• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.6
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• pp.35-46
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• 2012

This study attempts to specifically analyze green volume and scenery characteristics by classifying the streets in Seoul and suggest improvements accordingly. The subject streets for research were limited to those that have high occupancy ratio and are wide enough to have a big potential in improving green volume. In terms of green volume and scenery according to the types of streets, Platanus occidentalis and Ginkgo biloba were most common regardless of the street type, and the green ratio was 51.6% in residential areas, 50.4% in commercial areas, and 43.7% in business areas. Apart from the residential area, there was almost no green areas, and the ratio of green coverage was 71.0% in business areas, 64.0% in green areas, 37.3% in residential areas, and 36.2% in commercial areas, while the green volume coefficient was $1.9m^3/m^2$ on average. Based on the study results, it was set as a goal to provide the residential areas with a green community space and flowering trees throughout the year for scenery, and commercial areas with flowering trees and maples to emphasize the stores' image while not interfering with service and walking. For business areas, the goals were to improve green ratio and create streets that suit the urban image, and to set up spaces to provide habitat for wild animals with multi-layer planting and link to surrounding forests.

• Journal of Distribution Science
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• v.17 no.10
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• pp.107-114
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• 2019

Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

• Korean Business Review
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• v.22 no.2
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• pp.1-34
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• 2009

We should have a new perspective on the words, green and growth, to have a full understanding of them and consider the environment itself as leading to the nation's growth. The green growth policy is to convert the paradigm of economic growth into one with a good circle of environment and growth. However, as each country has a different view of the green growth policy, we will see how the countries carry out the policy and how the companies and people accept it. To do this, we will employ an actual analysis and propose a green growth strategy for the nation. The following are from the actual analysis in the article: 1. The GG policy is not just limited on the environmental problems but related to the nation's well-being as well. 2. Energy policy should be defined as the core thing of the GG policy and energy effectiveness among others things should be carried out on a short term basis. 3. Developing a strategy using IT is necessary for the GG policy. 4. Very careful approach should be taken to build a master plan for the nation bearing effective outcome of the policy. 5. The GG policy should be regarded as a social reformative one motivating the nation's much interest in it.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.157-163
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• 2022

This research emphasized that the importance of transformational leadership such as charisma, inspiration motivation, individual consideration, and intellectual stimulation. Moreover, it focused on verifying the effects of these four elements on green innovation through corporate environmental responsibility. In addition, the mediating role of CSR was clearly identified as a key variable that can lead to green innovation. To verify this, an empirical study was conducted on employees of companies in the Chinese service companies. Empirical studies have shown that all four elements of this trait are positively correlated with green innovation. CSR also has a positive impact on green innovation performance. CSR played a partial mediating role in the relationship between the four elements of transformational leadership and green innovation. Finally, based on this research, the useful meaning of human resource management is presented to Chinese entrepreneurs and employees, and the future research direction was discussed.

• Advanced Industrial SCIence
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• v.2 no.4
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• pp.17-27
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• 2023

The purpose of this study is to improve the efficiency of digital conversion by presenting factors that domestic small and medium-sized manufacturers should consider when attempting digital conversion. Using SME data from 2019 to 2021, we analyze the impact of digital transformation on the financialization of enterprises and which digital technologies affect financialization, and further analyze the mediating effect of green technology innovation between digital transformation and business finance. did The results of the study support the negative impact of digital technologies on corporate finance, and cloud computing technologies have been found to significantly inhibit the level of corporate finance. In addition, it was found that green technology innovation plays a mediating role in suppressing corporate financialization by promoting green technology innovation through digital transformation. Digital transformation influences corporate decision-making through green technology innovation, suggesting that the combination of digital technology and green projects should be considered.

• Industrial Engineering and Management Systems
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• v.13 no.2
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• pp.118-128
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• 2014

This study examines how green operations affect firm's environmental performance with green innovation as a mediator in the context of electronic industry. We carry out an empirical study with 141 valid questionnaires collected from high-tech manaufactures in Taiwan. The results show that positive relationships exist among green operations, green innovation and environmental performance (in both operational performance and managerial performance). However, an integration of green operations with green innovation would influence firm's environmental performance more positively than the sole effects of green operations. It suggests that high-tech manufacturers should pay greater attention to green innovative strategies in order to cope with customer demand and, thereby, enhancing customer satisfaction and sustainable operations. This study has contributed to the extant literature by providing valuable academic references and pragmatic guidelines for firms to gain competitive advantages through green operations and green innovation.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.35-45
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• 2022

