• 제목/요약/키워드: green business

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Corporate Social Responsibility Impact on Business Performance through Green Supply Chain Management: Evidence from Guatemala

  • Garcia, Ruben Avila;Park, Byungjoo;Chang, Byeong-Yun
    • International Journal of Internet, Broadcasting and Communication
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    • 제11권4호
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    • pp.59-64
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    • 2019
  • The purpose of this research is to examine the relationship between corporate social responsibility (CSR), green supply chain management (GSCM) practices, and business performances. After reviewing the extensive literature, we developed a research model including five constructs: CSR, GSCM practices, environmental, economic and operational performances. We conducted the statistical analyses based on the primary data collected from a survey questionnaire, responded by 93 different company managers in the Republic of Guatemala. Furthermore, we utilized structural equation modeling to analyze the data and to test the hypotheses. The results of the analyses showed that there is a significant influence of CSR on the adoption of GSCM practices. It was also found that GSCM practices have a significant influence on environmental, economic and operational performances. In addition, environmental performance has a significant impact on economic and operational performance. Finally, GSCM has a mediating role on the relationship between CSR and environmental and economic performance, but not with operational performance.

공급망의 사회적 자본 특성이 친환경 공급망관리 프로젝트 성과에 미치는 영향 (The Effects of Supply Network's Social Capitals on Sustainable Supply Network Management Project and Its Performance)

  • 김효진;오재영;허대식
    • 산업경영시스템학회지
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    • 제45권3호
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    • pp.214-227
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    • 2022
  • The successful implementation of green supply chain management(GSCM) practices requires a level of cooperation that can be difficult to conduct. Despite this challenge, limited scholarly attention has been paid to exploring how the implementation of GSCM practices can be effectively facilitated and enhanced through accumulated social capital with suppliers. Based on social capital theory, this study postulates that supplier network characteristics derived from social capital with key suppliers can be critical antecedents of GSCM, which in turn enhances the firm's environmental performance. To test hypotheses, data were collected from 330 firms in 15 countries, and structural equation modeling was employed. Results show that GSCM improves environmental performance, and structural and cognitive social capitals of the supplier network act as antecedents and lead to GSCM implementation.

Does Big Data Analytics Enhance Sustainability and Financial Performance? The Case of ASEAN Banks

  • ALI, Qaisar;SALMAN, Asma;YAACOB, Hakimah;ZAINI, Zaki;ABDULLAH, Rose
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.1-13
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    • 2020
  • This study analyzes the key drivers (commitment, integration of big data, green supply chain management, and green human resource practices) of sustainable capabilities and the influence to which these sustainable capabilities impact the banks' environmental and financial performance. Additionally, this study analyzes the impact of green management practices on the integration of big data technology with operations. The theory of dynamic capability was deployed to propose and empirically test the conceptual model. Data was collected through a self-administrated survey questionnaire from 319 participants employed at 35 banks located in six ASEAN countries. The findings indicate that big data analytics strategies have an impact on internal processes and banks' sustainable and financial performance. This study indicates that banks committed towards proper data monitoring of its clients achieve operational efficiency and sustainability goals. Moreover, our results confirm that banks practising green innovation strategies experience better environmental and economic performance as the employees of these banks have received advance green human resource training. Finally, our study found that internal and external green supply chain management practices have a positive impact on banks' environmental and financial performance, which confirms that ASEAN banks contributing in reduction of environmental impact through its operations will ultimately experience increased financial performance.

환경과 유통시스템 (Distribution System and the Environment)

  • Sejo Oh;Lim, Young-Kyun
    • 한국유통학회:학술대회논문집
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    • 한국유통학회 2000년도 추계학술대회 발표논문집
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    • pp.183-185
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    • 2000
  • A proactive approach on environmental issues may be one of critical competitive factors for global business in near future. Especially, distribution systems are very related to the various environmental issues, including development of green products and packaging, selection of the transportation vehicles and pallets, design of retail stores and distribution facilities, participation for solving the local environmental problems, and so on. In order to approach the environmental issues on distribution systems, for the first time managers need to understand the strategic framework for green management and then, to find the key success factors of leading companies in this field. Finally, future directions of strategic green management on distribution systems are discussed and shared.

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A Global Perspective on Green Sustainability, Corporate Reputation, and Technological Strength for Firm Performance Across Countries

  • Lee, Jooh
    • 유통과학연구
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    • 제10권8호
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    • pp.15-23
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    • 2012
  • This study is an attempt to explore the nature and characteristics of strategic impact of green strategy by environmental capital, corporate reputation, and technology strengths on the firm's performance across countries. The main question addressed in this paper relates to how corporate sustainability, corporate reputation, technology strength, and capabilities influence the firm's economic performance with respect to diverse dimensions of performance measures including sustained growth through the leading firms across countries in the United States, Canada, Europe, and Asia-Pacific countries. Particularly, this study attempts to empirically explore the directions and magnitudes of the operational links between new emerging strategic core competencies (e.g., sustainability green strategy by environmental focus for more sustainable path, corporate reputation by corporate social responsibility and image enhancement, and technology strengths to develop a new product and market) and the firm's economic performance with respect to diverse dimensions of performance such as accounting (ROE and EOA) - and market-based performance (Market value and Tobin's q). Considering all possible limitations that might exist with regard to selected samples and methods, this study demonstrates that environmental sustainability, corporate reputation, technological capabilities and competencies through R&D intensity and patent are most likely to be significantly associated with most market-based performance measures, but the strategic significance of other variables such as capital intensity, leverage, and administrative cost efficiency on performance tends to be different depending on which performance measure is used across different countries with diverse economic and business contexts.

