• 패션비즈니스
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• 제8권2호
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• pp.141-153
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• 2004

The various colors are used in our whole life as much as the modern society is called "the age of colors". The colors in the hair style express the individual taste, personality and the psychological condition, and play an important role as a visual language. The western people, who has thought that the blonde hair is a symbol of beautiful woman from the ancient times, has tried to get the blonde hair continuously even though they had not the technique of hair dyeing. On the other hand, the korean people whose hair color is usually dark brown or black, enjoy a various hair color due to the development of dyeing and decoloration technique. In this study, I deal with the yellow hair style, the most prevalent color which is an important means of communication in the our times.

• 한국의류학회지
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• 제28권11호
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• pp.1404-1414
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• 2004

This study examines how the stereotype in a society toward the roles of teachers and students affects their hair styles and ornaments and defines it through the cultural tag, 'like'. A survey of 362 male and female students in colleges located in Seoul and Gyeonggi areas was conducted. The data analysis was done by SPSS 10.0 and the difference of sample means between the groups in addition to basic statistics was evaluated. The t-test was made to test statistically significant difference between the groups. The results of the analysis are summarized as follows: First, the hair styles, shoes and ornaments that are recognized as appropriate for the roles of male students are short cut and black hair, sneakers and necktie. In that case of female students, medium and long hair style, black and brown hair, Loafer, hairpin and hairband are recognized properly. The hair styles, shoes and ornaments that are recognized as appropriate for the roles of male teachers are short cut and black hair, oxfords and necktie. In that case of female teachers, cut, medium, long, permanent and up style, 1)lack and brown hair, pumps, necklace, ring, earring, bracelet, hairpin, hairband, scarf and muffler are recognized appropriately. Second, the stereotype of male students and teachers's roles was more traditional, normative, and limited than that of female students and teachers's. The role of female teachers showed more generous than that of male students, female students, and male teachers.

• 한국패션뷰티학회지
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• 제5권4호
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• pp.149-157
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• 2007

Hair style was mean of visual symbol that display position or wealth about human life. Also, have spoken for cultural value as human body plastic art that speak for the age. I wished to study about modeling of hair style and interrelationship of color by analyzing systematically laying stress on color through contest creation work consisted in beauty art congress. Urpose of this study is as following. First, examines domestic' outside great council work head change by era, and studies Hair Work's change in work head. Second, Hair Color's change that appear in domestic' outside contest work head studies effect that get in work. Method of study runs parallel literature study and supporting research, utilized domestic' outside literature, connection paper, magazine, picture data etc. To literature study, and work picture data examined laying stress on work that is choosesed picture dataworld beauty use association (OMC) data etc. that appear in domestic' outside beauty art magazine to examine closely specification and stability of beauty art game style and participates in domestic and world beauty art contest. In this study, domestic' characteristic, and effect that collar gets in work head of collar that collects outside contest participating in an athletic contest hair style by ($1981{\sim}$until present) by year and appears in contest work head and in work since analyzing study forward $2007{\sim}2008$ year direction of collar. First, stream of whole color of the 1980s Brown gave highlight color point partially to basis, and was consisted of creative style and do Gold base color on the whole in Hair by Night item. Second, various Hair color was popularized in the 199Os, and Tuton's color appeared in beauty art game work, and I contributed to improve technique that step-up gradation color appears and does technique to highlight in neon orange in creative style and Hair by Night item by entrance on the stage of neuter gender color.

• 패션비즈니스
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• 제4권3호
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• pp.79-90
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• 2000

