• The Korean Journal of Emergency Medical Services
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• v.14 no.1
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• pp.65-80
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• 2010

Objective : The objective of this study was to survey the job satisfaction and turnover intention of 119 emergency medical technicians who are fire fighters and, at the same time, provide emergency patients with first aid, to examine the correlation between their job satisfaction and turnover intention, and to provide basic materials for the human resource management of 119 emergency medical technicians. Method : The survey was conducted with 152 119 emergency medical technicians working at fire stations in an area of Gyeonggi-do during the period from July 15 to September 14, 2009. Job satisfaction was measured with a tool developed by Kim Sun-sim and Kwon Hye-ran (2002) based on the Index of Work Satisfaction, and turnover intention with the tool developed by Becker (2002) and translated and used by Cho Yeong-sook (2002). The questionnaire was composed of 11 questions on general characteristics, 35 on job satisfaction, and 4 on turnover intention, so a total of 50 questions. The reliability of the questionnaire was Cronbach's ${\alpha}=0.922$ for job satisfaction and Cronbach's ${\alpha}=0.854$ for turnover intention. Using SPSS 14.0, we obtained frequencies, percentages, means, and standard deviations, and performed independent two-sample t-test, one-way ANOVA, and Pearson correlation analysis, and Cronbach's ${\alpha}$. Results : 1) The mean score of the 119 emergency medical technicians' job satisfaction was 2.71, and that of their turnover intention was 2.64. By area of job satisfaction, the mean score was 3.44 for the area of job itself, 2.92 for the interaction area, 2.67 for the organizational demand area, 2.64 for the autonomy area, 2.14 for the wage area, and 1.91 for the working condition area, showing that emergency medical technicians were generally satisfied with their job itself but not with their working condition. 2) As to difference according to the 119 emergency medical technicians' general characteristics, statistically significant difference was observed in job satisfaction according to license type (F = 4.729, p < .010), and in turnover intention according to position (F = 3.768, p < .025). 3) The 119 emergency medical technicians' job satisfaction and turnover intention was in a negative correlation with each other (r = -.44, p < .000) in general, and by the sub-areas of job satisfaction, the correlation with turnover intention was high in order of the autonomy area (r = -.42, p = .000), interaction area (r = -.42, p = .000), job itself (r = -.35, p < .000), organizational demand area (r = -.30, p = .000), wage area (r = -.23, p = .000), and working condition area (r = -.21, p = .008). Conclusion : The 119 emergency medical technicians' job satisfaction showed a negative correlation with their turnover intention. This suggests that turnover intention can be reduced by improving job satisfaction. Furthermore, 119 emergency medical technicians' job satisfaction was high with the job itself, showing their high pride in their job, but was low with working condition and wage. Thus, it is necessary to enhance their job satisfaction by improving the 24-hour work system through supplementing manpower, compensating for overtime works, adjusting work hours per week, etc. These results are expected to be useful in making human resource management plans to lower turnover intention by enhancing 119 emergency medical technicians' job satisfaction.

• Fashion, Industry and Education
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• v.15 no.2
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• pp.11-24
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• 2017

The objectives of this empirical study were to examine the relationships between shopping motivations, Pine and Gilmore's four experience realms (4Es), the emotional components of pleasure and arousal, and patronage intention toward small apparel retailers. Data from 128 college students were collected through an online survey. Regression analysis results revealed the positive impact of shopping motivations on the hypothesized experiential realms and partial effects of the 4Es on pleasure and arousal. Pleasure and arousal were found to affect patronage intention. This research benefits small retailers by identifying the experiential marketing strategies that positively affect consumer emotional experiences, which are important to consequent patronage intention toward small apparel retailers.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.303-316
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• 2014

