• Title/Summary/Keyword: gender traits

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Impact of Big Five Model on Leadership Initiation in Critical Business Environment Among Marketing Executives

  • MIRALAM, Mohammad Saleh;ALI, Nasir;JEET, Vikram
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.507-517
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    • 2020
  • The present research intends to examine the relationship between the Big Five personality traits and leadership initiations among the marketing executives in Delhi NCR (INDIA), and seeks to uncover the predictors of leadership initiations within personality traits. The data are collected through online survey method using different social media platforms. A sample of 233 (male =136 and female =97) marketing executive's responses were included. The data collected with the help of self-reported Big Five model inventory and leadership initiation test. The collected data were analyzed statistically by using descriptive statistics, correlation. and stepwise multiple regression analysis. The results revealed that the age of respondents inversely correlated with leadership initiation. Neuroticism revealed significant inverse correlation with leadership initiation, whereas significant positive correlations were found between extraversion, conscientiousness, agreeableness, and leadership initiations, while openness to experience revealed insignificant positive correlation with leadership initiation. Extraversion and conscientiousness appeared as the most dominant personality traits among marketing executives, irrespective of gender, that positively influenced leadership initiation and appeared as the predictor of leadership initiation. In male executives extraversion and age emerged as the predictors of leadership behavior, while in female executives extraversion and openness to experience personality traits appeared as the predictors of leadership initiation.

An Empirical Study of Intention of Usage of Health Information on the Internet: Comparison by Gender (인터넷에서 건강정보 이용의도에 대한 실증 연구: 성별에 따른 비교)

  • Lim, Se-Hun;Lee, Sung-Ho;Kim, Dae-Kil
    • Journal of Information Technology Services
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    • v.10 no.3
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    • pp.77-94
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    • 2011
  • Since the general quality of life has been improving, people have become interested in "well-being." The widespread acceptance of the importance of "well-being" to quality of life has encouraged people to take more interest in getting health information online when they need it. Expansive use of online health information suggests that individual characteristics (i.e., gender and other traits), Website features, and perceived trust are related to the primary concern for many online health information consumers. This study examines whether familiarity, perceived security, and reputation of health information on various Websites influence the relationship of trust and intention to use by gender. These research results will contribute to the adoption of online health information by gender and, moreover, will provide companies with an understanding of key characteristics of consumers who use emoticons and provide useful implications for marketing strategies to current and future consumers.

Effects of the Firstborn's Gender and Temperament on the Fertility Intention and Follow-up Childbirth (만 1세 첫째 자녀의 성별과 기질이 한 자녀 부모의 후속출산 계획 및 행동에 미치는 영향)

  • Baek, Jeehee
    • Korean Journal of Childcare and Education
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    • v.16 no.6
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    • pp.19-34
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    • 2020
  • Objective: This study investigated the effects of the firstborn's gender and temperament on the fertility intention and follow-up childbirth of parents. Methods: A total 120 firstborns and their mothers were selected from the sample of the Panel Study on Korean Children. Child temperament traits were measured by Early Childhood Behavior Questionnaire(ECBQ) and mothers stated their fertility intention in 2009 when their first child was under 2 years old. Follow-up childbirth of mothers was assessed from the data of PSKC in 2016. Results: The results indicated that there was a significant difference by gender in follow-up birth. Among aspects of temperament, fertility intention was affected by the firstborn's inhibitory control and follow-up birth was affected by the firstborn's gender and discomfort. For mothers with a boy, the firstborn's soothability affected mothers' follow-up childbirth. Conclusion/Implications: These results imply that gender and temperament of the first child are connected to mothers' fertility intention and follow-up childbirth. Extra studies are required to clarify how those factors affect mothers' parenting or psychological status. Meanwhile, the firstborn's gender and temperament should be considered when developing support programs for families with one child in order to increase follow-up birth rate.

