Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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An Empirical Study of Intention of Usage of Health Information on the Internet: Comparison by Gender

인터넷에서 건강정보 이용의도에 대한 실증 연구: 성별에 따른 비교

  • 임세헌 (상지대학교 경영정보학과) ;
  • 이성호 (상지대학교 경영정보학과) ;
  • 김대길 (타이완 명전대학교 응용컴퓨팅학과)
  • Received : 2011.07.22
  • Accepted : 2011.09.05
  • Published : 2011.09.30
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Abstract

Since the general quality of life has been improving, people have become interested in "well-being." The widespread acceptance of the importance of "well-being" to quality of life has encouraged people to take more interest in getting health information online when they need it. Expansive use of online health information suggests that individual characteristics (i.e., gender and other traits), Website features, and perceived trust are related to the primary concern for many online health information consumers. This study examines whether familiarity, perceived security, and reputation of health information on various Websites influence the relationship of trust and intention to use by gender. These research results will contribute to the adoption of online health information by gender and, moreover, will provide companies with an understanding of key characteristics of consumers who use emoticons and provide useful implications for marketing strategies to current and future consumers.

Keywords

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