This study analyzed the effects of price perception and product attributes on brand loyalty and repurchase intention, and compared the differences in high- and low-priced cosmetic brands. Data were collected from female consumers in their 20s to 40s and a total of 411 responses were used for the final analysis. Findings were as follows. First, when comparing high- and low-priced brands, personal attribute and experiential attribute among cosmetic attributes, brand loyalty, and repurchase intention of high-priced showed the higher mean scores than those of low-priced. Second, all of three cosmetic attributes and P-Q/prestige were significant for high-priced brand loyalty, while experiential attribute, personal attribute, P-Q/prestige, and price consciousness were significant for low priced brand loyalty. Third, with respect to repurchase intention, all of three cosmetic attributes, P-Q/prestige, and sales proneness were significant for high-priced, while experiential attribute, personal attribute, and P-Q/prestige were significant for low-priced. Personal attribute contributed the most to high-priced brand loyalty and repurchase intention, whereas experiential attribute to low-priced. The findings of this study would be helpful to understand the purchase of high and low priced cosmetic brands. The managerial implications for cosmetic brand marketers were provided.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.674-683
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• 2021

In this study, we investigated the effect of HPV related Health Belief and Self-Efficacy on HPV Infection Preventive Behavioral Intention considered to be the main impact in determining disease prevention behavior. Subjects of this study were female college students attending a four-year college. It was collected 405 data analyzed with SPSS 25.0 Statistics Program. In order to understand the effect of the subject's HPV related Health Belief and Self-Efficacy on HPV Infection Preventive Behavioral Intention, the general characteristics influenced HPV Infection Preventive Behavioral Intention were introduced as a control variable, and analyzed with Hierarchical Multiple Regression Analysis. Personal health belief and self-efficacy need to be improved to develop interventions that can increase HPV Infection Preventive Behavioral Intention in female college students. Based on the research results, it is necessary to develop and operate various programs to improve HPV prevention behavior.

• Journal of Korean Society of Rural Planning
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• v.23 no.1
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• pp.41-52
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• 2017

This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.

• The Journal of Korean Society for School & Community Health Education
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• v.10 no.2
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• pp.15-27
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• 2009

Background and Goals: This study set out to apply the Theory of Planned Behavior (TPB), which is known to provide good explanations about human behavior, and test it to see if it could predict safety behavior by affecting the intention for safety behavior and perceived behavioral control and if intention for safety behavior would be influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Methods: The subjects were 98 dental technology majors in D City. The questionnaires were distributed, filled out and collected on the spot. Each item was measured on a seven-point scale, and it's interpreted that the higher mean of each item would translate into safety behavior. Results: The analysis results of the Theory of Reasoned Action (TRA) variables indicate that only subjective norm ($\beta$ = .528, p < .000) had explanatory power of 27.2% (F = 37.170, P <.001) for intention for safety behavior. The results show that subjective norm and attitude toward behavior affect intention for safety behavior. The analysis results of the TPB variables revealed that intention for safety behavior had explanatory power of 26.6% (F = 36.072, p <.000) for behavior. When intention was added by perceived behavioral control, the explanatory power increased to 34.5% (F = 26.530, p <.000). And when it's added by knowledge, the explanatory power increased to 39.0% (F =21.661, p <.000). The results suggest that intention has the biggest influence on predicting safety behavior. Conclusion: The results show that the TPB model by Ajzen (1985) has greater forecasting power for intention and act of safety behavior than the TRA model by Fishbein & Ajzen (1980) and the TPB model can applied in the prediction of safety behavior. Thus safety behavior is considered as behavior whose determination control is limited. And safety education programs that add knowledge to the TPB variables will help the students promote their safety behavior.

• 재활복지
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• v.21 no.3
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• pp.65-84
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• 2017

