• 제목/요약/키워드: hotels

검색결과 583건 처리시간 0.022초

국내 5성급 호텔 입면디자인의 시지각적 지원성에 관한 연구 (A Study on the Affordance of Façade design in Domestic Five-star Hotels)

  • 김수희;김봉애
    • 한국실내디자인학회논문집
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    • 제25권1호
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    • pp.181-191
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    • 2016
  • The purpose of this study is to analyze affordance of façade design by extracting analysis elements of affordance in façade design domestic five-star hotels. The subjects of this study were 88 domestic five-star hotels; we selected literature review and case study as methodology. The analysis elements included mass forms, exterior colors, window frame patterns, exterior characteristics, and door types based on the visual perception factors of façade design from the concept of affordance. The results of the study were as follows. First, the mass forms were divided into stackable, integral, and connection types, and stackable type was most frequent. Second, exterior colors were divided into achromatic, red, yellow, and opaque color parts, and the achromatic parts were most frequent. Third, the window frame patterns were divided into grid, irregular, full, horizontal, and vertical windows, and grid windows were most frequent. Fourth, the exterior characteristics were divided into formative mass, horizontal partition, design contrast, tiled roof, and facility connection, and the formative mass was most frequent. Fifth, the door types were divided into porch, piloti, and wall type, and porch was most frequent. The results of this study showed that the façade design elements such as mass forms, exterior colors, window frame patterns, exterior characteristics, and door types intentionally contained affordance.

Consumers' Ad Responses towards Marketing Motives and Ad Appeals in Hotels' Green Advertising

  • Yoon, Donghwan;Kim, Byeong-Yong
    • 한국조리학회지
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    • 제23권6호
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    • pp.99-109
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    • 2017
  • This study aims to investigate the impacts of marketing motive (public- vs. firm-interest) and ad appeal (soft- vs. hard-sell) types on consumers' ad attitudes and behavioral intention in hotels' green advertising. From 711 US respondents, a multivariate analysis of covariance (MANCOVA) was employed to test main effects of marketing motive and ad appeal types on ad recipients' affective and cognitive ad attitudes, while controlling their environmental consciousness. Further, the study conducted a multiple regressions analysis to examine the influence of ad attitudes on respondents' intention to visit the hotel. The study found that a public-serving claim can yield more positive affective ad attitude than a firm-interested claim, regardless of ad image type (soft- or hard-sell image). The result also revealed that a soft-sell ad image can elicit more positive affective ad attitude than a hard-sell one. On the other hand, the study showed that consumers' affective and cognitive ad attitudes are significant predictors of behavioral intention (i.e., visit intention). The study provided theoretical and managerial implications for hospitality researchers and hotel marketers to effectively design hotels' green advertising to ultimately increase consumers' visit intention.

호텔기업의 ABM이 ERP시스템만족과 다운사이징에 미치는 영향관계 (The Influence of Hotel Enterprise′s ABM on ERP System Satisfaction and Downsizing)

  • 김문수
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제14권2호
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    • pp.39-63
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    • 2003
  • Hotel Enterprises are coping with changing circumstances by utilizing ABM and are downsizing for the sake of Innovation Results by setting up ERP(Enterprise Resource Planning) system. This study is intended to explore the correlations between Activity Based Management(ABM) of Strategic Management and ERP System Satisfaction, and the relations between ERP System Satisfaction and Downsizing. And through this, the methods of effective Strategic Management Development and efficient Downsizing will be suggested The objectives of this study are as follows: (1) to research the definition of Tourist Hotels' ABM (2) to examine the correlations between AMB and ERP system Satisfaction (3) to study the relations between ERP System Satisfaction and Downsizing Study Hypotheses, referring to preceeding study of Doo-jin Kong(2002) and DeLone & McLean, were set up to verify the Study Model. Data Analyses include the questionnaire survey of the Hotels using ERP system, reliability analysis, and regression analysis: for these analyses was used SPSS 10.0, the statistics package program. The conclusions show: First, ABM influences ERP System Satisfaction. Second, ERP System Satisfaction influences Downsizing. Therefore, ABM of Tourist Hotels needs to systematically take advantage of the Information Factors from ERP system and to maximize results by executing Downsizing through System development.

