• 제목/요약/키워드: impulsive

검색결과 1,072건 처리시간 0.026초

The Apparel Purchasing Behavior of Adult Female Group Segmented by Their Materialism

  • Lee, Ok-Hee
    • The International Journal of Costume Culture
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    • 제3권3호
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    • pp.246-261
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    • 2000
  • The purpose of this study was to investigate the apparel purchasing behavior of adult women consumer groups divided by materialism. The specific objects of this study were ; 1) to examine the degree of materialism, impulsive buying, and conspicuous consumption. 2) to examine the correlation between impulsive buying, materialism, and conspicuous consumption, and to examine the relative influences of impulsive buying, materialism affecting conspicuous consumption. 3) to classify groups according to the level of the propensity for materialism, and to examine the clothing purchasing behavior of the divided groups. Data were administered to 357 adult women living in Sunchol from June to July 1999. For analysis of the data, factor analysis, one-way ANOVE, duncan's multiple range test, frequency and χ²-test were employed. The results of this study were summarized as follows. 1. Materialism and impulsive buying have shown higher than middle score, and conspicuous consumption has shown similar to middle score. 2. The correlation between materialism, impulsive buying, and conspicuous consumption has shown similar to middle score. The higher the materialism and experience of impulsive buying was, the higher was the conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption, the relative importance of the variables were in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, impulsive buying and their explanatory power totalled 35.2%. 3. Evaluating attributes of product, the type of purchasing store, the place of purchasing, the need of high class department store, purchasing price range, and accompanying people when purchasing were the factors influencing the apparel purchasing behavior.

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측정 데이터 기반의 임펄스 잡음 환경에서 OFDM-QPSK 시스템의 성능 (Performance of OFDM-QPSK System in Impulsive Noise Environment Based on Measurement Data)

  • 노재성
    • 한국항행학회논문지
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    • 제24권6호
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    • pp.587-592
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    • 2020
  • 사물 인터넷 패러다임에 의해 가능해진 거대한 정보 교환은 즉시 사용 가능한 인프라로 전선을 이용할 가능성이 높아지고 있다. 사전에 설치된 배선 네트워크 인프라를 사용하는 이점은 전력선 통신을 광대역 통신을 위한 경쟁력있는 기술로 만들었다. 따라서 기존의 전력선 통신 채널을 고속 데이터 전송 및 인터넷 서비스를 위한 효과적인 수단으로 사용하는 것에 대한 관심이 높아지고 있다. 전력선 통신 시스템에 영향을 미치는 주요 잡음의 유형 중 하나는 임펄스 잡음이며 본 논문은 임펄스 잡음이 OFDM-QPSK 시스템의 성능에 미치는 영향을 해석하였다. 임펄스 잡음의 성능 분석을 위하여 3가지 환경에서 측정된 데이터를 사용하였다. 분석을 통해 OFDM-QPSK 시스템이 대부분의 임펄스 잡음 사례에서 QPSK 시스템보다 우수한 것으로 나타났다. 또한 RS 부호화된 OFDM-QPSK 시스템은 3 가지 경우의 임펄스 잡음 환경에서 우수한 BER 성능을 달성할 수 있었다.

충동구매에 미치는 마케팅자극요인: TV홈쇼핑 이용자를 중심으로 (Marketing Stimulating Factors of Impulsive Buying : Focus on TV Home Shopping Consumer)

  • 김창호
    • 정보학연구
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    • 제8권4호
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    • pp.65-74
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    • 2005
  • The central purpose of this paper is to examine impulsive buying from home shopping channels and to investigate some stimulating factors of marketing on the customers' impulsive buying. on TV. Survey questionnaires were given to 303 customers who have purchased products through TV home shopping more than once. We report the following findings. First, we find that product stimuli factors exert an effect on impulsive buying of fashion goods, but not of specialty goods. Second, of the two promotion stimuli factors a bonus pack and an extended payment period-the latter is shown to have a great effect. Third, in the case of price stimuli factors, concrete stimuli such as a discount range have a greater influence than abstract stimuli such as a reliable pricing. Finally, in the area of situational stimuli factors, speeches of show hosts have a bigger impact than buying situations such as limit selling. We believe that the current research provides a significant result, theoretically and practically, with respect to customers' behavior in TV home shopping. The methodological limitation involving samples and sampling method and the regional limitation make it difficult to generalize the findings. It should be worthy classifying and managing marketing stimuli. More practical research is in order.

