• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• Clean Technology
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• v.19 no.4
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• pp.476-480
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• 2013

The growth behavior of $CH_4$ and $SF_6$ mixture gas hydrate has been investigated by a combined approach of Raman spectroscopy and molecular modeling. Raman spectroscopy results presented that when $CH_4$ is used only, $CH_4$ guest molecule is inserted first into the large cavity of the host structure built by $H_2O$ molecules and then into the small cavity to stabilize the whole gas hydrate structure. In the other hand, when $SF_6$ is mixed together, $SF_6$ is favored over (or competing with) $CH_4$ in being inserted into the large cavity and the small cavity still prefers $CH_4$ insertion. The calculations of binding energies clearly supported this. While $SF_6$ has a binding energy of -26.9 kcal/mol a little lower than -24.2 kcal/mol of $CH_4$ in the large cavity, $SF_6$ and $CH_4$ has 1.2 kcal/mol and -22.0 kcal/mol, respectively, in the small cavity. It indicates that the sizable $SF_6$ is not preferred in the small cavity but has a relative energetic advantage over $CH_4$ in the large cavity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.9-20
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• 2019

The number of natural disasters in Korea, such as earthquakes, is increasing. As a result, there is growing need for temporary residences or shelters for disaster conditions. The aim of this study was to produce post-disaster refugees housing differentiated from existing shelters using lightweight composite panels. To accomplish this, the structural performance of lightweight composite panels was validated, and an in-plane shear strength test was conducted according to the ASTM E72 criteria among the performance test methods for panels. As a result of the experiment, the maximum load for each specimen under an in-plane shear load was determined. All the experiments ended with the tear of the panel's skin section. The initial stiffness of the specimens was consistent with that predicted by the calculations. On the other hand, local crushing and tearing, as well as the characteristics of the panel, resulted in a decrease in stiffness and final failure. Specimens with an opening showed a difference in stiffness and strength from the basic experiment. The maximum load and the effective area were found to be proportional. Through this process, the allowable shear stress of the specimens was calculated and the average allowable shear stress was determined. The average ultimate shear stress of the lightweight composite panels was found to be $0.047N/mm^2$, which provides a criterion of judgement that could be used to expect the allowable load of lightweight composite panels.

• Korean Journal of Metals and Materials
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• v.49 no.11
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• pp.882-892
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• 2011

The influence of rhenium (Re) and ruthenium (Ru) addition on the solidification and solute redistribution behaviors in advanced experimental Ni-base superalloys has been investigated. A series of model alloys with different levels of Re and Ru were designed based on the composition of Ni-6Al-8Ta and were prepared by vacuum arc melting of pure metallic elements. In order to identify the influence of Re and Ru addition on the thermo-physical properties, differential scanning calorimetry analyses were carried out. The results showed that Re addition marginally increases the liquidus temperature of the alloy. However, the ${\gamma}^{\prime}$ solvus was significantly increased at a rate of $8.2^{\circ}C/wt.%$ by the addition of Re. Ru addition, on the other hand, displayed a much weaker effect on the thermo-physical properties or even no effect at all. The microsegregation behavior of solute elements was also quantitatively estimated by an electron probe microanalysis on a sample quenched during directional solidification of primary ${\gamma}$ with the planar solid/liquid interface. It was found that increasing the Re content gradually increases the microsegregation tendency of Re into the dendritic core and ${\gamma}^{\prime}$ forming elements, such as Al and Ta, into the interdendritic area. The strongest effect of Ru addition was found to be Re segregation. Increasing the Ru content up to 6 wt.% significantly alleviated the microsegregation of Re, which resulted in a decrease of Re accumulation in the dendritic core. The influence of Ru on the microstructural stability toward the topologically close-packed phase formation was discussed based on Scheil type calculations with experimentally determined microsegregation results.

• Journal of Environmental Health Sciences
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• v.49 no.4
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• pp.190-200
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• 2023

