• Asia Marketing Journal
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• v.17 no.2
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• pp.15-37
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• 2015

This research aims to understand consumers' imagination as a subjective experience which can be evoked by marketing stimuli. The characteristics and types of imagination are identified, upon which an imagination scale was developed. Results of the scale development suggest that there are four imagination types, namely, benefit-anticipatory imagination, emotional-bonding imagination, symbolic imagination, and mind-wandering imagination. The scale demonstrated reliability, as well stability for application across product types. The scale development also includes discussion on imaginationrelated but distinctive concepts of product symbolism and tendency to imagine.

• Journal of Korean Academy of Nursing
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• v.23 no.1
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• pp.29-41
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• 1993

Relaxation technique is an independent nursing intervention used in various stressful situations. Relaxation techniques must be explored regarding relaxing imaginations used by the people in their traditional life experiences. So for Korean relaxation techniques to become culturally acceptable and effective imaginations of relaxation must be developed. The purpose of this study was to identify differences in relaxation levels of Koreans according to five relaxation imaginations and five groups and to analyze the factors influencing relaxation techniques for Korean people. The subjects were 38 hospitalized patients, 21 rural residents, 56 housewives, 16 researchers and 59 nursing students. Data were collected from September 4 to October 24, 1991 by interview or self-re-port questionnaires. The measurement tool was the graphic rating scale of relaxation levels. The data analysis was done by percent, ANOVA and Scheffe test using the SAS program. The. results of study are summerized as follows : 1. The relaxation level of Koreans was significantly different for the five relaxation imaginations (F=5.95, P=0.0001). Relaxation level of ‘after bathing imagination’ was 6.90, ‘in bed imagination’ was 6.55, ‘in the mountain imagination’ was 6.01, ‘snow and fireplace imagination’ was 5.84 and ‘at the seashore imagination’ was 5.80. As a result of the Scheffe test, ‘after bathing imagination’ was found to show a higher relaxation level than ‘at the sea-shore imagination’ ‘in the mountain imagination’ and ’snow and fireplace imagination(P〈.05). 2. The relaxation levels of the Koreans were not different for the five groups(F=1.26, P=0.29). 3. There were no differences in the relaxation level of the koreans according to sex, age, place of residence, place of residence during childhood, marital status, religion or educational status. In conclusion, Korean people prefer the ‘relaxation imagination of after bathing’ to western style relaxation imagination of ‘at the seashore imagination’ and ‘snow and fireplace imagination’.

• Sleep Medicine and Psychophysiology
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• v.7 no.2
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• pp.109-114
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• 2000

Objectives: This study was performed to examine the characteristic cardiovascular response patterns associated with the imagination and discussion of anger-provoked events in patients with hwa-byung. Methods: Forty-three female patients with hwa-byung were evaluated with the Korean version of the State-Trait Anger Expression Inventory, the State-Trait Anxiety Inventory, Hamilton Rating Scale for Anxiety, Beck Depression Inventory, and Hamilton Rating Scale for Depression just before the task. Subjective Units of Distress (SUDS) and Vividness of the event (VIVID) during the imagination and discussion of the event were evaluated immediately after tasks. Blood pressure (BP) and heart rate (HR) during baseline, rest, and tasks were also evaluated. Results: Both startle and recovery responses of BP, startle response of HR, SUDS, and VIVID in discussion task were significantly larger than in the imagination task. Conclusion: Results suggest that it is undesirable for the patients to excessively and repeatedly recall and talk about the anger events.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.493-517
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• 2024

E-commerce has grown to be perceived as an integral component of modern customers' lives. Fast innovation enables businesses to implement new business ideas that enhance customers' shopping experiences. The motive is to study the allurement of unrestrained buying behaviors resulting from Live Streaming Commerce in the presence of Emotional imagery. The conceptual model and hypotheses for the study have been framed based on the SOR model. A survey was conducted in north India, where data was collected from 577 consumers experiencing live streaming and analyzed with the help of AMOS and SPSS software. The repulsive behavior scale has been developed by using qualitative research. The findings revealed that there is a significant relationship between the stimulus of livestreaming and unrestrained buying behaviors with the mediating role of emotional imagination. Two crucial mediating factors, pleasure, and arousal (fervent imagination), have successfully predicted experiential shopping behavior. The study has implications for online marketers and policymakers, as marketers can use our developed model to understand consumers' different buying behaviors, and policymakers can select and design specific features for the social presence of live streaming. Integrating three different types of unrestrained buying behavior influenced by live streaming would add to the literature. The study adds value to the literature by developing a scale to measure repulsive behavior after testing and validating with experts.

• Journal of the Korean Home Economics Association
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• v.40 no.6
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• pp.85-97
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• 2002

The purpose of this study were to develop a rating scale for screening preschoolers' creative characteristics and to examine the validity and reliability of this scale. The subjects were 85 4-5 year olds, their mothers, and teachers in Seoul. The preliminary scale of the Rating Scale for Creative Characteristics of Preschoolers(RSCCP)'was developed as a 47-item 5-point rating scale and consisted of 5 factors. 5 factors. 5 factors were 'uniqueness=-curiosity', 'openness-humor', 'sensitivity-many interest', 'imagination-playfulness', and 'independence-perseverance'. The inter-correlations among the 5 factors ranged from .31-.71. For the criterion validity, Wallach & Kogan's Creativity Test(Foster, 1971) and children's drawing were used, and for the convergence validity, the scores rated by mothers and the scores rated by leachers were compared. Test-retest reliability was .69 and Cronbach's ${\alpha}$ ranged from .76-.90. There found no significant correlations between the RSCCP scale and the 2 criterion tests, and the paired t-test for the total scores of the scale rated by the mothers and the teachers showed no differences.

