• Title/Summary/Keyword: in-depth interview research

Search Result 845, Processing Time 0.025 seconds

Self-expression Behavior of Smartphone Through In-depth Interview: Focused on Younger Generation Users

  • Lee, SeungMin
    • Journal of the Semiconductor & Display Technology
    • /
    • v.16 no.1
    • /
    • pp.86-90
    • /
    • 2017
  • Today's young generation users are very active in expressing themselves through smart phones, form networks in this cyber space and express their identities freely. Therefore, this study aims to investigate how young people in their 20s are expressing themselves through smart phones and the differences from the attempt of self-expression in the existing cyber space. The research method was an in-depth interview, which was a qualitative research method, aimed at people in their 20s, so that they could freely talk about their thoughts and feelings. In-depth interviews are useful for users' psychological and in-depth analysis of behavior.

  • PDF

An Exploratory Study for Dividing Fashion Product Buyers (패션 시장세분화를 위한 탐색적 연구)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
    • /
    • v.19 no.2
    • /
    • pp.360-375
    • /
    • 2011
  • The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

Mix Research Regarding Influence Factors of Burnout of Child Care Teachers: Based on Meta-Analysis and In-depth Interview (보육교사 소진의 영향요인에 관한 혼합연구: 메타분석과 심층인터뷰를 중심으로)

  • Kim, An Na;Lee, Eun Hee
    • Korean Journal of Child Education & Care
    • /
    • v.19 no.3
    • /
    • pp.31-46
    • /
    • 2019
  • Objective: This research draws synthesized and objected results regarding the factors that influence burnout of child care teachers. The purpose for this is to understand in-depth of the burnout child care teachers experience at site through understanding their experience in depth. Methods: A mix research method including meta-analysis and in-depth interview was proceeded. Results: The main factor of burnout of the child care teacher is structural characteristics factor. Also through in-depth interview 13 main subjects and 28 detailed subject were found in the factors that affect burnout of child care teachers. Most factors which were meaningful results from the meta-analysis were re-confirmed through the in-depth interview. Out of those, the most effective sub-factor showed psychological factor of self-esteem. Conclusion/Implications: Based on these results, we have suggested child care environment unification, training education process for child care teachers, reinforcement of qualification standard, and accreditation system in order to enhance qualitative child care service and reduce exhaustion of child care teachers.

The Conceptual Structure of Brand Relationship Quality(BRQ) Perceived by Fashion Product Consumers (Part 1) (패션상품 소비자가 인식하는 상표관계본질(BRQ)의 개념적 구조 (제1보))

  • Chae, Jin-Mie;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.7
    • /
    • pp.1020-1029
    • /
    • 2007
  • The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

An Inquiring Demand for Certification of Contract Foodservice Management Company by in-depth Interview and a Review about the System in a Related Field (심층면접(In-depth interview)을 활용한 위탁급식전문업체 인증제도 도입에 대한 요구 조사 및 관련분야 제도에 대한 고찰)

  • Yang, Il-Seon;Park, Mun-Gyeong;Lee, Hae-Yeong
    • Journal of the Korean Dietetic Association
    • /
    • v.10 no.2
    • /
    • pp.218-223
    • /
    • 2004
  • This study was performed to inquire demand for indroducing certification on contract foodservice management company(CFMC) and review about the system in a related field. The methodology was practiced an in-depth interview for grasping demand on certification of CFMC and composition on an appraiser group. Content analysis was reviewed about the system in a related field. Large enterprises and small and medium-sized enterprises were positive opinion on a certification of CFMC and they suggested that education and research institution, industry, government, association will be included in appraiser group. The review about the system of a related industry was investigated by field such as similar product and service with restaurant industry, similar service with hotel and tourism industry. And similar purpose with a certification of CFMC was put in operation as PQ(pre-qualification) and selecting an adequate corporation in architecture industry. Therefore, a certification of CFMC should be tried to scientific introduction by objective verification.

  • PDF

A Study on the Analysis of Customer Satisfaction Factors in Institutional Foodservice according to the Changes of Foodservice's External Environment Due to Covid-19 (코로나19로 인한 급식 외부 환경 변화에 따른 산업체 급식 고객만족 요인 분석에 관한 연구)

  • Guak, Jiewon;Oh, Ji Eun;Cho, Wookyoun;Cho, Mi Sook
    • Journal of the Korean Society of Food Culture
    • /
    • v.36 no.6
    • /
    • pp.542-554
    • /
    • 2021
  • Institutional foodservice is a type of meal provided to workers in industry and affects the health and psychological wellbeing of workers and productivity. Thus, research on customer satisfaction with institutional foodservice is important. In addition to food industry and food culture developments, the requirements of institutional foodservice customers are diversifying due to COVID-19. Therefore, the purpose of this study was to identify factors that affect customer satisfaction with institutional foodservice using a user-based approach. In this study, the quality of institutional foodservice was defined using customer satisfaction or dissatisfaction, and by using in-depth interview and open coding (a qualitative research method), we derived qualities of institutional foodservice from the user's perspective and compared these with those of previous studies. This study is meaningful as the quality of institutional foodservice was analyzed using a user-based approach, in-depth interview, and open coding and compares results with those of previous studies.

