• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.1628-1631
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• 2010

본 연구에서는 최근 인기를 끌고 있는 스마트폰 중 하나인 Apple 사의 iPhone 3GS 용 차선이탈경보 애플리케이션 개발을 수행하였다. 국내외적으로 수행되고 있는 지능형 자동차 연구를 통해 개발된 다양한 안전주행 지원 기술들이 단계적으로 상용화되면서 자동차를 지능화시키고 있는 시점에서 고가의 안전주행 지원장치를 대체할 수 있는 플랫폼으로 스마트폰을 활용하고, 안전주행 지원기술을 애플리케이션으로 개발하여 사용자가 쉽고 저렴하고 편리하게 사용할 수 있는 제품을 개발하고자 하였다. Before-Market 에만 집중된 차선이탈경보장치 기능을 iPhone 에 적용하기 위해서 제한된 컴퓨팅 자원을 효율적으로 활용할 수 있는 차선인식알고리즘이 필요하고, 본 연구에서는 Hough Transform 기반의 알고리즘을 사용하였다. 이외에도 iPhone 이라는 플랫폼의 여러 가지 특징을 고려하여 애플리케이션을 개발하였다. 효율적인 영상처리를 위해 OpenCV 라이브러리를 사용하였고, 개발은 매킨토시 컴퓨터에서 개발 후 iPhone 에 탑재하여 확인하였다. 현재까지 개발된 애플리케이션의 기능에서 보완할 점은 차선인식률과 처리 속도를 향상 시키는 것이다. 2011 년 2 월까지 완제품을 개발하여 앱스토어에 등록하는 것을 목표로 하고 있으며, 향후 안드로이드용 애플리케이션도 개발할 계획이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.587-588
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• 2009

모바일 플랫폼 및 디바이스 보급의 확산은 다양한 모바일 서비스의 지속적인 발전과 활성화를 향상시키고 있다. 여기에 대표적인 모바일 단말기 iPhone이 모바일 서비스 발전의 정촉매 역할을 하고 있다. 본 논문에서는 모바일 플랫폼 상에서 적용될 수 있는 실시간 미디어 방송 서비스 모델을 제시하고, iPhone 기반 모바일 Web 환경에서의 미디어 서비스 제공방안을 제시한다.

• Journal of Industrial Technology
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• v.30 no.B
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• pp.41-47
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• 2010

Recently, the introduction of iPhone forced Korea to open its mobile market worldwide. The success of iPhone s open and cooperative code and the transition to the software-oriented paradigm also forces Korean mobile industry to greatly change according to the new trend for mobile market. Therefore, in this paper, to cope with such challenges, we investigate the effect of iPhone and then estimate its future prospect. Specifically, we focus on the effect on domestic mobile market, domestic software industry and individual's mobile life.

• Proceedings of the Safety Management and Science Conference
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• 2011.04a
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• pp.495-503
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• 2011

In this study, I discussed the overview of smart phone and the direction of the development, and analysed the case study of the smart phone application which is recently developed in domestic and international door-to-door service company. Through this analysis, I suggest the main topic of the vitalization of smart phone and the strategic direction of the practical use in logistic industry.

• Journal of the Korean Home Economics Association
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• v.50 no.1
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• pp.141-154
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• 2012

The purpose of this study was to examine consumers' product experiences from the time when the consumer purchases a smart phone, through to the period of use, and to evaluate the product after a period of usage by comparing two groups of smart phone users of the two leading brands, Galaxy S and iPhone 4G. Product experiences were considered through the process of a consumer purchasing and using a product throughout the whole cycle of product consumption. Product experiences were compared between the two brand users according to their demographic backgrounds. The results indicated that iPhone 4G users were more likely to experience functional superiorities and emotional varieties than Galaxy S users. Especially, iPhone 4G users were more likely to experience enjoyment, aesthetics, enhanced self-images and good relationships with others through the smart phone than the Galaxy S users. Galaxy S users were more likely to identify a corporate's image as a superior feature, while iPhone 4G users were more likely to identify multi-functions and endless applications. This study implies that not only the product's functional superiorities but also the consumers' entire cycle of product experiences should be carefully examined and reflected in the development of successful new products in this competitive market.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.158-164
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• 2008

This study was conducted for raising the considering the dynamical context of mobile phone use environment in the mobile-phone research. For this I identified the characteristic of the mobile phone use. The first characteristic is that the mobile phone is the context sensitive device. Also, it reflects the user's life pattern because it is the very personal device. I defined the context of mobile phone use with the basis on this identification of those characteristics. I referenced the definition, 'situational context', defining the mobile phone use context. Also, I set up the research scope within the user task that is influential from the situational context, I named this kind of task as the 'contextual task'. I developed the Contextual Task Model in this study. I named the model as the 'ESR Model'. The reason that I developed this contextual task model is that this model can help novice designers and designers unfamiliar with an application domain understand the user behavior and user centered design. And also this model can be effective to communicate each other, I identified the user's contextual tasks three kinds of model. First, the Extend Model includes user tasks that related to extending from user physical working space to the virtual level. Second model is Synchronize Model, which includes issues that lesson the blocking when use several functions at a time or sequentially. Third model is Replace Model, which is come from the characteristic of user life pattern to use the mobile phone. Finally, I proposed an application of this model, CIQ. Through the process to make CIQ I proved the effectiveness of this ESR Model.

