• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.277-286
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• 2019

The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.

• Asia Marketing Journal
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• v.17 no.1
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• pp.1-26
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• 2015

In the 21^st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders. Because one of the major objectives of green-consumer research is an improvement of behaviors aligned with greening, this paper revisited socio-demographic variables and shed light on segmenting and profiling green consumers based on their connectedness between socio-demographic variables and green behaviors. Using correlations, factor analysis, analysis of variance, k-means cluster analysis and χ²-tests, this paper shows that socio-demographic variables differentially impact green-consumer behaviors. In order to profile green consumers, this paper additionally attempts to segment green-consumer groups. The results also coincide with former findings that socio-demographic variables relate significantly with segmented green-consumer group behaviors. General findings are summarized as: 1) older people used green practices more strongly than younger people, 2) females demonstrated better energy-saving and recycling practices compared to males, 3) marital status also significantly influenced green-related behaviors, 4) subjective social class had a significant influence on green-related behaviors, 5) education level and income, however, weakly influenced or showed no impact on green-related behaviors, and 6) a green consumer was classified as an 'active green consumer,' 'utilitarian green consumer,' or 'inactivated green consumer.' The utilitarian green consumer group distinctively behaved more strongly in energy-saving and recycling practices compared to the inactivated green consumer group, whereas active green consumers behaved more strongly on the whole, when compared to those in the inactivated green consumer group.

• International Journal of Human Ecology
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• v.14 no.1
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• pp.13-27
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• 2013

Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.157-166
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• 2021

This study aims to investigate the impact of green corporate identity and employees' green identification on green business performance of international automobile manufacturers in Thailand. It involves 400 employees from the target study area, using questionnaires to collect data from January to February 2021, with purposive and convenient sampling methods. Data analysis employed structural equation modeling (SEM). The results show that green corporate identity has a significant impact on employees' green personal-social identification and green business performance; meanwhile, employees' green social identification has a significant impact on green business performance. However, employees' green personal identification has a significant impact on green business performance only through employees' green social identification. Green corporate identity can increase the corporate' green business performance via economic, environmental and social aspects through employees' green personal-social identification. The findings suggest that green corporate communication through visual identity, employee behaviors, culture, policy products and services in response to environmental forces and drivers to create the green corporate identity is deemed to systematically work. Furthermore, the findings also suggest that employees' green identification on both personal and social levels can be a significant issue that the managers in automobile manufacturers should pay attention as well.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.93-104
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• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

• International Journal of Human Ecology
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• v.15 no.2
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• pp.43-57
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• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

• Journal of Environmental Science International
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• v.23 no.8
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• pp.1455-1462
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• 2014

The purpose of this study is to examine green consumer behavior (green product purchasing behavior and green consumption life) affected by demographical characteristics, and cognition degree of green life (cognition of a green indicator, a green life catalyst system, and environmental problems). It's also to promote strategy and suggest effective activation plans for the vitalization of green consumer behavior. To carry out the task, verification of credibility, multiple regression analysis, two-step cluster analysis, and multinomial logistic analysis were used. The results are as follows: First, the factors that effect green product purchasing behavior were gender, age, cognitive of a green indicator, carbon points system, electricity peak hour system, and seriousness of environmental damage due to lifestyle. Second, the factors that effect green lifestyle were gender, age, carbon grade indicator system, cognition of a green system, and the seriousness of environmental damage due to lifestyle. Third, the comparative group characteristic analysis showed low rates for careless green consumer behavior groups compared to the passive green consumer behavior groups in cognition of a green indicator, green system, and environmental problems. For active green consumer behavior groups, the analysis showed high rates in cognition of carbon grades, eco-labeling, electricity peak hour system, and environmental damage due to lifestyle. In order to encourage green consumer behavior, it's evident that cognition of a green indicator, a green life catalyst system, and environmental problems need to be improved through strategic education and continuous encouragement.

