• 제목/요약/키워드: impression management

검색결과 133건 처리시간 0.024초

키워드 검색광고에서 클릭당 단가 결정에 영향을 미치는 요인에 대한 연구 (A Study on the Factors Influencing Cost-per-Click of Sponsored Search Advertising)

  • 심광섭;김종우
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2007년도 추계학술대회 및 정기총회
    • /
    • pp.425-434
    • /
    • 2007
  • The sponsored search has become significant channel of online advertising, and the large sized advertisers have appeared, so the sponsored search strategy is becoming more important. Since CPC(Cost-per-Click) advertising has different price according to keyword, it is difficult to manage the a lot of keywords at one time. So, the purpose of this study is to investigate the factors which influence on the cost-per-click of sponsored search advertising. That is, there are four factors: impression, CTR(Click through Rate), conversion rate, and keyword's length. for the regression analysis, we use the actual data which is gotten from an ad agency. The result of that, the impression and keyword's length influence cost-per-click positively. However, CTR & conversion rate have no influence on it unexpectedly.

  • PDF

The Impact of Facebook Access Motivation on Facebook Addiction among High School Students: The Mediator Role of Online Self-Disclosure

  • Lee, Eunhee
    • International Journal of Advanced Culture Technology
    • /
    • 제7권2호
    • /
    • pp.103-112
    • /
    • 2019
  • Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

SNS 사용자의 서브계정 관리행동에 대한 탐색 (An Exploration of Sub-account Management Behavior of SNS Users)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제30권4호
    • /
    • pp.153-171
    • /
    • 2021
  • Purpose This study is to phenomenologically discover key antecedents and outcomes of behavioral process of SNS users who have multiple SNS sub-accounts. Unlike previous studies that focused on user behavior in the context of a specific SNS platform, this study attempts to describe how and why individual manages their multiple sub-accounts across a variety of SNS platforms. Design/methodology/approach By applying the grounded theory methodology (GTM) to elucidate the unique behavior in SNS platforms, this study has conducted in-depth interview with 14 respondents who handle multiple accounts across the SNS platforms. As a results of analyzing the interview manuscripts, this study has extracted 47 concepts, 10 sub-categories and 6 main categories by conducting open coding, axis coding, and selective coding. Findings By analyzing interview data, this study has derived main categories such as account management, impression management, self-categorization, authority to determine the relationship, digital shadow work, and portfolio SNS accounts from qualitative interview data. This study has also conducted a process analysis that represents how main categories could be inter-related. Based on findings, this study provides a new phenomenological perspective to understand the behavioral process of SNS users' sub-account usage experience.

눈썹화장이 얼굴이미지에 미치는 영향 (The Influence of the Eyebrow Make-up on Facial Image)

  • 강은주
    • 한국패션뷰티학회지
    • /
    • 제3권2호
    • /
    • pp.31-38
    • /
    • 2005
  • Make-up changes facial images. In particular, eyebrow make-up is a part of changing expression most easily and effectively. While color make-up is helpful to produce women's desired image with their favorite colors, eyebrow make-up is hidden actor to give a clear impression to others. Therefore, this study connected facial type which is an important factor deciding facial image with eyebrow, examined image of eyebrow make-up and that changed by facial types and aimed to be helpful in producing more effective facial image with eyebrow make-up considering one's facial type. Consequently, it was found that eyebrow make-up was a great factor in making better facial impression and image and complementing the weakness of facial type. h strong impression of facial type can be changed into soft shape or foolish shape in worse case depending on the types of eyebrow make-up. Eyebrow make-up shows charming image as angle of eyebrow is steep, heavy image as eyebrow is horizontal, cold image as eyebrow tail rises and simple and dull image as it lowers. Therefore, it is known that image of eyebrow make-up can be governed by several factors including angle and direction of eyebrow. Consequently, it is thought that most effective eyebrow make-up considers individual facial types, images of their eyes, noses and mouths and factors deciding angle, direction and colors of eyebrow.

  • PDF

Use of intraoperative impression smear cytology to guide successful treatment of a large renal cyst in a dog: a case report

  • Balda, Ignacio Otero;Vagias, Michail;Cassidy, Joseph;O'Brien, Peter J.;Mullins, Ronan A.
    • Journal of Veterinary Science
    • /
    • 제23권2호
    • /
    • pp.34.1-34.7
    • /
    • 2022
  • A 13-yr-old Shih tzu was referred for surgical management of right-sided cranial abdominal mass, which corresponded to large, cavitated renal mass on ultrasonography, and was suspected to represent neoplasia. Intraoperative impression smear cytology (ISC) of the renal mass wall was consistent with benign renal cyst (RC), without evidence of neoplasia or infection. Deroofing and omentalisation were performed and histopathology was consistent with benign RC. Chronic kidney disease was diagnosed 4 mon postoperatively, however, the dog was asymptomatic, without cyst reoccurrence. Intraoperative ISC is an expedient and inexpensive diagnostic technique that can guide most appropriate treatment in dogs with large RCs.

