• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.1
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• pp.860-863
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• 2005

Ad-Hoc networks are a new generation of networks offering unrestricted mobility without any underlying infrastructure. Primary applications of Ad-Hoc networks are in military, tractical and other security sensitive operations, where the environment is hostile. Hence, security is a critical issue. In this paper, we ahve identified certain misbehaviors caused by mallicious node for reactive routing protocol. We also discuss the intrusion detection and intrusion prevention model to prevent several identified attacks in the networks

• Convergence Security Journal
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• v.2 no.2
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• pp.29-38
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• 2002

Everyday demand of wireless internet is increasing. Security problem is certainly resolved for wireless internet activation. Especially problem is only wiretap in mobile communication with voice, but problems, user authentication, data integrity guarantee etc., are resolved in data-services that have commercial transaction over simple data information service such bill, banking. Necessity of wireless PKI that can offer security service likely in wired environment is requested for offering security service in wireless environment. For offering security services, confidentiality, integrity, non-repudiation etc, that of offered in wired environment in wireless environment, first it must construct wireless PKI infrastructure and do service activity. This paper analyze various wireless internet technology for offering safe wireless internet service and wireless PH standards. Performance Result of this paper expect activity of safe wireless PH service and activity of electronic commercial transaction used wireless internet such banking service, bill transaction, online shopping.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.171-180
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• 2014

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

• The KIPS Transactions:PartD
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• v.10D no.1
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• pp.167-174
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• 2003

Today in Korea, various types of B2B or B2C businesses are carried out on the Internet and the catalog information is the molt important factor to make customers purchase the product. However, no case can be found where information is shared between the business partners, more specifically, each catalog supplier possesses data that are incompatible with others. Though the e-business market has rapidly expanded, it is still difficult for businesses to attract buyers unless an integrated system is provided for more fast and convenient B2B businesses. Such a systematic and integrated catalog system is highly demanded along with current database management system Therefore, this study suggests the E-Catalog system consists of a fixed and standardized catalog system offering product information and a network-based architecture offering products to customers through a search system. The proposed system also supports CRM (Customer Relation Management).

• Journal of Families and Better Life
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• v.27 no.3
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• pp.45-60
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• 2009

This study reviewed the influence of consumer innovativeness and consumer knowledge on external information search behavior for the purchase of high-tech products. The strategies for offering information effectively for high-tech products may be proposed as follows based on the results of this study. First, the advertisements of high-tech products which are generally encountered need to offer sufficient information about the products in addition to fulfilling the function of persuading consumers. Second, it is necessary to implement an information network so that neutral offerings of information about high-tech products may be made promptly by reliable institutions. Third, information about high-tech products should be offered with easier explanations so that there should be no information-underprivileged class in utilizing the function of high-tech products.

• Journal of Information Management
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• v.25 no.2
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• pp.61-94
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• 1994

The development of libraries services has been influenced by the nature and the changes of social environment where the library's functions are ultimately fulfilled. Community information services of libraries are designed to cope with the changes more efficiently in information society. In this paper, the concept and background of community information services are introduced and expected benefits of offering them are discussed. In addition, based on the results which examination 19 public libraries in seoul, some recommendations for effective community information services are suggested.

• Journal of Intelligence and Information Systems
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• v.25 no.2
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• pp.1-23
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• 2019

Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

• International Commerce and Information Review
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• v.5 no.1
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• pp.103-121
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• 2003

Nowadays, the spread of electronic commerce using internet demands a large changes doing business with company to company and give that company a change to recognize logistics. To support logistics activity, all kinds of companies are using the computer and are recognized that the efficient using of Cyber Logistics Information will mainly play a roll to strength the companies competition power. Accordingly, the purpose of this study is to suggest the following plans, the first plan is to research the companies which is offering the logistics information on the Web site based on the internet and to investigate the contents of Logistics Information, then the second plan is to give companies which is to get the logistics information on Internet, more efficient ways using internet based logistics information systems.

• Journal of Information Science Theory and Practice
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• v.3 no.3
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• pp.6-16
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• 2015

This article proposes an interwoven three-part framework for conceptualizing and analyzing the role of information in human activities, melding the cognitive and affective domain of the individual, the collective domain of the social, and the domain of signification and communication practices, focusing on the ways in which individual characteristics, social context and interaction, and signification and representation work together to form information behavior. The article presents an overview of each of these three domains and discusses the ways in which they are intertwined. It argues that considering the three domains in relation to each other offers a holistic framework within which to consider the ways in which information - needs, behavior, creation, and use - depends simultaneously on all three. It concludes by offering a brief discussion of the implications of the framework for information services, including (but not limited to) libraries.

• Proceedings of the KSR Conference
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• 2004.06a
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• pp.494-500
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• 2004

The purpose of this thesis is to know and understand the user requirements to provide with intelligent railway information service in response to the Ubiquitous environment. The railroad specially has a disadvantage of door-to-door service, however by using the information and communication techniques, we can provide the passengers who are using the intermodal transportation means with the realtime information, therefore we can overcome the above disadvantage. To deduce the passenger's needs for providing the future-type railway information service, we introduce the results of the questionnaire. In chapter 2, we studies on the concepts of intelligent railway information service, and in chapter 3, we investigate the cases of Japan and China, and in chapter 4, we study the passager's satisfaction by the questionnaire concerning the railway information service and suggest the needs for information offering.