Correlates of Peer Victimization : Personality Traits, Parent Attachment, and Marital Conflict (아동의 인성특성, 부모에 대한 애착 및 부부갈등과 또래괴롭힘)

  • Park, Bo Kyung;Doh, Hyun Sim
    • Korean Journal of Child Studies
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    • v.23 no.5
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    • pp.51-64
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    • 2002
  • In this study of the correlates of peer victimization, 584 $4^{th}$ grade children in Seoul answered questionnaires regarding their personality traits, parent attachment and the marital conflict of their parents. Subjects and their peers also reported on peer aggression and victimization by peers. Data were analyzed by partial correlation, controlling for gender. Children's sociability/activity related positively to peer-rated peer aggression and negatively to self- and peer-rated victimization by peers. Children's shyness/emotionality related positively to self-reported peer aggression and to self- and peer-rated victimization by peers. Parent attachment related negatively to self-reported peer aggression and victimization by peers and positively to peer-rated peer aggression. Marital conflict related positively to self-reported peer aggression and to self- and peer-rated victimization by peers. Marital conflict was the most influential on peer aggression and children's personality traits were on victimization by peers.

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Comparison of Food Neophobia Scale and Food Involvement Scale Between Koreans and East-South Asians (한국인과 동남아시아인의 푸드네오포비아와 음식관여도 차이 비교)

  • Kim, Sun-Joo;Park, Hyun-Jung;Lee, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.26 no.5
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    • pp.429-436
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    • 2011
  • An individual's food-related personal traits play an important role in influencing personal food choice and habits. According to culture, their influence can manifest differently. To ascertain personal traits about food, FNS (food neophobia scale) and FIS (food involvement scale) were employed in recent studies. This study aimed to understand the food culture and food choices of East-South Asians who live or stay in Korea through comparison of FNS and FIS. Eighty Koreans and 233 East-south Asians (Indonesians, Filipinos, Malaysians, Vietnamese, Thai, Singaporeans, and Bangladeshi) completed a questionnaire to measure FNS (10 questions), FIS (12 questions), and sociodemographic conditions (9 questions). ANOVA was conducted to ascertain FNS and FIS between the groups, and regression analysis was carried out to determine which sociodemographic factors had an effect. The items were analyzed to determine the differences according to gender, age, marital status, nationality, religion, occupation, educational background, monthly income, and length of residence in Korea. FNS showed significant differences between the groups with regard to sociodemographic characteristics, except gender, age, and marital status, whereas FIS showed significant differences in gender, nationality, religion, occupation, educational background, monthly income, and length of residence in Korea. The results of the regression analysis suggest that nationality strongly affected FNS and FIS, and FIS was also affected by gender.

Determination of mixed or gender-separated feeding on the growth performance of Korean native chickens when compared with white semi-broilers and commercial broilers at 35 days after hatching

  • Myunghwan, Yu;Jun Seon, Hong;Yu Bin, Kim;Shan Randima, Nawarathne;Oketch Elijah, Ogola;Jung Min, Heo;Young-Joo, Yi
    • Korean Journal of Agricultural Science
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    • v.48 no.4
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    • pp.719-727
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    • 2021
  • This study was conducted to evaluate the effects of mixed and separate gender feeding on the growth performance and carcass traits of Korean native chickens (KNC) compared to white semi-broilers (WSB) and a commercial broiler (CB) from hatching to 35 days. Here, 240 chicks were used with eight birds per cage in a randomized design with six replicates per breed. For the KNC lines, three groups of males (KNC-M), mixed-gender birds (KNC-FM) and females (KNC-F) were used. The two-phase feeding program used here consisted of a starter phase (days 1 - 21: crude protein [CP] 20% and metabolizable energy [ME], 3,050 kcal·kg-1) and a grower phase (days 22 - 35: CP 18%, 3,100 kcal·kg-1) for a commercial broiler. The WSB and CB were fed the only starter commercial diet. Fresh water and feed were provided ad-libitum. The results revealed that the KNC group had a lower (p < 0.05) body weight (BW) from day 7 and day 35 compared to that of the CB. Furthermore, the KNC group showed a lower (p > 0.05) average daily gain (ADG) relative to that of the CB during the entire experimental period. No difference (p > 0.05) was observed in the shank length among the treatments. There were also no significant differences in the growth performance or carcass traits between the KNC-M and WSB groups or in the genders of the KNC group.

The effect of man's gender identity, brand gender and salesperson sex on fashion brand attitude (남성의 젠더(Gender) 정체성, 브랜드 젠더, 판매원의 성이 패션 브랜드 태도에 미치는 영향)

  • Kim, Jung Mock;Hwang, Sun-Jin;Huh, You-Jin
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.42-54
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    • 2014
  • This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.