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부산 지역 특급호텔 조리사들의 직무 만족과 의식에 관한 연구 (A Study on the Job Satisfaction and Consciousness of Cooks at Deluxe Hotels in Busan)

  • 신애숙;김은희
    • 한국조리학회지
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    • 제12권2호
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    • pp.39-56
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    • 2006
  • This study was intended for getting information on the job satisfaction and consciousness of 305 cooks working at deluxe hotels in Busan to improve culinary arts training and an efficient man power control program. The results were as follows. Most of the cooks were males(67.2%) and less than 40 years old(85.6%), 59.5% were cooks, 67.0% were graduated from college and 74.8% earned less than 1.5 million won in a month. 39.5% had not changed their workplace. The male cooks had transferred to some other workplace more than 2 times than female ones. The higher their age, job classification and monthly income were, the more frequently they transferred their workplace. The frequency of job transfer was the most significant factor in the age of $30{\sim}39$. 37.0% of the cooks were unsatisfied with their pay. They preferred the more highly ranked hotels(36.5%) and being independent(26.0%) if transferring workplace. They thought devotion was the most important factor for good cooks. They thought efforts, skills and human relationships were important for developing cooks. They answered pay suitable for their work was an important factor to improve the food enterprise. They thought Japanese and Korean cooking had the best prospect, and qualifications for a good cook were sincerity, efforts, careers and skills.

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호텔 공간디자인에 나타난 장소성 표현양상에 관한 연구 (A Study on the Aspect of Placeness Expression in Hotel Space Design)

  • 김정아
    • 한국실내디자인학회논문집
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    • 제27권3호
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    • pp.33-40
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    • 2018
  • As the standard for the value of modern people's life increases, hotels make efforts for the users' qualitative and mental satisfaction. As an approach to hotel space design differentiated for new experiences for travelers, a design that reflects the placeness is needed so that people can experience the local culture and historical meaning of the place. Thus, this study divides the components of placeness into physical factors, socio-cultural factors, and semantic factors. As for methods for the design expression of placeness formation, physical factors are classified as the connection to surrounding environments, center, passage, and area. Socio-cultural factors are classified as cultural experiences in the place. Semantic factors are classified as symbolism and historicity. For a case analysis in this study, overseas four-star hotels or higher, where placeness stood out are analyzed, based on the above-extracted components of placeness. As a result of the analysis, the hotels in the cases showed an aspect of expression that emphasized semantic factors despite there were differences in the detailed expression method, depending on the designers. The expression of the place that reflected locality and temporality showed the connection of time, connecting the past with the present. In the future, only the design expression based on the historical and symbolic meanings of the place will be the experience that remains in the users' memories, very precisely.

디자인 호텔의 서비스스케이프 유형과 특성에 관한 연구 - 유럽의 디자인 호텔 사례를 중심으로 - (A Study on the Types and Characteristics of Servicescape of Design Hotel - Focused on the Case of the Design Hotel in Europe -)

  • 이승희;이현수
    • 한국실내디자인학회논문집
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    • 제24권6호
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    • pp.68-78
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    • 2015
  • The servicescape of a design hotel means the physical environment in which a service is produced and consumed. Servicescape refers to the comprehensive physical environment perceived by users and is composed of physical elements such as ambient conditions, space, function, signs, symbols and artifacts. For a successful operation of a design hotel, it is necessary to investigate the design hotel's servicescape types according to characteristics of design hotel's servicescape to provide various servicescape. The purpose of this study is to classify the types of servicescape on design hotel and analyze characteristics through the case study. A case study on Europe's design hotels to find various servicescape design methods was conducted. According to characteristics of design hotel the types, it is also categorized into four different types: history/tradition, art/culture, collaboration, locality. The case study demonstrated that European design hotels were making many efforts for their uniqueness and differentiation by considering the cultural and historical characteristics of their city and providing art and cultural space for their community. Design hotels in Korea should not only provide visitors with opportunities to have special experience through the nation's own culture and history but also serve as a place of community activities.

중국 북경시 5성급 호텔 로비의 공간구성 특성에 관한 연구 - 1978년부터 2008년까지의 비즈니스호텔을 중심으로 - (A Study on the Architectural Characteristics of Lobby in the 5-Star Beijing Hotel in China - Focusing on the Business hotels from 1978 until 2008 -)

  • 가오용;김환식;이정수
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.156-164
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    • 2010
  • This study examines for the making a deduction of architectural characteristics of high-rise business hotel's lower public space through analyzing the lobby space composition through Beijjng's 21 cases constructed from 1978 until 2008 in China. In the methods of analyzing process, We study the literatures, research reports and architectural drawings including the site survey. We hope to establish the principle in public space composition of Beijing's business hotels through analyzing the plan of these hotels. Finally, We find out the principles after researching as follows. Firstly, duration of business hotel construction was concentrated with the center of Beijing City especially central 5 Gu which will roll. To 1990's after that the high-rise hotel construction increased in order for the demand of the resort and the convention hotel to come to be many. The modem style was increased in hotel design of building's style. Secondly, the result which analyzes an 21 case study shows concourse style of public space composition is representative in lobby space of general 5 star business hotel in Beijing. And there are many upper composition style in sectional plan, modern style in lobby interior design. The third, the medium and small sized hotel have the plane which apply the public space efficiently.

