• 패션비즈니스
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• 제18권6호
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• pp.19-37
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• 2014

This study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands' donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers' brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount information positively influences consumers' brand preference, brand trust and purchase intention toward luxury fashion brands. Next, CA strengthens the relationships between donation amount information and consumers' brand trust and purchase intention. SN from the opposite gender compensates for the negative effect of negative donation amount information on consumers' trust toward luxury fashion brands, whereas SN from the same gender does not influence those relationships. This study provides a deeper understanding of luxury fashion brands' donations and consumer responses in South Korea-one of the important test markets for luxury fashion brands to expand their business to Asian countries.

• 한국가정과학회지
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• 제9권3호
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• pp.37-45
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• 2006

The purpose of this study was university student's preference for own house in future according to gender. This was the investigation of which 512 university students in Jeollabukdo province. In this statistical analysis, SPSS 11.5 program was utilized to calculate percentage, mean and standard deviation. Also, these materials were verified by factor analysis, t-test and $x^2$-test. The results of this study were as follows: The university students' future housing environment preferences has been appeared to be higher in the environmental equipment and the natural scenery. In the case of the gender variables was appeared to be higher for female than male students. The future housing area most of the university students wanted the medium city or over, $25{\sim}33\;p'y{\breve{o}}ng$ apartment, 3 bed rooms, 2 bathroom. In case most students have a yard in their future house, they'd like to grow lawn and trees. Also, they wanted to live in a short distance with their future parents-in-law. Therefore, It was desirable that make a plan based on the results of this study future-residing for the new generation.

• International Journal of Contents
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• 제8권1호
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• pp.69-73
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• 2012

This paper aims to present colour theories and show how they can be used to explain consumer's preferences of some products over others. It will, furthermore, attempt to link these theories to the design industry and look at how colour associations determine product success. Due to associative learning and personal preference, the colours of objects can cause consumers to either favour or dislike products over those with identical functions and efficiency. Age and gender affect the preferred colour choices of the individual, making some products more popular to particular groups of potential consumers. Designers can utilise colour theories to ensure that they use the most appropriate colour schemes to maximise and appeal to their targeted market successfully. A survey was conducted with 100 participants. It demonstrates the associative links between colours, emotions and product categories. It can be shown that the colour of an object can contribute to its success or failure in the market based on a number of different criteria. The design must use colour confidently to evoke certain emotions or connotations and must be carried out appropriately. The designer also has to consider whom it is that be viewing it and making the decision of preference.

• 한국생활과학회지
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• 제18권2호
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• pp.419-429
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• 2009

The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.

• 한국의류학회지
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• 제41권4호
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• pp.673-686
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• 2017

This study is to understand the problems of cycle wear. Interviews and surveys were done to target male and female cyclists in order to understand the wearing conditions and satisfaction of cycle wearers. A total of 443 surveys were used to analyze demographic information, inconvenience and design preference. The average age of male respondents was 34.45 and females was 33.39. The majority were in their 20s and 30s. As for the bicycle riding time, 41.9% of females cycled in the morning and 39.5% cycled in the evening. For men, 44.7% of males cycled in the evening and 33.3% cycled in the morning. The number of cycle wear owned by female respondents were higher than men. Quick water-absorbent and drying properties were considered as important functionality in cycle wear for 87.8% of males and females. When wearing cycle wear, it was found that females felt more discomfort than males in terms of jersey top length. The study results indicated that cycle wear wearing conditions were different according to gender.

• 한국의류산업학회지
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• 제11권1호
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• pp.147-155
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• 2009

This study has been made to examine the basic information, the preferences of material quality, and the demand performance of clothing for underwear materials between atopic patients and non-patients. The measurement tool was a questionnaire. For statistical analysis of data, crosstabs, ${\chi}^2$-test, t-test and ANOVA through SPSS for Windows(version 14.0) were used. The results obtained are as follows. The degree of the basic knowledge about clothing materials indicated that women was higher than men. The material decision method and the most considering part in case of selecting underwear products showed difference between men and women. The preference factors for underwear material quality were drawn with the five factors of sense of weight/pliability, lustering/see-through, tactility, and sense of cold and warmth. The preferred underwear material showed difference according to gender, existence and nonexistence of atopic determatitis, and degree of strength of skin itching caused by clothing materials. The demand performances of clothing in case of selecting underwear were drawn with the four factors of hygiene/practicality, skin protection, quality of materials, and aesthetic attribute. The demand performance of underwear showed difference according to gender, existence and nonexistence of atopic determatitis, degree of strength of skin itching caused by clothing materials.