CS-3500 구강 내 스캐너로 채득된 디지털 인상의 신뢰도 및 정확도 평가 (Reliability and Accuracy of Digital Impression Obtained from CS-3500 Intraoral Scanner)

  • 김사학;김재홍;김종견
    • 치위생과학회지
    • /
    • 제15권5호
    • /
    • pp.673-678
    • /
    • 2015
  • 본 연구는 최신 경향의 구강 내 스캐너로 채득된 3차원 디지털 인상의 정확도와 신뢰도를 평가하기 위해 4가지 계측 지점을 통하여 분석하였다. 주 모형과 비교하였을 때, 디지털 인상이 작게 계측되는 경향을 나타내었고, 각 계측지점별로 0.06~0.12 mm 범위의 차이를 보였다. 선행연구의 결과에 의해 임상적으로 오차범위를 허용할 수 있는 것으로 나타났으며, 환자의 진단이나 치아 교정치료 계획 수립 시 사용되는 모형에는 큰 영향이 없음을 확인할 수 있었다. 실험에서는 구강 내 상황이나 해부학적 구조를 무시하고 진행하였지만, 실제 임상에서 사용 시에는 구강 내 협소한 공간, 타액 등으로 인한 치아면의 난반사 증가, 혀 등의 해부학적 구조물로 인한 작업 방해 등의 여러 가지 요인이 인상과정에 영향을 줄 수 있을 것이라 판단된다. 추후 실험에서는 가능한 구강 내 상황을 재현한 상태에서 실험을 진행하면 좀 더 임상 적용에 도움이 될 것으로 생각된다.

비빔밥에 대한 독일 바이로이드지역 학생들의 인식 및 기호도 조사 연구 (A Survey on the Recognition and the Preference of Bibimbab with Students in Bayreuther, Germany)

  • 송주은
    • 한국식생활문화학회지
    • /
    • 제29권4호
    • /
    • pp.307-313
    • /
    • 2014
  • In 2013, for the 130th anniversary of the establishment of diplomatic relations between Korea and Germany as well as the 50th anniversary of the dispatch of Korean workers to Germany, a survey on the recognition and preferences related to Bibimbab was carried out among students in Bayreuther, Germany majoring in hotel management who had not tried Korean food before. As part of the globalization of Korean food, 10 different foods that Germans might like were prepared, and the survey took place after food tasting. In the results, 44% of students noted that their first impression of Bibimbab was good, and impression was more favorable after tasting than before. The preference for nine foods other than Bibimbab was in order of Kimchi, Bulgogi, Mandu, Modum-jeon, Samgyetang, Gimbab, Japchae, Tteokbokki, and Sangchu-muchim. Students liked Bibimbab due to its healthiness, and most students showed interest in Korean food after tasting Bibimbab. To improve Bibimbab, most students answered diversifying sauces.

Fringe Styling Research According to the Hair line

  • Jin Hyun, Park;Hyerroon, Jang
    • International Journal of Advanced Culture Technology
    • /
    • 제10권4호
    • /
    • pp.403-411
    • /
    • 2022
  • Appearance management is evolving as a means of self-expression or as a way of expressing one's individuality. In particular, hairstyle is the most important part of a person's appearance and accounts for 70% of the appearance. Improving people's appearance by changing their hairstyle gives them confidence. Among them, the fringe hair style plays an important role in determining the first impression and reflects the trend. Fringe is shorter and simpler than general hair treatment, but even these small treatments have the effect of changing the impression, so women are trying to transform into a fringe hair style. A previous study was conducted on four lines classified: round, heart, square, and triangular. In this study, we added them to define 5 hairlines and created them by combining each hairline. that have been produced 5 fringe hair styles that suit the shape of the face. It is expected that the results of this study will be used as educational materials for hair line and fringe hair styles in the field, contributing to the beauty industry.

주방 환기에 대한 조리사들의 인식도 연구 - 서울 지역을 대상으로 - (A Study on the Recognition of Cooks about the Kitchen Ventilation)

  • 반주원;허준
    • 한국조리학회지
    • /
    • 제11권4호
    • /
    • pp.228-244
    • /
    • 2005
  • The objective of the study is to observe cooks first from the kitchen and those who care health and to grasp the impression regarding the kitchen environment. Also, it grasped the recognition degree of cooks against the elements of kitchen ventilation and kitchen ventilation equipments. We surveyed against 385 cooks who work in the kitchen of special grade hotels and family restaurants, used 5 scales for the object, and executed the analysis. The results of this study are as follows: (1) Health condition of the cooks appeared most highly pain in the shoulder and the neck. (2) for the impression regarding the kitchen environment, temperature was high and the insufficiency of ventilation is answered highly. (3) The importance of kitchen ventilation of cooks was recognized very high. (4) The combustion gas was recognized as very high percentage and the most effective element of the kitchen on the human body to remove first inside the kitchen. (5) Most cooks were recognized that the improvement of ventilation equipments is necessary. (6) The object of ventilation equipments is appeared to maintain comfortable kitchen environment. (7) The optimum operation method of ventilation equipment uses the automatic system of ventilation equipment from the kitchen and it is necessary to maintain the optimum. This research is based on preceding studies, investigating special grade hotels and family restaurants in Seoul. The ventilation plan of the kitchen should be accomplished to improve the health of cooks and productivity.

  • PDF