• Title/Summary/Keyword: immersion theory

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The Effects of Avatar Identification on Immersion, Brand Loyalty, and Purchase Intention of Brand Items in the Metaverse (메타버스 내 몰입이 아바타 동일시, 브랜드 충성도, 브랜드 아이템 구매의도에 미치는 영향)

  • Ji-yeon Eom;Yeong-woo Lim;Kee-young Kwahk
    • Information Systems Review
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    • v.26 no.2
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    • pp.1-22
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    • 2024
  • This study aims to empirically analyze the usage behavior of metaverses, which have recently attracted attention in various fields. To date, research on metaverses has focused on the concept, direction of utilization, development prospects, and technical aspects. However, there is a lack of research on the characteristics of metaverses and the behavior of users. As the metaverse develops with new content, there is a need to understand user behavior and content characteristics. In this study, we surveyed 375 adult males and females who experienced metaverse, and analyzed the impact of metaverse usage behavior on brand loyalty and item purchase intention based on 350 samples after excluding non-responses. The collected data were cleaned and statistically analyzed using SPSS 25.0 and SmartPLS 4.0. The results showed that the usage behavior factors such as immersion, vicarious satisfaction, and avatar identification have a positive effect on brand loyalty and intention to purchase branded items. These findings help to understand the concept and development direction of metaverse, and are expected to make important contributions to the field of brand marketing strategy formulation and metaverse-related user behavior research.

A Study on Digital Play Types of Virtuality through the Play Theory of Roger Caillois (로제카이와의 놀이론을 통한 가상성의 디지털 놀이 유형 연구)

  • Lee, Tae-Eun;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.383-390
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    • 2018
  • The purpose of this study is to find out how the evolution of digital play in virtualization and digital play tools are combined with and stereotyping the properties of traditional play. Virtualization characteristics and play theory were examined and the case was derived in four types and analyzed in four play properties with Roser Cailliois. In the case of Agon, the targets of mutual competition are expanded to singular and plural, computer and oneself of the future, and Mimicry showed the ambiguity of the segments and boundaries crossing the on-off line boundary, and in the case of Alea, the diversity of accident occurrence by immediacy and simultaneity has been strengthened, and in the case of Ilinx, the maximization of immersion has been developed and experimented with a variety of techniques for the utilization of senses and tools and the virtuality for this. As a result, play is developing due to the tendency to expand and coexist in time and space by various fusion combinations.

A Study on the model found of the duty factor whom follows in old person welfare facility worker holding office duration and organized performance research (노인복지시설 종사자 재직기간에 따른 직무요인, 조직성과의 모형정립에 관한 연구)

  • Cho, Woo-Hong
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.11
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    • pp.233-239
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    • 2010
  • The research which sees the fact that about model found of the duty factor whom follows in old person welfare facility worker holding office duration and organized performance researches in purpose. From theoretical background about the old person welfare facility system investigated a theory about the duty factor and organized performance of literature investigation and the old person welfare facility worker. A theory analysis of positive data led based on about the effect factor of the causality which the duty factor of the old person welfare facility worker reaches in organized performance under verifying boil the modulating effect of holding office duration. The repair which is a duty factor of the old person welfare facility worker, according to the holding office duration which is a personal quality factor job satisfaction the promotion and organized natural features, business environment and organized structure are organized performance and organization immersion and loyalty degree different assumed with the fact that will affect. From positive analysis about the research object verifies a suitable degree about demographics school register analytical and study model, structural equation model leads and construction verification and modulating effect analysis under executing boil.

An Exploratory Study For Online Game-Based Learning Theory (온라인 게임과 학습과의 관련성 분석 연구)

  • Jo, Il-Hyun
    • Journal of Korea Game Society
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    • v.7 no.1
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    • pp.59-68
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    • 2007
  • Online games are getting more popular among today's fun-seeking young students. The immersive power of these Internet-based games is so strong that many educators consider the integration of the games and learning to enhance learner motivation. However, the online games, which are primarily aiming g for 'fun', have cognitive, emotional, and social features and impacts that are different from the so-called 'educational' games. Therefore an interdisciplinary approach for better understanding of the online game in regard to its impact on learning and fun should be essential. In this study, the researcher will analyze relevant literature and theories from cognitive psychology, media and communication theory, and Ludology to grasp holistic understanding of online game phenomena, which will serve as basis of further research and development in this emerging area.

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Development of Failure Criterion of Hot Mix Asphalt Using Triaxial Shear Strength Test (삼축압축시험을 이용한 아스팔트 혼합물의 파괴기준 개발)

  • Kim, Seong Kyum;Lee, Kwan Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.3
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    • pp.947-954
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    • 2014
  • In general, Fracture of the material is not occurring of the maximum normal stress or the maximum shear stress failure in the state. Maximum normal stress and maximum shear stress in the state of Critical coupling from being destroyed based on the Mohr-Coulomb theory. Couple of different mixtures, including permeable asphalt pavement, SMA and dense-graded asphalt mixture, were used for compression triaxial test at $45^{\circ}C$ and $60^{\circ}C$. Mohr-Coulomb theory to the analysis of compression triaxial test result of the internal friction angle $38.9^{\circ}{\sim}46.9^{\circ}$ measured somewhat irregularly, but in the case of cohesion, depending on whether the temperature and immersion of the specimen appeared differently. In addition, Indirect tensile test and compression triaxial test of the asphalt mixture to determine the correlation between compression triaxial test results assessed as cohesion and internal friction angle calculated using the theoretical Indirect tensile strength and measured indirectly tensile strength were analyzed. The Measured & Predicted IDT St values tended to be proportional.

