• 디지털융복합연구
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• 제20권4호
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• pp.499-512
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• 2022

본 연구의 목적은 먼저 유니섹스와는 그 개념과 차원이 다른 젠더리스 개념을 알아보고, 현대 패션에서 젠더리스 복식의 경향을 파악하며 그 특성을 살펴봄으로써 현대 패션에서 나타나는 젠더리스 복식을 통해 현대 패션에 나타난 젠더리스 경향과 특징을 짚어보았다. 이를 위하여 본 연구에서는 국내·외 문헌, 패션 웹사이트를 통해 이론적 고찰과 컬렉션 사례 분석을 진행하였다. 이를 바탕으로 현대 컬렉션에서 젠더리스 성향이 강한 디자인을 분석하여 컬렉션에 표현된 젠더리스 복식의 특성을 도출하였다. 그 결과 현대 컬렉션에 나타난 젠더리스 패션의 특성으로 혁신성, 반항성, 미래 지향성의 세 가지를 도출할 수 있었다. 또한, 현대의 젠더리스 패션은 단순히 생리적인 성별에 따른 패션이 아나라 정신적 성별과 생리적인 성별에 대한 다양한 욕구를 내포함으로써 이는 성의 구분이 모호해지는 현재의 사회적 현상과 서로 상호작용하여 나타남을 알 수 있었다. 하나의 문화 현상과 유행이 된 젠더리스 패션를 이해하고 연구하고자 한 본 연구를 기반으로 앞으로 향후 젠더리스 복식과 관련한 많은 후속 연구가 진행되기를 바라는 바이다.

• 복식문화연구
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• 제31권6호
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• pp.705-719
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• 2023

The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers' individuality, differentiated brand concepts from other brands, and store displays.

• 한국의류학회지
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• 제44권3호
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• pp.400-412
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• 2020

The "genderless fashion" style adopted by 20 to 30-year-olds in Korea cannot be ignored in the consumer fashion code. This study investigated self-images of Korean genderless fashion consumers through in-depth interviews. Interview analyses confirmed that Korean genderless fashion consumers express their self-image through clothing. As the theoretical framework, this study used Lacan's concept of desire to classify the types of self-image consumers want to express. The results are classified into three subject types: those who pursue self-fulfillment, those who pursue fulfillment from others, and those who pursue endless fulfillment through a self-image. This reflects various factors and the subjects' desires. Further, a subject's desire to present a specific self-image was an important factor in understanding the genderless fashion style. The study results revealed that modern fashion is an "unconscious" field of self-expression that crucially reflects individual desires. The study also contributes to the understanding of the concept of self-image at large.

• 한국의류학회지
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• 제42권4호
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• pp.626-638
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• 2018

Recent perspectives on masculinity have changed and are expressed as a genderless style in fashion. Male models wearing womenswear are frequently presented in menswear collections. This study analyzes the genderless men's styles from the Heterotopia concept viewpoint. Heterotopia, coined by the post-modern philosopher Michel Foucault, is a space that deviates from normality and a space of alternative. The research methodology is combined with a literature study and case study. Contemporary men's genderless styles examined through the Heterotopia concept are categorized as transition, deviation, contradiction, crisis, and coexistence. Genderless phenomenon are also accelerated by the development of the media as well as the younger generation who express personality and social messages through a genderless style.

• 한국의류산업학회지
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• 제25권4호
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• 복식문화연구
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• 제24권6호
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• pp.903-919
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• 2016

This study aimed to contribute to the development of various female fashion designs by reviewing the genderless styles in androgynous trends that have loomed large in women's fashion, as well as through analyzing and organizing the changes in women's fashion that were required in a society in which various values coexist. A literature review was conducted to identify the genderless concepts, through which a total of 1,273 materials were selected from 10 brands of the S/S collections, during the period of 2006~2016. The results were as follows: first, without the juxtaposition of incongruous objects or images and a fixed type of color arrangements, the compromise shown in women's fashion were mostly expressed through various tones and diverse colors, and with the mixed use of heterogeneous patterns and materials. Second, the enjoyment of genderless styles was expressed with the unexpectedness that occur through symmetry/asymmetry and harmony/disharmony, as well as through the deviation from conventional notions regarding clothing structures. Third, the exaggeration expressed in women's clothing collections perfectly covered up a woman's body shape with the silhouette of exorbitantly expanded bulk and dimensions. These were done with extended lengths, expanded adornments, and modified clothing design types or structures. Fourth, the sensuality of genderless styles analyzed in women's fashion was expressed with mannish clothing that accentuates the beauty of the female body. Lastly, the historicity shown in genderless styles was expressed through clothing that represented traditional styles of the past, the symbolic meanings expressed in the clothes' colors and patterns, and the methods in which the decorative factors were utilized.

