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The Positioning of Cognitive Gap on the Hotel Buffet Restaurant Performance in Korea (호텔 뷔페 레스토랑의 서비스 품질 인식차이(Gap)에 대한 포지셔닝 연구 -다차원척도법(MDS)을 활용하여 -)

  • 나영선
    • Culinary science and hospitality research
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    • v.9 no.1
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    • pp.1-21
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    • 2003
  • Up to these days, hotels are assumed to compete each other. Due to the spread of high quality the hotel buffet restaurants have begun to face an intensive competition. Hotel Buffet Restaurant have become the more competitive along with fund, good price, service, quality food, and management know-how. It causes the hotel restaurants confront with management difficulties. In order to overcome the management difficulties, hotel buffet restaurants have to improve their marketing abilities and especially to improve their service quality. For this, it is necessary for hotel buffet restaurants to investigate how their service providers and receivers recognize their service quality. In this research, we examined the cognitive three types of cognitive gaps among customers, service providers, and managers both on the service quality and on the positioning of hotel buffet restaurants. Their cognitive gaps proved negatively correlated with hotel's performance. This research suggests the fellowing findings. Firstly, the competitiveness of hotel buffet restaurant depends on the accurate communication and consensus among managers, service providers, and customers. Secondly, using the information about cognitive gaps recognized, each hotel buffet restaurant should develop concrete marketing plans and strategies with a careful consideration about its current competitive position and management condition.

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Influential Relationship of Hotel's Corporate Social Responsibility with Hotel Image and Customer Loyalty (호텔기업의 사회적 책임활동, 호텔이미지, 고객충성도 간의 영향관계)

  • Cho, Kyung-Hee;Yoo, Yang-Ho
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.459-467
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    • 2012
  • In this study, empirical analysis was conducted to identify that the hotel's corporate social responsibility has an effect on hotel image, and examine the correlation between hotel image and customer loyalty, targeting customers who have used five-star hotels, located in seoul. As a result, it was revealed that the hotel's corporate social responsibility would have a significant effect on hotel image, and hotel image would have a significant effect on customer loyalty. These findings are meaningful in that this study provides proven data for accounting for the competitive advantage by using social responsibility activities more effectively and strategically through recognizing the importance of hotel's corporate social responsibility.

Enhancing Indonesian Hotel Performance Through Distribution-Market Orientation and Value-Centric Innovation in Distribution

  • Amron AMRON;Roymon PANJAITAN;Febrianur I. F. S. PUTRA;Irwan SYAH
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.27-37
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    • 2024
  • Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality. Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique. Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators. Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.

A Study on the Financial Analysis of the Tourist Hotel (관광호텔의 전문구조 개선책에 관한 연구)

  • 윤동구;강종헌;박현정
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.7
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    • pp.264-287
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    • 1997
  • This study is focused on the financial analysis of the tourist hotel in seoul. One is founded the superior hotel in seoul, Korea, and the inproved financial options to operate effectively the tourist hotel. To attain the objective, this study approached analysis techniques such as Cost Analysis, Capacibility Analysis to get out of debt, and Profits Analysis. Lotte hotel is founded the most effective operation. The hotel is operating at the high of level in cost controll, capacibility to get out of debt. Also, Renaissance hotel can be the most efective operation though the adjustion of cost controll, capacibility to get out of debt. In this regard, the results of this study are important at the improved hotel management of the other remaining hotels.

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A Case Study on Hotel Uniform Design Development Focused on I Hotel Enterprise (호텔기업 I업체의 유니폼 디자인개발연구)

  • Kim, Ji-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.213-228
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    • 2016
  • This study is performed the design and production of the real hotel uniforms around the actual case. The purpose of the study is to research and develop the uniform design which is partially utilized for image integration. After reviewing and making up a theoretical background of general hotel uniforms, we designed I hotel's uniforms based on the uniform design process. Research Scope of uniform design is up to the development of it for practicians who have many opportunities to meet customers directly at front desk, banquet reservation office and restaurant. Based on logo of company C.I.(Corporate Identity) and symbol colors, the concept and an illustration according with I hotel are drawn up. Also design is planed and a real is produced. This like objective design development becomes the basis for building a uniform image suitable for C.I.(Corporate Identity) of hotel I and realizing a positive service. Also this study associated with the company would help the design development of corporate uniform.

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Consumer Analysis for Increasing Occupancy Rates of Tourism Hotel

  • Gozaly, Jimmy
    • Industrial Engineering and Management Systems
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    • v.16 no.1
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    • pp.103-108
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    • 2017
  • Tourism is a sector that plays an important role in the economic growth of Indonesia. Bandung as the capital of West Java province is known as the city with diverse tourism potential, both in the attractiveness of the city and surrounding natural beauty. DHR is a three stars resort hotel in the city with a strategic location. As a three stars resort hotel, DHR has been experiencing occupancy rate problems, consequently, it cannot often reach the set targets, both during high season and low season. The purpose of this study is to identify the factors of hotel performance that influences consumer staying back decision in the future. Questionnaires have been distributed to hotel guests to gather information regarding their interest and the performance assessment of the hotel services and facilities, and staying back decision in the future. Discriminant Analysis and Hypothesis Testing are used to determine which hotel performance variables will directly affect consumer staying back decision. The result of this study provide marketing strategy that should be implemented by the hotel management in order to increase its occupancy rate.