호텔마케팅에서 인터넷 의사소통 도구의 효율적 이용방안 (Effective Use of Internet Communication Tools in Hotel Marketing)

  • 정현영
    • 한국콘텐츠학회논문지
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    • 제6권10호
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    • pp.62-71
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    • 2006
  • 인터넷 응용기술의 도입이후 호텔고객들은 호텔의 정보탐색과 구매행동에 인터넷을 이용한 의사소통의 도구들을 이용하고자 하는 의도가 날로 늘어나고 있다. 인터넷 의사소통 도구가 전형적인 마케팅 환경에서 열세를 면하지 못하고 있는 호텔들에게 전략적 도구로 이용될 수 있을 것이라고 널리 받아드려지고 있다. 본 연구는 마케팅 도구로써 인터넷 의사소통 도구들을 이용하는데 있어 각 유형별 호텔들 간에 유의한 차이가 있는지, 그리고 개선 방향은 무엇인지를 알아보고자 하였다. 연구결과 각 유형별 호텔들 간에 인터넷 의사소통 도구들의 사용에 유의한 차이가 있으며 또한 지방 소재의 호텔들이 인터넷을 이용한 의사소통의 도구를 이용하여 전형적 마케팅 환경에서 기인되는 열세를 극복할 수 있는 가능성이 있음을 발견 하였다.

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경주지역 특급호텔 식자재 관리시스템의 실태와 개선 방안(H호텔을 중심으로) (Study on the food control system of the five-star hotels in Gyeong-Ju area)

  • 최수근
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제14권1호
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    • pp.95-110
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    • 2003
  • Although Korea has just passed the IMF intervention, the hotel business in Gyeongju does not seem to entirely recover from the econmic recession. In particular, the sales of food and beverage dominantly on domestic demand are still in difficulty. This research was undertaken in order to identify the problems of food control in the five-star hotels in Gyeongju area, and to recommend some suggestion of enhancing the current system to boost the revenue. It is revealed that most of the hotels in question are poorly operating for the food control. In particular, they have spent too much unnecessary cost for the ordering, inspecting, issuing and storing food. A five-star hotel is selected for the survey, and the data obtained from the survey are properly manipulated for the analysis. The problems of the food control system are as follows : Firstly, it hasn't developed a standardized manual for the ordering, inspecting, issuing and storing food. Secondly, an appropriate food control system incorporating the unique Gyeongju environment should be developed. Thirdly, 'first ordered, first issued' method should be applied to reduce to reduce the cost Lastly, few managers recognizes the importance of food control.

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호텔의 고객지향성과 서비스이미지에 관한 연구 (An Empirical Study on Customer-Orienation of Hotel and Service Image)

  • 하종명
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제10권
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    • pp.203-218
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    • 1999
  • Customer-Orientation can be referred to as the concept of creating and maintaining a superior value within the market by responding to the 'wants of the customer' in regards to the Hotel. In other words, customer-orienated hotel is forcasting a customer' response to being different from other competitors, competing with others, and winning in the market. Therefore, hotels exert their efforts in various customer-oriented activities which may result in customer satisfaction. The pruposes of this study are to find out various significant factors impinging on customer-orientation and service image in hotels. For these purposes, two hypothesis were established, and the samples of this study were 15 hotels in Pusan, KyeongJu. The verification of the proposed hypothesis showed the following results: First, service quality and customer-orientation were found to be significantly related. In detail, the employees of hotel were shown to be affected in sales management, human relationship and service quality. Second, customer-orientation and service image were found to be significantly related. namely, the customer-orientation of hotel' employee were found to be significantly related with hotel service image. The research results and suggestions of this study are as follows: First, it is necessary that provide better service/product to satisfy the customers. Second, it is necessary that the employees of tourist hotel try to resolve the complaint of customers. Third, it is necessary that the employees of hotel try to improve the image as good service.

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