• Title/Summary/Keyword: human intention analysis

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A Study on Elderly Entrepreneurial Intention in the Hospitality and Tourism Industry in China

  • ZHANG, Lili;SOROKINA, Nadezda
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.335-346
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    • 2022
  • Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

The Impact of Importance of Online Platform Food Delivery Selection Attributes on Satisfaction and Repurchase Intention

  • Bo-Kyung SEO;Seunghyeon LEE;Seong Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.4
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    • pp.9-19
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    • 2024
  • This qualitative study explores the impact of online food delivery platform attributes on customer satisfaction and repurchase intentions. Employing a phenomenological approach, we conducted in-depth interviews and focus group discussions with 15 participants to gain rich insights into user experiences. Thematic analysis revealed key factors influencing satisfaction and loyalty: service quality dimensions (efficiency, reliability, fulfillment, privacy), expectation disconfirmation, perceived usefulness and ease of use, multi-level customer value, relationship quality, electronic word-of-mouth, value co-creation, and phased loyalty formation. Our findings extend customer behavior theory in digital platforms, offering a comprehensive framework for understanding the complex mechanisms underlying user satisfaction and repurchase decisions. The study provides valuable implications for platform operators, highlighting the importance of exceeding customer expectations, enhancing user experience, building trust, leveraging user-generated content, and fostering co-creation processes. Methodologically, we demonstrate the efficacy of qualitative approaches in uncovering nuanced insights in digital service contexts. While acknowledging limitations in generalizability, this research establishes a solid foundation for future investigations into the rapidly evolving domain of online food delivery services. The integrated theoretical approach offers a robust model for analyzing customer behavior in emerging digital service environments, contributing significantly to both academic understanding and practical application in the field of digital service provision and platform management.

Analysis of Interior Design Research in Korea-Focused on Master's theses and doctoral Dissertations published from 1970-1996- (실내디자인 관련 연구의 경향 분석-1970년 1996년 실내디자인 관련 석.박사논문을 중심으로-)

  • 신화경;이수진
    • Korean Institute of Interior Design Journal
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    • no.12
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    • pp.87-90
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    • 1997
  • Interior design, evolved from interior decoration of the 20th century, is one of environmental designs which contribute to the overall well-being of human life-physically, psychologi-cally, and emotionally. Moreover, it is also a complex and multi-faceted profession that requires a strong understanding of not only human behaviors and the impact of the designed environment on them, but also of changing technologies and their potential effects. Furthermore, design is a participatory process which requires the application of research, and theoretical knowledge to resolve issues addressing the society. Indeed, there has been various kinds of researches in the interior design field that came about. Through scrutinization of master's theses and doctoral dissertations, this study intends us to grasp the current trend of interior design researches. Theses and dissertations related to interior design and architecture were and sources for this study. The subject of the analysis for this study was limited to the 560 titles of such like these, published from 1970 to 1996 by gradute schools related to interior design or architecture. The results were as follows : Since the '80s, there had been active researches on the interior design field. The subject space had extensively been expanded in its area, especially in the case of commercial environment. The content of those researches had focused on space design with the intention of applying the results to hypothetical one.

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A Study on the Outbuying Behavior of Clothing Products of the Consumers in Local Retail Areas. (중 .소도시 소비자의 비거주지 의류구매행동에 관한 연구)

  • 장윤화;정명선
    • Korean Journal of Human Ecology
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    • v.3 no.2
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    • pp.120-134
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    • 2000
  • The purpose of this study was to investigate the factors influence the outbuying behavior of the consumers reside in middle sized cities adjacent to Kwangju. a metropolitan city of Korea. Data were collected by using questionnaire from 570 female consumers in Suncheon and Yeosu city from 8 September to 16. 1999. Data from 513 respondents were analyzed. Factor analysis. t-text. $x^2$test and cross analysis were used. Respondents were divided by two groups, outbuying group/resident purchasing group, based on the frequency of purchasing and intention of purchasing in local stores. and the differences between two groups were analyzed. The results were as follows : 1. There were significant differences in the residence. levels of education and Income. age. job. automobile possession, numbers of children, clothing expenditure Per month between outbuying group and resident purchasing group(p<.001, respectively) . 2. Outbuying group had significant higher tendency toward pursuing fashionability and pleasure, and symbolism in clothing than resident purchasing group(p<.001. respectively) 3. Outbuying group considered store services. assortments. shopping convenience significantly more important than resident purchasing group(p<.001. respectively) 4. Outbuying group obtained information from media sources and non-media sources significantly more often than resident purchasing group(p<.001, respectively) .

