• Current Research on Agriculture and Life Sciences
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• 제9권
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• pp.71-86
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• 1991

This study has tried to illuminate a shocking phenomenon, the import liberalization of agricultural products in the aspect of Consumer consciousness. It has been applied that Table Analysis by using computer programming for instance-MINITAB, and Correlation Analysis and Multiple Regression Analysis, things like that. The results of this study are as follows; 1. Comparing domestic and imported stuffs, Comsumers came to awareness that domestic products superior to foreign's in the cases of the degree of freshness, taste and pollution damage, in the meanwhile, inferior to the cases of price and wrapping. Food self-supplyment is considered as one of the most important things of all, moreover, by most comsumers and health food and conventional food are favored by high class people. 2. Bying imported stuffs could clearly be fatal blow to our agriculture is fully recognized among consumers, what is more, there would only be doomed to our agriculture, too. 3. The most mass-purchasing imported stuffs by consumers illustrates in order; Beef, Banana, Coffee and Tabacco etc. The most significant elements why consumers buy foreign product is that the prices of them are relatively lower than those of ours. Besides, the next causes lies to non-producing stuffs and curiosity. 4. It must've been generally conceived by most consumers that Open-the-market-policy has been progressed for USA's repression and our monopolistic capital. Therefore, they demand that our market should be contained against unadviciable wave, moreover, keep paying attention to the policy how it will work to protect Korean agriculture. 5. Consumer attitude toward buying imported agricultural products is double-faced, Never-buy occupied only 24.4 % among respondents, but overwhelming respondents say non-producing stuffs can be obtained selectively. In this case, however, never-buy-movement would be backed by consumers in proportion to their educational background. 6. Various consumer minds surrounding Open-the-market-situation, in the end, has been analized econometrics through eleven variables to approach accurate fulfillments.

• 산경연구논집
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• 제10권8호
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• pp.45-53
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• 2019

Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2005년도 추계종합학술대회
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• pp.955-958
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• 2005

최근 중국으로부터 품질이 낮은 농산물들이 싼 가격으로 수입되고 있어 국내 농가들이 어려움을 겪고 있다. 이러한 가운데 중국산 농산물의 발암물질 검출 소식 때문에 전체적인 농산물의 소비마저 위축되어 국내 농업이 큰 위기를 맞고 있다. 이를 해결하기 위해서는 국산 농산물의 안전인증 체계를 구축하여 중국산과 구별될만한 정보를 소비자들에게 제공해야 하며, 품질이 낮은 농산물의 수입규제를 위하여 확실한 검사 기준이 마련되어야만 한다. 이에 본 논문에서는 농산물의 안전성 검사와 생산이력 관리 및 추적을 위한 국제적인 표준인GAP(Good Agricultural Practices : 우수농산물관리제도)를 도입하여 이력관리 시스템을 설계 및 구현 하였다. 또한, 소비자에게 다양한 정보를 제공하고 생산자의 농장관리를 도울 수 있도록 모니터링시스템과 지도 및 관리 시스템을 도입하여 AIGT(Agricultural Information Gathering and Tracking) 시스템을 구축하였다.

• 무역상무연구
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• 제57권
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• pp.221-241
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• 2013

Country of origin is very important in terms of consumers right to know, protection of producer, national finance and tariff preference etc. The principal issues related to country of origin are breaches of origin mark, determination of origin of OEM products, domestic products using imported raw materials, exports products, and fairness of penalties. This study focus origin mark issues on key components and set products which have not been treated so far. First, Origin mark issues on key components need to introduce multiple countries of origin for the same products. Some specific products, which are considered important key components or materials, has to mark multiple country of origin in terms of portion and significance. Next, Origin mark issues on set products need to expand the objects from 15 listed items of Korea Foreign Trade Act to all items of HS tariff schedules of Korea Customs Act. A set products which below 15% of components can mark single country of origin like FTA agreement such as Korea-EU FTA, Korea-EFTA, Korea-US FTA and Korea-Peru FTA.

• 유통과학연구
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• 제17권6호
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• pp.57-63
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• 2019

Purpose - This research is to review the state of standard labeling compliance and identify the factors that are conducive to compliance with the Labeling Standards of the Health Functional Foods Act in internet distribution. Research design, data, and methodology - We checked 9 labels including product name, expiration date, manufacturing date, raw material, ingredient, operative dose, nutritional information, daily intake, and functional effect which are based on Labeling Standards of the Act from 100 health functional foods in the internet shopping malls. These 9 structure & function claims were compared using a Chi-square test. Results - There was a statistically significant difference in the use of standard labeling between domestic product and imported products (p<.001). The related strength between these two variables showed a moderate effect size. Also, there was a statistically significant difference between accredited advertising/unaccredited advertising distinction and use of standard labeling (p<.001). The related strength between these two variables showed a moderate effect size. Conclusions - The Labeling Standards of the Act were not followed and found to be related to imports or unauthorized advertising in internet distribution. The information displayed according to the Labeling Standards was only about 2 on the average, so many labels have been posted unreadably without arrangement.