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직교 주파수분할다중화 시스템을 위한 충격성 잡음 완화 알고리즘에 대한 비교 연구 (A Comparative Study on the Impulsive Noise Mitigation Algorithms for Orthogonal Frequency Division Multiplexing Systems)

  • 마상;강석근
    • 한국정보통신학회논문지
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    • 제18권5호
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    • pp.1051-1060
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    • 2014
  • 본 논문에서는 충격성 잡음 환경에서 직교 주파수분할다중화 시스템의 성능에 대하여 분석한다. 여기서는 충격성 잡음 완화알고리즘 가운데 윈도우 비선형성 방법이 적용된 직교 주파수분할다중화 시스템의 오류 성능이 과표본화율과 윈도우 크기에 의존적임을 모의실험을 통하여 확인한다. 그리고 과표본화율과 윈도우 크기의 변화에 따라 표본화된 신호의 진폭을 제어하는 문턱치의 적절한 영역을 제시한다. 그 결과, 이전의 연구에서 보고된 인자 조합보다 직교 주파수분할다중화 시스템의 심볼 오류 성능 면에서 더욱 우수한 성능을 가지는 인자 조합을 제시한다.

충격성 잡음에 강인한 코렌트로피 기반 블라인드 알고리듬의 성능분석 (Performance Analysis of Correntropy-Based Blind Algorithms Robust to Impulsive Noise)

  • 김남용
    • 한국통신학회논문지
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    • 제40권12호
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    • pp.2324-2330
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    • 2015
  • 충격성 잡음하의 블라인드 신호처리 분야에서 최대 상호 코렌트로피 알고리듬 (MCC)이 MSE 기반의 알고리듬에 비해 우수한 성능을 보인다. 그러나 MCC 알고리듬에 대한 최적 가중치 조건들이나 충격성 잡음에 대한 내성과 관련된 특성들은 아직 충분히 연구되지 못한 상태이다. 이 논문에서는 MSE기반의 LMS 알고리듬과 비교를 통해 MCC의 최적 가중치의 성질을 분석하여 MCC 알고리듬의 최적 가중치가 MSE기반의 LMS 알고리듬과 같다는 보인다. 또한 MCC의 최적 가중치가 충격성 잡음 하에서도 동요 없이 안정을 유지하는 요인이 입력 크기 조정에 있다는 것을 시뮬레이션을 통해 입증하였다.

Development of OCB mode with impulsive driving scheme for improving moving picture quality

  • Kim, J.L.;Lee, C.H.;Park, S.Y.;Yoo, S.W.;Oh, J.H.;Lee, S.H.;Chai, C.C.;Park, C.W.;Ban, B.S.;Ahn, S.H.;Hong, M.P.;Chung, K.H.;Lim, S.K.;Kim, K.H.;Souk, J.H.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2004년도 Asia Display / IMID 04
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    • pp.1049-1052
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    • 2004
  • In general, contrary to the CRTs with impulsive emission, liquid crystal displays have motion artifacts such as blurring. ghost image, decrease of dynamic CR(contrast ratio), and stroboscopic motion due to hold type driving method. In this paper, to improve motion picture quality of LCDs. impulsive driving method of black data insertion was applied to the OCB mode which is well known for its fast LC response time and wide viewing angle properties. Subject evaluation was carried out with CRT, TN, SIPS(Super IPS). and impulsive driving OCB. Moving picture image quality near CRT was obtained in impulsive OCB driving mode

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남자 대학생의 의복관여, 유행혁신성, 충동구매, 브랜드 충성도에 관한 연구 (A Study on the Clothing Involvement, Fashion Innovativeness, Impulsive Buying, and Brand Loyalty of Male University Students)

  • 전대근;추호정;김현숙
    • 한국의류학회지
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    • 제34권3호
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    • pp.424-436
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    • 2010
  • This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion. This study proposed hypotheses on the relationships among these variables and tests them with survey data from a convenient sample of male university students. A total 195 complete responses were obtained from young men between 18 and 27 years of age. The results are as follows. First, fashion involvement and clothing involvement significantly (+) affected fashion innovativeness, and fashion innovativeness also significantly (+) affected impulsive buying and brand loyalty. Second, impulsive buying insignificantly affected brand loyalty. Third, the groups of young men divided by the demographical variables partially showed meaningful differences in fashion-related variables of interest. This study investigates the relationships among various fashion variables that have been used as critical explaining variables for fashion attitudes and behaviors, especially for young male consumers.