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Analysis of Drinking Behaviors and Need for Programs to Prevent Drinking Problems of University Students in Gyeongbuk Region (경북지역 대학생의 음주행동 실태 및 음주 문제 예방 프로그램 요구도 분석)

  • An, Ji Hee;Kim, Hyochung;Kim, Meera
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.4
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    • pp.444-456
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    • 2014
  • The purpose of this study was to investigate drinking behaviors and need for programs to prevent drinking problems for university students. Data were obtained from 355 university students in Gyeongbuk region through a self-administered questionnaire. Data were analyzed by SPSS Windows V.21.0. To describe characteristics of the respondents, frequency distributions were used. In addition, t-test, one-way analysis of variance and Duncan's multiple range tests were conducted. For 'how many times do you drink a month?', 70.4% of the respondents answered they drank '1~5 times a month'. Additionally, for 'how much alcohol do you drink?', 54.1% of the respondents answered they drank 'appropriately'. The main motive for drinking was to promote friendship or celebrate an anniversary such as a birthday, and 44.8% of respondents started drinking from high school days. Many respondents took meals before drinking, and smokers smoked more while drinking. Intention to participate in education or programs related to desirable drinking was low compared to their necessity. The level of information on 'health problems caused by excessive drinking' was highest among information needs related to drinking.

Multi-level Analysis of Corporate Entrepreneurship and Employees' Job Satisfaction and Turnover Intention: Analysis of HCCP Panel Data (사내기업가정신과 구성원의 직무만족 및 이직의도에 관한 다수준 분석(multi-level analysis): 사내기업가정신의 영향력과 조직신뢰의 조절효과 검증)

  • Kim, do hui;Nam, jung min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.6
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    • pp.143-153
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    • 2019
  • This study This study analyzed the effectiveness of Corporate Entrepreneurship, using Human Capital Corporate Panel (HCCP) data from 2017. The attitude of workers, which is main link in the process of corporate entrepreneurship, has been studied at a singular level at individual and organizational levels due to the lack of data and analysis methods. Multi-level analysis using hierarchical and linear modeling was performed to improve the accuracy of the relationship estimation between variables. In addition, this study examined the moderating effect of the organizational level in the process of entrepreneurship. As a result, corporate entrepreneurship has had a positive effect on job satisfaction and turnover, which is due to the employees attitude and organization. Organizational trust in the process has been shown to perform an important role in the relationship between the corporate entrepreneurship and job satisfaction, and that the relationship between the corporate entrepreneurship and turnover has not been controlled. Based on these results, the implications, limitations, and future research tasks of the study are discussed.

A Study on the Effect of Convention Participants' Convention Service Quality on Convention Destination's Visiting Value, Intention to Behavior (외국인 컨벤션 참가자의 컨벤션 서비스품질 인식에 따른 컨벤션목적지 방문가치 및 미래행동의도 연구)

  • Choi, Hey Min;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.25
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    • pp.449-461
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    • 2016
  • This study was to investigate convention service quality that affect convention destination visiting values and intention to behavior from foreign convention attendances' perspectives. From the literature review, convention service quality and destination visiting value were discussed to provide logical linkage among proposed concepts. A total of 308 useful date were collected from on site survey at the convention centers in Seoul. Factor analysis and multiple regression analysis were performed to achieve the objective of this study. Factor analysis showed that there were four underlying dimensions in the convention service quality such as mutual human interaction, program quality, useful information, transportation and convenient facility. Multiple regression showed that these convention service quality affects destination visiting values and behavior intention. More discussion and implication are provided in the conclusion section.

