• Journal of Korea Trade
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• v.25 no.2
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• pp.22-45
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• 2021

Purpose - This study aims to identify new attributes by analyzing reviews conducted by global automaker customers and to examine the influence of these attributes on satisfaction ratings in the U.S. automobile sales market. The present study used J.D. Power for customer responses, which is the largest online review site in the USA. Design/methodology - Automobile customer reviews are valid data available to analyze the brand personality of the automaker. This study collected 2,998 survey responses from automobile companies in the U.S. automobile sales market. Keyword analysis, topic modeling, and the multiple regression analysis were used to analyze the data. Findings - Using topic modeling, the author analyzed 2,998 responses of the U.S. automobile brands. As a result, Topic 1 (Competence), Topic 5 (Sincerity), and Topic 6 (Prestige) attributes had positive effects, and Topic 2 (Sophistication) had a negative effect on overall customer responses. Topic 4 (Conspicuousness) did not have any statistical effect on this research. Topic 1, Topic 5, and Topic 6 factors also show the importance of buying factors. This present study has contributed to identifying a new attribute, personality. These findings will help global automakers better understand the impacts of Topic 1, Topic 5, and Topic 6 on purchasing a car. Originality/value - Contrary to a traditional approach to brand analysis using questionnaire survey methods, this study analyzed customer reviews using text mining. This study is timely research since a big data analysis is employed in order to identify direct responses to customers in the future.

• Journal of Distribution Science
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• v.22 no.5
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• pp.39-57
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• 2024

Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

• Journal of Distribution Science
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• v.22 no.3
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• pp.105-112
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• 2024

Purpose: This study analyzed the relationship between corporate capacity and management performance in the Korean distribution industry during the COVID-19 pandemic. Research design, data and methodology: The data for this study used the 2021 KOTRA GCL Test Data, and multiple regression analysis was performed using SPSS 26. As corporate competency, human capital and related capital of intellectual capital theory were utilized, and the global network level of social network theory was also utilized. As an additional analysis, corporate characteristics factors were used. Results: First, the level of global mindset of human capital acted as a positive factor in management performance, and the level of professional manpower did not achieve significant results. Second, related capital acted as a positive factor in corporate performance. Third, from the perspective of social network theory, the global network level of companies acted as a positive factor in management performance. Finally, the relationship between corporate characteristics and management performance was marginally significant. Conclusions: In order to improve the business performance of a company in a market shock such as the COVID-19 pandemic, it is required to strengthen the level of network construction with customers and increase the level of intellectual capital that a company has.

• Environmental Analysis Health and Toxicology
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• v.28
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• pp.5.1-5.7
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• 2013

Objectives Despite increasing availability of global positioning system (GPS), no research has been conducted to analyze GPS data for exposure opportunities associated with time at indoor and outdoor microenvironments. We developed location-based and time-weighted spatial measures that incorporate indoor and outdoor time-location data collected by GPS. Methods Time-location data were drawn from 38 female subjects in California who wore a GPS device for seven days. Ambient standard deviational ellipse was determined based on outdoor locations and time duration, while indoor time weighted standard deviational ellipse (SDE) was developed to incorporate indoor and outdoor times and locations data into the ellipse measure. Results Our findings indicated that there was considerable difference in the sizes of exposure potential measures when indoor time was taken into consideration, and that they were associated with day type (weekday/weekend) and employment status. Conclusions This study provides evidence that time-location weighted measure may provide better accuracy in assessing exposure opportunities at different microenvironments. The use of GPS likely improves the geographical details and accuracy of time-location data, and further development of such location-time weighted spatial measure is encouraged.

• Journal of The Korean Society of Agricultural Engineers
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• v.66 no.4
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• pp.41-50
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• 2024

Precipitation is an important component of the hydrological cycle and a key input parameter for many applications in hydrology, climatology, meteorology, and weather forecasting research. Grid-based satellite rainfall products with wide spatial coverage and easy accessibility are well recognized as a supplement to ground-based observations for various hydrological applications. The error properties of satellite rainfall products vary as a function of rainfall intensity, climate region, altitude, and land surface conditions. Therefore, this study aims to evaluate the commonly used new global grid-based satellite rainfall product, Climate Hazards Group InfraRed Precipitation with Station data (CHIRPS), using data collected at different spatial and temporal scales. Additionally, in this study, grid-based CHIRPS satellite precipitation data were used to evaluate the 2022 extreme drought. CHIRPS provides high-resolution precipitation data at 5 km and offers reliable global data through the correction of ground-based observations. A frequency analysis was performed to determine the precipitation deficit in 2022. As a result of comparing droughts in 2015, 2017, and 2022, it was found that May 2022 had a drought frequency of more than 500 years. The 1-month SPI in May 2022 indicated a severe drought with an average value of -1.8, while the 3-month SPI showed a moderate drought with an average value of 0.6. The extreme drought experienced in South Korea in 2022 was evident in the 1-month SPI. Both CHIRPS precipitation data and observations from weather stations depicted similar trends. Based on these results, it is concluded that CHIRPS can be used as fundamental data for drought evaluation and monitoring in unmeasured areas of precipitation.

