• Human Ecology Research
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• v.53 no.5
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• pp.581-594
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• 2015

This paper analyzes the effects of adolescents' cultural disposition and self-conscious emotion on empathy according to gender and age. Data were collected from self-report questionnaires for 385 adolescents in Chungbuk province. The major results of the study were as follow: First, adolescents who perceived high collectivism showed a high ability on perspective taking. Additionally, girls who had high guilt showed a high ability on perspective taking. Sixth graders who had high guilt and low shame and eleventh graders who had high pride showed high ability on perspective taking. Second, boys who perceived high collectivism and guilt, and girls with high individualism, low shame, and high guilt showed a high ability towards fantasy. Sixth graders who had high individualism and guilt and low shame, eighth graders with high guilt and eleventh graders with high individualism, collectivism and guilt showed high ability towards fantasy. Third, adolescents with high collectivism showed high ability on empathic concern. Additionally, boys, girls, and eleventh graders with low shame and high guilt, and sixth graders with low shame showed a high level of empathic concern. Fourth, all adolescents with high guilt showed a high level of personal distress. Additionally, eighth graders with low individualism and eleventh graders with low pride showed a high level of personal distress. In conclusion, the significant relationships among cultural disposition, self-conscious emotion, and empathy are different for gender and age groups. Implications for future studies are provided.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.17-33
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• 2007

The purpose of this study was to examine the relationships between aggression and moral emotion including guilt, shame, and empathy in early adolescence. In a sample of 359 early adolescents (187 boys, and 172 girls) in Daejeon city, data were analyzed by frequency, t-test, Pearson's correlations, and multiple regressions. The following study results were obtained: 1. Boys showed more linguistic and roundabout aggression, and girls showed more anger, guilt and empathy. Older adolescents showed more shame than younger adolescents did, whereas younger adolescents showed more guilt and empathy than did older adolescents. 2. Shame had significant relationships with all types of aggression, whereas guilt and empathy had significant relationships with different types of aggression. 3. Moral emotions - guilt, shame, and empathy - showed significant effects on aggression among early adolescents. The degree of the effectiveness of moral emotions on aggression depends on the types of aggression, gender, and age of participants.

• Human Ecology Research
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• v.57 no.3
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• pp.419-430
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• 2019

This study examined the influences of middle school students' affective empathy and guilt-proneness on defending behavior against bullying and investigated if class climate (teacher support and student support) had moderating effects. The participants consisted of 163 second to third grade students (77 boys and 86 girls) in Seoul and Gyeonggi-do. The data were analyzed with descriptive statistics, Pearson's correlation, and hierarchical regression. Moderating effects were examined using multiple regression analysis. The results of this study indicated that guilt-proneness, teacher support, and student support had significant effects on the defending behavior of middle school students. The higher the level of guilt-proneness, the higher the level of defending behavior. Defending behavior was also higher when students perceived a belongingness to a classroom where their teacher and students provided support. However, affective empathy had no effect on defending behavior. Second, teacher support moderated the relation between guilt-proneness and defending behavior. The effects of guilt-proneness on defending behavior against bullying were greater when teacher support was high compared to low. The results suggested that guilt-proneness and classroom climate play important roles in increasing defending behavior in middle school students. Some implications for future research were also discussed.

• Asia-Pacific Journal of Business
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• v.13 no.2
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• pp.51-61
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• 2022

Purpose - This paper investigates how consumers' feelings of guilt affect their preference for imported products. Choosing imported products over domestic products reveals that consumers' motivation is to improve themselves. This study also tries to examine whether choosing imported goods has a restorative effect on feelings of guilt. Design/methodology/approach - We ran two experiments to test our hypothesis. Participants were recruited in China and the data analysis software used in this study was SPSS 26.0 for analysis. Findings - The results show that consumers with guilt feelings are more likely to import products than to consume domestic products, the second result shows that choosing imported products has an effect on guilt. In addition, consumers with low self-efficacy in a guilty condition prefer imported products to domestic products. Research implications or Originality - Based on previous research that focused on how guilt activates consumers' self-improvement goals, this study shows that when consumers experience feelings of guilt, they prefer imported products to reduce their negative feelings. These findings are discussed in the light of their implications for research on consumer self-motivation and ways of coping with it.

• Journal of Families and Better Life
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• v.32 no.1
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• pp.167-180
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• 2014

This study aimed to identify the moderating effect of the father's support on the relationship between the mother's parenting guilt and her parenting behavior. For the goal, the present study 1) analysed the differences in the mother's parenting guilt as the general variables of the mother and child, and 2) examined the main effects and interaction effects between the mother's parenting guilt and her spouse's support on the mother's parenting behavior. The participants of the study were 350 mothers whose infants and toddlers were attending a day-care centers in Gwangju and Jeollanamdo. The summary of this study is as follows. First, the mothers younger than 29 years old reported more parenting guilt than the mothers aged 35 to 39. Also, the working mothers felt more parenting guilt than the unemployed mothers. Second, when the main effect and interaction effects among the mother's parenting guilt, parenting behaviors, and the father's parenting support are analysed, the interaction effects were statistically significant with only rejection control parenting behaviors. The result means that even if the mother feels a lot of parenting guilt, if the father's parenting support is high, her rejection control parenting behaviors tend to appear less. The present study suggests that the father's parenting support plays an important role in the reduction of the mother's negative parenting behaviors.