A Study on Street Fashion of Korean Teenager -Since the Latter Half of the `90s- (한국 청소년의 거리패션 분석 연구 -1990년대 후반을 중심으로-)

  • 김주영;김소영;양숙희
    • The Research Journal of the Costume Culture
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    • v.5 no.3
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    • pp.96-117
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    • 1997
  • The purpose of this study is focused on revealing teenager characteristics and mass culture in the end of the 20th century, and researching the general traits of teenager costume in the latter half of the \`90s and the typical style based on the analysis of the teenager culture. The result of this study are following as; The general traits of teenager costume are classified with sports-orientation, brand-orientation, and foreign street fashion-orientation. Typical styles are classified with sportive look, hiphop look, and funny look. Sportive look became the core of the street fashion developed with the street sports in the city, and presented the practical use with the fashionability mixing sportswear such as hightech snickers, sports character wear and items. Hiphop look, the genderless fashion, expresses teenager\`s free life style and the diversiied sensibility and deconstructs the border of gender, racism. Funny look accepts the burden of the millenium as a humor and presents katharsis by creating unexpected style. The contemporary costume of teenager deconstructs the fixed idea about mix and match, good taste and bad taste, gender, coordination suited with T.P.O and intends ‘open costume’ for 21st century.

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Effects of Crossbreeding and Gender on the Carcass Traits and Meat Quality of Korean Native Black Pig and Duroc Crossbred

  • Muhlisin, Muhlisin;Panjono, Panjono;Lee, Sung-Jin;Lee, Jeong Koo;Lee, Sung Ki
    • Asian-Australasian Journal of Animal Sciences
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    • v.27 no.7
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    • pp.1019-1025
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    • 2014
  • This study was conducted to observe the effects of crossbreeding and gender on the carcass traits and meat quality of Korean Native Black Pig (KNP) and $KNP{\times}Duroc$ crossbred ($KNP{\times}D$). A total of 50 pigs comprising seven KNP barrows, eight KNP gilts, twenty $KNP{\times}D$ barrows and fifteen $KNP{\times}D$ gilts were used in this study. Animals were reared in the same housing condition with same feed diet for six months prior to slaughter. After an overnight chilling, the carcasses were graded, and samples of Musculus longissimus dorsi were obtained for meat quality analysis. The slaughter and carcass weights and dressing percentage of $KNP{\times}D$ were higher (p<0.001) than those of KNP. The slaughter and carcass weights and backfat thickness of barrows were higher (p<0.01) than those of gilts. There were no significant difference in carcass conformation and quality grade between KNP and $KNP{\times}D$ as well as barrow and gilt. Fat content of $KNP{\times}D$ was higher (p<0.001) than that of KNP. Fat content of barrow was higher (p<0.001) than that of gilt. There was interaction between crossbreeding and gender on the fat content. KNP gilt showed higher fat content than KNP barrow whereas $KNP{\times}D$ barrow showed higher fat content than $KNP{\times}D$ gilt. Lightness, redness, yellowness, chroma and hue angle values and color preference of meat of $KNP{\times}D$ were lower (p<0.001) than those of KNP. Redness, yellowness and chroma values of meat of barrow were lower (p<0.05) than those of gilt. It is concluded that crossbreeding KNP with Duroc increases carcass productivity and meat fat but decreases meat color values and preference. Crossbreeding of KNP with Duroc produces a better fat deposition in meat of barrows than in gilts.

A Study on Gender Differences of Gender-Role Stereotype among Youth (청소년 성역할 고정관념에 관한 연구 - 성 차이를 중심으로 -)

  • Kim, So-joung
    • Korean Journal of Social Welfare Studies
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    • no.36
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    • pp.129-149
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    • 2008
  • This study examined gender differences of gender-role stereotype among Korean youth. Specifically, the contribution of youth's individual traits and parental background factors were tested. Data came from Korea Youth Panel Survey 2005. Analysis methods were t-test and regression analysis. The major findings of this study are as follows. First, the boys exhibited higher scorers on gender-role stereotype than the girls. Second, both boys and girls acquired higher masculine gender-role stereotype than feminine. Third, self-esteem, age, and mother's education influenced significantly boys' masculine and feminine gender-role stereotype. And self-esteem, age, mother's education, father's education and family structure influenced significantly girls' masculine and feminine gender-role stereotype, but mother's work status and income level did not. The limitations and implications of the findings from this study were discussed with respect to further studies.