Background: Gunsan has been constantly affected by pollutants generated by the Saemangeum development and the construction industry since the completion of the Saemangeum seawall on April 27, 2010. However, there are limitations to its study, such as taking into consideration weather conditions, geographical factors, and foreign inflows. Objectives: In this study, we compared the Existing-CAPSS emissions of Gunsan with Recalculated-CAPSS emissions data to analyze the differences in emissions characteristics by year (2016~2019). Methods: Using Existing data on CAPSS emissions (2016~2019) and Recalculated-CAPSS emissions (2016~2019) for Gunsan, which were Recalculated following the improvement of emissions calculations for 2020, we organized CO, NO_X, SO_X, PM₁₀, VOC_S, and NH₃ emissions by substance and investigated the differences and characteristics of the Recalculated emissions by year. Results: For Re-CO and Re-PM₁₀, the emission characteristics of CO were examined as energy industry combustion and PM₁₀ emission characteristics were examined as ship cargo from non-road transportation sources, as ship leisure sources were excluded from non-road transportation source emissions. Conclusions: Comparing the emissions of Existing-CAPSS and Recalculated-CAPSS in Gunsan, the emissions of Recalculated-CAPSS by substance decreased by 39.76% for CO, 9.98% for PM₁₀, 5.53% for VOC_S, and 9.24% for NH₃, while Re-NO_X increased by 2.86% and Re-SO_X increased by 1.97%. On the other hand, when comparing the emissions characteristics of Existing-CAPSS and Recalculated-CAPSS in Gunsan, Jeonju, and Iksan, the emission characteristics of Re-NO_X, Re-SO_X, Re-VOC_S and Re-NH₃ were similar to those of Ex-NO_X, Ex-SO_X, Ex-VOC_S, and Ex-NH₃. As such, Gunsan, Iksan, and Jeonju, showed differences in the comparison of different emission characteristics due to the geographical characteristics of the region (population, area, topography, weather factors) and the characteristics of the industrial complex (metal, petrochemical).

• Journal of Radiation Protection and Research
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• v.9 no.2
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• pp.76-89
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• 1984

Weighted committed dose equivalents($W_T\;H_{50}$) per intake of unit activity of four nuclides-I-131, I-133, Cs-134 and Cs-137-, which was based on the concepts of ICRP Pub. 30, are calculated for adult who is 70 kg and 25 years old and, for infant who is 10 kg and 1 year old. Metabolism of iodine taken through oral or inhalation pathway is described by using the three-compartment model which consists of inorganic, thyroid and organic compartment. After intake, the amount of iodine in every compartment is calculated by solving the transfer equations among the these compartments. As soon as caesium is taken into the body, it is distributed uniformly in the body through the transfer compartment. In this case, the amount of caesium in total body is calculated by using the total body compartment model which is divided into two tissue compartments because of their different biological half-lifes of caesium in body. As a result of calculations, whether oral or inhalation pathway, the values of ($W_T\;H_{50}$) per intake of unit activity of I-131 for infants are about ten times as much as those of adults. On the other hand, for Cs-134 and Cs-137, the values of $W_T\;H_{50}$ per intake of unit activity show that, whether adults of infants, they have almost the same values.

• The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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• v.25 no.3
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• pp.55-66
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• 2020

Near-inertial waves (NIW) which are primarily generated by wind can contribute to vertical mixing in the ocean. The energetic NIW can be generated by typhoon due to its strong wind and preferable wind direction changes especially on the right-hand side of the typhoon. Here we investigate the generation and distribution of NIW using the output of a real-time ocean forecasting system. Five-year model outputs during 2013-2017 are analyzed with a focus on cases of energetic NIW generation by the passage of three typhoons (Halong, Goni, and Chaba) over the East Sea. Calculations of wind energy input (${\bar{W}}_I$), and horizontal kinetic energy in the mixed layer (${\bar{HKE}}_{MLD}$) reveal that the spatial distribution of ${\bar{HKE}}_{MLD}$, which is strengthened at the right-hand side of typhoon tracks, is closely related with ${\bar{W}}_I$. Horizontal kinetic energy in the deep layer (${\bar{HKE}}_{DEEP}$) shows patch-shaped distribution mainly located at the southern side of the East Sea. Spatial distribution of ${\bar{HKE}}_{DEEP}$ shows a close relationship with negative relative vorticity regions caused by warm eddies in the upper layer. Monthly-mean ${\bar{HKE}}_{MLD}$ and ${\bar{HKE}}_{DEEP}$ during a typhoon passing over the East Sea shows about 2.5-5.7 times and 1.2-1.6 times larger values than those during summer with no typhoons, respectively. In addition, their magnitudes are respectively about 0.4-1.0 and 0.8-1.0 times from those during winter, suggesting that the typhoon-induced NIW can provide a significant energy to enhance vertical mixing at both the mixed and deep layers during summer.

• Journal of the Korean Society for Marine Environment & Energy
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• v.11 no.4
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• pp.191-198
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• 2008

To design a reliable $CO_2$ marine geological storage system, it is necessary to perform numerical process simulation using thermodynamic equation of state. $CO_2$ capture process from the major point sources such as power plants, transport process from the capture sites to storage sites and storage process to inject $CO_2$ into the deep marine geological structure can be simulate with numerical modeling. The purpose of this paper is to compare and analyse the relevant equations of state including ideal, BWRS, PR, PRBM and SRK equation of state. We also studied the effect of thermodynamic equation of state in designing the compression and transport process. As a results of comparison of numerical calculations, all relevant equation of state excluding ideal equation of state showed similar compression behavior in pure $CO_2$. On the other hand, calculation results of BWRS, PR and PRBM showed totally different behavior in compression and transport process of captured $CO_2$ mixture from the oxy-fuel combustion coal-fired plants. It is recommended to use PR or PRBM in designing of compression and transport process of $CO_2$ mixture containing NO, Ar and $O_2$.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.9
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• pp.5877-5884
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• 2014

