• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.169-177
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• 2014

The purpose of this study is to analyze the design characteristics of Hanok hotel. This study was approached by using theoretical investigation and a field survey. The field survey analyzed the current situations by conducting the master plan layout, architecture and interior design of the Hanok hotel. The field survey was tested by examining four different Hanok hotels from February 2014 to July 2014. After all, the results were analyzed based on given categories. The results of this research can be summarized as following. First, the characteristic of the master plan layout in Hanok hotel was appeared as "ㄷ" and "ㅡ" shapes. Those layouts were based on the spatial and the functional aspects of Hanok hotel facilities. Second, three different structural methods such as the korean traditional wooden structure, concrete, and masonry method were used in Hanok hotel construction to deliver the traditional architecture aspects while considering the functionality and convenience of the building. Third, most of Hanok hotels had the limited furniture range. The consideration of using several types of traditional furniture in different rates of the guest rooms help to increase the service quality and customer's satisfaction. Fourth, there were no diversity of using materials and colors in Hanok hotels that only few of them were used to express the traditional look. Fifth, the local characteristics were found in several Hanok hotels. To reflect the local characteristics in Hanok hotel is to construct a suitable environment to fit in nature and also it is easily to convey the local culture to others.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.206-223
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• 2023

The introduction of Smart technologies such as Artificial Intelligence(AI) systems are have a powerful impact in a variety of industry fields. Some experts predict that smart technology will completely change people's daily life and work styles, causing technological innovation, productivity improvement, and discovery and emergence of new fields. On the one hand, this vision cannot ignore negative views and concerns. Despite many social debates about employment, such as job loss and rising unemployment, there have not been many studies based on employee experience that provide a fundamental solution to the conflict between AI and employment. Therefore, this study finds out the effects and related factors of AI concierge robots for hotel employees, focusing on the hotel industry, and how employees' perceptions of AI concierge robots affect user resistance and turnover intention. This study, conducted a questionnaire survey of 322 hotel employees who had experience working with AI concierge robots in China, and used SPSS and SmartPLS statistical analysis programs to draw conclusions. We found that hotel employees' perceptions of AI concierge robots were significantly related to user resistance and turnover intention, and this association was related to employee self-efficacy, perceived organizational support, quality of AI services and new tasks. In addition, it was found that the quality of AI concierge robots directly or indirectly had the greatest influence on user resistance and turnover intention. The findings of this study provide theoretical implications for academia and practical implications for industry practitioners.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.368-377
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• 2009

Hotel employees' emotional exhaustion, depersonalization, and decreased sense of accomplishment lead to the Hotel Employees' Burnout Phenomenon(HEBP). Specifically, a higher stress level leads to an increased incidence of burnout among employees. This high level of burnout results in a decreased desire to work, and ultimately results in decreased service provision levels. In order to resolve the phenomenon, a healing program linked to psychotherapy may be introduced. This program would serve at the company level. In addition, encouragement and advice from seniors and colleagues are also needed. The psychological burden should be minimized by encouragement and compliments, rather than by the pressure for service quality improvement. Further, the employees' personal will to overcome the problem must be present.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.2
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• pp.33-56
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• 2005

The purpose of this study is to understand the critical role of customers' perceived service quality. in relationship marketing. This paper examined the relationships of service quality with customer satisfaction, and investigated the effects of trust and commitment. Data were collected from 242 people at hotel located in Taegu city. LISREL provided satisfactory model-fits in measurement model and structural equation model. The empirical results indicated that first, service quality takes strong effect on customer satisfaction and trust but not on commitment. Second, trust and commitment are importantly influenced by customer satisfaction. Third, service quality was found to indirectly contribute to trust and commitment. Finally, customer satisfaction is effective mediators linking service quality to trust and commitment. The effects of these variables on trust and commitment, which are based on social exchange theory, were empirically confirmed.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.64-81
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• 2016

The study, based on existing studies, explored influencing relationship, suggesting app service quality and user reviews as previous elements to affect use satisfaction about users' comments based on big data and reuse intention. The study includes a comparative analysis of existing studies. Based on such analysis results, the authors looked into app service quality elements perceived by gourmet restaurant app users and the role of user reviews, and suggested practical implications that can help the development and operation of gourmet restaurant app contents. The study subjects were male and female consumers who over 20 years old throughout Korea who had not a searched smartphone gourmet restaurant app in the three months preceding the survey. The subjects were selected from consumers who search the restaurantsby using restaurant apps like Mango plate, Dining code, Hot place, and selecting restaurants. Among them, consumers with experience using restaurants were finally selected for the survey. According to the results, reliability, informativity, and system capability, among service quality, had positive influences on app use satisfaction, while design and mobility had no effect. App use satisfaction had positive influences on app reuse intention. User comment informativity played a controlling role. The study explored the importance of app service quality and user review informativity as elements that affect continued use of gourmet restaurant apps by dining-out consumers.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.294-308
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• 2015

