• 한국주거학회논문집
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• 제17권3호
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• pp.51-60
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• 2006

Ten years have passed since the Demolishing Walls Campaign has started in Daegu. Recently, the campaign influenced to the other cities in Korea, such as Seoul, Incheon and Busan with various names regarding cities' circumstances. In these context, the study aims to highlight the identity of the Demolishing Walls Campaign compare Daegu with other cities where similar movement has started. In addition, the study evaluates the campaign in terms of physical, psychological and economical aspects to suggest some practical suggestion for the development of the campaign based on questionnaire survey. The research findings are as follows. The research shows that the identity of the Daegu Campaign is started by bottom-up approach based on citizens' participation compare with others cities' campaigns which are mainly started by the local government so called top-down method. The Daegu campaign influences the local people aware of their potential abilities in positively improving urban environment. The results of survey also highlights the advantages of green spaces which by the campaign in terms of environmental and economical aspects. Newly generating urban greens accept and store heat which Influences urban microclimate conditions and it possibly affects energy savings of the city. Most of survey participants eager to continue this campaign which shows positive results in various aspects by the local people. Therefore, the city government building a coalition of local people, NGOs, and interest group to keep the identity of the campaign in Daegu.

• 융합정보논문지
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• 제11권12호
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• pp.211-220
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• 2021

본 연구에서는 화장품 기업의 그린마케팅 캠페인에 대한 계획행동이 참여의도와 참여행동에 어떠한 영향을 미치는지 알아보고자 한다. 이를 위해 설문조사를 실시하여 총 186부의 설문지를 분석하였다. 주요 결과는 다음과 같다. 계획행동 3개 요인인 태도, 주관적 규범, 지각된 행동통제 모두 참여의도와 참여행동에 유의한 영향을 미쳤으며 주관적 규범이 가장 크게 영향을 미치는 것으로 나타났다. 또한, 참여의도가 참여행동에 유의한 영향을 미치는 것으로 나타났다. 그러므로 그린마케팅 캠페인의 활성화를 위해서는 주변사람들에게 참여 방법을 알려주고 캠페인에 대한 참여를 추천하며 권장할 수 있는 마케팅 방안을 연구해야 할 필요가 있다.

• 한국지리정보학회지
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• 제25권1호
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• pp.16-27
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• 2022

기후변화로 인해서 전 세계적으로 온도가 상승하고 있다. 도시를 중심으로 급속한 성장을 이룬 우리나라는 도심지역에 대해서 열섬현상, 대기 오염 등 환경문제가 심각하게 발생하고 있다. 이를 해결하기 위해서 중앙정부와 지방자치단체들은 도시 숲, 공원 조성 등의 나무심기운동을 활발하게 추진하고 있다. 본 연구에서는 나무심기운동에 따른 도심지역의 녹지 증가와 식생의 생장 상태를 정량적으로 산정하였고 이에 따른 도심지역의 지표면 온도 변화를 분석하였다. 구미지역에 대해서 Landsat 영상을 이용하여 나무심기운동이 진행되기 전, 실행된 직후, 사업이 중간 정도 진행된 시점, 최종적으로 완료된 시점에 대해서 녹지면적과 식생지수, 지표면 온도를 산정하였다. 연구 결과, 두 지역에 대해서 녹지면적이 각각 7.24km², 4.93km² 증가하였고 식생지수는 0.14~0.16 증가하였으며, 지표면 온도는 0.8~1.2℃ 감소하였다. 나무심기운동은 도시의 지표면 온도를 낮추는 역할뿐만 아니라 공기 정화, 탄소 흡수, 녹색 휴식 공간 제공 등 다양한 역할을 수행하기 때문에 지속적으로 진행되어야 한다.

• Current Photovoltaic Research
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• 제10권2호
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• pp.62-71
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• 2022

The Global RE100 campaign is a one of the voluntary campaign, but it has a lot of influence on domestic companies that have not yet joined the Global RE100. Accordingly, the Korean government introduced the Korean RE100 (K-RE100) system to prepare an institutional mechanism for domestic companies to respond to RE100. However, in Korea, due to the high LCOE of renewable energy and institutional limitations of the power transaction system, there is a limit for companies to implement RE100 in various ways. Therefore, in this study, the implementation cost of RE100 for green tariff, REC purchase, third-party PPA, direct(or corporate) PPA, and self-generation was compared and analyzed to derive the order of implementation with the net present value (NPV) of costs incurred over 20 years. As a result, self-construction was analyzed as the most economical method, but the implementation through the green tariff seemed to be the most realistic implementation method so far. However, considering the gradually falling LCOE, third-party PPA and direct PPA could be secured competitiveness against green tariff in 2025 and 2026. Then it could allow the companies to have various portfolios for implementation of RE100.