• Asian Journal of Turfgrass Science
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• v.13 no.4
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• pp.181-190
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• 1999

This study was carried out to survey green system, area, green slope, green turfgrass variety, green section, and particle size of green construction materials, and to investigate and evaluate the characteristics of Design and Construction in Korean golf course green for improving the quality of Korean golf course into that of the international golf course held international tournament. The results were as follows. 1. The greens of 129 Korean golf courses consisted of 2(two) green system and 1(one) green system. 2(two) green system was 50.8%, 1(one) green system was 40.7%, and 1+2 green system was 8.5% of them. 2. In 48 Korean golf courses, the green area of 2(two) green system was mostly 400~$600\m^2$(56.5%) and the green area of 1(one) green system was mostly 600~$800\m^2$(47.8%). In 48 Korean golf courses, 1.5~3% green slope appeared the highest frequency(50.0%) and the next was 3~5%(29.4%). 3. Penncross variety was the highest frequency(71.2%). The next was mixed variety (Penncross+Crenshaw, Penn A-1, Pennlinks, or Penneagle/SR 1020+SR 1019) and the frequency of mixed variety was 7.6%. 4. In 48 Korean golf courses, 70~80cm total thickness of green appeared the highest frequency(36.1%), 10~20cm thickness of green mixed sandy layer appeared the highest frequency(43.6%), and 10~20cm thickness of green coarse sandy layer appeared the highest frequency(55.6%). 0~10cm thickness of green gravel layer appeared the highest frequency(67.6%), 20~30cm thickness of green drain layer appeared the highest frequency(52.8%), and 20~30cm width of green drain layer appeared the highest frequency(44.4%). Below 1mm sand diameter used in green mixed sandy layer appeared the highest frequency(46.2%), below 2mm or over 2mm sand diameter used in green coarse sandy layer appeared the highest frequency(31.4%). 20~40mm coarse gravel diameter used in green gravel layer appeared the highest frequency(43.2%) and 0~20mm fine gravel diameter used in green gravel layer appeared the highest frequency(65.8%). 20~40mm gravel diameter used in green drain layer appeared the highest frequency(64.1%).

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.4 s.117
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• pp.18-36
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• 2006

The purpose of this research was to establish a green-networks from the perfective of landscape ecology in order to improve the function of urban green spaces. The study site was Dalsu-Gu in Daegu City. This research consisted of three phases. In the first phase, field surveys were carried out in order to understand existing distribution pattern of green spaces in the study site. 533 green spaces surveyed in the first phase were classified into 7 patterns and 24 types. The total area of the green spaces in Dalsu-gu was 3,329ha. Specifically the area of the 'urban nature parks' type was 57.49% of the total area of green spaces in Dalsu-gu, and it was expected that 'urban nature parks' type can play important roles in the green-networks in Dalsu-gu. Two analysis with green spaces in 9 types including 'urban nature parks', 'rivers' and 'neighborhood parks' were performed to establish a basic network frame of the green-networks. In the second phase, 'mutual connectivity analysis' and 'mutual matrix analysis' were performed to select core green spaces of a green-networks using 'areas of each green space and a distance between each space' and 'a rate of green spaces and a rate of water permeable pavement'. The results of the second phase indicated that, in mutual connectivity analysis, large green spaces apart from each other were evaluated as having higher mutual connectivity than small green spaces near to each other. In mutual matrix analysis, the green spaces with higher mutual connectivity and the small green spaces near to each other were evaluated as having better mutual matrix. In the last phase, we structured a basic frame of the green-networks in Dalsu-Gu. The results suggested that the basic frame of the green-networks in Dalsu-Gu was composed on four green-network axes and its shape mirrored a cruciform(+) of northwest${\longleftrightarrow}$southeast directions and southwest${\longleftrightarrow}$northeast directions, The Duryu neighborhood park is at the central point of this green-networks.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.1
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• pp.59-69
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• 1998

This research was conducted to suggest some directions for desirable urban green space planning through 1) establishing a new classification system by examining the existing concept, problems and characteristics of green space and 2) defining the essence of green space environment and finding some analytical and evaluative methods through a clear establishment of functions, indicators of green space. An analytical technique of green space, in which the coexistent relationship of human and other organisms was emphasized, was tried in order to realize urban green space planning. Based on the relevancy between green space and human being, green space was classified into green space for existence green space for utility, green space for both of existence and utility. The ratio of green covered, the ratio of greenery within the frame of vision, and the ratio of green volume in green space for existence was used as analytic and evaluative indicators.