• 농촌계획
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• 제11권3호
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• pp.11-17
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• 2005

Land prices reflect not only the uses of land, but the potential uses as well(Plantinga, 2002) so land values can be applied to very effective indices for deciding regional status and growing potential. The purpose of this study is to deduce determinant factors of regional land prices. Principal determinants of regional land prices are analyzed with a hedonic technique and spatial econometric models based on 2001 statistic data of Korea except large cities. The results provide the followings. 1. The spatial effect of rural regions are very little with adjacent regions. 2. The common index of land price is population density and other determinant factors are different depending on land uses.

• 한국의류학회지
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• 제31권7호
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• pp.1075-1084
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall's fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer's utilitarian shopping value. Second, internet shopping mall good's price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer's shopping utilitarian shopping value and hedonic shopping value. Third, consumer's utilitarian shopping value and hedonic shopping value are positively related to the internet consumer's shopping satisfaction.

• 지역연구
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• 제34권1호
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• pp.3-17
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• 2018

본 논문은 임대료시장의 주기변화에 따른 헤도닉 모형의 임대료 결정요인의 영향력 변화를 분석하였다. 임대료지수를 구축하여 분석한 결과 금융위기가 전환점이 되어 서울시 임대료 시장이 하락기와 상승기로 구분됨을 밝혔으며 주기에 따른 헤도닉 모형의 특성변수의 회귀모수 변화를 고찰하였다. 분석은 강남오피스와 도심오피스로 구분하여 실시하였으며 권역에 상관없이 일관된 변화를 보인 개별회귀모수로서는 토지가격, 지하철역에서의 거리, 건물규모, 건물연한 및 전환이율로 밝혀졌다. 상승기에는 건물의 규모가 클수록 임대료가 높아지는 경향이 있으며 건물이 오래될수록 임대료 하락요인으로의 영향이 커지는 경향이 있는 것으로 나타났다. 전환이율 역시 임대료에서 차지하는 비중이 상승기에 높아짐을 보여준다. 토지가격의 영향은 줄어들고 교통편의성의 장점은 약해지고 있어 상승기에는 지리적 이점의 영향력이 감소하고 건물 특성의 영향력이 상대적으로 커지는 실증적 증거를 제시하였다.

• 한국유기농업학회지
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• 제29권1호
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• pp.25-39
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• 2021

The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.

• 한국건축시공학회지
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• 제8권6호
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• pp.65-74
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• 2008

The aim is to get comprehensive view point for the price of apartment. Apartment construction cost is the sun of land cost and building cost. Land price reflects the value of location where building stands. When the gap between price and affordability is narrow enough, effective demand promote apartment construction. The today's trends of rising price, which began in apartment housing, spreads to real estates market and finally overall consumer price. Problem is that price is decided only by supplier's interest. Equilibrium-pricing is common process in housing market. However it is important to review hedonic price and the factor of housing services and focused on the affordability of demanders. AHP analysis was used to study real needs and preference of demanders and dealt with 200 interviewees with brief checklists. We found that social factor is more important than building cost or site development. Especially location of apartment is most important to affect environment quality and accessibility to facilities.

• 한국유기농업학회지
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• 제25권1호
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• pp.23-35
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• 2017

The objective of this study is to analyze a price of environment-friendly and conventional rice with POS data. And we estimate the value of environment-friendly's certification with hedonic price model. In case of price level, organic and pesticide-free rice is higher than conventional rice, 22.5% and 10.6%, respectively. In contrast, price variation of conventional rice is higher environment-friendly rice. The value of organic and pesticide are 839.5 Won and 313.7 Won, respectively. As time goes by, the certification's value goes down in environment-friendly rice. In particular, price level and certification's value of pesticide-free rice is similar with conventional rice. The results of this study show that price of the environment-friendly rice is not higher than expected. Therefore it is necessary to establish a new marketing and promotion strategies for environment-friendly rice.

• 한국유기농업학회지
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• 제29권4호
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• pp.523-538
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• 2021

The purpose of this paper is to analyze the difference of the value in main production areas affected through the hedonic price model and the conjoint analysis. In addition, the partial value of each attribute level, and the consumers' willingness to pay(WTP) for change in each attribute level are analyzed. For this, we compared the value of apple determined in Garak market with the value that consumers' WTP. The result showed that there is a gap between the market value and the consumers' preferences on apple. It means that it is necessary for the local branding to be more developed to receive higher sales. Furthermore, understanding the consumers' preferences on the apple attributes can enhance the consumer utility and the competitivity. As a result, this study provides an apple marketing direction for main production areas that has been changing due to climate change.

• Spatial Information Research
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• 제10권2호
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• pp.215-232
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• 2002

본 연구는 근린유흥시설의 분포를 나타내는 헤도닉 모델의 근린변수가 지리정보시스템의 공간분석기능을 충분히 이용하여 측정되었을 경우, 그렇지 않을 경우에 비해 해당변수를 포함하는 헤도닉 모델의 통계적 질을 향상시킬 수 있는 가를 평가하고 있다. 평가결과는 해당변수가 지리정보시스템의 공간분석기능을 충분히 이용하여 측정되었을 경우가 헤도닉 모델의 설명력측면에서 우월함을 보이고 있다. 본 연구결과는 지리정보시스템이 단순한 직선거리를 추정하는 것 이상으로 헤도닉 모델의 질을 향상시킬 수 있는 잠재력을 가지고 있다는 것을 보이고 있으며 주택시장의 행태를 설명하는 이론적으로 타당한 근린변수의 측정을 위해 보다 적극적으로 이용되어야 함을 실증적으로 보이고 있다.

• 한국구조물진단유지관리공학회 논문집
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• 제9권2호
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• pp.163-172
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• 2005

본 연구에서는 헤도닉 모델을 활용한 공동주택 리모델링 사업성 평가방법을 제안하고자 한다. 공동주택 헤도닉 모델을 구성하기 위하여 공동주택 가격에 영향을 미치는 위치, 평형, 평면, 조경, 주차, 설비성능, 인테리어, 경과년수, 단지규모 등 9개의 독립변수를 설정하고 서울시내 25개구의 공동주택가격을 평형으로 나누어 평가데이터를 바탕으로 다중회귀분석을 실시하였다. 본 연구에서 구성한 공동주택 리모델링사업성 평가모델을 이용하여 기 시행된 공동주택 리모델링 사례에 적용한 결과 실제상황과 유사한 것으로 검증되었다.

• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.717-729
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• 2020

현대사회의 환경오염 문제는 공업화에 따라 급격하게 변화하고 있기 때문에, 환경오염 문제는 다양한 분야에 직간접적인 영향을 미치고 있다. 특히 중공업 오염원은 입지 선택과 부동산 가치에 주요한 변수로 작용될 수 있다. 따라서 본 연구에서는 중국의 대표적인 철강 도시인 마안산시에 있는13개 아파트 단지의 거래 데이터에 기반하고 헤도닉 가격 모형 (Hedonic Price Model)을 이용해서 환경오염 중에 중공업 오염을 중심으로 부동산 가격에 대해서 미친 영향을 연구했고 결론을 내렸다. 연구 결과는 주택에서 오염원의 거리가 멀어 질수록 주택 가격에 인상 효과가 있다.