DYNAMIC ANALYSIS OF A PERIODICALLY FORCED HOLLING-TYPE II TWO-PREY ONE-PREDATOR SYSTEM WITH IMPULSIVE CONTROL STRATEGIES

  • Kim, Hye-Kyung;Baek, Hun-Ki
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • 제14권4호
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    • pp.225-247
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    • 2010
  • In this paper, we establish a two-competitive-prey and one-predator Holling type II system by introducing a proportional periodic impulsive harvesting for all species and a constant periodic releasing, or immigrating, for the predator at different fixed time. We show the boundedness of the system and find conditions for the local and global stabilities of two-prey-free periodic solutions by using Floquet theory for the impulsive differential equation, small amplitude perturbation skills and comparison techniques. Also, we prove that the system is permanent under some conditions and give sufficient conditions under which one of the two preys is extinct and the remaining two species are permanent. In addition, we take account of the system with seasonality as a periodic forcing term in the intrinsic growth rate of prey population and then find conditions for the stability of the two-prey-free periodic solutions and for the permanence of this system. We discuss the complex dynamical aspects of these systems via bifurcation diagrams.

Effects of Busy Mindset and Self-Worth on Impulsive Buying: In the Category of Hedonic Products

  • LINH, Le Thu Khanh;RHEE, Hyongjae
    • 유통과학연구
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    • 제18권9호
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    • pp.55-65
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    • 2020
  • Purpose: The research aims to examine whether perception about busyness can affect the way people view themselves and then make an impact on purchase decision-making. Based on a proposed theoretical framework, the current research examines whether or not perception about busyness affects perceived self-worth and has an impact on impulsive buying. Research design, data, and methodology: The paper conducted a survey in which two scenarios are used for manipulating degree of busy mindset. For analyzing data, analysis of variance and regression analysis are applied, in conjunction with analysis of moderating effects. Results: Busy mindset has a positive effect on perceived self-worth. The effect of busy mindset on perceived self-worth is greater in the group of high perceived social mobility. In the category of hedonic products, perceived self-worth has a positive effect on impulsive buying intention. Conclusions: These results imply that a sense of self-worth can affect impulsive buying behavior on the basis that people sometimes buy things on impulse as a way of self-indulgence or self-reward for their efforts. Managerial implications of the results suggest a busy appeal to consumers would be more effective for hedonic products.

Maternal Nicotine Exposure During Late Gestation and Lactation Increases Anxiety-Like and Impulsive Decision-Making Behavior in Adolescent Offspring of Rat

  • Lee, Hyunchan;Chung, Sooyeon;Noh, Jihyun
    • Toxicological Research
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    • 제32권4호
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    • pp.275-280
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    • 2016
  • Prenatal nicotine exposure over an entire pregnancy has been associated with an increased prevalence of hyperactivity, anxiety-like behavior and depression-like behavior in mature rats. However, the effects of maternal nicotine exposure in late gestation and lactation on the psychology and behavior of adolescent rat offspring are unclear. Thus, we investigated the effect of nicotine exposure during late gestation and lactation on anxiety-like and impulsive decision-making behavior in adolescent offspring of rat. Female rats were orally exposed to nicotine which is within range of plasma level of human chronic smokers during the period of third last period of gestation and lactation. When the offspring were weaned, we observed alterations in the anxiety-like behavior and decision-making ability of adolescent rat offspring using light/dark box test and T-maze delay-based cost-benefit decision-making task. The maternal consumption of nicotine reduced both the time spent in the light compartment and the number of transitions compared to nicotine-free rats. Moreover, such nicotine exposed adolescent offspring rats showed impulsive decision making which chose the instant reward in a decision-making situation. We found that nicotine exposure during late gestation and lactation induces an increase in anxiety-like and impulsive decision-making behavior at this developmental stage. These findings suggest that maternal nicotine-exposed offspring are at an increased risk of developing anxious and impulsive behavior.