• 유통과학연구
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• 제13권2호
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• pp.35-44
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• 2015

Purpose - In this study, corporate social responsibility activities as perceived by customers visiting super-centers and the influence of the authenticity of such social responsibility activities on trust have been examined while attempting to verify how trust would influence consumers' attitude and purchase intention. Research design, data, and methodology - For data collection, a questionnaire survey has been conducted on 200 consumers who would visit super-centers, and 161 effective samples have been used for the final analysis. Methodologies such as Cronbach's α, factor analysis, correlation analysis, and structural equation modeling were used. Results - Among corporate social responsibility activities, legal responsibility in particular has turned out to influence consumers rather greatly. Thus, law observance has turned out to be a necessity rather than merely an economic or ethical responsibility; as for trust, trust in the product has turned out to exert more influence on consumers than trust in the enterprise. Conclusions - Corporate social responsibility activities can mean that the complete fulfillment of natural and proper corporate responsibility will secure consumer trust, thus influencing consumer attitude and purchase intention positively.

• 한국의류산업학회지
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• 제18권1호
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• pp.38-47
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• 2016

This research analyzes the influence of mobile commerce characteristics on consumer's purchase intention using a theoretical Technology Acceptance Model (TAM) constructed on previous studies and a review of the literature to explain the effect of mobile fashion shopping characteristics on consumer's purchase intention. In constructing structural equation model, Mobile commerce characteristics variables such as 'security', 'enjoyment', and 'personalization' were selected as external variables affecting TAM. A questionnaire was distributed to consumers in their 20's-30's who had purchased fashion products using a mobile shopping channel. Statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using Amos 19.0 package were employed for the analysis of 453 effective data responses. The results were as follows. First, extended TAM was shown be the appropriate model to explain the influence of mobile commerce characteristics on consumer's purchase intention in mobile fashion shopping. Second, 'security' had a significant positive influence on perceived usefulness (PU), however it affected perceived ease of use (PEOU) negatively. Third, 'enjoyment' had a significant influence only on PEOU, while 'personalization' was found to affect both PEOU and PU significantly. Fourth, PEOU affected PU significantly. Finally, both PEOU and PU had a significant influence on consumer's purchase intention.

• 한국치위생학회지
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• 제16권5호
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• pp.751-758
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• 2016

Objectives: The purpose of the study is to investigate the influence of emotional labor on job burnout in dental hygienists based on the moderating effect of employee support. Methods: A self-reported questionnaire by Likert 5 point scale was completed by 219 dental hygienists in Ulsan and Gyeongbuk from March 15 to April 9, 2016. The study instruments consisted of emotional labor, job burnout og Maslach Burnout Inventory, and employee support. Data were analyzed by descriptive analysis, Pearson's correlation, multiple regression analysis, and hierarchical regression analysis using SPSS 18.0 program. Results: Surface acting had a positive influence on achievement and negative influence on impersonal chemistry. Inner acting had a positive influence on emotional burnout and achievement. Employee support had a moderating effect on emotional labor and job burnout. Conclusions: The strategy of emotional labor management for dental hygienists is very important for job burnout solution.

• 가정과삶의질연구
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• 제15권4호
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• pp.201-220
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• 1997

The purpose of this study is to investigate communication style & communication in the family and marital satisfaction. This study focuses on the following aspects: 1) to find out which variables of background variables(oe, sociodemographic variables & communication styles) have effect on communica-tion and marital satisfaction in the family. 2) to find out the relationships between communication in the family and marital satisfaction. 3) to find out the independent influence of background variables on marital satisfaction. In order to clarify the above problems the data were obtained from questionaires with 72 items. The selected sample is composed of 365 housewives in chong Joo city. SAS pc program was used for th statistical analysis of the data. Data was analyzed by frequency percentage mean F-test Duncan's multiple range test regression analysis path analysis pearson's correlation coefficient. Major findings are as follows: first age of couples education of couples durati n of marriage family life cycle number of children income were variables to have influence on communication in the family, And communication styles were variables to have influence on communication in the family. Second age of couple education of couple duration of marriage family life cycle number of children were variables to have influence on marital satisfaction. And communication styles were variables to have influence on marital satisfaction. Third there were positive relation between communication in the family and marital satisfaction. The higher communication about clothing food housing skill health affection money, time and infstitutional facilities the higher marital satisfaction. Fourth influential variables related to marital satisfaction were communication about clothing affection & money and communication styles(ie, random style, morphogenic style, mophostatic style)

• 보건의료산업학회지
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• 제7권1호
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• pp.69-82
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• 2013

The initial approach to this study is to focus on pharmaceutical companies' internal marketing activities for organizational diagnosis. By analysing the influence of internal marketing elements on the job satisfaction, organizational commitment, and turnover intention of pharmaceutical salespeople, this study aims at coming up with ways to strengthen the sales capacity and competitive edge of pharmaceutical companies through the salespeople's satisfaction. For 32 days between November 10th and December 12th of 2012, a total of 210 copies of questionnaires were given to the respondents and 203 of them except 7 with insufficient answers were used for the final analysis. The analysis result showed that internal communication, delegation of authority, and reward system among the elements of internal marketing activity had a positive influence on the workers' job satisfaction. The internal marketing activity elements did not influence the respondents' organizational commitment. Job satisfaction had a positive influence on their organizational commitment, while it had a negative influence of turnover intention. The conclusion section encapsulated the results of empirical analysis and proposed practical lessons regarding pharmaceutical companies' internal marketing.

