• Title/Summary/Keyword: green business

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A Study on the Improvement Plans of Green Insurance Industry (녹색보험산업의 발전방안에 관한 연구)

  • Han, Nak Hyun;Cho, Sung Woo;Kim, Eun Joo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.57
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    • pp.305-331
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    • 2013
  • The purpose of this study aims to the improvement prospect of green insurance industry in Korea. Green insurance includes all classes of general insurance business including unoccupied property insurance and empty building insurance, business insurance, personal insurance, etc. Green policies often cover expensive systems that are not covered under most property policies. The same is true for some underground property, which is also exempted from many property policies. At least insurers already offer products designed to fund rebuilding damaged properties to meet certain environmental and building standards. While the products are in their infancy, insurers and brokers say the huge interest in environmental issues will increase demand. Green buildings that improve energy efficiency and air quality and reduce waste are designed to reduce their effects on the environment and the health of building occupants. Buildings account for 39% of U.S. carbon dioxide emissions, according to the Department of Energy. Insurers say that, as sustainable buildings become more common, green insurance will become more popular and some of its features might become a standard part of property policies.

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High school students' Low-carbon green growth awareness and Eco-friendly Clothing attitudes (고등학교 학생들의 저탄소 녹색성장 인식과 친환경 의생활 태도)

  • Jeon, Yunhee;Koo, Insook
    • Journal of Fashion Business
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    • v.17 no.1
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    • pp.42-63
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    • 2013
  • The attitude of Eco-friendly clothing is based on environmental awareness and Low-carbon green growth awareness. It can be developed through our education. I studied and analyzed the survey which targeted on highschool students whether the recognition of low-carbon green growth can be effected to the eco-friendly clothing attitude or not, and school education effect. The research shows the green growth recognition affects significantly to the eco-friendly clothing attitude. Also the study proves the education of green growth awareness and the eco-friendly clothing attitude informs the realizations of environmental and green growth concepts. The education of clothing habits affects our eco-friendly clothing attitude. Therefore this education is necessary for school curriculum and it must be expanded in any areas both in 'environment and green growth' course and 'home economics' courses in secondary education. The education of Eco-friendly clothing habit should be keep researched specifically and develop further and further.

A case study on the economic feasibility of different patterns of green care and healing complexes

  • Koo, Seungmo;Kim, Dae Sik;Koo, Hee Dong;Lee, Han Joon;Park, Bum Jin;Kim, Kyoung-Chan
    • Korean Journal of Agricultural Science
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    • v.44 no.3
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    • pp.451-461
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    • 2017
  • Korean agriculture has recently focused on the 6th dimension of industrialization, which includes the functions of healing and care. The green care and healing business is one of the most representative models, satisfying modern consumers' needs for care or healing in rural agricultural environments. Many studies have shown physical and social benefits from green care and healing, but studies regarding economic performance are rarely found. The present study aimed to analyze the economic feasibility of different green care and healing farm complexes proposed in recent domestic research, with various possible combinations of business scenarios. The results show that most of the scenarios are economically feasible as B/C (benefit-cost ratio) and IRR (internal rate of return) are 1.19 and 8.53%, respectively, under scenario 1. This study also performed a break-even analysis for providing more flexible decision-making information. Overall, scenario 1 from green care and healing site and scenario 4 from green care and healing cluster are found to be superior to the other scenarios in terms of B/C and IRR. The scenarios in this study reflect the domestic farms or complexes which have similar functions of care or healing. Therefore, the results of this study provide information on practical policies and business implications in making decisions on the specific size and operational patterns when adopting green care and healing complexes by central or local governments and private sectors in the future.

An Evaluation of Priority for the Green Energy Technologies Business (그린에너지기술 사업화를 위한 우선순위 평가)

  • Lee, Deokki;Hong, Jong-Chul;Park, Soo-Uk;Baik, Keum Hee
    • 한국신재생에너지학회:학술대회논문집
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    • 2011.05a
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    • pp.135.2-135.2
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    • 2011
  • The goal of this study is the derivation of priority for business in the areas of green energy technologies. In this paper, we calculated the importance weights of impact factors using the AHP (Analytic Hierarchy Process) method in order to derivation of priority to the green energy technologies business. AHP is a useful method for evaluating multi-criteria decision making problems. To apply the AHP method, specialists for the assessment have been identified by using the concept of 'plan, do, see' and the decision-making hierarchy was established. We selected 5 criteria and 16 sub-criteria for impact factors by brainstorming. According to the result in this study, the most important impact factor is the possibility of commercialization, the second is the possibility of developing the fundamental technology, and the third is the possibility of convergence technology.

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Environmental Protection Experience, Cost and Performance

  • Gu, Meizhen;Jin, Shanyue
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.101-109
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    • 2020
  • Along with rapid global economic development, people are slowly becoming environmentally aware and green development is increasingly a vital topic of social concern. Academic circles are currently focusing on environmental protection and economic growth to explore the coordinated development of both and to achieve a win-win solution between them. To study the relationship between environmental protection experience and both cost and performance, this study empirically analyzes companies listing on the Shenzhen A-share market from 2014 to 2018. The results show that senior executives' environmental protection experience is negatively correlated with corporate costs, whereas it is positively correlated with business performance. These results provide empirical evidence of the importance of enterprises introducing and cultivating environmental personnel and insisting on sustainable development.

