• 한국식생활문화학회지
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• 제22권2호
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• pp.218-224
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• 2007

The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

• 한국식생활문화학회지
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• 제23권4호
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• pp.421-426
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• 2008

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

• 국제학술발표논문집
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• The 8th International Conference on Construction Engineering and Project Management
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• pp.169-178
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• 2020

This paper presents a study investigating the relationship between stress level and reworks for construction professionals. As employees' work-life balance (WLB) becomes more important nowadays, controlling the level of stress in the workplace becomes more important as occupational stress has negative impacts on WLB. Reworks can be one severe occupational stressor as people suffer from stress when they need to redo their works. This study hypothesizes that there is a positive correlation between reworks and level of stress, meaning that people tend to show high level of stress when they need to redo their works. The hypothesis will be tested by checking the stress level when engineers redo their works because of changes or errors. An electroencephalography (EEG) sensor will be used to measure the stress level of engineers when they redo their works. For more accurate measure of stress, the stress level will also be measured by the galvanic skin response (GSR). This experiment is expected to prove that rework process is a severe stressor for construction professionals, which will contribute to lower productivity and poorer WLB. The finding will emphasize the importance of managing reworks in the construction industry, which will eventually help construction managers to control the level of employees' stress successfully.

• 한국학교보건학회지
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• 제33권1호
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• pp.48-57
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• 2020

Purpose: The purpose of this study is to identify the relationship between perceived smartphone addiction and physical and mental health among female college students. Methods: Data were collected using a questionnaire to measure perceived smartphone addiction and physical and mental health of 314 female students attending a college located in D city from April 9 to May, 31, 2019. The collected data were analyzed using descriptive statistics, 𝑥² test, t-test and stepwise multiple regression with SPSS 18. Results: The respondents were classified into two groups, the perceived smartphone addiction group (29.3%) and the perceived smartphone non-addiction group (70.7%). Perceived smartphone addiction was significantly different according to daily smartphone usage time (p<.001), smartphone usage fee (p=.005), most satisfying thing about using smartphones (p=.006) and importance of smartphones in daily life (p<.001). The perceived smartphone addiction group had more physical health problems (p=.001) and more mental health problems (p<.001). The factors affecting physical health were perceived smartphone addiction and importance of smartphones in daily life, with 62% of explanatory power (F=10.15, p<.001). As for mental health, the affecting factors were also perceived smartphone addiction and importance of smartphones in daily life, with 87% of explanatory power (F=14.52, p<.001). Conclusion: It is important to raise awareness of smartphone addiction including its negative impact on physical and mental health, reduce smartphone usage time, and build offline social relationships.

• 한국의류학회지
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• 제26권2호
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• pp.205-215
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• 2002

The purpose of this study was to identity the relationship of clothing involvement, consumer characteristics, and clothing buying behavior of college female students in China. A questionnaire was developed to measure clothing involvement, materialism, conspicuous consumption, reference group influence, clothing purchasing modes, fashion information sources. The questionnaire was administered to 390 college female students in Dandong of china. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were as follows: 1. Subjects were divided into low clothing involved and high clothing involved groups according to the level of clothing involvement. 2. Three dimensions of materialism were derived by factor analysis such as Happiness-pursuing, Life-centered, and Sucess-symbolic. And three dimensions of conspicuous consumption and reference group influence were derived by factor analysis such as luxury oriented, Status symbolic, Brand-name oriented, and Comparative, Informational, Normative exactly. Clothing purchasing motives and fashion information sources were factor analysed as Social and Individual mole, and Printed & Electric-wave media, Marketer managed, Personal exactly. 3. There were significant differences between high involved and low involved consumers in consumer characteristics and clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about materialism especially in Happiness-pursuing about conspicuous consumption in status symbolic and about influence of reference group in comparative. The high involved consumers put more importance than low involved consumer individual motive as clothing purchasing motive, and marketer managed in clothing fashion information. The high invoked consumers showed more importance than low invoked consumers about evaluating attributes of product, and about store patronage criterion.

• 한국식품영양학회지
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• 제26권4호
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• pp.967-974
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• 2013

The purpose of this study is to measure the priority items according to attributes and analyze the differences between the importance and satisfaction rates through the IPA for the university service. The results in the study are as follow: First, from the result of the factorial analysis, 5 factors are included First, the possibilities for development of universities, universities' physical environment, Universities' administrative (employee) services, majors' educational services, and majors' laboratory environment. Second, as the total average value for important attributes of the universities is 3.50 and the average value of satisfaction is 2.91, there were significant differences (p<0.001). Third, in the analytical result of IPA, the 1st quadrant includes faster developments than other universities, departments' characterization, etc. The 2nd quadrant includes the convenience to issue all kinds of certificates, kindness of administrative staffs, etc. The 3rd quadrant includes convenience of the procedure to improve unsatisfactory services, development efforts to benchmark advanced universities, etc. Finally, the 4th quadrant includes heavy investments in education and environment, efforts to reflect students' demands, and needs, etc. Even though the importance of research subjects related to university services for these attributes is high, they are not fully satisfied, and there are plenty of dissatisfied students. Therefore, urgent supplementations to increase students' satisfaction rates are important. Form the results of the study, it has been found that urgent efforts to improve satisfaction rates of university students who major in catering cooking in the university services are essential and special plans to build competitive systems which can provide high-quality services are also necessary.

