• 동아시아경상학회지
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• 제11권1호
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• pp.1-19
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• 2023

Purpose - In this study, we aimed to theorize blockchain-based social media platform users' commitment by examining the impact of their perceived justice of the token reward system. In addition, this study applied psychological ownership theory to verify the underlying mechanism between users' perceptions of justice and their commitment to the platforms. Research design, data, and methodology - To empirically test our conceptual framework in the study, we collected data through a web-based survey approach from the responses of 385 users who had experience with blockchain-based social media platforms. We employed a structural equation modeling approach to empirically test our proposed hypotheses. Result - The results indicated that distributive justice and informational justice have positive effects on user commitment. The results also showed that psychological ownership plays an important role in mediating the relationship between users' sense of distributive justice and commitment, and between procedural justice and commitment. The findings provided a better understanding of the sense of justice and user commitment in a blockchain-based social media environment. Conclusion - This study represents a preliminary attempt to theorize and empirically examine blockchain-based social media platform users' commitment. This study provided important contributions to the literature on how the effect of users' sense of justice in a reward system affects their commitment to blockchain-based social media platforms.

• 아태비즈니스연구
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• 제13권2호
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• pp.95-106
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• 2022

Purpose - The purpose of this study was to examine the mediating effect of employee competence on the relationship between the utilization of non-regular workers and firm performance. Design/methodology/approach - This study utilized 427 firm level data from HCCP. The Exploratory Factor Analysis (EFA) and the multiple regression analysis were conducted to verify the hypotheses. Findings - We found that the utilization of non-regular workers is not significantly related to firm performance. However, the utilization of non-regular workers had a negative relationship with employee competence, and that employee competence mediated the relationship between the utilization of non-regular workers and firm performance. Research implications or Originality - As environmental uncertainty and competition between firms intensify, more and more firms are utilizing non-regular workers. Research on the relationship between the utilization of non-regular workers and firm performance is continuously conducted, but research on the process of explaining the specific relationship between them is still insufficient. Our study contributes the related research area by identifying the mediating role of employee competence on the utilization of non-regular workers and firm performance relationship.

• 유통과학연구
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• 제20권3호
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• pp.95-106
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• 2022

Purpose: This study aims to verify the effects of omnichannel characteristics on pleasure, resistance and repurchase intention in the omnichannel situation in order to provide the innovative commercial business. Research design, data and methodology: The study examined relations between research concepts centered on previous studies, set hypotheses, developed a research model, and verified the model through a questionnaire survey. A total of 297 questionnaires were used for the final analysis, excluding the questionnaires showing insincere or outliers. Results: First, Omnichannel showed multi-dimensional characteristics consisting of consistency, innovation, economy, and integration. Second, innovation and economic feasibility had a positive effect on pleasure. Third, only economic feasibility had a negative effect on user resistance. Fourth, consumers' shopping pleasure had a negative effect on user resistance. Fifth, repurchase intention of consumers was positively affected by innovation. Conclusions: This research contributed to extend academic framework of distribution research by examining causal relationship through adoption of economic and innovation factors as new characteristics from the integrated perspective beyond the research frame of the existing omnichannel distribution environment. Companies should provide meaningful experiences by resolving concerns about side effects caused by human-computer interaction and providing smart information that matches the products most suitable for consumer needs.

• 디지털융복합연구
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• 제8권3호
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• pp.79-93
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• 2010

본 연구는 디지털교과서의 정보품질과 시스템품질이 학습만족도에 미치는 영향에서 인지양식 관련요인들, 특히 장의존 및 장독립적 요인이 조절효과를 가지는지 검증하고자 하였다. 연구대상은 서울광역시에서 거주하는 초등학교 5학년, 6학년학생들이다. 이러한 연구를 위해 현재 디지털교과서 연구시범학교에서 학습에 참여하고 있는 학습자 325명으로부터 자료를 얻어 실증적 연구를 수행하였다. 연구가설의 검증을 통해 나타난 결과는 다음과 같다. 디지털교과서의 학습만족이 정보품질과 시스템품질의 만족도에 영향력을 받을 때, 인지양식 변수들의 상호작용에 의해서 긍정적인 조절효과를 받고 있음이 확인되었다.