A study on the teacher's perception of personality area in the in-depth interview process of the selection of gifted children (영재 선발의 심층면접에서 인성에 대한 현장 교사들의 인식 분석)

  • Jang, KyeongHye;Park, Changun
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
    • /
    • v.9 no.5
    • /
    • pp.281-290
    • /
    • 2019
  • The study aims to analyze teachers' perception of the "personality" area, which can be subjective in the in-depth interview process of selecting gifted children and is easily shunned due to its weak immediate effect. To this end, First, when asked about their difficulties as gifted teachers, many of them answered "professionalism and workload" and cited personality as the most important area to address in-depth interviews in selecting gifted students. It also recognized that personality interviews are necessary for the most basic virtues of education and social contribution, and cited cooperation, consideration, and concession as the sub-components to be dealt with in the personality interview. It was necessary to check whether each student's capabilities were evaluated in a variety of ways in an in-depth interview of the teacher's observing and recommending system. And it needed to be supplemented by in-depth observations such as the development of a valid question, camp or debate in the evaluation of the personality area. In order to reflect the needs of the education field, it will be necessary to supplement the personality interview in the gifted children's selection. And there is also a need to continue to study how to guide the personality education of already selected gifted children.

A Study on the Globalization of Korean Food and Actual Conditions of Korean Restaurants in Australia by an In-Depth IntelView (호주 현지 한식당의 실태와 심층면접에 의한 한식 세계화 방안 연구)

  • Min, Kye-Hong
    • Culinary science and hospitality research
    • /
    • v.17 no.1
    • /
    • pp.44-57
    • /
    • 2011
  • The purpose of this study is to suggest methods to globalize Korean food and actual conditions of Korean restaurants in Brisbane and Sunny Bank, Australia. The period of the survey was from July 19 to Aug 13, 2010. As a analysis method, in-depth interviews were conducted and the result was suggested by general arrangement in cases that responses to the interview questions were considered overlapping or similar. The result of the study on methods to globalize Korean food is as follows. First, development and improvement of favorable cuisine for Australians is essential. Second, the government should lead the promotion of food supply and dishes. Third, personnel in the food industry not only need to be trained to communicate well but also have exposure to different cultures around the world. For the limit of the study, it was difficult to secure enough samples of the subjects for an in-depth interview due to lack of numbers of Korean restaurants. In future studies, research on new methods for the globalization of Korean food should be conducted by doing research on Korean restaurants in other areas of Australia.

  • PDF

A Comparison Study on the methodology of the Husbands' Participation in the Household Work (남편의 가사노동 참여에 관한 방법론 비교 연구)

  • 조성은
    • Journal of Families and Better Life
    • /
    • v.13 no.4
    • /
    • pp.139-150
    • /
    • 1995
  • This research is planned to compare a quantitative methodology and a qualitative methodology in the study of the household work. For these research tasks this study is centered on husbands' participation in the household work. First it is reviewed study precedent using a quantitative method and a qualitative method to compare a research methodology of the household work. It is selected a survey method of quantitative methodology and a depth interview of qualitative methodology, Second the data are collected through the questionnaire and the depth interview with three couples,. Third to compare a quantitative methodology and a qualitative methodology it is looked about problems in the concept the grouping the collection of data and the interpretation of household work.

  • PDF

Exploring the roles of Korean public health doctors in the development of Korean medicine health promotion project (한의약건강증진사업 발전을 위한 공중보건한의사 역할 탐색)

  • Jin, Sungmi;Park, Sunju
    • Journal of Society of Preventive Korean Medicine
    • /
    • v.21 no.3
    • /
    • pp.11-18
    • /
    • 2017
  • Objectives : In an effort to suggest a developmental plan of Traditional Korean Medicine health promotion project(TKM-HPP), this study was conducted to identify the problems experienced by public health Traditional Korean Medicine(PH-TKM) doctors in duty and to analyze successful cases of the health promotion project. Methods : Two PH-TKM doctors in duty at the Public Health Centre branch and Public Health Centre respectively, and one TKM doctor in charge of Public Health Centre participated in the in-depth interview. The research procedure was as follows; 1) inform study objectives and interview questions to participants, 2) in-depth interview with semi-structured questions, and 3) post-confirmation and verification. The interview was recorded and transcripted. In-depth interview was composed of 6 subsections: 1) Introducing participants and share purpose of interview, 2) Confirmation of the job status and difficulty of public health centre, 3) Reflecting and sharing experiences of public health clinic job performance cases, 4) Current status and improvement needs of TKM-HPP, 5) Discussions on improvement of TKM-HPP in public health center, 6) Sharing and reconfirmation of interview results. Thematic analysis was conducted from the narratives. Results : The study showed that; 1) the support from the local government was critical for the successful TKM-HPP and participation of the PH-TKMs; 2) the major problems experienced by PH-TKMs were lack of training for TKM-HPP in the field and lack of knowledge at local government level; 3) the suggestions to provide PH-TKMs with manual to educate residents effectively and redefine roles of PH-TKMs in the project. It also suggests that TKM-HPP model should be developed by the district in a way of reflecting regional characteristics. Conclusions : Firstly, more efforts should be made on the projects rather than medical treatment in public health centers, except for areas where medical institutions are scarce. Secondly, in order to facilitate participation of PH-TKM doctors, each local office should reduce medical care and increase efforts related with projects. Thirdly, the institution has to develop feasible TKM-HPP plans that can be carried out by PH-TKMs by the manual. Lastly, pre-training should be provided to PH-TKMs to understand contents of TKM-HPP related to public health centre work before the placement.