• Information Systems Review
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• v.18 no.3
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• pp.31-50
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• 2016

This study investigates the impact of social-face sensitivity of smartphones on the adoption of iPhone in China. Social-face sensitivity is divided into three dimensions, namely, other-directed sensitivity, self-directed sensitivity, and formality-directed sensitivity. We surveyed 218 university students in China through an online survey site. The results showed that formality-directed and other-directed sensitivity have significant impacts on iPhone preferences. Self-directed sensitivity was not significant. We investigated two moderate variables, namely, financial ability and brand sensitivity. Both variables showed significantly moderate impacts on the intention to purchase iPhone. The impact of social-face sensitivity on iPhone preferences implies that the iPhone has dual characteristics to the Chinese, namely, as utility and luxury goods. This finding offers managerial implications for Apple and other mobile service companies in terms of production and marketing strategies.

• Journal of The Korean Association of Information Education
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• v.17 no.3
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• pp.253-264
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• 2013

We development the service that teacher and parent can control the smart phone of student in school and home, the name is I_smart_keeper. The service is composed of server system, teacher's application, parent's application and student's application. The control of student's phone in school is operated by school timetable and GPS(Global Positioning System) in smart phone. The student's phone is operating one of six policy. The six policy is 'emergency call only', 'specific application only', 'call only', 'call and text only', 'all allowed' and 'all lock'. The teacher can change the current policy with his or her phone, That is a the temporary policy can be applied on a day. In school hours, teacher is able to instruct student using application appropriate to the teaching. If student is leaving school early and located outside school, the service do free the student's phone by GPS of her or his phone. We show the Smart Health Indicator (SHI)that analyse the pattern of student's phone habit and SHI will guide a desirable student's phone habit. In home, parent can control child's phone. The service will help the risk reduction of a robbery case due to keeping student's phone by teacher in class. Currently one elementary school's all student use I_smart_keeper and three elementary school is testing to some class. The teacher's impression was very good and they usually use I_smart_keeper for class in positive light. Survey results for students with higher satisfaction.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.19-47
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• 2012

Contemporary smartphone competition is generally described as the battle between Apple's proprietary platform and Google's open platform. However, this competition is not limited within smartphone adoption itself. User's pre-adoption of one mobile platform via smartphone can be connected to the post-adoption of the same mobile platform based on the other smart devices (e.g. smart pad). In this study, we investigate whether user's preference to a certain platform is persistent over mobile ecology, from the pre-adoption of one smart device to the post-adoption of following devices. For this investigation, we adopt the dual-model as the ground theory, where post-adoption of IT product is explained by both dedication and constraint factors. The empirical testing first evidences that dual model works well as our research model for identifying the reasons of post-adoption. Next, we group our data into two parts in order to compare the switching behavior of iPhone users and Android phone users. iPhone users show much lower switching rate to Android based smart pads, while Android phone users show higher churn rate to iPad (49.3% : 96.3%). Especially, satisfaction showed much stronger effect than switching cost on the continuing intention of existing platform, when the analysis is given to the iPhone user's group. From this result, we can conjecture the relatively stronger loyalty of iPhone users. More managerial implications on the mobile platform strategy are driven.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.761-768
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• 2010

Research from many marketing fields shows that the importance of factors which ultimately reflect customers' satisfaction towards a product or service vary with the progression of time. Likewise, the emotions that users experience from using the product can vary with prolonged interaction with the product itself. Thus, research was conducted under the notion that users' emotions at the initial stage of product usage is likely to vary with that at a later stage, when users would have had more experience with the product. In this research, a comparison was made between the emotions felt by customers with first-hand experience with the iPhone and those felt by long-time iPhone users who already had much more opportunities to familiarize themselves with the product. The results of the research conducted above show that, with first usage of the iPhone, users experience a relatively low level of negative emotions(Uncomfortableness) due to the predominance of the users' positive emotions. Over prolonged usage, however, the level of negative emotions associated with the usage of the iPhone has been shown to increase. Still, it is impossible to state that the Uncomfortableness associated with iPhone usage is high in general. In fact, it has been shown that positive emotions were rather experienced by iPhone users both before and after usage, suggesting that the emotions involved during iPhone usage was generally positive. Although more research would need to be conducted to safeguard this claim, it can be generally deduced from the results of this research that:when using a product, positive emotions in terms of the reflective level accounts for much of the negative emotions(i.e. discomfort) associated with behavioral level with regard to the product itself.