• The Journal of Asian Finance, Economics and Business
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• 제4권2호
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• pp.45-53
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• 2017

The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.

• 농촌계획
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• 제12권3호
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• pp.43-55
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• 2006

Recently, increases of leisure activities and 5-day workweek system enforce government employ rural tourism policy and projects. Operating projects are Green Rural Experience Village, Rural Tradition Theme Village, etc. In this study under investigation of Green Rural Experience Village site, Green-Tourism performance indicators were developed. Green-Tourism performance indicators of rural village were developed by BSC(balanced scorecard) and AHP(Analytic hierarchy process). Four perspective of BSC are divided into financial perspective, customer, internal-business process, and teaming and growth perspectives. To develop green-tourism performance indicators of rural village, low perspectives of BSC are converted into investment effect, visitor, internal process, and village inhabitants perspectives. By these perspectives, green-tourism performance indicators of rural village were developed. Weighting values on importance were calculated by AHP. Performance indicators developed in this study applied in 12 villages. With the result, generally well-known villages gained high score, and in accord with survey content.

• 대한산업공학회지
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• 제43권1호
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• pp.49-61
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• 2017

This paper proposes an R&D project selection methodology for green technology centered on developing country-oriented technology commercialization. Eight selection criteria are derived from the R&BD logic model : technology needs of developing countries, effectiveness of green technology, technological potentials, domestic technological capability, commercialization feasibility, economic benefits, business feasibility, and spillover effects of developing countries. 21 qualitative and quantitative indicators are then defined for each criterion. The analytic hierarchy process is conducted to produce relative importance of evaluation indicators and to set final priority scores of R&D project candidates. The working of the proposed methodology is provided with the help of a case study example of Green Technology Center. The proposed methodology is expected to be effectively utilized for policy practices of R&D project selection in the field of green technology.

• 한국환경과학회지
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• 제31권12호
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• pp.1089-1102
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• 2022

Recently, urbanization has become a serious issue, as there is imbalance between regions and various environmental problems occur intensively in cities. Therefore, cities all over the world are promoting the Green New Deal and trying to realize carbon neutrality. Accordingly, the European Union is leading the creation of carbon-neutral cities by promoting policies aimed at rapidly realizing carbon neutrality. In Korea, projects such as U-City and Smart City have also been promoted continuously for many years, and recently, the projects Smart Green City and Carbon Neutral Green City have been introduced. Therefore, this study aimed to derive directions and implications for future projects based on policies to address climate change by analyzing the guidelines for the Smart Green City project and the project plans of Gimhae-si and Gangjin-gun, which are the leading projects in the Smart Green City business model and are equipped with an extensive budget.

• International journal of advanced smart convergence
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• 제11권4호
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• pp.170-176
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• 2022

Given the critical importance of enhancing the level of ESG practices, the current research examines the impact of credit card users' pro-environmental characteristics (i.e., environmental self-accountability, eco-label involvement) on their satisfaction with credit card benefits related to green life. That is, this research investigates whether consumers' satisfaction with green credit card benefits varies depending on their environmental self-accountability and eco-label involvement. Specifically, we predict that (1) for consumers with high (vs. low) environmental self-accountability, their satisfaction with credit card benefits related to green life will be higher (hypothesis 1); and (2) when consumers have high (vs. low) eco-label involvement, they will be more likely to be satisfied with credit card benefits related to green life (hypothesis 2). An online survey (N = 293) was conducted to test the two hypotheses. In support of the hypotheses, the results indicate that (1) respondents who had high (vs. low) environmental self-accountability were more satisfied with credit card benefits related to green life, and (2) respondents with high eco-label involvement, as compared to those with low eco-label involvement, reported greater satisfaction with credit card benefits related to green life. We suggest an important insight into how credit card companies approaching ESG issues can increase their consumers' satisfaction with green credit card benefits, considering consumers' individual characteristics such as environmental self-accountability and eco-label involvement.

• 벤처다이제스트
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• 통권109호
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• pp.47-47
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• 2007

솔루션 개발 중에서 Payment 분야의 OLTP(Online Transaction Processing) 및 정산 개발, Payment 기술을 활용한 Mobile Payment 솔루션 개발에 전력을 모으는 그린씨엔티(대표 심재범)는 지난 2006년에 창업한 신생기업이다. 하지만 신생기업 답지 않은 기술력과 전략으로 전문기업으로 성장하고 잇는 그린씨엔티를 방문했다.

