• 산경연구논집
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• 제9권6호
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• pp.57-64
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• 2018

Purpose - With the rapid economic development, great changes have happened in the Chinese beer market. The scale of imported beer is increasing. However, the sales of native Chinese beer decrease in recent years. It is because more Chinese customers prefer beer with unique attributes than those with lower prices. In order to take an advantage in this market, practitioners should develop new products to satisfy Chinese customers. Scholars have also focused on beer characteristics to estimate consumers' behavior for improving the development of beer industry. However, most studies are theoretically centered on marketing strategy management or general understanding of the market. It is not enough for us to explain customers' consumption patterns. Some empirical research did attempt to find out beer attributes that may influence their choice behavior. However, they failed to verify what can increase customers' utility through a new product. More importantly, few evidences can be found in the literature. Therefore this study explores the major characteristics of imported beer which may associate with customers' preferences. Research design, data, and methodology - With the results of literature review and focus group interview, we found out four main imported beer attributes and the levels of each factor. A pre-test is constructed to check the problems in the questionnaire protocol. With the results of pre-test, the revised questionnaire is processed among customers who have purchased and had imported beer in China regions such as Beijing, Shanghai, Jiangsu, Guangdong and so on. The choice-based conjoint analysis is applied to analyze the useful data of 205. Results - Results indicate that choice-based conjoint analysis is the effective method to estimate customers' choice behavior. Results also indicate that country of origin, price, taste, and package affect customers' preference and the importances of imported beer attributes are significantly different. Conclusions - Country of origin, price, taste, and package are important for customers to make an imported beer choice decision. Marketers should consider these determinants and their importance to develop new products. Moreover, choice-based conjoint analysis should be the useful method for practitioners to develop a new product of imported beer for sustainable business in the competitive industry.

• 한국의상디자인학회지
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• 제18권1호
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• pp.169-181
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• 2016

This study analyzed the characteristics and patterns of men's drawers panties to get basic data for their design. For this, drawers panties in 7 different brands (4: domestic brands, 3: imported brands) in terms of a front-center shape were collected, and the shape of men's drawers panties, characteristics of the materials, dimensions & type of patterns by the part and front-center patterns were analyzed. The study results found the followings: First, in terms of the shape of men's drawers panties, the front-center part were designed to rest the penis and scrotum in a natural and comfortable manner without a pee slit. They were seamless on the sides except for one product with side seams. Second, the drawer panties were made of elastic polyurethane materials. Specifically, domestic brand items used warm, elastic and durable nylon, polyester and rayon and polyurethanes while imported brands were mostly made of absorbent and sanitary polyurethanes. Third, regarding a size of drawer panties by part, imported brands were large in waist circumference. In terms of waist breadth at the front center, there was difference depending on an oval type. In addition, the front length at the front center differed by product, revealing difference in three-dimensional effect at the front center. The side length also differed greatly by product, which means that there might be a great difference in wear comfort. Fourth, in terms of the patterns of men's drawers panties, there was difference in side seams, center back seam and front-center patterns. Among a total of 7 products, only one product had side seams, and center back seams were found in two products only. Fifth, in terms of front-center patterns, the drawer panties can be divided into three types, creating three-dimensional effect not to give any pressure on the crotch: i) the cutting line only at the bottom of the front center part where the penis is rested, ii) puff created at the front center by adding a transverse line to the center line, iii) cutting transverse line to separate the penis from the testicles.

• 복식문화연구
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• 제10권1호
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• pp.89-101
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• 2002

The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.

