• 대한가정학회지
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• 제49권3호
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• pp.1-10
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• 2011

This paper reports on a study of the morphological design trends and characteristics of vests in contemporary fashion for women. A review of the relevant literature was conducted, and visual images found in various collections displayed in local and foreign papers and on internet web sites over the period 2001 to 2009 were analysed. The analysis of the vest designs showed that 78% had no collar, 41.8% were waist-length, 70.5% used general fabrics of various colors and patterns, 98.2% had a single fastening system, 69.8% used buttons for fastening, and 67.4% were intended to be worn as outwear over inner wear items such as a shirt or blouse. The trends in vest design were characterized by the expression of an androgynous image, by creative diversity and by an escape from traditional forms.

• 대한가정학회지
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• 제50권3호
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• pp.15-24
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• 2012

This study examined the formative beauty found in daenggi, which is a traditional feminine hair ornament. For research methods, both Adobe's Illustrator CS3 and Photoshop CS3 were used as designing tools and literatures on daenggi. Sixteen pieces of work were prepared by applying rotations of up, down, right, and left, repeat, symmetry, and overlap from the basic motif. For the scarf design, the rotational or diagonally symmetrical arrangement was repeated in order to maximize the outstanding features for each textile expression or was designed freely using one repetition unit (a whole scarf). Diverse images were expressed for the pendant design via usage of a basic motif and its variation. In addition, this work would suggest another alternative for apparel application by using the textile design for a simple one-piece dress.

• 대한가정학회지
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• 제49권4호
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• pp.25-35
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• 2011

This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

• 대한가정학회지
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• 제25권4호
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• pp.33-45
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• 1987

The purpose of this study is to analyze the factorial structure of the criteria on clothing selection of the working women, and then to provide the date to develop an instrument to measure the criteria on clothing selection. A total of 877 samples were selected from unmarried female in the twenties. Data were analyzed using factor analysis, Pearson's product-mement correlation coefficients, content analysis and Cronbach's α. The results of the study were as follows; 1. There were identified 7 factors as the clothing selection criteria of the working women; Fashion, Practicality, Modesty, Appearance, Service, Comfort, and Impulse purchase. 2. Comparing with the previous results, we confirmed that the criteria on clothing selection was made up of at least 8 factors; Practicality, Comfort, Brand or price, Impulse purchase, Fashion, Individuality, Modesty, and Service. 3. According to the correlation among 8 factors, they formed two clusters; one cluster contained Practicality, Comfort, and Modesty factor, and the other did Brand or price, Impulse purchase, Fashion and Individuality factor. 4. Service factor was significantly correlated to the other factors, that is, service was the very important criteria on the clothing selection.

• 대한가정학회지
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• 제46권10호
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• pp.59-69
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• 2008

The purpose of this study was to analyze the changes and intended meanings of decorations in women pants. Cross correlation was used to analyze 1829 pictures which appeared in national fashion magazines from 1969 to 2005. Three analysis categories were used: 1. type of decoration, 2. style, 3. fabric. The results of this investigation were as follows: (a) the decoration gave salience to the expressive function on the pants by merging different things, (b) the decoration acted on expressive media of new feminine beauty, and (c) the decoration reflected cultural identity through the addition of elements that represents different cultures or subcultures.

• 대한가정학회지
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• 제40권10호
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• pp.113-121
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• 2002

The purpose of this study was to investigate the effect of the depth of fashion product line on sales. The depth of the fashion product line was defined as the variety of style, color, and size in the outwear line for this study. Data were collected from the 98 brands in 4 department stores located in Seoul and Pusan. The result showed the significant impact of the variety of the outwear style on sales. Even after controlling the effect of advertising and the level of price in each brand, significant effect of the variety of outwear style were noticed on sales.

• 대한가정학회지
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• 제47권8호
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• pp.101-107
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• 2009

The purpose of this study was to investigate the effects of consumer-brand relationship on brand charisma and brand loyalty. Four hundred and ten consumers living in Seoul and its suburb participated in this study. For data analysis, descriptive statistics, reliability, and structure equation modeling were used. The results were as follows. First, three factors of an 'affection', 'commitment', and 'trust' of advertisement were produced for consumer-brand relationship. Second, all three factors of consumer-brand relationship affected positively on brand charisma. Second, except 'affection' factor, two factors affected significantly on brand loyalty. Third, brand charisma affected positively on brand loyalty. Based on these results, this study would provide fashion marketers more efficient brand marketing strategies.

• 대한가정학회지
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• 제48권3호
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• pp.15-30
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• 2010

The objective of this study is to identify the relationship quality and relationship benefit, which has greater explanatory power in predicting fashion consumers' future loyalty. This study is particularly interested in the different explanatory power of each relationship quality with various relationship partners of fashion consumers. The participants were 507 female consumers over 20 years old and they responed questionnaire. The result showed that relationship quality types and relationship benefits having greater explanatory power in predicting consumers' loyal relationship intention varied with multi-loyal relations. Consumers' intention to be loyal to an apparel brand and apparel company was more explained by self attachment than by any other relationship quality types, whereas the intention to be loyal to specific department store was predicted by low involved relationship quality types such as habitual alternative and compensational bind. Trusted intimacy was the only relationship quality type that was significant in predicting consumers' intention to be loyal to salesperson in the future. Among relationship benefits, the influence of convenience benefit was significant in predicting consumers' future loyalty in most relations.

• 한국의류학회지
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• 제29권2호
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• pp.220-230
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• 2005

The purpose of this study was to compare clothing benefits and the types of fashion information sources according to family life cycle. Subjects were selected through stratified sampling technique in Seoul and suburban area. Collection of the research data was made using a self-administered questionnaire survey. Factor analysis, ANOVA, and Duncan test were used to conduct the data analysis on 562 out of 600 questionnaires. Clothing benefit variables were reduced to five factors : fashion/social status, individuality, function/comfort, figure flaws compensation, and economic value. The result showed significant differences on 3 clothing benefits(fashion/social status, individuality, and function/comfort) and 5 fashion information soures (celebrities, street fashion, T.V commercial, Internet/home shopping, fashion catalog) according to family life cycle.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2003년도 ICCAS
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• pp.2155-2158
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• 2003

A term of home automation that was in fashion only a few years ago has not been used any more. Nowadays, We have been used a term of home network or digital home than home automation much. While internet infra is diffused at home, data network corp., communication corp., electric appliance corp. and home automation control system corp. which we did not mind each other particularly constructed consortium, and they have designs on home network market. Also, cellular phone's growth tried home networking by using not only wired internet but also broadband wireless communication. Regardless, many solutions are coming out it is few to be applied to real life because the standard is not determined with the protocol each other. Therefore, we developed home network system using USB(Universal Serial Bus) that has the possibility most in home networking standard. The mobile USB home control system is excellent at expansibility and portability. Also we can complete low cost and stable system using an embedded system.