• 한국융합학회논문지
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• 제9권9호
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• pp.9-14
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• 2018

본 연구는 학술논문의 출현순서에 따른 저자키워드의 중요도를 측정해보고자 하는 연구이다. 이를 위해 학술논문 저자키워드의 출현순서를 측정한 후 네트워크 분석 방법의 연결정도중심성, 근접중심성, 매개중심성, 위세중심성 지수를 사용하여 저자키워드의 중요도를 측정해보았으며 다음으로 각각의 네트워크지수 값과 저자키워드의 출현순서와의 상관관계 분석을 수행하여 출현순서의 특징을 살펴보고자 하였다. 연구결과 연결정도중심성, 근접중심성, 매개중심성, 위세중심성 모두 4번 째 출현순서가 높은 군집의 논문수가 많은 것으로 나타났다. 다음으로 상관관계 분석결과 근접중심성을 제외한 연결정도중심성, 매개중심성, 위세중심성의 경우 출현순서의 뒷부분으로 갈수록 지수 값이 모두 높아지는 것을 볼 때 네트워크 상에서 상대적으로 중요한 용어가 뒷부분에 위치한다는 것을 알 수 있다. 본 연구는 대략적으로 연구자들의 저자키워드 부여 행태를 살펴볼 수 있었다는 점에서 의의를 지닌다. 향후 저자키워드의 전개양상을 심층적으로 살펴 보기 위해서는 상황적 요인, 행동, 심리 등을 파악하여 보완하는 후속 연구가 반드시 필요하다.

• 한국항만경제학회지
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• 제35권4호
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• pp.67-84
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• 2019

본 연구는 크루즈 선상서비스 및 기항지에서의 서비스 경쟁력 강화 방안을 제안하기 위하여 크루즈 관광 서비스품질 척도를 개발하고 고객만족도에 미치는 영향과 상대적인 중요도를 분석하였다. 구체적으로는 서비스품질 분석을 위해서 SERVPERF 모형을 기반으로 관광분야와 교통물류분야의 의견을 통해 산업의 특수성을 반영한 결과, 크루즈 서비스품질 3개 요인과 기항지 서비스품질 3개 요인을 도출하여 측정도구로 활용하였다. 분석방법으로는 설문조사로 수집된 자료를 사용하여 요인분석과 신뢰도분석을 실시하였다. 다음으로 변수간 관계를 분석하기 위하여 상관분석을 실시하였고 크루즈 관광 서비스품질이 고객만족도에 미치는 영향을 확인하기 위하여 회귀분석을 실시하였다. 연구 결과로 크루즈 선상 서비스 속성과 기항지 서비스 속성은 모두 고객 만족도에 긍정적인 영향을 미쳤고 서비스 속성에 대한 상대적인 중요도를 확인하였다. 이에 따른 정책제안으로 식음료 서비스의 차별화 전략, 다양한 선상 및 기항지 자연경관 관광, 연령대별 선실 디자인 차별화, 다양한 내륙교통망 확보, 내륙관광의 테마화 등을 제시하였다.

• 대한영양사협회학술지
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• 제13권3호
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• pp.277-294
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• 2007

The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by location of K theme restaurant such as residential type(A), complex type(B) and downtown type(C). The questionnaires were handed out to 346 of 450(usage rate 76.9%). The statistical data analysis was completed using SPSS(ver 12.0) for descriptive analysis, $X^2$, t-test, ANOVA, reliability analysis, factor analysis, multiple linear regression. From an analysis on service quality attributes, most importance of service quality attributes was more highly perceived than performance of those, except for 'attractive exterior', 'variety of kid's menu', 'convenient facilities for kid' and perceived importance and performance were also significantly different by location of branch restaurant. The attributes to be improved were 'convenience of restaurant's parking lot', 'food tast', 'speedy service' and 'service competency' as branch A(residential type) restaurant, 'convenience of the restaurant location' as branch B(complex type) restaurant and 'convenience of the restaurant location' and 'speedy service' as branch C(downtown type) through IPA analysis. The Overall customer satisfaction was 3.74 and service quality factors had significant effect on overall customer satisfaction. Location of restaurant, which gives a great effect on its operation and marketing, has a important correlation with success or failure of restaurant business enterprises. Therefore, marketing strategy by restaurant location should be developed.

• 한국정보시스템학회지:정보시스템연구
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• 제8권1호
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• pp.149-176
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• 1999

Regional information infrastructure(RII) plays an increasingly important role in determining the competitiveness of companies operating within the region. The purposes of this research are (1) to identify the types of RII demanded by the companies operating within Pusan and KyungNam areas in Republic of Korea, (2) to explain the levels of RII demand using variables including organizational environment, organizational strategy, and the importance of information systems for the organization, and (3) to examine whether the types of RII demand are different depending on the competition strategies that companies are pursuing. The most important type of RII that region companies demand is information systems personnel having knowledge in systems control, systems planning, communication network, database administration, and system construction. In addition, demanded are TSDN, satellite communication network, and shareable software and hardware. The levels of RII demand are different depending on the importance of information systems(IS) roles for the businesses. The more important IS role is for a company, the more sharable computing equipments and facilities are demanded. The importance of IS role is affected by the organizational environment and organizational strategy. The levels of RII demand are different also depending on the competitive advantages that companies are pursuing. Companies focusing on achieving short-term and direct benefits using information technology tend to have higher demands on sharable computing equipments and facilities as well as on information communication services. This research is explorative in nature One major limitation of this research, therefore, is that the plausibility of the postulated hypotheses was not examined simultaneously. This research is meaningful in that it first attempted to measure the demands of regional companies for RII.