Purpose - In spite of the growing importance of Taiwanese green industry, most of employees who work in this industry in Taiwan are dominated by males. Only a few females are working in this industry and their wage is lower. This research is applying role congruity theory which explains why females share only a small portion in Taiwan's green industry. This study addresses a research question, "How has the gender inequality and discrimination been reflected in the occupation structure of Taiwan's green industry? How has this gender occupation structure influenced females in the green industry?" Research design, data, and methodology - To find out the impact of gender role in the green industry, the dataset of the 2015 Taiwan Social Change Survey is used. Using STATA, t test has been implemented to address our research question with three hypotheses. Result -All of hypothesis were all supported. It is found there is a statistical difference in stereotypical thinking between female who work in the green industry and the non-green industry of Taiwan. The limited female representation in the green industry of Taiwan influences job matching and job satisfaction significantly. Conclusion - This study suggests the Taiwanese government should encourage STEM education for females and provide more relevant vocational education and training particularly for females' competency development in the green industry. By providing vocational education and training to meet the skill needs of greener economy resilient to climate change, Taiwan's green industry will grow further and will overcome gender inequality and discrimination.

• The Journal of Industrial Distribution & Business
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• v.13 no.7
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• pp.17-25
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• 2022

Purpose: Environmental contamination has lately been seen as a consequence of the rise in environmental challenges brought on by rapid industrial expansion. At this point, the current research asks an important question about what the factors are to motivate employees' green performance, increasing corporate sustainability. Research design, data and methodology:The current author selected total 19 items to obtain real data and achieve the purpose of this research. For measuring of the causality between the worker's innovative capability and green performance, the current author used the multiple regression statistical tool using U.S. 215 responses in four industry. Results: The statistical finding definitely indicated that there exists the causal linkage between two key factors (Innovation capability and green performance) as well as the strong direction between two constructs. As a result, the current author could accept all hypotheses, checking no existing the multicollinearity of the present constructs with 'TOL' and 'VIF' values. Conclusions: The present research concluded that literature and business management scholars and practitioners will benefit from this study's statistical results. Furthermore, rewarding staff creativity, encouraging quick answers to market movements, and incorporating technology into everyday operations are all ways that companies may cultivate an environmental stewardship culture.

• STI Policy Review
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• v.6 no.1
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• pp.54-69
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• 2015

Although there is progress in developing green sectors in North America and East Asia, the key challenge facing the expansion of economy-wide green innovation and structural change in these regions is the absence of relevant policy follow-up to the green stimulus enacted during the Great Recession. The boost to green sectors provided by such measures is waning quickly, given that much of the green stimulus focused on energy efficiency. The biggest obstacles to sustaining green growth in North America and East Asiaare major market disincentives, especially the under-pricing of fossil fuels and market failures that inhibit green innovation. A three-part strategy to overcome these obstacles would involve: first, removing fossil fuel subsidies; second, employing market-based instruments to further reduce the social costs of fossil fuel use; and third, allocating any resulting revenue to public support for green innovation and investments. Such a strategy would ensure that green growth is not about promoting niche green sectors but instigating economy-wide innovation and structural transformation in North America and East Asia.

• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.153-163
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• 2014

The eco-friendly elements are important for new construction and renovation and redevelopment of the buildings. The green buildings are related with minimizing environmental pollution and how to live with nature throughout the entire process of demolishing and building. The purpose of this paper is to study on eco-friendly business buildings in the trend of mandatory green building certification system. The analysis of this paper is comparative studies on practices at eleven domestic eco-friendly business buildings through site survey on design framework of green buildings. The design framework of eleven this buildings is six kinds of skills on technical, renewable, ecological, cultural, healthy, social. The eleven this buildings in the new & renewable energy and IT technology of technical sector are satisfied with the framework. But, domestic most advanced eco-friendly business buildings are placed difference between almost the two times on the lower buildings at comparative evaluation. The three of this buildings are gratified rainwater harvesting and waste recycling systems for renewable and recycle. The buildings have an excellent aspects of technology and ecology. The benefits of this buildings are related with future compulsory zero energy house to take technical advantage of renewable energy. However, the buildings reflecting the regional culture types is insufficient. The buildings should be supplemented as follows. This buildings are need to have the social enhancement programs and design for convenient space of community residents, through health and comfort of on workplace. Moreover, this buildings have features of coexisting with human beings and nature friendly with the aim of realizing the sustainable development. The social enhancement programs through regional cultural aspects with ecology are related with individual and community livings in harmony, non-hierarchical communal lifes. The development of the cultural aspects provide for consensus about the local community and creating sustainable communities. Thus, The buildings are to have energy saving, pleasant and healthy living environment and interactive individual and community livings in harmony.