Information and knowledge in the business world. The interest in records management has been grown, especially in the fields of business management and information technology. However, the importance of business archives hasn't been conceived yet. And also no attention has been paid to the business archives as social resources and the responsibility of the society as a whole for their preservation. The company archives doesn't have a long history in Germany although the archives of the nation, the aristocracy, communes and churches have a long tradition. However the company archives of Krupps which was established in 1905, is regarded as the first business archives in the world, It means that Germany has taken a key role to lead the culture of business archives. This paper focuses on the process of the establishment of business archives in Germany and its characteristics. The business archives in Germany can be categorized in three types: company archives, regional business archives and branch archives. It must be noted here that each type of these was generated in the context of the accumulation of the social resources and its effective use. A company archives is established by an individual company for the preservation of and use of the archives that originated in the company. The holdings in the company archives can be used as materials for decision making of policies, reporting, advertising, training of employees etc. They function not only as sources inside the company, but also as raw sources for the scholars, contributing to the study of the social-economic history. Some archives of German companies are known as a center of research. A regional business archives manages materials which originated m commerce chambers, associations and companies in a certain region. There are 6 regional business archives in Germany. They collect business archives which aren't kept in a proper way or are under pressure of damage in the region for which they are responsible. They are also open to the public offering the sources for the study of economic history, social history like company archives, so that they also play a central role as a research center. Branch business archives appeared relatively late in Germany. The first one is established in Bochum in 1969. Its general duties and goals are almost similar with ones of other two types of archives. It has differences in two aspects. One is that the responsibility of the branch business archives covers all the country, while regional business archives collects archives in a particular region. The other is that a branch business archives collects materials from a single industry. For example, the holdings of Bochum archives are related with the mining industry. The mining industry-specialized Bochum archives is run as an organization in combination with a museum, which is called as German mine museum, so that it plays a role as a cultural center with the functions of exhibition and research. The three types of German business archives have their own functions but they are also closely related each other under the German Association of Business Archivists. They are sharing aims to preserve primary materials with historical values in the field of economy and also contribute to keeping the archives as a social resources by having feed back with the public, which leads the archives to be a center of information and research. The German case shows that business archives in a society should be preserved not only for the interest of the companies, but also for the utilities of social resources. It also shows us how business archives could be preserved as a social resource. It is expected that some studies which approach more deeply on this topic will be followed based on the considerations from the German case.

• 한국유통학회지:유통연구
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• 제17권2호
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• pp.63-92
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• 2012

본 연구는 소비자가 지각하는 유통업체의 위치기반 모바일 쇼핑정보 서비스에 대한 정보의 상황관련성과 정보자극에 대한 PAD 감정변수들(환기, 지배력, 즐거움) 간의 상호 인과관계와 이용의도에 대한 이들의 효과를 실증 연구 하였다. 미국 내 모바일 이용자를 대상으로 무작위 표본추출법에 근거하여 추출되었고, 총 335명의 사용가능한 응답이 수거되었다. 분석결과, 환기와 상황관련성은 즐거움에 정(+)의 영향을 주었으나 지배력은 즐거움에 유의한 영향력을 나타내지 않았다. 즐거움은 이용의도에 정(+)의 영향을 주었다. 본 연구를 통해 위치기반 모바일 서비스에 대한 소비자의 인지적 반응과 감정적 반응을 통합적으로 살펴보았으며, PAD 감정차원간의 체계적인 관계를 규명하였다. 연구결과를 바탕으로 모바일 쇼핑서비스 개발자, 유통업체, 그리고 마케팅 실무자를 위한 시사점을 논의하였으며, 연구의 한계점과 더불어 향후 연구 방향을 제시하였다.