• 한국의류산업학회지
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• 제13권1호
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• pp.44-54
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• 2011

This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

• 한국환경농학회지
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• 제36권3호
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• pp.217-221
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• 2017

BACKGROUND: For the food safety of cultivated mushroom, information on the safety of agricultural by-products imported as medium substrates for mushroom cultivation is urgently needed. Therefore, this study was performed to detect the presence of heavy metals, residual pesticides, and nutrient component in the imported medium substrates. METHODS AND RESULTS: Six kinds of medium substrates imported from nine countries from 2015 to 2017 were investigated. A mercury analyzer MA-2000 and an inductively coupled plasma spectrometer OPTIMA 7000DV were used to analyze mercury, lead, arsenic, copper, nickel and cadmium. All of these heavy metals were detected at lower level than heavy metal tolerance standard level of by-product fertilizer in Korea. When 246 kinds of residual pesticides were examined by GC and HPLC, imidacloprid, thiamethoxam and carbendazim were detected from Egyptian beet pulp, Indian cottonseed meal and cottonseed hull, respectively. The content of nutrient components (water, crude ash, crude fat, crude protein and crude fiber) varied among imported countries and the medium substrates. CONCLUSION:The presence of heavy metals and residual pesticides in imported medium substrates for mushroom cultivation was confirmed. For the safe production of mushroom, this study shows that imported medium materials for mushroom cultivation need to be managed through continuous monitoring.

• 한국축산식품학회지
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• 제31권3호
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• pp.477-483
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• 2011

본 연구는 유가공품에 적용할 수 있는 트랜스 지방산 분석조건을 확립하고 우리나라로 수입되는 유제품의 트랜스 지방산 함량 수준을 확인하기 위해 실시되었다. 조지방 추출은 Rose-Gottlieb법으로 조제분유 표준인증물질을 분석하고 그 인증값과 비교하였던 바, CODEX 가이드에 부합되는 정확도를 나타냈다. 유제품의 트랜스 지방산 분석을 위해 가스크로마토그래프 오븐 온도 상승 조건을 다양하게 변형하여, 트랜스 지방산들이 양호한 분해능을 보이면서 분석되는 적합한 온도 조건을 제시하였고, 최적화된 분석법을 사용하여 우리나라로 수입되는 유가공품(13개 유형, 45제품)에 적용하였다. 수입되는 유제품의 트랜스 지방산 함량은 제품 100 g 당 0.1-5.4 g 범위를 나타내었다. 가장 많이 수입이 되는 치즈류는 0.1-2.4 g/100 g 제품(평균값 1.1 g/100 g, n=35)으로 확인된 반면, 치즈를 제외한 유가공품은 1.7-5.4 g/100 g 제품 수준이었다. 이러한 트랜스 지방산 함량은 반추동물의 제1위 미생물에 의해서 생성되어 우유 중에 존재하는 트랜스 지방산 함량수준이며, 원료로 사용되는 우유의 트랜스 지방산 함량이나 부가적으로 첨가되는 식물성 지방에서 유래되는 트랜스 지방산의 함량에 따라 검사대상 유제품에서 함량의 차이는 편차가 있을 것으로 평가하였다

• Preventive Nutrition and Food Science
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• 제6권4호
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• pp.201-205
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• 2001

As a series of studies on improving the processing suitability of imported Pacific saury, oxidative stability of seasoned-dried Pacific saury treated with liquid smoke (T2 product) was examined during storage, comparing with control (C, seasoning only) and T1 (treatment of 0.05% BHT instead of liquid smoke). The pH of T2 treated with liquid smoke was relatively lower than those of C and T1 during storage. The contents of volatile basic nitrogen in all products increased continuously during storage. In the changes of TBA and POV of products during storage, the POV of T2 was lower than that of T1, and the TBA values of T1 and T2 were lower than that of C product. The major fatty acids were 22 : 1n-11, 20 : 1n-11, 16 : 0, 14 : 0, 22 : 6n-3, 20 : 5n-3, 18 : 4n-3, 16 : 1n-7, 14 : 1n-7 and 18 : 1n-9 in the both C and T2 products. The contents of polyunsaturated fatty acids in hath C and T2 somewhat decreased with increasing storage period, while those of saturated and monounsaturated fatty acids increased.