The Effect of Modern Leadership Style on Organizational Effectiveness : Focusing on Army Commander's Leadership (현대적 리더십 유형이 조직 효과성에 미치는 영향 : 육군 지휘관의 리더십을 중심으로)

  • Lee, Sam-Joo;Park, Sang-Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.201-207
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    • 2020
  • This study focused on finding out how transformational leadership, emotional leadership, and servant leadership in military organizations affected organizational effectiveness (commission satisfaction, immersion, and organizational citizen behavior) by special forces, standing forces, GTO, independent units on the coast, and educational institutions and training units. Therefore, in order to achieve this research objective, we intend to utilize two studies, the literature and the empirical studies, in this paper. Through the literature study, we also set up a critical consideration of the major leadership theory so far, understand the soldiers of the new generation, set up the background and characteristics of the new leadership theory, transformative leadership and emotional leadership, and set up and study the hypothesis for the organizational effectiveness in the main contents (concepts, components, measurement data) and variables. Empirical research is aimed at empirically analyzing the impact of transformative leadership, emotional leadership, and servant leadership on sub-type and organizational effectiveness, and whether sub-type controls leadership type and organizational effectiveness. organizational effectiveness.

Improvement of Cognitive Rehabilitation Method using K-means Algorithm (K-MEANS 알고리즘을 이용한 인지 재활 훈련 방법의 개선)

  • Cho, Ha-Yeon;Lee, Hyeok-Min;Moon, Ho-Sang;Shin, Sung-Wook;Chung, Sung-Taek
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.6
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    • pp.259-268
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    • 2018
  • The purpose of this study is to propose a training method customized to the level of cognitive abilities to increase users' interest and engagement while using cognitive function training contents. The level of cognitive ability of the users was based on the clustering based on the users' information and Mini-Mental Statue Examination-Korea Child test score using the K-means algorithm applied collaborative filtering. The results were applied to the integrated cognitive function training system, and the contents order and difficulty level of the cognitive function training area were recommended to the user's cognitive ability level. Particularly, the contents difficulty control was designed to give a high immersion feeling by applying the 'flow theory' method that users can repeatedly feel tension and comfort. In conclusion, the user-customized cognitive function training method proposed in this paper can be expected to be more effective and rehabilitative results than existing therapists' subjective setting of contents order and difficulty level.

A study on the psychosocial changing process of upper grade students expelled from local private university (지방사립대 남학생들의 학업중단과정에 대한 질적 연구: 고학년 제적학생을 중심으로)

  • Park, Kyungeun;Yun, Jinyoung
    • Korean Journal of School Psychology
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    • v.18 no.1
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    • pp.1-29
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    • 2021
  • The purpose of this study was to analyze the psychosocial changing process of upper grade students expelled from local private university. For this purpose, interview were conducted with 15 students. The collected data were analyzed using a Grounded Theory. As a result, 183 concepts, 54 sub categories, and 18 essential categories were derived. The results of the process analysis showed that the process of psychosocial changing is composed of seven steps Find a sense of belonging', 'Find fun', 'Stop thinking', 'Experience the (outside) world', 'Career decision', 'Immersion', 'Finish the course'. The results of this study were compared with previous researches, and the newly discovered points and future research topics and points to be considered in local private university field were discussed.

A Study on the Exploration of English Learning Design Elements Applying Immersive Virtual Reality (몰입형 가상현실을 적용한 영어학습 설계요소 탐색에 관한 연구)

  • Choi, Dong-Yeon
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.209-217
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    • 2022
  • Virtual reality entered a new phase with the introduction of wearable devices represented by Oculus. This study proposes an immersive virtual reality based on Oculus Rift that enables direct immersion in virtual reality from a first-person perspective for English learning. At this point, it is meaningful to provide considerations when designing instruction for language learning through a comprehensive and integrated review of immersive virtual reality. Therefore, the main purpose of this study is to find a way to maximize the application of language education in the immersive virtual world. And for the design elements for English learning through immersive virtual reality, the setting of learning theory, consideration of differences in learning, selection of learning tasks, regulation of teachers' influence, determination of types of applied senses, flexibility of design, and usage environment were suggested. By integrating the results, various discussions and directions for instructional design were presented.

Operating Room Nurses' Experiences of Securing for Patient Safety (수술실 간호사의 환자안전 확보 경험)

  • Park, Kwang-Ok;Kim, Jong Kyung;Kim, Myoung-Sook
    • Journal of Korean Academy of Nursing
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    • v.45 no.5
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    • pp.761-772
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    • 2015
  • Purpose: This study was done to evaluate the experience of securing patient safety in hospital operating rooms. Methods: Experiential data were collected from 15 operating room nurses through in-depth interviews. The main question was "Could you describe your experience with patient safety in the operating room?". Qualitative data from the field and transcribed notes were analyzed using Strauss and Corbin's grounded theory methodology. Results: The core category of experience with patient safety in the operating room was 'trying to maintain principles of patient safety during high-risk surgical procedures'. The participants used two interactional strategies: 'attempt continuous improvement', 'immersion in operation with sharing issues of patient safety'. Conclusion: The results indicate that the important factors for ensuring the safety of patients in the operating room are manpower, education, and a system for patient safety. Successful and safe surgery requires communication, teamwork and recognition of the importance of patient safety by the surgical team.