• Journal of the Korean Home Economics Association
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• v.50 no.5
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• pp.101-113
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• 2012

This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.11-24
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• 1992

The purpose of this study is to investigate the present states and preferences for a type of campus wear, the differences between the life-style variables and clothing behavior among school uniform students and non-uniform students, to explore variabels of the purchasing tendency in clothes of boys' and girls' high school students. The questionnaires were administered to samples of four boys' and girls' high schools respectively in Kwangju. The data from 522 respondants were analyzed in using Frequency and T-test. The results were as follows: 1. Most of schools are likely to take a school uniform system in the near future but students do not have favorable attitude against the system. 2. There were partly significant differences between the clothing behavior variables (boys : psychological dependence, comfort and atmosphere of the store, girls : downtown shopping) among school uniform students and non-uniform students. 3. There were partly significant differences between life-style variables(boys : leadership and social attitude, advertisement confidence, girls : price consciousness) among school uniform students and non-uniform students. 4. About 80% of the subject group planned their clothing purchase in advance, and their parents and friends influenced on clothing buying behaviors more then other fashion information sources, however, for the boy students the atmosphere of the store is most affecting variables. The store in which the subject group purchased clothing most frequently was a specialty fashion store. In clothing selection, aesthetic factors were showen as important factor and the most affecting mass media is TV.

• Journal of the Korean Home Economics Association
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• v.41 no.6
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• pp.157-166
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• 2003

The purpose of this study was to provide information on how to improve the current design of infant coveralls through analysis of the design preferences of Korean consumer. In order to compile the information about preferences with the detail design of infant coveralls, a questionnaire was administered to mothers of 241 infants (aged under 36 months) living in Seoul, and analyzed using the SPSS WIN.10.0 program. The results of this study were as follows : 1) Results of buying conditions and design preference of infant coverall : To the question asking what kind of materials they preferred according to the season as material for infant coverall, the respondents preferred cotton hit as the materials for summer, but padding material for winter. The most favored design type were a flat collar, regular bodice type without cutting line, a raglan sleeves, snap front fastener, elastic band cuffs. 2) There is significant difference in preferred material and design among the month of age groups. 3) Analysis of the differences in preferred material and detail design according to gender In preferred material, it seemed as if girl baby group prefer cotton knit material, while boy baby group prefer padding material. There is definite difference in preferred neckline type, girl baby group prefer flat collar, while boy baby group prefer stand collar.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.190-200
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• 2014

The domestic distribution environment of electronic goods has been placing more emphasis on securing each company's own interests and maintaining the existing customers as the most important purpose of marketing due to the change in consumption environment, the excessive cutthroat competition between retailers, the saturated number of branches for each company, weak revenue structure and declining competitiveness. In addition, the target of marketing has been shifted to specific consumers and the concept of a consumer is sub-divided into a "user" of a product and a "shopper" who buys a product. The purpose thereof is to increase the in-store purchase rate by analyzing the psychology and behavior of a shopper who actually visits a store for purchasing a product. Thus, the purpose of this study is to identify the correlation between the buying behavior of a shopper and product display based on "Digital Plaza" among the domestic electronic goods brand shops, which is selling products at various prices. This study is meaningful since it is utilized as data to plan store display for promoting purchase.

• Journal of Korean Home Economics Education Association
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• v.9 no.1
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• pp.1-17
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• 1997