• Human Ecology Research
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• v.56 no.4
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• pp.377-390
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• 2018

This study examined the double mediating effects of work-family conflict and parenting guilt on the relationship between perfectionism and parenting behavior for working mothers. The survey was conducted on 340 working mothers with 3 to 5 year-old children, who lived in Daegu and Kyungpook Province, Korea. Data were collected through questionnaires on perfectionism, work-family conflict, parenting guilt, and parenting behavior. To analyze the collected data, descriptive statistics, factor analysis, and analysis of variance were conducted by using SPSS 22.0 and Model 6 in PROCESS macro, with bootstrapping method. Work-family conflict and parenting guilt were used as mediators. Children's birth order and household income were controlled throughout the analysis. The major findings of this study were as follows. First, work-family conflict and parenting guilt had inconsistent double mediating effects on the relationship between adaptive perfectionism and positive parenting behavior. Second, work-family conflict and parenting guilt had complete double mediating effects on the relationship between adaptive perfectionism and negative parenting behavior. Third, work-family conflict and parenting guilt did not have double mediating effects on the relationship between maladaptive perfectionism and positive parenting behavior. Finally, work-family conflict and parenting guilt had partial double mediating effects on the relationship between maladaptive perfectionism and negative parenting behavior. The findings provide a better understanding of the relationship between perfectionism and parenting behavior. The results also have implications for providing education for and counseling working mothers with children.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.387-397
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• 2022

The purpose of this study is to examine the effects of emotional arousals of guilt versus shame on health message compliance. The study also investigates the moderation impact of two individual factors that have not been studied much in health communications, including regulatory focus and self-construal. This study employs a 2 (guilt versus shame appeals/arousals) between-subjects experiment and a survey to test the conceptual model. The context of the study is binge drinking, and the survey respondents (n = 330) are male university students in Ho Chi Minh City, Vietnam. The results confirm the positive effects of guilt and shame arousals on health message compliance. In addition, the results show moderating effects of the two individual characteristics of regulatory focus and self-construal on the relationships between guilt/shame arousals and health message compliance. The findings of this study have not only theoretical implications but also practical implications in the field of health communications. The insights could help health marketers, policymakers, and health promotion agencies to effectively develop health communications campaigns with more appealing message content (guilt versus shame) and relevant media selection (regulatory focus and self-construal).

• Journal of Global Scholars of Marketing Science
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• v.20 no.2
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• pp.135-148
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• 2010