On the beginning of 21C, in which it is a facing problem that the expansive image of future in fashion should be proposed from the comprehensive analysis for the fashion trend. Therefore, in this study, the trends of capricious fashion are distinctly quantified by investigating the cue of fashion in each styles. Also, the systematic evaluation is carried out of analyzing photographs to which the four important fashion styles. In particular, this study takes the practical and numerical results through quantitative analysis by statistical treatment as well as through qualitative analysis that has been formerly used in the other studies. The purposes of this study are to examine fashion trends expressed in important styles in the 1990s, and to formulate productive fashion of the future. In the qualitative analysis, the four important fashions of neo-mods/jazz, neo-hippie/grunge, sportive-casual and techos/cyber-punk are grouped. In the quantitative analysis, statistical data are sampled from Collection II of the 1990s A/W. It takes frequency, percentage, $x^2$-test and etc, by using the comprehensive tools for statistical treatment. There were significant differences between the A/W fashion. According to the cues, there are also significant differences between the fashion in the 1990s. The results of this study are summarized as follows: (1) In 'Neo-Mos/Jazz' style shows highly androgynous look, deep and strong tone, green/blue colors, natural fabric, stripe pattern, long hair style, and hided make-up. (2) 'Neo-hippie/gnenge' style shows highly folklore look, vivid tone purple colors, seethrough/knit fabric, natural /traditional pattern, decorative hair special make-up. (3) 'Sportive casuals' style shows highly sportive look, greish tone, white/grey colours, natural fabric, solid patten, bobbed hair, and natural make-up. (4) 'Techno/cyber punk style shows highly comocorps look, pale tone black colors avangard fabric, solid patten, punk/dyed hair special make-up.

• 복식
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• 제61권6호
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• pp.86-100
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• 2011

The traditional feminity has gradually been diversified in the 21th century due to a change in the society. This diversification of women's images and styles is derived from the addition of masculinity to feminity. C. G. Jung insist that human being is bisexual in nature. Animus is the male aspect in the women's collective unconscious and it is the archetype through which we generally communicate with the collective unconscious. It is also important to get into touch with the collective unconscious for self-realization. This study analyzes subconscious desires based on the Animus archetype in the collective unconscious of women through the diversity of the gender identity shown in cosmetic advertisements. Therefore this study aims to suggest a marketing strategy for the women's beauty industry in the future. For this purpose, this study conducts an empirical analysis of women's make-up and hair style in cosmetic advertisements through the Jungian Animus theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was classified into Mother/Wife, Hetaira, Mediale and Amazon. Second, the Animus archetype stimulates masculinity in women's make-up and hair style. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. This masculinization of women's beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• 복식문화연구
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• 제11권6호
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• pp.852-866
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• 2003

The purpose of this study is to analyze how the women's fashion with the androgynous image(fashion item, adornment) which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. First, masculine image led the market in the first stage of mid 1980 in a men's wear oriented trend that the woman wear masculine style jacket, pants and blouse. In hair style, the short hair of the masculine image was used habitually but the make-up was tend to be made heavily. The ambivalence of the sex was also showed up by expressing the feminine image on the masculine image using the accessories like necklace, earing and bracelet. Second, unlike the first stage, it showed that more and more feminine image was accepted in the second stage of early 1990. The jacket, blouse and pants were rooted as the basic item in women's fashion. The feminine style of long hair and natural make-up with the androgynous image were increased. Third, in the third stage of the late 1990, the fashion items to the comfortable dress of light weight as the life style pursuits the activity and convenience. The feminine image were appeared naturally with a long hair style and natural make-up with the androgynous image. The remarkable features in the fashion accessories were that boots and low shoes were preferred by the increase of the masculine image shoes and the sneakers were seen a lot by the effect of the sports boom.

• 복식
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• 제23권
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• pp.211-223
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• 1994

It was aimed to study the costume of Koryo dynasty based upon the one hundred and ten pictures of the writtened Budist scripture. The costume to study were made about 400 years during the King Mok-jong(1006) to the first year of the king Kong-yang based upon the Avatamaka Sutra and the Sutra of the Lotus. 가) Men's wear : 1. Hair style and hair dress : 1) Man bored a hair and put on the hat such as a Kuan, Kun, and Mo. The young boys binds his hair up one, two, and three knots, and tied up with a hair ribbon. A kinds of hats were Tung-t'ien-kuan(Yuan-yu-kuan) and Chin-hien-kuan and as a court dress. The man wore pok-여 as an official uniform and wore a pok-du , kun-mo as an everyday dress and wore a helmet as a solidier's uniform. 2. Clothes : 1) They wore Yuan-yu-kuan and Chin-hien -kuan as a court dress, and wore belt, boots, pleated decorated ling skirt also. They wore round shape collor big sleeve jacket, small sleeve long coat, belt , boots as an official dress. 2) the soldiers wore helmet, scarf, yangdang-kap , hung-kap, bak-kap, we-yo-kap, kun-kap and jok-kap and carries arms. 3) The young boys bind his hair up one, two and three angle shape an tied up a hair ribbons. 나) Women's wear : 1. Hair Style and hair dress : high rank ladies made their hair top knot (one, two, or more knots) and tied with hair ribbons , and decorated with precious stone, pan shape head dress , wheel shape head dress. 2. Clothes ; 1) high rank ladie's wore kun -kyun attached jacket , and jacket sleeves decorated pleats and pleats decorated on skirt, apron, back apron, knot belt, scarf.