• Safety and Health at Work
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• 제9권4호
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• pp.427-433
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• 2018

Background: The purpose of this study was to identify the influence of workers' perceived workload, accident experiences, supervisors' safety leadership, and an organization's safety climate on the cognitive and emotional risk perception. Methods: Six hundred and twenty employees in a variety of manufacturing organizations were asked to complete to a questionnaire. Among them, a total of 376 employees provided valid data for analysis. To test the hypothesis, correlation analysis and hierarchical regression analysis were used. Statistical analyses were conducted using IBM SPSS program, version 23. Results: The results indicated that workload and accident experiences have a positive influence and safety leadership and safety climate have a negative influence on the cognitive and emotional risk perception. Workload, safety leadership, and the safety climate influence perceived risk more than accident experience, especially for the emotional risk perception. Conclusion: These results indicated that multilevel factors (organization, group, and individual) play a critical role in predicting individual risk perceptions. Based on these results, therefore, to reduce risk perception related with unsafe behaviors and accidents, organizations need to conduct a variety of safety programs that enhance their safety climate beyond simple safety-related education and training. Simultaneously, it needs to seek ways to promote supervisors' safety leadership behaviors (e.g., site visits, feedback, safety communication, etc.). In addition, it is necessary to adjust work speed and amount and allocate task considering employees' skill and ability to reduce the workload for reducing risk perception.

• 복식문화연구
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• 제22권3호
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• pp.411-430
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• 2014

The purpose of this study is to identify the antecedents and consequence of role-relaxed consumption. Consumption-related variables were considered as antecedents, and fashion-related variable was considered as a consequence. Hedonic consumption, impulse buying, value consciousness, and brand sensitivity were included as consumption-related variables and fashion consciousness was included as a fashion-related variable. It was hypothesized that hedonic consumption, impulse buying, value consciousness, and brand sensitivity influence rolerelaxed consumption and then influence fashion consciousness. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. While hedonic consumption, impulse buying, value consciousness, and brand sensitivity were uni-dimensions, role-relaxed consumption and fashion consciousness were multi-dimensions. Factor analysis of role-relaxed consumption revealed two dimensions, 'self-centered decision making' factor and 'importance of intrinsic value' factor. In addition, factor analysis of fashion conscious revealed three dimensions, 'individualism' factor, 'dressing style' factor, and 'appearance' factor. Tests of the hypothesized path show that impulse buying and brand sensitivity negatively influence 'self-centered decision making' and that hedonic consumption and value consciousness negatively influence 'importance of intrinsic value'. While 'self-centered decision making'negatively influence 'dressing style' and 'appearance, 'importance of intrinsic value' negatively influences all factors of fashion consciousness. The implications of these findings and suggestions for future study are also discussed.

• 한국비블리아학회지
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• 제29권4호
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• pp.161-178
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• 2018

본 논문은 기록물관리 전문요원의 전문적 영향력이 기록관리 담당자들의 직무몰입과 직무만족에 어떠한 영향을 미치는지 조사하였다. 연구방법은 설문조사 방법을 사용하였으며 광주광역시 학교 기록관리 담당자들을 대상으로 2017년 9월부터 10월까지 설문조사를 실시하여 총 103명의 응답을 분석에 활용하였다. 분석 방법은 빈도분석, 요인분석, 신뢰도분석, 상관분석, 다중회귀분석, 독립표본 T검정, 일원배치분산분석을 사용하였다. 분석 결과 기록물관리 전문요원의 전문적 영향력 요인인 전문성, 영향력전술, 영향력요건 중 전문성과 영향력전술은 기록관리 담당자의 직무몰입과 직무만족에 영향을 미치는 것으로 나타났다. 연구 결과를 토대로 본 논문은 기록물관리 전문요원의 기록관리 직무교육 확대와 기록관리 담당자와의 소통을 제언하였다.

• Communications for Statistical Applications and Methods
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• 제6권1호
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• pp.43-52
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• 1999

The local influence method is adapted to quadratic discriminant analysis for the identification of influential observations affecting the estimation of probability density function probabilities and log odds. The method allows a simultaneous perturbation on all observations so that it can identify multiple influential observations. The proposed method is applied to a real data set and satisfactory result is obtained.

• Journal of Mechanical Science and Technology
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• 제14권12호
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• pp.1319-1327
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• 2000