• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2003년도 Proceeding
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• pp.118-126
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• 2003

In data mining, having access to large amount of data sets for the purpose of predictive data does not guarantee good method, even where the size of Real data is Mobile commerce unlimited. In addition to searching expected Goods objects for Users, it becomes necessary to develop a recommendation service based on XML. In this paper, we design the optimized XML Recommender product data. Efficient XML data preprocessing is required, include of formatting, structural, and attribute representation with dependent on User Profile Information. Our goal is to find a relationship among user interested products from E-Commerce and M-Commerce to XDB. Firstly, analyzing user profiles information. In the result creating clusters with analyzed user profile such as with set of sex, age, job. Secondly, it is clustering XML data which are associative products classify from user profile in shopping mall. Thirdly, after composing categories and goods data in which associative objects exist from the first clustering, it represent categories and goods in shopping mall and optimized clustering XML data which are personalized products. The proposed personalized user profile clustering method has been designed and simulated to demonstrate it's efficient.

• 정보처리학회논문지D
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• 제14D권5호
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• pp.491-500
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• 2007

온라인상에서 거래되는 상품들을 분류하고 관리하기 위해서는 많은 시간과 비용을 들여 상품분류체계를 유지하여야 한다. 일반적으로 상품을 다루는 모든 분야에서 분류체계는 분류전문가에 의하여 수동으로 관리되고 있으며 이는 경제적인 측면, 시간적인 측면에서 많은 낭비를 초래하게 된다. 현대사회에서는 산업의 급속한 발전으로 상품의 다양화 융합화 등이 활발하게 이루어져 상품을 효율적으로 관리하기 위한 분류체계의 필요성은 더더욱 증가하고 있다. 따라서 상품분류체계를 자동화 하고자 하는 연구들이 많이 진행되어 왔으며 이런 연구의 일환으로 본 논문에서는 분류체계를 자동으로 생성하는 방안을 제안한다. 각각의 상품은 속성의 집합이다 라는 관점에서 출발하여 각 상품, 즉 속성집합 간 존재하는 포함관계를 활용하여 계층 트리구조의 분류체계를 자동으로 생성하는 알고리즘을 제시하고 구현하였으며, 실험을 통하여 제안한 알고리즘의 실효성을 입증하였다.

• 디자인학연구
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• 제18권1호
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• pp.253-262
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• 2005

급변하는 멀티미디어시대에 백화점은 지역 소비자들의 문화적 욕구를 충족시키는 장소역할 뿐 아니라 새로운 라이프스타일의 추구와 소비패턴의 연출장소로도 활용되고 있어 소비자들의 구매 욕구를 불러일으키기 위한 비주얼머천다이징의 중요성은 더욱 더 커지고 있다. 본 논문은 백화점 화장품매장에서 여성고객이 화장품을 구매할 때 비주얼머천다이징 전략이 어떠한 영향력이 있는지 그 선호도를 설문조사하여 분석하였는데 그 결과를 보면 다음과 같다. 매장디자인 연출구성에 있어서 색채와 P.P(Point of Sale Presentation)의 선호도가 일반요인인 상품의 품질, 가격, 직원서비스 다음으로 중요한 것으로 나타남에 따라 화장품기업들은 비주얼머천다이징전략을 시행할 때 제품의 판매촉진을 위해 각 브랜드의 차별화 된 트레이드컬러의 제시와 P.P 즉, 분류된 상품의 판매 포인트를 상품정보와 함께 표현, 연출하는 것이 무엇보다 중요하다고 할 수 있다.

• 한국의류학회지
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• 제17권1호
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• pp.3-10
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• 1993

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach' ${\alpha}$, frequency, percentage, mean, ${\chi}^2$-text, t-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. the results are as follows; 1. three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them three subdivisions; those of fashion pursuit group, self display group, financial utilitarian group. 2. Importance on store image attribute was revealed that Ewha students regarded quality, price, more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, bightness of store among consumer groups.

• 융합경영연구
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• 제11권1호
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• pp.13-19
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• 2023

Purpose: This study aims to determine which optional attributes are more important for the MZ generation when purchasing luxury fashion goods. Although sales are slowing down in all industries due to COVID-9, sales of luxury fashion goods are instead increasing, centered on the MZ generation. Companies are expanding online sales channels and transforming to gain more attention. Research design, data and methodology: Selection attributes are considered to be more crucial, when customers select luxury fashion products such as prestige image, brand awareness, reasonable price, and product quality, were researched and also find the correlation between satisfaction and purchase intention were analyzed. A survey was conducted focusing on the MZ generation, and the contents of the survey were analyzed using the SPSS 22.0 program and the Amos 26.0 program. Results: As a result of the study, selection attributes as prestige image, brand awareness, and product quality were proved to influence significantly on satisfaction. Moreover, the path of satisfaction to purchase intention proved significant. But reasonable price did not influence on MZ generations satisfaction. Conclusions: The research results present the selection attributes of luxury fashion products and provide significant implications when the MZ generation selects the attributes of luxury fashion products.