A Study of Local Informatization and Elderly Social Activity(Employment) Programs Participatory Intention: Economic Activity as a Moderating Variable (지역정보화와 장· 노년층의 노인사회활동(노인일자리) 지원사업 참여의지에 관한 연구 - 경제활동을 조절변수로-)

  • Lee, Mi-Sook;Kim, Hee-Sop;Hong, Soon-Goo
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.6
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    • pp.53-69
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    • 2016
  • The purpose of this study is to analyze the factors of Elderly Social Activity (Employment) Programs participatory intention of middle and old aged and to figure out the undertone of research results. To achieve this aims, we conducted a literature survey on Elderly Social Activity Programs and local informatization, and then designed a questionnaire including the demographic information and the five variables, i.e., satisfaction on local informatization, satisfaction on health condition, satisfaction on economic condition, satisfaction on human relationship, and participatory intention of Elderly Social Activity (Employment) Programs. The data were collected through online and offline survey targeted those aged over 50 and participated in information literacy program in Korea. A total of 333 valid data were analyzed using SPSS and AMOS statistical packages. The results can be summarized as follows: satisfaction on local informatization and satisfaction on health condition have a statistically significant effect on Elderly Social Activity (Employment) Programs participatory intention. In the comparative analysis of two groups between economic active group and economic inactive group, only health has a statistically significant effect on their participatory intention in economic active group, not only health but also local informatization has a statistically significant effect on the their participatory intention in economic inactive group. Therefore, local informatization is an essential prerequisite and local informatization should be improved for the middle aged and elderlies who have willingness to participate in Elderly Social Activity (Employment) Programs.

The Effects of Workplace Bullying on Job Satisfaction and Turnover Intention of Kitchen Employee in Family Restaurant (패밀리 레스토랑 주방 종사원의 직장 내 따돌림 지각이 직무 만족 및 이직 의도에 미치는 영향)

  • Na, Tae-Kyun;Jeon, In-Ho
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.37-49
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    • 2010
  • The purpose of this study is to examine how the workplace bullying recognition level of an employee in Korean foodservice industry, which more strongly depends on human services than other industries, influences on job satisfaction and turnover intention. To this end, we collected 250 samples of employees working in the kitchen of family restaurants. Among the collected 250 sample, 241 samples were usable for the analysis excluding 9. The result is as follows. Firstly, there is a difference in average of satisfaction in work according to each group of causes to recognize workplace bullying. That is, the group which vaguely recognizes bullying as for threat to professional status and isolation, and psychological harassment shows higher satisfaction in work than the group which recognizes the bullying well, which is statistically significant. The latter demonstrates more turnover intention than the former. Secondly, the research examining the effects of the causes of workplace bullying over the employees' satisfaction in work and turnover intention shows the following result. The causes to recognize workplace bullying of the employees have a negative effect(-) on job satisfaction on the whole. The causes to recognize workplace bullying of the employees have a positive influence(+) on turnover intention. In conclusion, manager in foodservice industry will need to provide employees with the environment which can help staff improve cooperation, unity and solidarity within the organization.

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Importance of Motivational Language in Physical Leisure Activities of Active Seniors -Senior Fashion Model Classes- (액티브 시니어의 신체적 여가활동에서 동기부여 언어의 중요성 -시니어 패션모델 교육을 중심으로-)

  • Joon-Ho Seon;Sun-Ok Jung;Kyu-Hye Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.1
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    • pp.140-156
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    • 2024
  • This study examined how the motivational language of instructors in senior fashion model classes affects learners' achievement goal orientation and interpersonal competence, as well as their intention to continue participating. The participants in this study were active seniors aged 50 and above, and the analysis was conducted using PLS-SEM and bootstrapping for mediation effects. It was found that autonomous motivation had a significant impact on task achievement goals and interpersonal competence, but not on ego achievement goals. On the other hand, controlled motivation only had a significant impact on ego achievement goals. Additionally, interpersonal competence had a significant impact on the intention to continue participating, and task achievement goals were found to mediate the relationship between autonomous motivation and interpersonal competence. This study aimed to promote understanding of the importance of instructors' motivational language in senior fashion model education and learners' psychology and to provide information that can help develop a fashion-related leisure activity curriculum. It also suggests efficient instructional directions for instructors in senior education, and it is expected to be utilized in the development of fashion-related leisure activity program curricula in the future.