This study identified predictors of intention to work among people with disabilities who maintain economic inactivity for two successive years by analyzing a total of 2,255 Participants in the 2014 data of the Panel Survey of Employment for the Disabled (PSED) with through $X^2$, t test, logistic regression. To explore factors affecting intention to work among people with disabilities who maintain economic inactivity, this study hypothesized the effectiveness of variables of demographic, disability, human resources, psycho-social factors based on previous studies. The analysis showed that male, spouse-being, low income status out of demographic variables were related to high probability of having intention to work among people with disabilities who maintain economic inactivity. In case of disability variables, experiencing disability-related discrimination significantly predicted the probability of having intention to work. However, the relationship between disability-related discrimination experiences and high intention to work needs to be viewed as correlated rather than cause-and-effect.In addition, literacy related to computer use/English proficiency/interpersonal and adaptation skills(human resources), experiences of vocational rehabilitation services (human resources), self-esteem (psycho-social) significantly predicted the probability of having intention to work among people with disabilities who maintained economic inactivity. Based on these results, support services for females with disabilities, effective rehabilitation programs of improving literacy related to computer use/English proficiency/interpersonal and adaptation skills and self-esteem, general expansion of vocational rehabilitation services for people with disabilities are suggested.

• Journal of Korean Society for Quality Management
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• v.52 no.1
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• pp.95-113
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• 2024

Purpose: This study focused on the societal changes associated with the entry into an ultra-aged society and the increase in single-person households. The core objective of this research is to investigate how social intelligent robots can bring about positive changes in the lives of individuals in single-person households and how such changes influence user satisfaction and the intention to use these robots. Methods: The study employed a cross-sectional analysis using a structural equation model. A survey designed to assess the impact of social intelligent robots' characteristics, such as perceived encouragement, empathy, presence, appearance, and attachment, on user satisfaction and usage intentions was conducted. Data were collected from a total of 335 users and analyzed using the structural equation model. Results: In the characteristics of social intelligent robots for single-person households, it was found that empathy, presence, and attachment significantly influenced satisfaction, while perceived encouragement, empathy, and attachment significantly influenced usage intentions. The research results indicate differences between enhancing user satisfaction and increasing the intention to use social intelligent robots. The findings suggest the essential need for a user-centric approach in the design and development of social intelligent robots. Additionally, it was observed that emotional support plays a crucial role in users' experiences with social intelligent robots. Conclusion: This study verified the impact of social intelligent robots on satisfaction and usage intentions based on users' experiences. It examined the influence of linguistic, visual, and personal characteristics of robots on user experiences, providing insights into how technological and human aspects of social intelligent robots interact to shape user satisfaction and usage intentions. Consequently, the study confirmed that social intelligent robots can bring positive changes to human life, emphasizing the necessity for the advancement of robot technology in a human-centric direction.

• Journal of Distribution Science
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• v.15 no.4
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• pp.59-67
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• 2017

Purpose - This study's aims are to examine the effects of airline service quality on brand image, brand attitude and reuse intention and the mediating roles of brand image and brand attitude in the relationship between airline service quality and reuse intention. Research design, data and methodology - A total of 500 questionnaire copies were distributed and 474 were used for the empirical study after excluding some empirical inappropriate or unusable ones. To analyze the collected data, the SPSS/WIN 22.0 statistical package was used. Results - The result of analysis showed that all the intangible, tangible and human elements of the airline service quality positively influenced on brand image and brand attitude and did not directly influence on reuse intention. However, brand image and brand attitude played mediating roles in the relationship between all the service quality elements and reuse intention. Conclusions - This means that airlines need to develop service quality, which is differentiated and provides special feelings for customers and work out improvement strategies for positive brand images and attitudes, since customers choose and reuse airlines, based on brand images and attitudes, which are perceived and formed through the experience of airline service quality and word of mouth.

• Journal of Distribution Science
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• v.12 no.12
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• pp.19-26
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• 2014

Purpose - This paper aims to test the effects of Korean food service franchisors' and franchisees' TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors' and franchisees' TSI on dependence and trust, as compared with Ganesan (1994). Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0. Results - 1) The franchisor's TSI has positive effects on the franchisee's dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee's dependence toward the franchisor. 3) The franchisee's dependence and trust have positive effects on commitment. 4) The franchisee's dependence, trust, and commitment have a positive effect on re-contract intention. Conclusions - The franchisor's and franchisee's TSI affect the franchisee's dependence and trust toward the franchisor. The franchisee's dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees' re-contract intention.