• 한국의상디자인학회지
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• 제13권2호
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• pp.121-131
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• 2011

Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

• 패션비즈니스
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• 제14권4호
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• pp.185-199
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• 2010

Global warming started as the scientific problem in 20th century is being highlighted as the environmental issue with the conclusion of convention on climate change. It has great influence in all aspects of nature, especially 'Eco-friendly design' that takes not only health life of present but also affluent life in the future into consideration became an inevitable trend in almost all industries including the apparel and distribution industry worldwide. Therefore, this study is an eco-friendly tendency in fashion that are hot issue in the world and focused on advertisement and collection since 2000. The aim of this is to classify eco-friendly fashion design study presented in contemporary fashion brand. In result, it was analyzed fourth tendencies as follows : eco-friendly tendency with organic material, upgradation of recycle fashion, green campaign and well-being LOHAS fashion. In this aspect, eco-friendly tendency that is expanded to overall society, culture and living shows in present.

• 한국주거학회논문집
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• 제23권1호
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• pp.19-26
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• 2012

This study examines how fence demolition may change the thermal environments of external spaces of houses and suggests what factors need to be considered when a fence is demolished. The results of the research are summarized as follows. In terms of the surface temperature, there was no significant difference in all time plots after the removal of all materials. However, applying greening methods (changing the surface materials, planting trees, and building a green roof following fence demolition) could lower the surface temperatures, calling for proper plans for various greening methods. The MRT results indicates that walls block solar radiation and provide shade, reducing radiant heat from roads and surrounding structures during the daytime when solar radiation directly effects surface temperatures. Also, the application of greening methods such as planting vegetation and trees could have shading and evapotranspiration effects, leading to a lower temperature distribution. The HIP results were similar to the MRT results. They indicated that walls block solar radiation within the residential sections and provide shade, resulting in a lower temperature distribution during the daytime. However, areas where greening methods such as a green roof or tree planting were applied showed $1{\sim}2^{\circ}C$ difference in temperature distribution.

• The Journal of Asian Finance, Economics and Business
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• 제4권2호
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• pp.45-53
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• 2017

The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.

• Asian Journal for Public Opinion Research
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• 제8권2호
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• pp.160-177
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• 2020

In Indonesia, concern about environmental protection is increasing. Thus, companies not only adjust their products but also create promotion strategies with environmentally friendly messages, called green marketing. This study identifies the effect of green marketing on purchase intentions. A quantitative method with an explanatory design was conducted. Data was gathered online. In this study, the population was @InnisfreeIndonesia Instagram followers. Thus, a direct message with the survey invitation was sent to randomly selected Instagram followers. Additional followers were invited daily for about a month until 100 responses were collected. The majority of respondents were Indonesian females, age 21-25. The results show that green products partially influence purchase intentions. Once consumers consider environmental friendly issues before buying a skin care product, they may identify whether the product is toxic-free, environmentally friendly, and holds a certification that identifies it as such. Thus, potential consumers tend to seek information to set expectations about the product they want to buy, prioritize them over other products, and to refer the product to others.

• 환경정책연구
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• 제13권3호
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• pp.75-107
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• 2014

우리나라는 환경친화적 소비를 권장하기 위한 다양한 환경정책 중에서 경제적 유인체계의 하나로서 세제지원을 제공하는 방안을 강구할 필요가 있다. 이는 국민의 녹색생활을 확산시키고 환경친화적 소비를 장려하기 위해 홍보와 교육 이외에 소비자의 소득세 감면 등 실질적인 세금혜택을 통해 경제적 유인을 제공하기 위함이다. 본 논문에서는 국내외 환경친화적 소비에 대한 각종 세제지원 사례를 감안하여, 향후 우리나라의 녹색제품 소비촉진을 위한 네 가지 소득세 세제지원 방안을 설계 제시하고, 이에 따른 소득계층별 귀착효과, 소득재분배효과, 세수효과, 생산유발효과, 고용유발효과 등 각종 경제적 파급효과를 산업연관표와 가계동향조사라는 미시자료를 이용한 투입-산출분석을 통하여 알아본다.