• 제목/요약/키워드: globalisation

검색결과 31건 처리시간 0.023초

Language Apprehension among Non Native Speakers of English

  • Rafik-Galea, Shameem
    • 영어어문교육
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    • 제7권2호
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    • pp.103-114
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    • 2002
  • Language plays a central role in everyday communication activities. Therefore, an individual need to be able to use language to communicate with confidence and without fear. One of the major fears that people have is the fear of communication. This fear is most of the time due to a lack of confidence in communicating in a particular language or due to poor proficiency in the language. In some cases it can also be due to attitudinal problems. In the context of teaching and learning English as a second or foreign language, students can have a great fear of using English with confidence. This fear can be an acute one and thus students may avoid using English to communicate. However, non native speakers of English need to be highly competent in the use of the English language for a variety of communicative purposes particularly in meeting the challenges of globalisation and that of the digital age. This article presents some insights on language apprehension found among communication undergraduates who are non native speakers of English.

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Culture in language: comparing cultures through words in South Africa

  • Montevecchi, Michela
    • 비교문화연구
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    • 제24권
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    • pp.120-131
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    • 2011
  • South Africa is a multiracial country where different cultures and languages coexist. Culture can be conveyed through language. Language conditioning is also social conditioning, and through words we make sense of our own and others' experience. In this paper I investigate the meaning of two culturally significant words: (English) peace and (African) ubuntu. Data findings will show how L2 speakers of English, when asked to define peace, promptly operate a process of transfer of the meaning from their mother-tongue Xhosa equivalent - uxolo - to its English equivalent. Ubuntu, an African word which encompasses traditional African values, has no counterpart in English. I will also argue how, in the ongoing process of globalisation, English is playing a predominant role in promoting cultural homogenization.

Hijacking Area Studies: Ethnographic Approaches to Southeast Asian Airlines

  • Ferguson, Jane M.
    • 수완나부미
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    • 제12권2호
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    • pp.225-244
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    • 2020
  • Area Studies, by definition, conjure ideas of emplaced knowledge; in-depth interdisciplinary understanding of language, history, culture and politics of a nation or region. Where detractors might see this approach as overly empirical, therefore precluding theoretical sophistication, others argue that "places" are either artificially constructed, or that processes of globalisation have obliterated the cultural zone. But what if we turn an ethnographic eye to those very processes and technologies themselves? Can Area Studies take to the air, and if so, what are the attendant challenges and benefits? Based on insights from ethnography amongst airline customer service workers, ground and cabin crews in Thailand and Myanmar, this research examines the airline cabin as a field for ethnographic study, and as an emplaced site for political and cultural processes. With participant observation-based knowledge of Southeast Asian cabin crews, this paper examines the 1990 hijack of Thai Airways TG 305 from an emplaced cultural perspective.

APEC SEN Maritime English Communication Packages

  • 황선애;설진기;서영정;정희수;최승희
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2022년도 춘계학술대회
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    • pp.361-362
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    • 2022
  • As the importance of maritime communication in a cross-cultural onboard working environment grows, the importance of developing systematic supporting aids both for learning and teaching maritime English has been emphasized. Given that English communication proficiency is one of the most critical factors in determining a seafarer's competency, a systemic supporting system for enhancing maritime English communication capabilities is essential not only for them to professionally carry out and conduct assigned duties onboard, but also for them to navigate success in their lives through increased labour mobility both at sea and onshore. The APEC Seafarers Excellence Network initiates the production of Maritime English Communication Packages for seafarers in APEC regions, under the leadership of the Republic of Korea. This paper introduces the design of APEC SEN Maritime English Communication Packages, which include textbooks, audio-lingual materials, online/mobile life-long learning platform and testing aids, ultimately for upand re-skilling of seafarers to increase their employability, mobility and preparedness for the future shipping industry where globalisation is expected to further accelerate.

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해운의 다국적 경영 : 편의치적 (Multinational Management in Shipping : Flag of Convenience)

  • 김은주;박명섭;한낙현
    • 무역상무연구
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    • 제24권
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    • pp.51-72
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    • 2004
  • Over the past fifty years, the share of the World's shipping fleet operating under open registry has grown from 4 % to almost half of the total tonnage. While there has been strong opposition based on the costs of maritime disasters and opposition both from the traditional maritime nations, which have suffered erosion of their fleets, and from labour unions, which point to worker exploitation, the shipping companies have found the greater operational and financial flexibility which accompanies open registry to be a considerable attraction The paper consists of seven sections. Section 1 explains the background and of the study. Section 2 reviews the characteristics and definition of FOC. Section 3 is to identify ship register categories and their competitive conditions. Section 4 tackles the emerging forces of globalisation-the advent of FOC. Section 5 deals with legal maritime framework. Section 6 tackles the current structure and characteristics of FOC vessels. Some concluding comments follow in the last section.

