• Title/Summary/Keyword: hospitality and tourism

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Future of Virtual Reality and Metaverse in Hospitality and Tourism Management: An Industry Perspective

  • Jay, Bhakta;Amanda, Charreton;Anne Anoek, de Rooij;Minwoo, Lee;Hubie, Sangster;Yingni, Wang
    • Journal of Smart Tourism
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    • v.2 no.4
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    • pp.25-34
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    • 2022
  • Digital transformation plays a critical role in making hospitality and tourism organizations create new business processes and customer experiences. The hospitality and tourism industry thrives on creating unique experiences by offering exceptional and innovative customer services through innovative digital technologies. Thus, this study provides an overview of the current use of these technologies in the hospitality industry and their potential advantages and opportunities. In particular, the metaverse and immersive virtual reality (VR) technology are gaining popularity in the hospitality industry, offering new opportunities for innovation and driving core values. This study discusses the current use of VR and metaverse and potential advantages and opportunities for researchers and practitioners in the hospitality and tourism context. Thus, we provide suggestions and implications for hospitality and tourism industry stakeholders to increase core values and business performance and create sustainable competitive advantages over other market players through VR and metaverse.

Green Growth and Sustainability: The Role of Tourism, Travel and Hospitality Service Industry in Korea

  • Lee, Jung Wan;Kwag, Michael
    • Journal of Distribution Science
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    • v.11 no.7
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    • pp.15-22
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    • 2013
  • Purpose - The study investigates the influence of tourism and hospitality industry on economic growth and CO2 emissions. Research design, data, and methodology - In the empirical analysis, unit root tests, cointegration test and vector error correction model regression using time series data of South Korea from the first quarter of 1970 to the third quarter of 2010 are performed to examine the long-run equilibrium relationship and short-run dynamics among the tourism and hospitality industry, CO2 emissions, economic growth and other industry sectors. Results - Results indicate that a long-run equilibrium relationship exists among these variables. Furthermore, the tourism and hospitality industry and CO2 emissions have high significant positive effect on economic growth. The tourism and hospitality industry in Korea, in turns, shows a high significant positive impact on economic growth while the industry sector incursa high significant negative impact on CO2 emissions. Conclusions - The tourism and hospitality industry in Korea may havebeen prompted by several factors such as accelerated process of technological innovation or energy and environmental policies. These findings suggest that the effectively managed tourism and hospitality sector in Korea has resulted in both economic growth and a reduction in CO2 emissions.

The Ethics of Artificial Intelligence and Robotization in Tourism and Hospitality - A Conceptual Framework and Research Agenda

  • Ivanov, Stanislav;Umbrello, Steven
    • Journal of Smart Tourism
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    • v.1 no.4
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    • pp.9-18
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    • 2021
  • The impacts that AI and robotics systems can and will have on our everyday lives are already making themselves manifest. However, there is a lack of research on the ethical impacts and means for amelioration regarding AI and robotics within tourism and hospitality. Given the importance of designing technologies that cross national boundaries, and given that the tourism and hospitality industry is fundamentally predicated on multicultural interactions, this is an area of research and application that requires particular attention. Specifically, tourism and hospitality have a range of context-unique stakeholders that need to be accounted for in the salient design of AI systems is to be achieved. This paper adopts a stakeholder approach to develop the conceptual framework to centralize human values in designing and deploying AI and robotics systems in tourism and hospitality. The conceptual framework includes several layers - 'Human-human-AI' interaction level, direct and indirect stakeholders, and the macroenvironment. The ethical issues on each layer are outlined as well as some possible solutions to them. Additionally, the paper develops a research agenda on the topic.

Study of Hospitality Security (Hospitality Security의 학문적 고찰)

  • Kim, Hyeong-Seok;Chun, Yong-Tae
    • Korean Security Journal
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    • no.54
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    • pp.37-56
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    • 2018
  • Safety is considered as a very important factor when tourists select tourist spots, which means that the desire for safety in the tourism industry is very high. Therefore, a specialized field for the safety of the tourism industry is necessary. Already, there are staff members who are responsible for safety in various tourism sectors, but they have been led through knowledge based on work experience without professional education. In order to train specialists who are responsible for the safety of the tourism industry, research in related fields is indispensable, and universities in charge of research and education systematically construct surveys of related fields, and through experts I have to train. In the field meaning tourism security, there is Hospitality Security. Hospitality means 'to hospitality', 'to be entertaining', Hospitality Industry is used to cover the tourism industry in its exhaustive sense. Security is a term that refers to safety and security. Therefore, Hospitality Security which the two meanings together, that is, korean word hospitality security, tourism security can be said. Already in the US experts in the field of Hospitality Security explained the importance through related books. Currently in Korea, well-known tourism related universities operate subjects in the Hospitality field, and the security field also manages subjects at several universities. So, We collected the subjects managed at each university, analyzed them, and selected subjects of Hospitality Security. If the results of research through continuous research accumulate, the value as academic will be further increased, and it will be possible to have a role responsible for the safety of the tourism industry by producing experts accordingly.