• 패션비즈니스
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• 제23권6호
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• pp.76-85
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• 2019

is based on a true story of the first transgender individual. It portrays psychological changes visually during the protagonist's confusion with self-identity based on gender. This study analyzes gender identity in contemporary fashion intensively based on gender images and costumes appearing in the film . In the society lacking a fixed gender image, this study provides a timely insight into gender identities by analyzing the fashions depicted in the movie. The movie is a true story of the first transgender person working hard to determine his or her own gender identity. As a research method, the theoretical basis of genderless approach was established via literature review. The characteristics of genderless identity were determined by dividing the movie into established and ambiguous gender periods to analyze the comprehensive changes in costumes for comparison. Einer Wagner representing male identity portrays men's fashion whereas Lily Elbe representing female identity depicts women's fashion. While the two different genders find their places in a single body, the confusion creates genderless fashion. By dividing these phases into femininity, masculinity and genderless categories, each costume was analyzed comprehensively, and the images of relatively changing fashion were studied by altering the gender identity. Four characteristics including androgyne, rebellion, pleasure and balance were derived from the gender identity based on Fashion in .

• 한국의류학회지
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• 제48권3호
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• pp.397-416
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• 2024

This study investigated gender characteristics in contemporary virtual fashion design, focusing on avatars and genderless fashion in recent collections from Auroboros, Republiqe, Placebo Digital Fashion House, RTFKT, and Tribute. Employing content analysis within a theoretical framework of gender-related research, the study coded virtual avatars in terms of biological sex, appearance, and sociological perspectives. The results showed a preference for female-type avatars, through which androgynous aesthetics were embraced and traditional gender norms were challenged. Male-type avatars reflected experimentation with blending masculine elements, emphasizing inclusivity. Human-like avatars indicated a preference for designs that promoted inclusivity and, in the process, challenged binary classifications. The examined brands strategically capitalized on compromise, sensuality, and playfulness, thereby breaking away from traditional values to opt for more diverse styles. Genderless features combined elements from traditional men's and women's clothing, espousing sensuality and playful exaggeration. These findings signify a dynamic shift away from conventional gender standards to foster inclusivity and experimentation. They can serve as a reference for promoting creative strategies and design innovation, challenging the traditional gender perspective in the fashion industry. Implementing these strategies can lead to a more inclusive representation of fashion styles, encouraging critical thinking about gender norms.

• 한국의상디자인학회지
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• 제22권2호
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• pp.71-85
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• 2020

The purpose of this study was to study the beauty-coordination characteristics of Genderless fashion, which is emerging as a new trend by analyzing the trend in the latest collection and classify the resulting expression characteristics of make-up. Methods and scope of the study were based on collections published in the 2020 S/S season and 35 out of 84 designers with design elements were selected to analyze the garments most likely to be genderless. The characteristics of the expression of the genderless derived through this analysis were classified into compromise, androgyny, sensuality, exaggeration, enjoyment, and historicity. Compromise was the highest, and the lowest was for enjoyment of the classifications. The designer's work according to the characteristics of each expression shows that the pieces by Saint Laurent were the highest in compromise, sensuality, and historicity, and the pieces by Maison Margiela were the highest in androgyny while Balenciaga was the highest in exaggeration and enjoyment. Compromise represented a mixture of discord, such as incongruous bonding and coloring of heterogeneous materials, and androgyny led to the use of silhouettes and colors, with sensuality utilizing see-through material and incision lines allowing for physical exposure. Exaggeration intentionally destroyed the existing concept by breaking the overall balance of the human body through the enlargement of certain parts of the body, while enjoyment showed unexpectedness by destroying the line and sides of the garment. Lastly, historicity was analyzed for its retro design that transcends time and space with regional cultural and period characteristics.

• 패션비즈니스
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• 제24권5호
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• pp.52-71
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• 2020

This study examines the color characteristics of the usage of the color pink in menswear by analyzing its usage status and method. It involves an empirical research method establishing the frame of the study through a document study centered on trend, gender neutral considerations, and the utilization of the color pink in men's fashion, by analyzing the characteristics of color and tone by extracting the pink color shown in menswear collections as well as analyzing and categorizing the fashion image and genderless characteristics. Analyzing the color and tone of the pink color shown indicate that bright, light and pale tones had higher proportions. Pink color can also be said to be utilized as a design element that gives off a younger and more vital color image in menswear. Further, the use of brighter and softer pink colors can be interpreted as reflecting modern society's demands of masculinity to change into a more sophisticated and soft image. To analyze the characteristics of the color pink utilized in gender neutral fashion, fashion images were presented as the analysis standard. An image grouping technique was used to classify pink while utilizing genderless types-fashion style. The result showed that even with the same pink color, the fashion image can vary with different methods of expression in terms of clothes and styling. The results of this study can serve as basic data for planning fashion design concepts as it analyzed pink-using fashion images and the genderless concept type.