• 한국식품저장유통학회지
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• 제20권3호
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• pp.342-347
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• 2013

본 연구는 고흥산과 수입산 석류의 화학적 성분분석 및 생리활성 기능을 분석하여 기능성 물질의 소재 개발과 착즙 후 버려지는 부산물 활용 방안에 기여하고자 하였다. 석류 과즙 중 주요 유기산은 citric acid, malic acid가 확인되었으며 주요 유리당으로는 fructose, glucose가 확인되었다. 석류의 폴리페놀 함량은 고흥산 과피에서 149.91 mg/g으로 가장 높았고 가장 낮은 함량을 보인 과즙보다는 약 100배 정도 높게 함유되어 있었다. 석류의 부위별 ellagic acid 함량을 분석한 결과 고흥산 과피에서 14.22 mg/g으로 미국산에 비해 두 배 이상 높게 나타났으며, 고흥산과 미국산 모두 과즙이나 씨 보다는 과피에서 ellagic acid 함량이 월등히 높게 나타났다. 석류 부위별 추출물은 농도 의존적으로 항산화 활성이 증가하였으며, 고흥산과 미국산 모두 과피, 씨, 과즙 순으로 높은 활성도를 나타냈다. 고흥산과 미국산 부위별 추출물의 전립선암 세포증식 억제능을 분석한 결과 산지에 관계없이 과피, 과즙, 씨 순으로 암세포 성장억제능이 높게 나타났으며 특히 과즙과 씨에서는 고흥산이 미국산에 비해서 암세포 성장억제능이 더 우수하였으며 과피 추출물에서는 미국산이 더 우수하였다.

• 한국유기농업학회지
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• 제19권4호
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• pp.513-528
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• 2011

This study was conducted to evaluate the nutritional value of locally produced organic agricultural by-products to substitute imported organic feeds for organic ruminant farming. Imported organic feeds (corn grain, soybean meal, soybean seed, oat grain, barley grain, wheat grain, buckwheat, sunflower seed meal) and byproducts (rice bran, grape seed meal, rice straw, soybean hull, soybean curd, rice hull, green kernel rice, and crushed rice grain) were analyzed for chemical composition and NDF, ADF, mineral, and amino acid contents and anti-nutritional factors. Dry matter, NDF and ADF contents in organic feeds were higher than those in conventional feeds. Especially, the 9.65% fat content of organic soybean meal was 6 times higher than the 1.95% fat content of conventional soybean meal. Fat contents of rice bran, grape seed meal, green kernel rice, and crushed rice grain were 25.66, 6.09, 3.57 and 1.59%, respectively. Protein contents of soybean hull and soybean curd were 14.68 and 19.87%, respectively, which are highest among organic by-products. Levels of aflatoxin in all feeds were below the safety level. Therefore, organic rice bran, green kernel rice and crushed rice as energy source, and soybean hull and soybean curd as protein source could partial replace imported feeds for organic ruminant farming.

• 한국의류학회지
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• 제31권8호
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• pp.1180-1189
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• 2007

The purpose of this study is to search the level of localization strategy of imported brands in Korean Market, to investigate relationship between the brand characteristics and localization strategy, and to study the case about localization strategy of the brand selected according to the type of brand. The survey research was employed and for the data analysis, descriptive statistics, one-way ANOVA, and multiple-regression were used. For the case study, interview with the person who works in the each kind of company was used. The results of this study were as follows: Firstly, the level of localization strategy is found in order price, place, promotion and product. Secondly among the brand characteristics, type of brand, proportion of garments, price zone, launching time, number of shop are related with localization strategy, but turnover and number of the staff are not. Thirdly, license brand has the characteristics like as national brands and the differences between the branch and the agent is confidence and communication that are the basic elements of localization. This study can help national brands to refer the localization strategy and provide the understanding of localization strategy of imported brands in Korean fashion market.