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An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer's Purchase and Visit Intentions

  • Sousa, Ana;Nobre, Helena;Farhangmehr, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • 제5권3호
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    • pp.65-72
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    • 2018
  • The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

Innovation and craft in a climate of technological change and diffusion

  • Hann, Michael A.
    • 복식문화연구
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    • 제25권5호
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    • pp.708-717
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    • 2017
  • Industrial innovation in Britain, during the eighteenth and nineteenth centuries, stimulated the introduction of the factory system and the migration of people from rural agricultural communities to urban industrial societies. The factory system brought elevated levels of economic growth to the purveyors of capitalism, but forced people to migrate into cities where working conditions in factories were, in general, harsh and brutal, and living conditions were cramped, overcrowded and unsanitary. Industrial developments, known collectively as the 'Industrial Revolution', were driven initially by the harnessing of water and steam power, and the widespread construction of rail, shipping and road networks. Parallel with these changes, came the development of purchasing 'middle class', consumers. Various technological ripples (or waves of innovative activity) continued (worldwide) up to the early-twenty-first century. Of recent note are innovations in digital technology, with associated developments, for example, in artificial intelligence, robotics, 3-D printing, materials technology, computing, energy storage, nano-technology, data storage, biotechnology, 'smart textiles' and the introduction of what has become known as 'e-commerce'. This paper identifies the more important early technological innovations, their influence on textile manufacture, distribution and consumption, and the changed role of the designer and craftsperson over the course of these technological ripples. The implications of non-ethical production, globalisation and so-called 'fast fashion' and non-sustainability of manufacture are examined, and the potential benefits and opportunities offered by new and developing forms of social media are considered. The message is that hand-crafted products are ethical, sustainable and durable.

확률적 확산모형을 이용한 외래종과 전염성 질병의 최적제어에 관한 연구 (Study on Optimal Control of Stochastic Invasive Species and Infectious Disease)

  • 박호정
    • 자원ㆍ환경경제연구
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    • 제20권2호
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    • pp.357-379
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    • 2011
  • 경제환경의 글로벌화로 인해 외래종의 유입에 대한 관심이 증가하고 있다. 외래종은 동식물 개체 내지 미생물 수준에서 토착환경에 유입되어 침입종으로서의 유해한 영향을 미칠 수 있다. 본 논문은 확률적 확산과정을 이용하여 외래질병의 팬데믹 확률을 최소화하기 위한 최적제어 모형을 제시하며, 사회적 비용최소화 모형과 비교하였다. 실험적인 수치해석의 사례로 최근의 H1N1을 데이터를 이용하여 최적수준에 대한 비교정태 분석결과를 소개한다. 외래질병의 증가율이 높은 초기 시점부터 완전제어노력을 기울이는 것이 바람직하며, 사회적 비용을 최소화하는 접근방식보다는 보다 적극적인 초동대응 노력이 필요한 것으로 나타났다.

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협업을 지원하는 분산 페어 프로그래밍 시스템 설계/구현 및 검증 (The Design, Implementation and Verification of Distributed Pair Programming System for Supporting Collaboration)

  • 노효원;박진호;곽훈성
    • 한국항행학회논문지
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    • 제17권3호
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    • pp.346-353
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    • 2013
  • 소프트웨어 개발의 주요 동향 중 하나는 소프트웨어 산업의 세계화에 있다. 글로벌 소프트웨어 개발은 여러 가지 문제에 직면해 있다. 이러한 문제를 해결하기 위해 새로운 소프트웨어 개발 방법론과 프로세스가 필요하다. 최근 XP 동향에서의 개발 단계로 본다면 기존의 개발자와 개발자간의 협업을 위한 도구에서 벗어나 조직 구성원 전체가 협업할 수 있는 시스템이 필요하다. 텍스트 기반의 IDE 플러그인 형태나 단순한 화면공유, 채팅 기능을 제공하는 것이 아닌 구성원 전체가 협업할 수 있는 분산 페어 개발을 지원하는 시스템의 설계하고 개발하였다.

방송 콘텐츠의 타자 재현과 문화적 함의: KBS 9시 뉴스를 중심으로 (Representation of Others in TV Contents: Focusing on the KBS News 9)

  • 주재원
    • 한국콘텐츠학회논문지
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    • 제14권8호
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    • pp.40-49
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    • 2014
  • 전지구화는 국제사회의 인구 이동을 더욱 가속화시켰으며, 한국도 이러한 변화로부터 예외가 될 수는 없었다. 한국은 국가의 경제 성장 및 발전을 위해 역사적으로 해외에 노동력을 수출한 경험이 있다. 그러나 1990년대 말부터 이러한 사회적 흐름이 바뀌었고, 국내에 거주하는 이주민의 수가 급증하였으며, 단일민족국가로서의 특징이 점차 변화하였다. 그러나 대중 매체를 통해 비춰지는 소수민족집단의 모습이 한국사회에 어떠한 문화적 및 정치적인 영향력을 행사하고 있는지 살펴볼 필요가 있음에도 불구하고 이에 대한 연구는 현저히 적은 것으로 나타났다. 따라서 본 연구는 한국공영방송에 비춰지는 소수민족집단에 초점을 맞추어 실증적 분석을 통해 한국사회의 시대적 변화 속에서 공영방송이 인종적 소수자들을 구체적으로 어떻게 보도하는가를 밝히고자 한다.