• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.454-460
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• 2021

This study focused on the sex culture and the sexual rights of women, examining the gender-role stereotype that is related to the protection of the sexual rights of female college students and identifying the influence of self- esteem. The research was conducted on gender-role stereotypes, sexual assertiveness, and self-esteem among female university students attending four-year universities in Seoul and Gyeonggi. Four hundred eighty-two copies were used for analysis. The Pearson's correlation coefficient was used to identify the correlation between the variables. Multiple regression analysis was conducted to identify the mediated effects of self-esteem in the effects of gender-role stereotypes on sexual assertiveness. The Sobel test was conducted to confirm that the effects were statistically significant. The results of this study were as follows. First, the gender-role stereotype had negative correlations with self-esteem and sexual assertiveness. Self-esteem had positive correlations with sexual assertiveness. Second, self-esteem was found to be a partial mediating factor when the gender-role stereotype had a statistically significant effect on sexual assertiveness. Therefore, a coping strategy under the influence of the gender-role stereotype is necessary for improving the sexual assertiveness skill of female students. This study also suggests the need for sex role-related education programs or counseling on self-esteem.

• Journal of Korean Public Health Nursing
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• v.24 no.2
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• pp.249-257
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• 2010

Purpose: This study aimed to clarify the relationship between analysis of rape myths acceptance and gender role stereotype among university students. Method: First-year students at two three-year colleges in Jeonnam and two three-year colleges in Jeonbuk (n=406) were selected by convenience sampling. Of these, responses from 386 (95.8%) were analyzed. Result: Rape myths acceptance in male students was significantly higher than female students (t=5.400, p=.00). In terms of gender role stereotype, male students were significantly higher than female students (t=3.869, p<.001). The relationship between rape myths acceptance and gender role stereotype was in the middle range of correlation: male students' correlation coefficient was r=.520 (=p<.001), and female students' was r=.524 (p=<.001). Conclusion: The results indicate that university students' attitudes toward sex have not been properly established yet. Moreover, they highlight that in our society there still exists a male dominated social structure and inequality of sexes. To prevent sexual violation from occurring at the universities, it is necessary that programs to establish proper attitudes of students toward these two factors, should be developed and the results monitored frequently. In addition, cross sectional studies aimed at understanding rape myths acceptance and gender role stereotypes are needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.482-491
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• 2021

The purpose of this study was to identify the influence of sexual attitudes, sexual stereotypes, and self-esteem on gender egalitarianism among nursing students. This study was based on a questionnaire administered to a total of 174 nursing students. Data were collected from October 15 to November 31, 2020. Data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation, and multiple regression with the SPSS/WIN 18.0 program. The results of the study showed that the gender egalitarianism of the subjects differed statistically according to sex (t=-3.091, p=.002). Gender egalitarianism had a negative correlation with gender stereotype (r=-.811, p<.001) and a positive correlation with self-esteem (r=.345, p<.001). Gender stereotypes (β=-.787, p<.001) were the most influential factors in the gender egalitarianism among nursing students, with an explanatory power of 65.4%. Hence, educational measures should be taken to reduce gender stereotypes to improve the gender equality awareness of nursing students.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.75-91
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• 2018

As more and more males are participating in the female dominated nursing profession in Korea, they are facing a number of discriminations such as department assignment on the job because of male gender stereotype. The purpose of this study is to examine hospital workers's gender role identity, gender stereotype, and the relationship between those attitudes and gender prejudice against male nurses. The results showed that the androgynous group had lower gender stereotypes and lower prejudice against male nurses than those of the other groups. Hospital workers had a strong tendency to believe that male nurses should work mainly in special departments such as emergency rooms, intensive care units, operating rooms and they think that the male nurses are not fit for caring patients because of the patients' unfamiliarity with male nurses. Gender stereotypes were positively correlated to prejudice against male nurses. Therefore, hospitals should consider developing a detailed plan to encourage a culture of gender equality by tackling the existing prejudice against male nurses so that male nurses can get the same opportunities as female counterparts in terms of department assignment and job promotion.

• Journal of Korean Elementary Science Education
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• v.38 no.4
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• pp.510-521
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• 2019

This study investigated the effect of career education using female scientists role models on science-related attitude, science career awareness, gender stereotype of science-related career, and image of scientists. Interaction effect with students' gender were also investigated. The subjects of this study were 70 $5^{th}$ grader. The experimental group was introduced career education using female scientists role models with 7 cases of female scientists in the form of 10 minutes movies or cartoons, while the comparison group performed reading science books. The results showed that science-related attitudes and science career awareness of experimental group were significantly higher than control group, not only for girls but has for boys. Gender stereotype of science-related career has changed more neutrally in experimental group. After the career education using female scientists role models, more female scientists were presented in students' image of scientist in DAST. This results showed positive effects of the career education using female scientists role models and educational implications were discussed.