The purpose of this study was to look into the service quality of websites and the attributes of review information thereon as perceived by visitors thereto and to analyze the effect that the service quality of festival websites and informative usefulness of testimonials would have on the satisfaction with use, along with the effect that the satisfaction with use would have on behavioral intention. Based on the results of this study, we intended to present measures that could help strengthen the intention to spread positive word-of-mouth for festivals and to visit a festival through satisfaction with a festival's website. The festival selected to achieve the objectives of this study was the Yeongdeok Snow Crab Festival, which is one of the most renowned local food festivals in the Gyeongbuk region, having been held for 17 consecutive years, and has been selected as the top festival of Gyeongsangbuk-do for 4 consecutive years. We surveyed visitors to Yeongdeok Snow Crab Festival who had searched for information on the Yeongdeok Snow Crab Festival prior to its opening, as well as those who had participated in Yeongdeok Snow Crab Festival before. The results of this study showed that review information on a food festival website, service quality design, adequacy of substance, responsiveness to customers, and system capability were found to have a positive effect on behavioral intention through satisfaction with use. The findings suggest that it is crucial to manage the service quality of websites in order to stimulate interest in, and induce visits to, food festivals.

• Journal of Digital Contents Society
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• v.12 no.1
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• pp.115-122
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• 2011

The computer systems of many hotel businesses in Korea do not really succeed in keeping up with the rapidly developing IT technology. It is essential that they keep updating the information systems of hotels, which will eventually result in enhanced customer satisfaction. They also need to make every effort to develop and maintain appropriate computing systems to improve the quality of service to customers. This paper discusses how computers have been introduced to hotel businesses and how the intended goals have been materialized. We attempt to examine the information systems of some Korean hotels and see if there is any problem that needs to be solved. From the perspective of a general information system, we intend to make a proposal to optimize the computer system of the hotels.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.5
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• pp.803-811
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• 2009

Brand equity has been treated conspicuously since the late 1980s. The purpose of this study was to develop a model brand equity model by examining the structural relationship among dimensions (brand loyalty, perceived quality, brand association/image, brand awareness) of brand equity, to compare differences between local brands and multinational brands. For this study, a total of 540 survey questionnaires were analyzed the results. All results were conducted using the frequency, factor analysis, regression and t-test procedure of the SPSS 12.0 package. The t-test revealed that consumers expose that recognize foreign brand constituents as better than domestic brand constituents. The determinant factors of brand equity were summarized as brand loyalty, perceived quality, brand association/ image, and brand awareness. Among these, four factors had a significant affected on the level of brand equity. Specifically, there was a difference between domestic brand and foreign brands. Among domestic brands the level of brand equity was significantly affected by brand loyalty, brand association/image, and brand awareness. However foreign brands were significantly affected by brand loyalty and perceived quality.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.82-94
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• 2016

This study on CRM oftKorean restaurant guests to test the emotional response and behavioral intention. Three kinds of variables(service quality, information quality, system quality) from Korean restaurant guests were set to test the CRM. Results of the multiple regression analysis revealed a positive significant relationship with respect to quality of service, quality information, and quality system with all customer emtional reaction. Second, the results also found that the three independent variables of quality of service (${\beta}=.104$, P<.01), information quality (${\beta}=.215$, P<.001), and system quality (${\beta}=.682$, P<001) had a significant positive effect on the dependent variable for customer behavior (+). Third, CRM quality of service, quality information, and quality of the restaurant system are shown to influence the behavior and it also showed that both the part-mediated effects.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.14-24
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• 2010

This study examines life satisfaction of restaurant customers in Busan and their quality of life in order to verify the causal relationship of two variables. A survey was conducted from restaurant customers in Busan from on April 1st to April 30th, 2010 for an empirical analysis. Three hundred and sixteen questionnaires were selected as a valid sample for a demonstration analysis. The summary of this study is as follows: First, fife satisfaction have a positive influence on the quality of life such as personal growth, self acceptance, and independence. However, autonomy factor is rejected. Second, there is no difference in fife satisfaction by gender and education. Third, there is no difference in quality of fife by gender and education except for self acceptance factor.