This study was conducted to obtain basic materials to improve the teaching method of Home Economics by theoretically looking into the supplementary teaching materials or implements usable in teaching Costume History area. And based on these data, the types and the applications of the supplementary teaching materials or implements highschool owned were examined. The subjects of this study were 111 Home Economics and Housework curriculum highschool teachers who give a lecture in the country by using self-administered questionnaires. SAS program was used to calculate frequency, percentage, average, standard deviation, and $\chi$(sup)2-test analysis. The results of the study were as follows； 1. Most of the highschool teachers used the school expenses for experiments in preparing the supplementary teaching materials or implements. 2. Of the supplementary teaching materials and implements concerning Costume History, visual implements such as slides and pictures were the mostly owned. CD and audio implements as cassette-tapes were not used. 3. Most of the teachers recognized the importance of the audio-visual teaching materials and implements concerning Costume History. 4. Among the audio-visual materials and implements concerning Costume History by which can be made by school teachers of Home Economics and Housework curriculum, the mostly used one was ‘cutting pictorials from magazines and newspapers’, and the next were ‘orbital materials’, and ‘copy the pictorials’, and the least was ‘recording from the radio’. 5. Most of the annual expenses assigned to the department of Home Economics was used in cooking practice, and the least of the expenses was assigned in buying audio-visual teaching materials and implements. 6. Time assigned to the area of Home Economics was for the most part one or two hours per week, and among this, time assigned to the history of western costume and the history ok korean costume was for the most part five to eight hours. 7. The areas that the highschool teachers felt difficulties mostly during clothing and textiles curriculum were ‘textiles’and the next were ‘knitting’, ‘western costume history’, and ‘korean clothing construction’. 8. The difficulties the highschool teachers faced while teaching Costume History were mostly that ‘the pictorials in the text is not fully explainable’, the next were ‘most of the supplementary teaching materials or implements are not owned’, ‘have to explain very much in a short time’, and ‘the lectural explanation is insufficient’. 9. The solution for the difficulties that the highschool teachers faced while teaching Costume History was mostly ‘the information, on which audio-visual materials and implements are distributed in the market, should be easy to obtain’, the next opinions were ‘the school should provide enough experiment and practice expenses to buy audio-visual materials and implements’, and ‘education facilities of the Home Economics Department should be the main aspects in improving the teaching methods and should give special lectures about it’.

• International Journal of Human Ecology
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• v.6 no.2
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• pp.51-61
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• 2005

This study investigated the allowance usage practices and factors affecting saving behavior from 291 elementary school students in Susan. Frequency distributions, Pearson product-moment correlations, and logistic regression analysis were conducted by SPSS Windows. Two-fifths of the respondents did not regularly receive allowance. Many parents did not guide what children spent their money on before using it. Children spent their allowances on buying snacks, stationary, and playing in the game room. Only a small number of the respondents kept a record, but many children saved money. On the other hand, in the logistic regression analysis, the significant variables explaining children's saving behavior were parents' guidance before using allowance, record-keeping, and doing household work for an allowance. These results imply that parents are in the best position to give children positive experiences towards financial management.

• Journal of Families and Better Life
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• v.11 no.2
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• pp.169-181
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• 1993

The purpose of this study was to investigate the implementing level of housewife's manage-ment behavior related to reducing environmental pollution and the effects of three variable-groups on management behavior related to reducing environmental pollution. The research data were collected by structured questionnare and 544 cases were finnally selected. The data analysis was conducted by the method of frequency mean Pearson's correla-tion multiple regression. The major findings were as follows: 1) The implementing level of housewife's overall management behavior slightly high. 2) Wife's value(ecologicalism materialism expediency social-enviromental resources(degree of masscom contact degree of meeting with neighbors. refuse box) were significant predictors of the level of overall management behavior And Background variables(wife's aged and educa-tion level & job household income occupation of husband) had not significant effect on the level of overall management behavior. The most influential variable-group on the level of overall management behavior and buying cleaning & dishwashing cooking laundry activities was Wife's value. But the most influential variable-group on the implementing level of disposing trash was social-environmental resources.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.41-53
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• 1997

Environmental issues are increasingly important in consumer decision-making. This paper focuses on the consumer's role in consumption process-purchase, use, and disposal, which has significant environmental consequences. And this paper discusses several approaches to motivate consumer's awareness and responsibility for the environment and further his/her lifestyle change. The Green Consumer should be able to consider the implications of his/her lifestyle choices as well as his/her purchase, use, and disposal decisions. Consumer education and various consumer movements for environment preservation should keep the goal in perspective, which is not only to motivate consumer's long-term behavior change but also to consign his/her buying power and political power to help make changes where he/she really counts.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.183-195
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• 2010

This paper, reviews the characteristics of green consumers through a Focus Group Interview (FGI) method. This study shows that some remarkable changes are taking place in the lifestyles of green consumers compared with the past lifestyles of green consumers. Second, this study shows that green consumers have the correct green opinions about present environmental problems and they have a critical environmentally conscious attitude on this issue. Third, the research shows that green consumers behave environmentally (buying, use, and disposal acts) based on individual and personal standards. This study suggests (based on the research findings) methods to solve environmental problems to the government, corporations, and consumers as well as ways to increase the number of environmentally conscious consumers.

• International Journal of Human Ecology
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• v.15 no.2
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• pp.43-57
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• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.