• 한국통신학회논문지
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• 제39B권12호
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• pp.842-855
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• 2014

스마트폰 시장이 성숙기에 들어서면서 새로운 성장동력으로 웨어러블 컴퓨터가 주목받고 있다. 웨어러블 컴퓨팅 시스템은 무선 네트워크 기술, 임베디드 기술, 센서 기술, 신소재 기술 등 다양한 기술의 복합적인 융합체이다. 이러한 특징들은 기존의 소프트웨어가 가지고 있는 품질특성 이외에 활용성, 이동성 등의 특성을 내포하고 있기 때문에 국제표준인 ISO/IEC 9126의 표준만으로 정확한 품질 평가를 하기에는 어려움이 따른다. 본 논문에서는 이러한 필요성에 따라 기존의 ISO/IEC 9126과 웨어러블 컴퓨팅의 특징에 의해 도출된 품질특성을 추가해 웨어러블 컴퓨터 품질평가모델을 제안하였다. 웨어러블 컴퓨터 품질평가모델의 개발을 위해 웨어러블 컴퓨터의 기능적 요구사항과 품질특성을 도출하여 메트릭과 품질 기준을 제안하였다. 본 연구에서는 시나리오에 제안된 모델을 적용하고 S사, L사, G사의 웨어러블 기기의 품질을 비교하여 품질평가모델의 실용성을 확인하였다. 본 연구에서 제안한 평가모델은 웨어러블 컴퓨터의 품질평가를 위한 가이드라인으로 활용할 수 있을 것으로 기대된다.

• 한국조리학회지
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• 제23권5호
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• pp.140-150
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• 2017

The purpose of the study was to provide useful implications for management of dessert cafe by discovering selection attributes for product satisfaction and long-term orientation. Using SPSS 22.0 and AMOS 220 Version, the collected data from customers of dessert cafe in Seoul and metropolitan areas were analyzed for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and covariance structure analysis. As results of hypothesis verification, firstly, service standard and product diversity had a significant effect on product satisfaction of dessert cafe. Secondly, tastes and nutrients influenced positively long-term orientation of dessert cafe. Meanwhile, service standard, mood, and product diversity did not have a significant effect on long-term orientation. Thirdly, product satisfaction affected positively long-term orientation. The results of the study provided useful implications for management of dessert cafe.

• 마케팅과학연구
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• 제4권
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• pp.197-211
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• 1999

The purpose of the research is (1) to identify the usage of Quick Response technologies (QRT) by apparel retailers and the improvement of store attributes by QRT, and (2) to test a conceptual model which examines Consumer Satisfaction(CS) with apparel retail stores. A convenience sample of 32 retailers and 200 apparel consumers participated in the survey research. The most used technology is sales captured at the item level and the store attribute most improved by QRT is fast turnaround of goods. Disconfirmation(DC) (i.e., QRT based, non-QRT based attributes) had significant effects on CS with apparel retail stores. DC of QRT based attributes (e.g. reduced stockout) have more influence on CS than DC of non-QRT based attributes (e.g., location of store).

• 대한가정학회지
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• 제38권12호
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• pp.15-28
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• 2000

The purpose of this study is to analyze Adolescents spending habits and examine it. The data was collected from 1125 high school students and their parents nationwide. The resets are as follows. 1. About seventy eight percent of the responded students own relatively high-priced goods such as brand-name jeans (59.1%), a mobile phone (31.9%), perfume with a price of 50,000 won or more (26.5%), CD Player (24.4%) or electronic pocket diary (17.1%). The percentage varies according to region. 2. The Adolescents tendency for conspicuous consumption is reflected by 2.92 points out of a total 5 points, while their mothers'marks 2.18 points. By region, conspicuous consumption behavior is more common in Seoul than in other small and medium-sized cities and towns. Also, the more mother attribute children's behavior internally, the lower the childeren's competence is.

• 한국의류학회지
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• 제14권4호
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• pp.252-261
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• 1990

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances of stroe image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 413 subjects were gathered through convenience sampling method and, for data analysis, cronbach'$\alpha$, frequency, percentage, mean, $x^{2}-text$, 1-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. The results are as follows; 1. Three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them four subdivisions; those of fashion pursuit group, self display group, financial utilitarian group, individual group. 2. Importance on store image attribute was revealed then the middle aged women regarded quality, price, service in order as more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, exit from, brightness of store among consumer groups. From these findings, concretely store image strategies are proposed.