• 농촌지도와개발
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• 제14권1호
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• pp.171-195
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• 2007

Gyeonggi rice has been placed relatively favorable market position in the domestic rice market. With the superiority of its quality, gyeonggi rice has been well recognized to consumers. The price of gyeonggi rice has placed higher position than that of others. But, gyeonggi rice are facing crisis on the competition by regional brands. Therefore, this study was carried out to find the differentiated marketing strategies on problem related with the product differentiation and brand marketing of gyeonggi rice. In order to find out how much the effort on the product differentiation of gyeonggi rice affects the price and brand recognition, fifty RPCs in gyeonggi province were surveyed. As the results, $22{\sim}23%$ of harvested rice which was gathered into RPC was come out 'obscurity of production origin' when we consider material hull rice in the original production territory by collecting time and channel. With comparing sales weight of gyeonggi rice by the place of shipment, agricultural cooperative channel was the highest by 44.7%. And, wholesaler comes to 17.7%, discount outlet store was 13.9%, large quantity delivery in business was 11.1%, and department store was only 5.2%. Finally, we could consider to adopt the traceability system on gyeonggi rice distribution system from production to consumers' table to get consumers' credibility and compete imported high quality rice.

• 복식
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• 제63권7호
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• pp.17-30
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• 2013

An understanding of store patronage behavior is a critical issue for retail managers, especially when it comes to a new kind of retail store, as it enables them to identify and target potential customers. Reflecting this managerial need, this study is focused on the fashion multi-brand shop, specifically investigating its store attributes, customers' shopping orientation, and store patronage. Accepting the shifting marketing paradigm from 4P's marketing mix to 7P's marketing mix, the 7P's marketing mix is employed in this study to measure the store attributes, including people(sales oriented and customer oriented), price, place, promotion, physical environment, process, and product. The store attributes significantly influencing patronization are found as customer oriented sales people, product, physical environment, and process. The shopping orientations of the customers, 222 female adults aged from 20s to 40s are found as ostentatious, pleasant, fashion pursuant, rational, and addictive. The consumers who are ostentatious, pleasant, and fashion pursuant are highly likely to be patronize to the fashion multi-brand shops.

• 한국의류학회지
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• 제23권1호
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• pp.170-181
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• 1999

The aim of this paper was to look at the distribution intensity for the women's formal wear industry. Most of the previous works on the distribution design have stressed product characteristics and consumer's shopping behaviours. The firm especially in women's aopparel industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Thus five hypothesis were set based on the data in '98Korea Fashion Guide describing the brand of women's wear in detail. It has been published by Korea Fashion Association in 1997. The variables of this study were the price the total sale the launching period the target customer's age and brand origins related with domestic or foreign. 579 brands had been analyzed with percentage anova duncan's test pearson's correlation and t-test. the results were as follows: In general the higher the price of the product is the less intensive the distribution of the women's apparel industry is. The higher the total sale is and the younger the target customer's age is the more intensive the distribution of the women's apparel industry is Besides there is difference between the domestic brand and the foreign brand in the distribution intensity. There is no relationship between the launching period of the brand and the distribution intensity. In addition four brand types were classified into the national brand the designer brand the licensed brand and the imported brand. Satatistically variables have shown different relations in terms of each brand type.

• 한국가구학회지
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• 제24권3호
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• pp.273-285
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• 2013

The bent wood technique has been used for making the bow, the musical instruments and the wagon wheel, The Winsor chair of England in 1730's was the first Lfurniture product by using this method. This method was spread out by Michael Thonet in Austria after the Industrial Evolution. Early making technique of Winsor chair was relatively easy, but Michael Thonet's bent chair was mass produced by the machine and launched the revolution in the industrial furniture. 20th-Century European furniture designers applied the method of layering and forming plywood to bent chairs, enhanced the function and conformability. The bent chair had a big impact on modern chair design. The bent chair has the formative beauty and convenience from the character of softness and colors of wooden materials and has been developed variously by furniture designers. This study is a new approach to use Dyed-Gathered Wood with various colors and patterns as a material of the bend wood. First, bent wood with the Dyed-Gathered Wood enhances a close texture of wooden material textures instead of coating the surface. Second, flexibility of the bent wood with the Dyed-Gathered Wood enables wood bending techniques. Lastly, the Dyed-Gathered Wood is made with relatively cheap woods, replaces expensive imported woods which cause product price rise. This method enables a material cost saving and a stable supply of material.

• 대한가정학회지
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• 제41권11호
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• pp.11-20
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• 2003

The purpose of this study is : first, to examine factors of fashion show planning and production and to classify types of fashion show planning and production: second, to compare and analyze the factors through a case analysis to defined their differences. For the purpose, data are collected to compare and analyze from literature as well as the interview with fashion show planning and production companies in Korea. The result shows that all the factors are considered on a practical level except security and publicity among 15 factors presented in literature : the purpose of the show, target spectators, product selection, product prices, type of show, size, location, models, time of show, duration, theme, security, budget, and publicity. Show types are divided into national brands, designer brands, imported brands, and collections. The result of the comparison and analysis of the factors of the planning and production by type shows that factors vary greatly depending on the purpose of the show, target spectators, and form of the show and products. By analyzing the case study on fashion show planning and production on a practical level, the study recognizing the need of specialized development of fashion show planning in Korea's fashion industry, is a basic process of theory systematization for the planning and production in its marketing aspects, and will provide relevant theories in such aspects for those who want to enter into the field.