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The Importance of CEO's Sustainable Leadership to Distribute Environmental Education Culture in the Organization

  • WOO, Hyein
    • 산경연구논집
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    • 제13권8호
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    • pp.19-27
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    • 2022
  • Purpose: CEOs develop policies through their effective decision-making while employees implement the policies so that a business realizes the expected returns. This research focuses on the importance of the CEO's sustainable leadership to distribute environmental education culture to improve employees' environmental performance. Research design, data and methodology: The PRISMA that is selected by the present research is an evidence-based minimum group of entities for reporting in systematic reviews and meta-analyses. The core focus of the concept is to note studies that evaluate the impacts of intervention and can also be utilized as a basis for writing systematic reviews rather than intervention evaluations. Results: The current investigation indicates that there are four kinds of suggestions (a. Increased organizational learning, b. Open communication, c. Participative decision making, d. Psychological empowerment) how the management should develop sustainable leadership for distributing green culture and improving employee green performance. Conclusions: Based on four solutions, the present research concludes that sustainable leadership for CEOs is not only of advantage in terms of protecting the environment and the people, but it fosters increased organizational learning. Increased organizational learning leads to better employee sustainable performance, which includes financial performance and the social and environmental initiatives the organization implements.

Green Advertisement with Sustainability Claims -Message Credibility and Design Trendiness-

  • Yoo-Won, Min;Sae Eun, Lee;Kyu-Hye, Lee
    • 패션비즈니스
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    • 제26권6호
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    • pp.82-93
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    • 2022
  • Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

Green Supply Chain Management to Promote Environmental Awareness of Consumers in the Fashion Design Industry

  • Jieun KIM;Junhyuck SUH;Eungoo KANG
    • 유통과학연구
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    • 제22권3호
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    • pp.93-104
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    • 2024
  • Purpose: Using green supply chain management (GSCM), the current study focuses on the fashion design industry as a central player in promoting an eco-conscious consumption culture by creating awareness of the need to produce and consume eco-friendly fashion products instead of only capitalizing on the shifting consumer tastes, preferences, and expectations. Research design, data and methodology: This study selected a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) checklist as a research methodology. The purpose is the detailed and disinterested evaluation of all the published information related to the topic of the research. Results: This study suggests brief solutions of the GSCM based on the five categories of sustainable fashion activities that contribute to the development of eco-friendly fashion designs and marketing strategies. This strategy employed by firms to promote sustainable production and consumption is a major factor in enhancing consumers' environmental awareness. Conclusions: The study delves into how brands in the fashion design industry provide a platform for collective action by investing in educational campaigns and transparent communication, collaborating with various stakeholders to maximize awareness of the need for eco-conscious consumption and the availability of green fashion products. Practitioners should consider developing a comprehensive framework to assess the feasibility of different awareness strategies and purchase stimulation approaches.

Ethical Behavior in the Context of Green Credit Card Services: The Role of Individuals' Regulatory Focus

  • Kim, Moon-Yong
    • International Journal of Advanced Culture Technology
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    • 제8권1호
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    • pp.107-112
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    • 2020
  • Green credit card is the card service to revitalize the eco-friendly life of the people, offering a variety of benefits to card users for supporting environment. The present research aims to examine the effect of individuals' regulatory focus (promotion focus vs. prevention focus) on their ethical behavior in the context of green credit/debit card services. This research examines whether green credit/debit card users behave ethically according to their regulatory focus. The results indicate that green credit/debit card users with a prevention focus are more likely to behave ethically compared to those with a promotion focus. The findings imply that regulatory focus may be an effective marketing and segmentation tool in facilitating individuals' ethical behavior.

그린 투어리즘 활성화 방안에 관한 연구 -보성군 지역을 중심으로- (A Study on Activation of Green Tourism - with an Emphasis on Boseong County -)

  • 송경환
    • 한국유기농업학회지
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    • 제15권2호
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    • pp.171-183
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    • 2007
  • Green tourism is a stay-flow activity between people in urban and rural area, using a natural view, tradition, and life in agricultural area. And green tourism provides rest, recreation, and new experience fur people living in urban area as well as opportunities to increase income for people in rural area. In recently, amenity is rapidly rising as a main factor fur a regional competitiveness. Boseong county shows a typical agriculture industrial structure with a weak independent base, but has a beautiful tea fields in full seasons. Boseong county is making an effort to activate the regional economy, but the result fall short of one's expectation. Several methods to activate the green tourism of Boseong county are as follows: i) introduction of specialized theme relating Boseong green tea; ii) provision of information regarding tourist resort and development of experience-program related to green tea business; iii) establishment of a sales network of products through accommodations in private houses; iv) establishment of networks among regions to achieve systematic sales of tourist experience, accommodations in private houses, and local speciality simultaneously.

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