• Korean Journal of Child Studies
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• v.36 no.4
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• pp.33-48
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• 2015

It is generally known that children's development of 'gender schema' and 'gender role stereotype' has a positive relationship with the notion of 'gender role preference'. This study analyzed an unusual case focusing on the role playing of two brothers'. The elder brother, Hyoung-Gyoo, always preferred to take the female role, and he had a preference for feminine names like "Cordelia" whilst engaging in role playing situations. The brothers can be said to have crossed the border into the realm of intersexual role playing. The results revealed Hyoung-Gyoo's clear discrepancy between gender-related perceptions and reality, and showed his younger sibling Je-Gyoo's high level of acceptance towards his brother's extraordinary gender role preference. The results of this study can serve as a useful reference point for detailing unusual development from early childhood regarding 'opposite-gender-role seeking' characteristics.

• Korean Journal of Social Welfare Studies
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• v.44 no.1
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• pp.89-111
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• 2013

This study set out to investigate factors affecting gender-role stereotype. Data came from National Welfare Panel Study of 2010 and the final sample size were 4,196 women and 3,703 men in Korea. Hierarchical regression analysis was used for the analysis. The major findings of this study are as follows. First, the olders, the married and the lower level of income showed more traditional gender-role attitudes. Second, the employed women have more egalitarian gender-role attitudes than the not-employed but the employed men showed more traditional gender-role attitudes. And the more educated women showed more egalitarian gender-role attitudes but men's gender-role attitudes had no difference according to the education level. Third, self-esteem did not affect gender-role attitudes. And limitations and implications of the findings from this study were discussed with respect to further studies.

• Cartoon and Animation Studies
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• s.47
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• pp.103-123
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• 2017

In recent years, some of the brands of cosmetics in Korea have launched the BB Cream only for man. Cosmetics is not only necessary for woman and it has been accepted by the male. A programme hosted by 김기수 is aimed to teach the female how to make up. As a result, the comprehension of the gender and the development of the times have been combined closely. The understanding of gender has been developed from binary opposition to the diversity of gender. The movements that were aimed at advocating feminism caused by some events reminded us of that we should pay attention to the equalization of the gender. We can see that people want to liberate themselves from the sexual stereotype through these social phenomenons. Meanwhile, animation advertising has also experienced a transformation, which is from that to shape a role under sexual stereotype to that to pay more attention to the diversity of gender during the progress of shaping a role. During the initial stage of the animation advertising's prosperity, what it described was based on the male. The male was the permanent theme. On the contrary, the female only played a subordinate role. However, with the development of feminism, to realize self-worth of the female and to fight for the gender equality have been mentioned more and more frequently. All these factors have prompted the animation advertising to break the stereotype when shaping a new role and change the sexual stereotype in order to create new animation figures.

• Human Ecology Research
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• v.60 no.3
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• pp.317-330
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• 2022

This study examined the factors influencing the psychosocial well-being of working mothers of preschool children. It investigated the mediation effects of sociological ambivalence in the relations of psychosocial well-being with a family-supportive work environment and with the gender-role stereotype of family members. In addition, it tested the moderated mediation effects of the traditional gender-role attitudes in workplace and meta-mood. Data were obtained from 476 working mothers of preschool children. Using SPSS 25.0, Cronbach's alpha reliability was calculated, descriptive statistics were generated, and Pearson's correlation analysis performed. Mediation and moderated mediation analyses were carried out using the SPSS process macro 3.5 program. The main results were as follows: first, sociological ambivalence mediated the relationship between psychosocial well-being and a family-supportive work environment. The mediating effect of sociological ambivalence was moderated by emotional attention, a sub-factor of meta-mood. Second, sociological ambivalence mediated the relationship between psychosocial well-being and the gender-role stereotype of family members. In addition, the traditional gender-role attitudes in workplace moderated the mediating effect of sociological ambivalence on the relationship between the gender-role stereotype of family members and psychosocial well-being. These results can be used to inform discussion on changing policy and education to improve the psychosocial well-being of working mothers with preschool children.

• Journal of Korean Institute of Industrial Engineers
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• v.37 no.2
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• pp.118-123
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• 2011

This study aims to investigate stereotype and effective cue presentation methods for burner-control relationship of four-stove range for Korean. A total of 381 subjects(male : 262, female : 119) were surveyed using questionnaire, in which eight gas range models drawn by 3-D Max 2010 were presented. The gas range models were labeled by signs(☆#${\triangle}{\square}$) to eliminate suggestive effect of sequential codes such as alphabets and numbers. The results showed that the stereotype was significantly affected by occupation(p < 0.10), but not by subjects' gender and age(p > 0.39). The stereotype of four-burner gas range for Korean was the same as that of Chinese, while the stereotype was different from that of American. The cues with rectangular-shaped arrangements identical or similar to those of burners were effective to relate burners to corresponding controls. The diamond-shaped cues and burner arrangements were not appropriate for representing burner-control relationship of four-stove gas range. These findings would be used as a basic guideline when designing four-burner gas range or similar equipments.