• 패션비즈니스
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• 제12권6호
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• pp.61-72
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• 2008

The UV-protection effect of green-tea dyed fabrics was reported in our previous studies. The chitosan was used as a natural mordant of cellulose fiber for green tea extract because chitosan is a natural bio-polymer. The increase in the UV protection property of summer cellulose fabrics, cotton and linen, upon the repetition of chitosan mordanting and green tea dyeing was observed. However, the physical property change would be followed by this repeated wet processing of the cellulose fabric. Therefore, the physical changes of the chitosan mordanted and green tea dyed cotton and linen fabrics were evaluated by KES-FB system. Tensile, shear, bending, compression, and surface characteristics were tested upon the repetition of mordanting and dyeing treatments. Linearity of tensile force increased in the treated cotton and linen samples. Tensile energy and resilience decreased in all treated fabrics. Shear stiffness increased in the treated cotton and linen in general. Shear hysteresis was increased in all cotton samples and some linen samples. In cotton, the bending rigidity in all treated cottons increased except C3G3. As the chitosan mordanting numbers increased, the bending rigidity tended to decrease. In linen, the bending rigidity and hysteresis increased in all treated samples. Compressional energy and resilience increased as the number of chitosan mordanting increased both in cotton and linen. This could be the result of the increase in thickness upon chitosan mordanting. Surface coefficient of friction increased in the treated cotton and linen in general. Surface roughness tended to increase in cotton.

• 한국컴퓨터정보학회논문지
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• 제19권2호
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• pp.221-231
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• 2014

본 연구는 전략적 제휴와 연계를 추구하는 장기 지속적인 그린IT 전략의 필요성을 제시하였다. 그린IT 기업의 사회적 압력과 환경지향성과 환경매력도가 장기 지속적 그린IT 전략에 어떠한 영향을 미치는지, 장기 지속적 그린 IT 전략이 환경성과에 어떠한 영향을 미치는가를 알아보기 위한 연구모형을 설정하였다. 선행연구에서 종속변수로 사용되던 장기지속성을 본 논문에서는 매개변수로 설정하였다. 그린IT 기업을 대상으로 설문조사를 실시하였고, 통계패키지를 이용하여 실증적으로 분석하였다. 사회적 압력과 환경지향성과 환경매력도와 환경성과 사이의 관계에서 장기지속성이 매개효과가 있음을 검증하였다.

• 경영과정보연구
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• 제35권3호
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• pp.131-153
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• 2016

본 연구는 베트남 소비자의 그린구매행동에 관한 구조적 모형과 구매능력이 가지는 조절효과를 중점적으로 살펴본 연구이다. 베트남의 중산층 인구는 2012년 12백만 명에서 2020년에는 33백만 명으로 증가할 것으로 예상되고 이에 따른 소비패턴 변화가 예상되고 있으며, 최근 산업화와 내구재 소비증가로 인해 환경문제에 대한 관심이 증가하고 있다(Koning et al., 2016). 이에 따라 그린 제품구매 관련 문헌고찰을 통해 베트남 소비자들의 그린 구매행동 관련 가설 및 모형을 제시하고 실증 자료를 통해 가설을 검증하였다. 연구모형을 검증하기 전에 측정문항의 신뢰성과 타당성분석을 실시하였으며 연구변수간 선 후행 관계검증을 위해 구조방정식 모형분석을 실시하였고 구매능력의 조절효과검증은 개별모수 차이검증을 통해 실시되었다. 실증분석결과는 다음과 같다. 먼저 생태적 관심과 집단주의는 그린구매행동에 관한 태도에 긍정적인 영향을 미치는 것으로 나타났으나 생태적 지식은 유의한 영향을 미치지 않았다. 둘째, 그린구매행동에 대한 태도는 그린구매행동의도에, 그린구매행동의도는 그린구매행동에 유의한 영향을 미치는 것으로 나타나 계층적 효과모형과 일관된 결과를 보여주었다. 셋째, 구매능력은 구매의도와 실제 구매행동 간의 관계를 조절하는 것으로 나타났다. 이러한 연구결과에 기반하여 이론적, 실무적 시사점을 제시하였다.

• 대한안전경영과학회지
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• 제16권2호
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• pp.121-129
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• 2014

The purpose of this paper is to evaluate the impact of green practice on firm's performances. It focuses on the performance of the firm that already accredited as an excellent green practice firm by the Corporate Governance Service. The regression analysis method was chosen to measure firm performance. This paper also investigate how the performance of green practice are related to some factors such as levels of accredition, R&D cost, and R&D capitalization. This result will give an insight of constructive directions for increasing of firm performance.