• International Journal of Industrial Entomology and Biomaterials
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• 제29권2호
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• pp.193-197
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• 2014

To investigate the degree of individuals' likability of insects, a survey was conducted with students and adults living in Korea. Overall, for insect-related questions, positive responses were higher than negative ones. Among the positive responses, the personal rearing of insects scored lower than others. The unconditional dislike of insects scored highest in the negative responses. A significant differences and correlations were found between males and females, students and adults, people experienced in insect-related events and those who were not. In particular, previous experience in insect-related events significantly influenced insect likability. Subjects preferred coleopteran and lepidopteran insects to others. However, this preference of insects differed by gender: Male participants preferred coleopteran insects to lepidopteran insects, while female participants preferred lepidopteran insects to coleopteran ones. No significant differences in the preference of insects were found by participants' job, residence, or experience in insect-related events. These findings suggest that gender is the most important factor to consider in selecting insects to be used as therapeutic tools in mental health care.

• 패션비즈니스
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• 제23권1호
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• pp.1-13
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• 2019

This study aimed to analyze the preference, the factors of benefits sought, and the difference of benefits sought for smart clothing based on demographic characteristics. This survey study used questionnaire. The subjects of the survey consisted of men and women with ages ranging from twenty to fifty years old, who were living in Gyeongnam region. For the collected data analysis, Factor analysis, t-test, ANOVA, and Duncan multiple range tests were used by SPSS 23. The results obtained were as follows. The different analysis results for smart clothing based on demographic characteristics showed a significant difference with respect to marital status, age, monthly income, and occupation, but showed an insignificant difference with respect to gender. The factors of benefits sought for smart clothing were extracted from five factors-pursuit; image innovation and improvement, pursuit of healthcare, pursuit of body protection, pursuit of amusement and pleasure, and pursuit of hi-tech function. The different analysis results of smart clothing according to demographic characteristics showed a significant difference for pursuit of healthcare only with respect to gender, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to marital status, for pursuit of image innovation and improvement, healthcare, amusement and pleasure, and hi-tech function with respect to age, for pursuit of healthcare and body protection with respect to monthly income, and for all five factors with respect to occupation.

• 한국식품과학회지
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• 제46권3호
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• pp.352-357
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• 2014

수도권 거주 소비자 100명을 대상으로 전국에서 시판되는 24종의 복분자주의 소비자 기호도 조사를 실시하였다. 24개 복분자주 시료의 전반적인 기호도 평가의 분산분석을 통해 기호도 평가에 연령 및 성별간의 차이보다는 개인 간의 차이가 더 크게 작용한 것으로 나타났다. 전체 소비자 기호도 평가 결과를 바탕으로 군집분석을 실시하여 시료 간 유사한 기호도 평가를 보인 세 개의 군집으로 분류하였다. 세 개의 군집은 기호척도의 빈도수 분포와 실제 기호도 평균 점수에서 군집 간의 차이가 확인되었다. 이러한 군집 분류를 바탕으로 판별분석을 활용하여 군집의 분류가 적절한지 또한 판별함수의 예측력은 적정한지 파악하였다. 판별분석결과 분류율이 100%로 적절한 예측력을 보였고, 세 군집간의 마할라노비스거리와 추출된 요인 내에서의 분포도도 적정한 것으로 나타났다. 향후 다양한 우리술의 품질평가시스템 개발에 소비자 기호도 조사를 활용한 평가방법이 활용 가능하리라 여겨진다.

• 대한지역사회영양학회지
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• 제15권4호
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• pp.525-535
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• 2010

The purpose of this study was to provide basic data for nutritional education for juveniles' desirable vegetable intake by analyzing their vegetable intake, dietary habit and nutrient intakes according to gender of middle school students in Chungnam. The average age of the subjects was 15.0, height was 162.5 cm, weight was 53.5 kg and their average BMI was $20.1kg/m^2$. The frequency of eating supper in girls was lower than that in boys. Many respondents answered that a meal-time was 10~20 minutes. Without gender difference, more than 90% respondents thought that vegetables were good for health. As for the preference of vegetable, subjects responded, "I am in the middle", "I like them", "I dislike them", "I like them very much", and "I dislike them very much" in order, without gender difference. The frequent eaten leaf vegetable was Chinese cabbage, the frequent eaten fruit vegetable was cucumber, and the frequent eaten root vegetable was radish. The favorite leaf vegetable was lettuce, the favorite fruit vegetable was corn, and the favorite root vegetable was sweet potato. The preference degrees of taro and ginger were very low. The reasons why they liked a vegetable were that it was delicious and they ate it at home often. In addition, the reason why they disliked vegetables was that they are untasty in flavor or texture and it showed that many students had a prejudice that vegetables were untasty. The intakes of plant protein, dietary fiber, ash and INQs of dietary fiber, calcium, vitamin C, folate, vitamin E in the group with high preference of vegetables were significantly higher than those of low preference group. The study results indicate that intake frequency and preference of root vegetables in juveniles are low and the major reasons of these results are taste and eating experience of vegetables. In addition, the intake amounts of dietary fiber and folate are poor in the subjects with low preference of vegetables. Therefore, families and schools should make efforts that juveniles can recognize the importance of vegetable intake and select various vegetables properly through the development of cooking methods and systematic nutrition education.