Recently, abnormally cold weather has been reported more frequently in winter due to the climate change and abnormal weather changes. On the other hand, the heating capacity of a railcar may be not enough to warm the cabin under severe cold climatic conditions, which is one of the reasons for the passengers' complaints about heating. In this study, the effects of ambient temperature and heater power on the cabin temperature was investigated to obtain the minimum ambient temperature for the tested railcar. The test railcar was placed in a large-climatic chamber, and various ambient temperature conditions were simulated. The effects of the heater output were investigated by monitoring the cabin temperature under a range of heater output conditions. The mean cabin temperature was $14.0^{\circ}C$, which was far lower than the required minimum temperature of $18^{\circ}C$, under a $-10^{\circ}C$ ambient temperature condition with the maximum heat power. When the ambient temperature was set to $0^{\circ}C$ and $10^{\circ}C$, the maximum achievable cabin temperature was $26.1^{\circ}C$ and $34.0^{\circ}C$. Through calculations using the interpolation method, the minimum ambient temperature to maintain an $18^{\circ}C$ cabin temperature was $-6.7^{\circ}C$ for this car. The vertical temperature difference was higher with a higher power output and higher ambient temperature. The maximum vertical temperature difference was higher than $10^{\circ}C$ in some cases. However, the horizontal temperature difference vs. low temperature (< $2^{\circ}C$) was independent of the power output and ambient temperature. As a result, it is very important to reduce the vertical temperature difference to achieve good heating performance.

• The Korean Journal of Physiology
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• v.2 no.1
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• pp.23-30
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• 1968

Tissue homogenates of 12 kinds of human cancer tissues were incubated separately in medium containing $C^{14}-1-glucose$ and $C^{14}-6-glucose$ as a substrate in order to observe the oxidative pathway of glucose in the tumor tissues. At the end of 3 hours incubation in the Dubnuff metabolic shaking incubator, respiratory $CO_2$ samples trapped by alkaling which was placed in the center well of incubation flask were analysed for total $CO_2$ production rates and their radioactivities. The tissue homogenate samples after incubation were analyzed for their concentrations of glucose, lactate and pyruvate. Calculations were made on the glucose consumption rate and accumulation rates of lactate and pyruvate. Fractionation of oxidative pathway of glucose was carried out by calculating $C^{14}O_2 yields from C-1 and C-6 carbon of glucose. The following results were obtained. 1. In 12 kinds of human cancer, total $CO_2$ production rates were less than $8{\mu}M/gm$ except 2 cases. These lower values impressed that oxidative metabolism in the tumor tissues generally inhibited as compared with that in normal tissues. On the other hand, fractions of $CO_2$ derived from glucose to total $CO_2$ production rates (RSA) were less than 10% in every case. These facts showed that oxidation of glucose into $CO_2$ was remarkably inhibited in the tumor tissues. 2. Factions of glucose disappeared into $CO_2\;(RGD_{CO_2})$, lactate $(RGD_L)$, pyruvate $(RGD_P)$ to glucose consumption rates were as follows. $RGD_{CO_2}$ were less than 2% in cases of in this experiment and $RGD_L$ showed more than 5% except in 2 cases. These facts showed that anaerobic degradation of glucose into 3 carbon compounds was easily proceeded but further degradation into $CO_2$ via the TCA cycle was greatly inhibited resulting in accumulation of lactate. There are large variation in values of $RGD_P$ in different kinds of tumor tissue but relatively higher values in $RGD_{CO_2}$ were obtained in the tumor tissues as compared with those of normal tissues. 3. The oxidative pathway of glucose in tumor tissues were analyzed from the values of RSA which were obtained in $C^{14}-1\;and\;C^{14}-6-glucose$ incubation experiments. It was found that 3% of $CO_2$ derived from glucose were oxidized via the principal EMP-TCA cycle and the remainder were via alternate pathway such as HMP in the liver cancer and values in other cancer tissues were as follows; 4% in the tongue cancer, 6% in the colon cancer, 6% in the lung cancer, 9% in the stomach cancer, 11% in the ovarian cancer, 12% in the neck tumor, 22% in the uterine cancer, 22% in the bladder tumor, 32% in the spindle cell sarcoma and 65% in the brain tumor. These values except later 2 cases showed less than 30% which is the lowest value among the normal tissues. Even in the brain tumor in which showed highest value in the tumor group. It is reasonable to suppose that this fraction was remarkably decreased because values in normal brain tissue was more than 90%. From the above data, it was concluded that in tumor tissues, oxidation of glucose via TCA cycle was greatly inhibited but correlation between degree of inhibited oxidation of glucose via TCA cycle and malignancy of tumor were not clarified in this experiments.