• Journal of the Korea Fashion and Costume Design Association
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• v.3 no.1
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• pp.47-55
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• 2001

The Human Sensibility Measurement Technology, the engineering discipline that translate the imagination and good impression of human being into a physical factor for relevant product, is important to improve the quality of industrial products. This dissertation is aimed at measuring and evaluating the human sensibility for texture I presented the image scale in expectation of applying it to the production and choice of goods fitting into one's sensibility and to the coordination of goods which have similar images.

• Korean Journal of Child Studies
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• v.26 no.3
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• pp.77-96
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• 2005

Maternal personality, creative personality, and parenting self-efficacy were included in mothers' characteristics. Participants were 89 gifted and 147 non-gifted preschool children and their mothers. Instruments were the Torrance Test of Creative Thinking(Torrance, 1984; 김영채, 2002), Revised NEO-Personality Inventory(Costa & MaCrae, 1992), What Kind of Person Are You Scale of the Khatena-Torrance Creative Perception Inventory(Khatena & Torrance, 1976; 김영채, 2004), and Parenting Self-Efficacy Scale(최형성 & 정옥분, 2001). Results showed Disciplined Imagination of gifted preschoolers' mothers influenced children's Abstractness of Creativity, General Parenting Ability influenced Originality of Creativity, and Learning Guidance Ability influenced Abstractness of Titles of Creativity. Regarding non-gifted children, the Neuroticism, Acceptance of Authority and General Parenting Ability of mothers selectively influenced children's Abstractness and Elaborativeness of Creativity.

• The Journal of Fisheries Business Administration
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• v.40 no.3
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• pp.51-68
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• 2009

The purpose of this study is to investigate the effect of Brand Personality to Marine Tourism Destination Images and Intention to Recommend. For this purpose, factor analysis was applied to 42 of J.Aaker's Brand Personality Scale and 5 personality dimensions were extracted. This analysis was also applied for cognitive and affective images and two of cognitive images and three of affective images were extracted. Multiple regression was done to estimate the relative effects of Brand Personality to both cognitive and affective images and intention to recommend. The results indicated brand personality influenced on both cognitive and affective images and intention to recommend directly and also found affective images was influenced by cognitive images. The results also suggested useful insight for future study. The Brand Personality Scale which developed for the product by Aaker might not be suitable for measuring the marine tourism destination brand personality and necessary to develop the new scale suitable for marine tourism destination personality, and be needed to study together with other moderating variance such as satisfaction and congruency with image to verifying the exact effect between different variables.

• Korean Journal of Childcare and Education
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• v.16 no.5
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• pp.1-26
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• 2020

Objective: This study investigated 5-year-old children's developmental levels for creative and social personalities according to gender, and whether participation in STEAM-based unplugged robotic activities can improve their creative and social personalities. Methods: Participants were 5-year-old children (N=125) from 11 child care centers. The experimental group included 29 boys and 24 girls enrolled in classrooms that implemented an unplugged activities curriculum over five weeks. The control group consisted of 38 boys and 34 girls. Data were analyzed using a t-test and analysis of covariance, and Hedges' g was used to measure effect size. Results: First, the participating children's mean scores on creative and social personalities were 3.20 and 3.53 on a 5-point Likert scale, respectively. Girls scored higher than boys in sensitivity-various interests and imagination-playfulness domains of creative personality and all three domains of social personality. Second, children in the experimental group showed improvement in all domains of social personality and the effect size was large. They also improved in three domains (openness-humor, imagination-playfulness, independency-immersion) of creative personality, although the effect size was small. Conclusion/Implications: The results imply that implementing a robotics curriculum with unplugged play activities in early childhood classrooms contributes to 5-year-old children's development of creative and social personalities.

• Journal of the Korean Home Economics Association
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• v.43 no.12 s.214
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• pp.135-151
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• 2005

The purpose of this study was to examine the influence of father's characteristics on the creativity of gifted preschoolers and nongifted preschoolers. Father's personality, creative personality and parenting self-efficacy were included in father's characteristics. The study subjects were 96 gifted and 180 non-gifted preschoolers and their fathers. Instruments were the Torrance Test of Creative Thinking(Torrance, 1984: Kim et al., 2002), Revised NEO-Personality Inventory(Costa & MaCrae, 1992), What Kind of Person Are You Scale of the Khatena-Torrance Creative Perception Inventory(Khatena & Torrance, 1976: Kim et al., 2004), and Parenting Efficacy Scale(Choe et al., 2001). The results showed that extroversion, healthy ability and disciplined ability of the gifted preschoolers' fathers influenced the children's fluency of creativity, while the disciplined imagination of gifted preschoolers' fathers influenced children's elaborateness of creativity. Regarding non-gifted children, the intimacy of the non-gifted preschoolers' fathers influenced the children's fluency of creativity, the general parenting ability of non-gifted preschoolers' fathers influenced children's abstractness of titles of creativity, the general parenting ability of non-gifted preschoolers' fathers the influenced children's elaborateness of creativity, and general parenting ability and learning guidance ability of non-gifted preschoolers' fathers influenced the children's resistance to premature closure of creativity.