• 한국의류학회지
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• 제40권2호
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• pp.353-364
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• 2016

This study analyzes French designer Hedi Slimane who has received recent attention from the fashion world. He changed sub-culture 'Rock Fashion' into high fashion and altered the stereotype of the existing menswear with the skinny look. His extreme slim-fit style also has changed the menswear market dramatically. Hedi Slimane was mainly inspired by various rock music genres from the 1960 to 2000s such as glam rock, psychedelic rock, grunge rock, and garage rock. He showed in his own rock style when creating his collection. The collections inspired from the specific rock music and style were selected from Dior Homme (2001F/W-2007F/W) and Saint-Laurent (2013F/W-2015F/W), and analyzed by the 4 genres of rock music and fashion style as follows. First, glam rock style appeared in Dior Homme 2005F/W and Saint Laurent 2014S/S with glamorous full make-up, animal printings, and glitter textures. Second, psychedelic rock style appeared in Saint Laurent 2015S/S with flower patterns, afro hair, fur vests, and western & ethnic bohemian styling. Third, grunge rock style appeared at Dior Homme 2005S/S and Saint Laurent 2013F/W with messedup hair, destroyed jeans, and layering style. Fourth, garage rock style appeared mainly at Dior Homme 2006 S/S with messed-up hair, slim suit, fedora, and sneakers. This result is expected to be used for research and development on modern rock style for contemporary menswear.

• 복식문화연구
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• 제13권2호
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• pp.221-239
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• 2005

The purpose of this study was to analyse the fashion style expressed in women magazine advertisements. The method of this study was used content analysis with 692 samples in women magazines ('Woman Sense', 'Yeosung Dong-A', and 'Jubu Saeng-hwal') which were issued in March, June, September, and December from 1998 to 2002. The data analysis were divided nine elements: 1. silhouette, 2. color, 3. pattern, 4. length of skirt & slacks, 5. adjustment, 6. breadth of collar lapel, 7. shoes, 8. make-up, 9. hair style. The results of this study were as follows: 1. silhouette : The four seasons were expressed in square silhouette. 2. Color : The spring, summer, and winter seasons were expressed in white color, while the fall season was expressed in neutral color. 3. Pattern : The four seasons were expressed in plain pattern. 4. Length of skirt & slacks : The four seasons were expressed in various length. 5. Adjustment : The four seasons were expressed in single button. 6. Breadth of collar lapel : The spring, summer, and winter seasons were expressed in small breadth, while the fall season was expressed in middle breadth. 7. Shoes : The four seasons were expressed in high-heeled shoes. 8. Make-up : The four seasons were expressed in light tone. 9. Hair style : The four seasons were expressed in up-style.

• 한국컴퓨터정보학회논문지
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• 제10권1호
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• pp.157-166
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• 2005

유비쿼터스 시대와 더불어 미용학의 헤어분야도 발전하고 있다. 본 논문에서는 유비쿼터스 네트워크에서 디지털 헤어 체인징을 설계하고 구현한다. 미용사가 시술하기 위해 디지털 카메라를 이용하여 고객의 얼굴 모습을 촬영한다. 인터넷에 접속하여 고객의 얼굴과 헤어가 모니터에 나타나면, 웹 서버에서 보유한 커트, 퍼머, 업스타일, 염색, 긴 머리 등의 디지털 콘텐츠를 이용하여 이동단말기에서 고객의 헤어모습에 대한 선택과 호응을 얻는다. 미용사는 이동단말기의 헤어 디자인 이미지를 보면서 고객의 헤어를 시술 한 후, 다시 디지털 카메라로 찍어 웹 서버에 자료를 업 데이트 한다. 고객은 이 사진을 자신의 이동단말기에 저장한다. 유비쿼터스 네트워크에서 이를 적용하기 위한 유비쿼터스 헤어 체인징 시스템을 설계하고, 디지털 헤어 콘텐츠와 온라인 인터넷 시스템 및 이동단말을 통한 시스템을 구현하여 미용 정보사회 발전에 기여하고자 한다.