• Journal of the Korean Home Economics Association
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• v.38 no.5
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• pp.25-41
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• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.167-178
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• 2006

The purpose of this study is to analyze the transformed fashion design based on the principles of visual design. Wucius Wong classified the kinds of transformation techniques as internal variation, external variation, extension, superimposition, transfiguration, dislocation, and distortion, which create and modify the shape. And the kinds of shape grammar for transformation are rule deletion, rule addition, and rule transformation, which are applied to interpretate for the change of wearing, the specialization & development of clothes, and the avant-garde styles in subculture groups. The formative meanings of the transformed fashion design are multi-transformation with complexity, formal beauty pretending confusion, and the basis for new trend.

• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.83-98
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• 2005

The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.89-100
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• 1997

The formal constructions of deconstructive architecture in the contemporary fashion expressed as intertexruality, difference and trace and the working of DIS and DE, and intertextuality in deconstructive has manifested itself as the intertextuality of material, hybridization of items, the blending of modes and the bi-sexuality of sexes. And the difference and trace found in fashion are fantastic and playful and come to exist as historicity. DIS and DE in fashion shows the retrogression of gravity through non-structural silhouette. Their disentring expression emerged as construction through mixture and repetition as well as overlapping of planes or spaces. And their disjuctive representation appeared in the form of mutual juxtaposition and substitution with the double-side of formal construction in fuctional terms.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.87-96
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• 2008

The purpose of this study was to establish which factors were considered when fashion companies discussed the intention of employing the internet in various capacities. A total of 228 candidates were surveyed between 17-11-07 and 17-01-08. The collected data was used to conduct various descriptive and comparative analyses. Firstly, environmental factors considered important were internal pressure, external pressure and uncertainty of the market. Organizational factors considered important were support of the chief executive officer, capacity of the organization and future directivity. Profit factors considered important were elevation of the business, customer relationship management, advantage of the internet and reduction of expenses. Prohibitive factors considered important were miscellaneous expenses, secession of the customer, internal opposition of the organization and convertible expenses. Secondly, fashion companies regarded internal pressure, external pressure, support of the chief executive officer, capacity of the organization, future directivity, elevation of the business, customer relationship management, advantage of the internet and miscellaneous expenses as important when discussing the introduction of the internet.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.1-8
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• 2008

The purpose of this study was to investigate advertisement effect of bus shelter, according to the congruency between advertising medium and the fashion brand image, and products. Four types of questionnaire are made through pretest. 273 female college students participated in the study. The results were as follows. First, high level of the congruency between advertising medium and the image of brands had effect on the advertisement effect. Second, there were not significant differences in the advertisement attitude and purchasing intention between clothing and cosmetics. However, clothing showed significant differences in the brand attitude than cosmetics did. Finally, interaction affects were not found in the congruency of image and product types. Based on these results, fashion advertisement strategies would be suggested.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.19-32
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• 1999

This study analyzed the curricula of fashion related majors at 4-year colleges in the USA, UK, Japan and Hong Kong as well as in Korea and compared the characteristics of the Korean curriculum with those of the four countries. A total of 124 curricula from 103 colleges were collected. Courses were divided into eight categories (including industry and market information; materials; merchandise planning; design; production; distribution and selling; basics; and consumption) representing the production and distribution process of fashion business. There were differences in course offerings among the five countries. Overall, curricula in Korea emphasized design and production (construction) areas and showed not much differentiation among colleges. While industry and market information, merchandise planning, and production (management) areas were emphasized in the USA , differentiation/specialization by major was observed . UK and Hong Kong had well-specialized curricula by major Japan seemed to offer traditional and consumption oriented courses. Based on the findings, some propositions for the Korean fashion curriculum were discussed.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2005.06a
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• pp.41-43
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• 2005

• Fashion Information and Technology
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• v.10
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• pp.79-86
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• 2013

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• autumn
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• pp.62-64
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• 2004