• Journal of the Korean Association of Geographic Information Studies
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• v.23 no.3
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• pp.120-131
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• 2020

Water body detection using remote sensing based on machine interpretation of satellite image is efficient for managing water resource, drought and flood monitoring. In this study, water body detection with SAR satellite image based on machine learning was performed. However, non water body area can be misclassified to water body because of shadow effect or objects that have similar scattering characteristic comparing to water body, such as roads. To decrease misclassifying, 8 combination of morphology open filtered band, DEM band, curvature band and Cosmo-SkyMed SAR satellite image band about Mokpo region were trained to semantic segmentation machine learning models, respectively. For 8 case of machine learning models, global accuracy that is final test result was computed. Furthermore, concordance rate between landcover data of Mokpo region was calculated. In conclusion, combination of SAR satellite image, morphology open filtered band, DEM band and curvature band showed best result in global accuracy and concordance rate with landcover data. In that case, global accuracy was 95.07% and concordance rate with landcover data was 89.93%.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.3
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• pp.73-86
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• 2021

The primary purpose of this paper is to explore the advanced models that predict entrepreneurial innovativeness most accurately. For the first time in the field of entrepreneurship research, it presents a model that predicts entrepreneurial innovativeness based on machine learning corresponding to data scientific approaches. It uses 22,099 the Global Entrepreneurship Monitor (GEM) data from 62 countries to build predictive models. Based on the data set consisting of 27 explanatory variables, it builds predictive models that are traditional statistical methods such as multiple regression analysis and machine learning models such as regression tree, random forest, XG boost, and artificial neural networks. Then, it compares the performance of each model. It uses indicators such as root mean square error (RMSE), mean analysis error (MAE) and correlation to evaluate the performance of the model. The analysis of result is that all five machine learning models perform better than traditional methods, while the best predictive performance model was XG boost. In predicting it through XG boost, the variables with high contribution are entrepreneurial opportunities and cross-term variables of market expansion, which indicates that the type of entrepreneur who wants to acquire opportunities in new markets exhibits high innovativeness.

• Journal of Platform Technology
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• v.11 no.4
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• pp.19-34
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• 2023

In order to identify the trends and insights of 'startups' in the global era, we conducted an in-depth trend analysis of the global startup ecosystem using Google Trends, a big data analysis platform. For the validity of the analysis, we verified the correlation between the keywords 'startup' and 'global' through BIGKinds. We also conducted a network analysis based on the data extracted using Google Trends to determine the frequency of searches for the keyword or term 'startup'. The results showed a strong positive linear relationship between the keywords, indicating a statistically significant correlation (correlation coefficient: +0.8906). When exploring global startup trends using Google Trends, we found a terribly similar linear pattern of increasing and decreasing interest in each country over time, as shown in Figure 4. In particular, startup interest was low in the range of 35 to 76 from mid-2020 due to the COVID-19 pandemic, but there was a noticeable upward trend in startup interest after March 2022. In addition, we found that the interest in startups in each country except South Korea is very similar, and the related topics are startup company, technology, investment, funding, and keyword search terms such as best startup, tech, business, invest, health, and fintech are highly correlated.

• Journal of Space Technology and Applications
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• v.4 no.3
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• pp.199-209
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• 2024

In this study, we calculated total electron content (TEC) using ship-borne global navigation satellite system (GNSS) observations and validated the results by comparing the ground-based TEC. GNSS is an effective tool for monitoring the ionosphere as it allows 24-hour observations, is low cost, and is easy to install. However, most GNSS stations are located on land, which leads to a lack of data from the ocean. Therefore, we conducted an experiment collecting GNSS data in the ocean by installing GNSS observation systems aboard the research vessel 'ISABU', operated by the Korea Institute of Ocean Science and Technology. We estimated TEC using GNSS data from July 30 to August 24, 2021. From the results, we confirmed daily and latitudinal variations of TEC as expected. Additionally, we compared the results with TEC derived from nearby ground-based GNSS stations and then verified similar variations. Based on these results, we plan to research ionospheric climatology using long-term data and assess its potential for ongoing ionospheric monitoring.

• Proceedings of the KSRS Conference
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• 2005.10a
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• pp.11-13
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• 2005

The Third Assessment Report of the Intergovernmental Panel on Climate Change (IPCC) concluded that many collective observations gave a aspect of a global warming and other changes in the climate system. Future earth observation using satellite data should monitor global climate change, and should contribute to social benefits. Especially, human activities has given the big impacts to earth environment This is a very complex affair, and nature itself also impacts the clouds, namely the seasonal variations. JAXA (former NASDA) has the plan of the Global Change Observation Mission (GCOM) for monitoring of global environmental change. SGLI (Second Generation GLI) onboard GCOM-C (Climate) satellite, which is one of this mission, is an optical sensor from Near-UV to TIR. This sensor is the GLI follow-on sensor, which has the various new characteristics. Polarized/multi-directional channels and 250m resolution channels are the unique characteristics on this sensor. This sensor can be contributed to clarification of coastal change in sea surface. This paper shows the introduction of the unique aspects and characteristics of the next generation satellite sensor, SGLIIGCOM-C, and shows the preliminary research for this sensor.