• 유통과학연구
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• 제12권3호
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• pp.7-15
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• 2014

Purpose - This study aims to explore the factors that can trigger the escalation of an initially pursued long-term utilitarian goal that is set aside to pursue a competing hedonic goal. Research Design, Data, and Methodology - The experimental study covered three groups : Group 1 (ego-depletion, self-referencing), Group 2 (ego-depletion, neutral), and Group 3 (no ego-depletion, neutral). The participants of the study comprised 150 undergraduates who were divided into three groups of 50 students for each. One-way ANOVA and regression analyses were used to verify the hypotheses. Results - Ego-depleted consumers are less likely to resist immediate temptation than those who are not in an ego-depletion state. Self-referencing has a positive impact on long-term goal reversion when consumers in an ego-depletion state experience immediate temptations. Counteractive construal plays a mediating role between self-referencing and long-term goal reversion. Conclusions - We found that consumers tend to yield to momentary temptations when they are in an ego-depletion state. Self-referencing and counteractive construal can eliminate the ego-depletion effect and then facilitates escalation of the set-aside long-term goal.

• 유통과학연구
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• 제16권2호
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• pp.35-45
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• 2018

Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

• 인터넷정보학회논문지
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• 제19권2호
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• pp.57-67
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• 2018

The $4^{th}$ industrial revolution has brought innovation in the educational environment. The purpose of this study is to verify the educational effectiveness of smart learning environment especially with the computational thinking. A big data analysis was performed to confirm that computational thinking is the one to prepare the 4th industrial revolution. To teach computational thinking at university, educational design should be careful. This study verified the relationship between improvement of computational thinking ability and major of students with coding education. There was difference in effectiveness of the coding education depending on the major of students, it means students must be guaranteed to be educated by the differentiated coding education for different major. This study extracted factors of computational thinking through literature review. Thirteen research hypotheses were applied for the statistical analysis in R language. It was proved that expectation of class and improvement of abstraction ability and algorithmic thinking ability had mediation effect to the relationship between knowledge acquisition and problem-solving abilities. Based on this study, effectiveness of education can be improved, and it will lead to produce a lot of distinguished students who are ready for the 4th industrial revolution.

• 한국의류산업학회지
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• 제15권5호
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• pp.777-786
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• 2013

This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.155-181
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• 2019

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

• 동아시아경상학회지
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• 제9권2호
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• pp.11-19
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• 2021

Purpose - The increase in organizational citizenship behavior is important in that it creates a cooperative atmosphere within the organization. Proving how OCB toward coworkers changes in negative leadership situations such as abusive supervision is a new research stream. Therefore, this study examines the main effects of the supervisor's abusive supervision on OCB of subordinates for coworkers, and then attempts to clarify that the perceived LMX differentiation of team members play a moderating role. Research design, data, and methodology - First, we examine the effects of the supervisor's abusive supervision on OCB of subordinates in the team toward colleagues. Second, the degree of perceived LMX differentiation is measured to verify the moderating effect of abusive supervision on OCB toward coworkers. Result - Hypothesis 1 is that abusive supervision has a negative effect on coworkers' OCB. Hypotheses 2-1, 2-2, and 2-3 test the moderating effect of perceived LMX differentiation, and the relationship between abusive supervision and coworkers' OCB will change according to the perceived degree of LMX differentiation. Conclusion - It is significant in that the scope of abusive supervision research has been expanded through the team level moderator of perceived LMX differentiation, away from the research on abusive supervision that was mainly discussed at the level of dyadic relationship (between the supervisor and the one subordinate).