Arab boycotts of Danish products, Australian boycotts of French products and Chinese consumer aversion toward Japanese products are all examples of how adverse actions at the country level might impact consumers' behavior. The animosity literature has examined how consumers react to the adverse actions of other countries, and how such animosity impacts consumers' attitudes and preferences for products from the transgressing country. For example, Chinese consumers are less likely to buy Japanese products because of Japanese atrocities during World War II and the unjust economic dealings of the Japanese (Klein, Ettenson and Morris 1998). The marketing literature, however, has not examined how consumers react to adverse actions committed by their own country against other countries, and whether such actions affect their attitudes towards purchasing products that originated from the adversely affected country. The social psychology literature argues that consumers will experience a feeling called collective guilt, in response to such adverse actions. Collective guilt stems from the distress experienced by group members when they accept that their group is responsible for actions that have harmed another group (Branscombe, Slugoski, and Kappenn 2004). Examples include Americans feeling guilty about the atrocities committed by the U.S. military at Abu Ghraib prison (Iyer, Schamder and Lickel 2007), and the Dutch about their occupation of Indonesia in the past (Doosje et al. 1998). The primary aim of this study is to examine consumers' perceptions of adverse actions by members of one's own country against another country and whether such perceptions affected their attitudes towards products originating from the country transgressed against. More specifically, one objective of this study is to examine the perceptual antecedents of collective guilt, an emotional reaction to adverse actions performed by members of one's country against another country. Another objective is to examine the impact of collective guilt on consumers' perceptions of, and preference for, products originating from the country transgressed against by the consumers' own country. If collective guilt emerges as a significant predictor, companies originating from countries that have been transgressed against might be able to capitalize on such unfortunate events. This research utilizes the animosity model introduced by Klein, Ettenson and Morris (1998) and later expanded on by Klein (2002). Klein finds that U.S. consumers harbor animosity toward the Japanese. This animosity is experienced in response to events that occurred during World War II (i.e., the bombing of Pearl Harbor) and more recently the perceived economic threat from Japan. Thus this study argues that the events of Word War II (i.e., bombing of Hiroshima and Nagasaki) might lead U.S. consumers to experience collective guilt. A series of three hypotheses were introduced. The first hypothesis deals with the antecedents of collective guilt. Previous research argues that collective guilt is experienced when consumers perceive that the harm following a transgression is illegitimate and that the country from which the transgressors originate should be responsible for the adverse actions. (Wohl, Branscombe, and Klar 2006). Therefore the following hypothesis was offered: H1a. Higher levels of perceived illegitimacy for the harm committed will result in higher levels of collective guilt. H1b. Higher levels of responsibility will be positively associated with higher levels of collective guilt. The second and third hypotheses deal with the impact of collective guilt on the preferences for Japanese products. Klein (2002) found that higher levels of animosity toward Japan resulted in a lower preference for a Japanese product relative to a South Korean product but not a lower preference for a Japanese product relative to a U.S. product. These results therefore indicate that the experience of collective guilt will lead to a higher preference for a Japanese product if consumers are contemplating a choice that inv olves a decision to buy Japanese versus South Korean product but not if the choice involves a decision to buy a Japanese versus a U.S. product. H2. Collective guilt will be positively related to the preference for a Japanese product over a South Korean product, but will not be related to the preference for a Japanese product over a U.S. product. H3. Collective guilt will be positively related to the preference for a Japanese product over a South Korean product, holding constant product judgments and animosity. An experiment was conducted to test the hypotheses. The illegitimacy of the harm and responsibility were manipulated by exposing respondents to a description of adverse events occurring during World War II. Data were collected using an online consumer panel in the United States. Subjects were randomly assigned to either the low levels of responsibility and illegitimacy condition (n=259) or the high levels of responsibility and illigitemacy (n=268) condition. Latent Variable Structural Equation Modeling (LVSEM) was used to test the hypothesized relationships. The first hypothesis is supported as both the illegitimacy of the harm and responsibility assigned to the Americans for the harm committed against the Japanese during WWII have a positive impact on collective guilt. The second hypothesis is also supported as collective guilt is positively related to preference for a Japanese product over a South Korean product but is not related to preference for a Japanese product over a U.S. product. Finally there is support for the third hypothesis, since collective guilt is positively related to the preference for a Japanese product over a South Korean product while controlling for the effect of product judgments about Japanese products and animosity. The results of these studies lead to several conclusions. First, the illegitimacy of harm and responsibility can be manipulated and that they are antecedents of collective guilt. Second, collective guilt has an impact on a consumers' decision when they face a choice set that includes a product from the country that was the target of the adverse action and a product from another foreign country. This impact however disappears from a consumers' decision when they face a choice set that includes a product from the country that was the target of the adverse action and a domestic product. This result suggests that collective guilt might be a viable factor for company originating from the country transgressed against if its competitors are foreign but not if they are local.

• Journal of Families and Better Life
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• v.30 no.6
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• pp.69-84
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• 2012

The purpose of this study is to investigate the relationship between children and adolescents' moral emotions - empathy, guilt and gratitude - and helping behavior. For this study, questionnaires on empathy, guilt, gratitude and helping behavior were administered to 938 students in the 4th, 5th, 7th, 8th, 10th and 11th grades attending elementary, middle and high school in Seoul and Gyeonggi Province. The data were analyzed through frequency analysis, mean, standard deviation, t-test, one-way ANOVA, Pearson's correlation, enter multiple regression analysis and hierarchical multiple regression analysis by using SPSS Win 12.0. The main findings of this study are as follows: Firstly, by gender, empathy, guilt and helping behavior differed significantly, also, by grade, empathy, guilt, gratitude and helping behavior differed significantly. In addition, religion made a significant difference in empathy, gratitude and helping behavior. Secondly, variables influencing helping behavior were found to differ by developmental stage. The variable influencing the helping behavior of elementary school students was found to be empathic concern. For middle school students, guilt was found to influence their helping behavior, while for high school students, perspective-taking was found to be the key variable. Thirdly, gratitude was found to have a partial mediating effect on the relation between empathy(or guilt) and helping behavior.

• Women's Health Nursing
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• v.14 no.4
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• pp.270-277
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• 2008

Purpose: Although Hemophilia is a relatively rare hereditary disease, and is treatable with blood products, the parenting stress and guilt of hemophilic patients and their mothers are always high. This study was done to assess the extent of parenting stress, guilt, parenting attitude and parenting satisfaction of mothers with a hemophilic child. Method: The participants in this study were 119 mothers with a hemophilic child who were registered members of the Korea Hemophilia Foundation, and 287 mothers with a healthy child. In order to measure the dimensions related to parenting stress, guilt, parenting attitude and parenting satisfaction, the Questionnaire on Parenting Stress Index, Maternal Guilt Scale, Parenting Attitude Scale & Parenting Satisfaction Scale were administered. We analysed the differences between mothers with a hemophilic child and a healthy child in the questionnaire scores using the SPSS program. Result: Parenting stress and guilt of mothers with a hemophilic child were higher than with a healthy child. Parenting attitude and parenting satisfaction of mothers with a hemophilic child were lower than with a healthy child. Conclusion: The results may help medical professionals understand mothers with a hemophilic child and give basic assistance to develop a nursing intervention by exploring possible ways to alleviate such parenting stress and guilt.