A Study on Tourist Hotel Food & Beverage in Korea (HOTEL 노사관계의 현황과 문제점해결방안 연구)

  • 이권복
    • Culinary science and hospitality research
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    • v.1
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    • pp.91-102
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    • 1995
  • The result of this study will be influenced on hotel food & beverage to large extent. And that is linked with want the government is pursuing. What this study focused are followings. First, this study is tried to survey the role of tourist hotel F & B as eating out industry. Second, this study analyzed the most important factors when selecting the tourist hotel F & B. Third, this study looked for the further alternatives on the issues of tourist hotel F & B. Such focuses as these can be expected various effects, and several of those are as followings. First, this study can expect the understanding on the flow of F & B in the world and the development of ingenious management strategies. Second, this study can promote the developing effort of undeveloped korean food, and have an largely effect on from the tourist hotel restaurant to deluxe restaurant, public restaurant, and home. Third, this study will provide the opportunity to confirm the role and direction of tourist hotel, which maximizing affirmative effect.

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A Study on the de-identification of Personal Information of Hotel Users (호텔 이용 고객의 개인정보 비식별화 방안에 관한 연구)

  • Kim, Taekyung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.4
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    • pp.51-58
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    • 2016
  • In the area of hotel and tourism sector, various research are analyzed using big data. Big data is being generated by any digital devices around us all the times. All the digital process and social media exchange produces the big data. In this paper, we analyzed the de-identification method of big data to use the personal information of hotel guests. Through the analysis of these big data, hotel can provide differentiated and diverse services to hotel guests and can improve the service and support the marketing of hotels. If the hotel wants to use the information of the guest, the private data should be de-identified. There are several de-identification methods of personal information such as pseudonymisation, aggregation, data reduction, data suppression and data masking. Using the comparison of these methods, the pseudonymisation is discriminated to the suitable methods for the analysis of information for the hotel guest. Also, among the pseudonymisation methods, the t-closeness was analyzed to the secure and efficient method for the de-identification of personal information in hotel.

The Effect of Information System Quality on Customer Value and Satisfaction in Hotel Comparison Sites

  • Kong, Choon-Moo;Jung, Ji-Hee
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.12
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    • pp.233-240
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    • 2018
  • In this study, variables were constructed based on prior research to examine the impact of information system quality (information quality, system quality, service quality), customer value and satisfaction in hotel comparison site. The samples consist of 205 survey data drawn from hotel comparison site users. The collected data were analyzed by SPSS 24.0 and AMOS 21.0. According to results of the reliability and validity test, all were found reliable, and all items were included. The results are as follows: first, Among the information system quality (information quality, system quality, and service quality) of the hotel comparison site, the information quality and service quality have positive effects on customer value. Second, the information system quality(information quality, system quality, and service quality) of the hotel comparison site has a positive effect on customer satisfaction. Third, the customer value of the hotel comparison site has a positive effect on customer satisfaction.

Effects of LMX on Work Stressors, Work Role Performance, and Employee Loyalty in Franchising Hotels (프랜차이즈 호텔의 LMX가 종업원의 직무스트레스, 직무역할성과, 그리고 충성도에 미치는 영향)

  • Kim, Eun-Jung;Cha, Jae-Won;Kang, Tae-Won
    • The Korean Journal of Franchise Management
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    • v.9 no.4
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    • pp.33-43
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    • 2018
  • Purpose - In hotel industry, quality of leader-member exchange(LMX) relationship is very critical, because it impacts on the employee's work attitude and behaviors. Thus, this research examines the effect of LMX on employee loyalty in the context of hotel business and identifies mediating roles of work stressors, work role performance in the relationship between LMX and employee loyalty. This research suggests the guidelines for how hotel leaders should manage their employees and build employee loyalty that improve management and business performance. Research design, data, and methodology - This study tests the structural relationship between LMX, work stressors, work role performance, and employee loyalty. Work role performance divide into three sub-dimensions such as individual task proficiency, individual task adaptivity, and individual task proactivity. In order to examine the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 113 franchise hotel employees and were analyzed using SPSS 22.0 and SmartPLS 3 program. Result - The findings of this research are as follows. First, leader-member exchange(LMX) have significant positive impacts on work stressors, work role performance, and employee loyalty. Second, work stressors have significant negative impacts on work role performance and employee loyalty. Third, work role performance has significant positive impact on employee loyalty. Conclusions - The outcomes of this research indicate that hotel leaders should focus on the dyadic relationship with their employees how to improve employee productivity through LMX relationship. In turn, the quality of this relationship influences employees's work attitudes and behaviors. As a result of increasing job demands in hotel business which relies heavily on human resources, the hotel leader must find ways to prevent or reduce stressors and associated strains. If hotel employees perceive the high quality of LMX relationship, they improve their work role performance which influences loyalty. Therefore, the hotel leaders should develop monetary or non-monetary reward system for the employees and, make an efforts to have unique social exchange relationships with employees.