Knowledge Mapping of Robotic Applications in Tourism and Hospitality

  • Huiyue, Ye;Sirong, Chen;Rob, Law;Lawrence Hoc Nang, Fong
    • Journal of Smart Tourism
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    • v.2 no.4
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    • pp.11-23
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    • 2022
  • The use of robots in tourism and hospitality contexts have drawn increasing scholarly and practical regard. Although the number of recent robotics related studies continue to grow, a general knowledge map, which is important to point out promising directions for future studies, remains to be made. To understand the application of robotics in tourism and hospitality, this study conducts descriptive and bibliometric analysis to present a holistic knowledge map of this specific field where research trend, key contributors, highly cited references, and popular themes were identified. Collaboration networks among institutes and regions were additionally illustrated. Collaboration across fields, industries, and perspectives were encouraged following the findings and both theoretical and practical implications are accordingly provided.

Strategic Framework for Website Evaluation based on a Review of Tourism and Hospitality Literature from 2010-2023

  • Xiaonan Li;Dave C. F. Chan;Rob Law
    • Journal of Smart Tourism
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    • v.3 no.3
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    • pp.17-27
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    • 2023
  • This study examines the scientific publications on website evaluation in hospitality and tourism from 2010 to 2023 through a systematic review and discusses implications for future research. The reviewed literature from publication years, journals, research methods, website-related stakeholders, context, various forms of Internet presence (Internet forms), and theories are analyzed to create a comprehensive website evaluation dimension. Furthermore, a conceptual framework is developed to show the relationship between the website characteristics, stakeholders-channels interaction, and stakeholders' reactions. The proposed website evaluation framework in hospitality and tourism synthesizes the existing knowledge, identifies gaps, and further advances our understanding of this research area.

Corporate Social Responsibility (CSR) of Small Enterprises in Hospitality and Tourism Industry (환대관광산업 소규모기업 사회적 책임활동(CSR): 회사 홈페이지 커뮤니케이션 분석을 중심으로)

  • Ahn, Young-Joo
    • Journal of Distribution Science
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    • v.15 no.7
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    • pp.73-83
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    • 2017
  • Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

Study on Digitalisation of the Tourism Industry in the Regions of the Russian Federation

  • Ivanova, Raisa;Skrobotova, Olga;Polyakova, Irina;Karaseva, Galina;Strelnikova, Marina
    • International Journal of Computer Science & Network Security
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    • v.22 no.8
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    • pp.385-391
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    • 2022
  • The relevance of the published study lies in the fact that since the introduction of the first Global Distribution System, new information and communication technologies have constantly been changing the tourism industry. In the context of a current digital environment, travel agencies can't avoid participating in digital transformation processes aimed at rethinking operational models, skills, and organisational structures in the regions. This publication aims to present and provide a critical overview of digitalisation processes in tourism development in the regions of the Russian Federation, as well as to reflect on the challenges to the widespread digitalisation processes in the regional tourism sector. The subject of research is digitalisation processes, as they radically transform the modern tourism industry, in the regions as well. The pragmatic research paradigm was considered the most appropriate for the study of tourism digitalisation processes in the regions, as it does not require the selection of a specific theoretical basis for data collection. The pragmatic approach forms an alternative to classical theoretical approaches and serves as a particular type of grounded theory, combining both inductive and deductive methods. No software was used for the inductive part of the analysis. The deductive part was conducted using the qualitative data analysis software Nvivo 11. Given the wide diversity of interested parties in the regional tourism digital area, a stratified purposive sampling method was preferred due to its ability to adequately represent the full picture of the phenomenon under study. The selection and stratum criteria were chosen to maximise the representation of different perspectives in the regional tourism digital area. The novelty of the study is due to the digitalisation processes, with an implication of new needs, while opening up promising opportunities for more productive tourism business in the regions of the Russian Federation. Currently, e-tourism in the Russian Federation has become a subject of lively debate among scholars and practitioners. However, the involvement of advanced digitalisation technologies in the field of information processes in the regions of the Russian Federation is of a very sporadic character.

Non-Muslim Customers' Purchase Intention on Halal Food Products in Malaysia

  • Lee, Sang-Hyeop;Siong, Kong-Check;Lee, Kai-Sean;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.22 no.1
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    • pp.108-116
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    • 2016
  • Halal market has been growing tremendously recently. The food products occupies the most share in the Halal market category. The phenomenon could be explained by the increased number of consumer among Halal products. Apart from Muslims, who consumes Halal product due to religious obligations, it is assumed that non-Muslims have also started consuming Halal products, especially food items. Halal food products have been perceived as safer, animal friendly and environmental sustainable. Hence, the awareness of Halal principles, Islamic Brand, moral obligation animal welfare and food safety have been studied in this research in order to investigate the influence of Halal food product purchase intention among non-Muslim consumer using quantitative research method. Food safety has been identified to be the most significant in predicting the purchase intention of Halal food product. Furthermore, future studies are suggested to include additional variables such as habit and self-awareness.

Perceived Value, Importance of Nutrition Information, and Behavioral Intention for Food Tourism in Busan

  • Son, Joung-Min;Lee, Eun-Jin;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.22 no.1
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    • pp.135-140
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    • 2016
  • Food is widely accepted as very important factor in tourists' experiences by researchers. However, few studies revealed tourists' importance of food for their travel. Therefore, through a case study in Busan (South Korea), this study aims to critically assess the importance of food tourism from domestic tourists' perspectives. In particular, this study assess the relationship between food tourists' value, nutrition information, behavioral intention of tourists' food experiences during their travel. Using SmarPLS program, a quantitative research methodology involving a structured questionnaire has been adopted. The results reveal that food tourists' value and importance of nutrition information plays different roles in food tourism. Food tourism value and nutrition information has shown its importance for increasing revisit intention in Busan. In light of these findings, marketing strategies can be identified to accelerate the development of food tourism at a destination.