A Thought on the Right Green IT Policy Direction for Korea (올바른 국내 그린(Green) IT 추진 방향에 관한 소고)

  • Ahn, Joong-Ho;Kim, Tae-Ha;Park, Chul-Woo
    • The Journal of Society for e-Business Studies
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    • v.15 no.2
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    • pp.77-91
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    • 2010
  • Recently, rapid economic growth has brought side effects with it such as environmental pollutions. As a result, 'Green IT' emerges as a solution to these problems. With providing clue for solving environmental problem, Green IT also has been focused as an emerging growth power which could enhance the IT industry activity. In Korea, most part of energy consumption depends on import. Moreover, an economic structure also indicates high degree of dependence upon export. Therefore, based on IT that has competitive advantage, we need to preoccupy with green IT market. In this regard, we research the status of promoting for IT in domestic and major countries. Especially, this paper focuses on government policies and companies strategies.

The Effect of the Green IT to the IT Users' Perception and Re-use Intention (친환경 정보기술이 정보기술 사용자들의 인지와 재사용의도에 미치는 영향)

  • Kim, Tae-Hwan
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.49-59
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    • 2012
  • The development of green IT for business will open up exciting opportunities for finding new and efficient way of doing businesses. This study is to contribute to a better understanding of green IT by carrying out the survey among IT users on the factors of green IT and IT users' perception to the GIT. Based on the literature study, a conceptual framework of green IT will be developed to investigate the relationship between green IT and the user's intention to use GIT.

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Study on Effect of Self-Concept in Pro-environmental Psychology and Green Consumer Behavior (자아개념이 친환경심리 및 녹색소비자행동에 미치는 영향)

  • Shin, Jae-Wook;Shin, Min-Cheol
    • Hwankyungkyoyuk
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    • v.24 no.3
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    • pp.56-77
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    • 2011
  • The purpose of this study is to explore the casual relationship between expanded self-concept including self-esteem and self-congruity with various variables of pro-environmental psychology and green consumer behavior simultaneously by using the model of structural equation. Results of the study showed that independent self-construals only affected pro-environmental psychology and dependent self-construals did not affect pro-environmental psychology and green consumer behavior, while metapersonal self-construals affected both pro-environmental psychology and green consumer behavior. Consumers with independent self-construals in strong individualistic tendency had an affirmative thoughts about environment friendliness while consumers considerate of others with dependent self-construals in strong collective tendency showed low pro-environmental psychology and green consumer behavior, which was interesting findings. In regards to the effect of metapersonal Self-construal on pro-environmental psychology, it was analyzed that lower consumer self-esteem increased pro-environmental psychology, and also when self-congruity was low, metapersonal Self-construal had a positive effect on green consumer behavior.

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Green Bonds Driving Sustainable Transition in Asian Economies: The Case of India

  • PRAKASH, Nisha;SETHI, Madhvi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.723-732
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    • 2021
  • On September 25, 2015, 193 countries of the United Nations (UN) General Assembly, signed the 2030 Agenda to work towards attaining 17 Sustainable Development Goals (SDGs) and its associated 169 targets and 232 indicators. With one of the largest renewable energy programs, India is well-poised to be a role model for low-carbon transformation to other Asian countries. However, bridging the financing gap is critical to ensure that the country meets its SDG targets. Though the SDGs identified by the UN are broad-based and interdependent, for ease of analysis we have grouped them into five themes - people, planet, prosperity, peace, and partnership - based on existing UN models. This paper investigates the financing gap for 'green' projects linked to planet-related SDG targets in India. It builds an argument for utilizing green bonds as an instrument to bridge the gap. After establishing the potential of green bonds in raising the finance to meet India's planet-related SDG targets, we look at the current policy landscape and suggest recommendations for successful execution. The paper concludes that deepening of the corporate fixed income securities market and firming up guidelines in line with India's climate action plans are inevitable before green bonds can be considered a viable financing option.

Does Green Image of the Franchise Lunchbox Brand Prompt Consumer Loyalty? : The Serial Mediation Effects of Brand Trust and Attachment

  • Kil-Sunk AHN;Eui-Yeon LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.4
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    • pp.51-65
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    • 2023
  • Purpose: As social interest in environmental issues increases, pro-environmental initiatives are becoming more active in many industry sectors. This study explores how a firm's perceived green brand image affects consumer loyalty through brand trust and attachment. Research design, data, and methodology: The data of 363 respondents aged 20 to 59 who purchased the franchise lunchbox in the last three months were analyzed using SPSS 25.0 and SmartPLS 4.0. Result: Green brand image affects consumer loyalty through cognitive trust, affective trust, and brand attachment. Regarding serial mediations, cognitive trust affects brand attachment only through affective trust and, in turn, consumer loyalty. Conclusions: This study employs the hierarchy of effects theory to explore the role of the perceived green image of the franchise lunchbox brand in prompting consumer loyalty through brand trust and attachment. The eco-friendly initiatives are imperative in establishing a green brand image, given their critical roles in generating consumer brand trust and attachment as well as consumer loyalty in the franchise lunchbox industry. The franchise lunchbox firms should implement environmental initiatives and effectively communicate and actively inform these initiatives to raise perceptions of green brand image and build cognitive brand trust.