• Title/Summary/Keyword: gender preference

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Preferences for Retirement Communities and Consumer Involvement (실버타운선호도에 영향을 미치는 요인에 관한 연구 - 관여도를 중심으로 -)

  • So Youn-Kyung;Hur Sun-Koo
    • Journal of Families and Better Life
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    • v.23 no.6 s.78
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    • pp.145-153
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    • 2005
  • The purpose of this study was to analyze the impacts of consumers' demographic characteristics on their involvement in retired communities, under the assumption that consumers' involvement in retired communities would be a preceding factor of the consumers' preferences for retired communities. One of the major findings of this study was that there were statistically significant differences in the involvement in retired communities by several demographic variables such as age, gender, level of education, income, total family asset, consumer values, and pursuit of happiness. Second, such involvement was strongly correlated with consumer preferences. Third, the community management styles, such as sales and rental conditions, significantly influenced consumers' level of preference. The results from this study could provide useful information not only for understanding the residents of retired communities, buffer enhancing the welfare of residents of retired communities.

A Research on the Necessity of Online Chapel Courses in Korea

  • Nam, Sang-Zo
    • International Journal of Contents
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    • v.13 no.4
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    • pp.29-38
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    • 2017
  • The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.

A Study on the Choice Preferences of 3-6 Year-old Children for Intelligent Development Games (3-6세 아동의 지능개발 게임의 선택기호에 대한 연구)

  • Lei, Zhang;Kim, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.24 no.4
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    • pp.610-618
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    • 2021
  • This thesis is based on the theory of multiple intelligences proposed by the american educator and psychologist Dr.Gardner. According to the definition and classification of children's intelligence development games by predecessors, 6 types of intelligence development suitable for children aged 3 to 6 are summarized games, fill in the questionnaire to understand children's personal preferences, the purpose is to understand whether children aged 3 to 6 have a preference for intelligent development games and whether the preference will be affected by gender and age, and to understand the reality of children aged 3 to 6 Preferences and intellectual development needs provide a factual basis for more scientifically launching intelligent development games.

AR Tourism Recommendation System Based on Character-Based Tourism Preference Using Big Data

  • Kim, In-Seon;Jeong, Chi-Seo;Jung, Tae-Won;Kang, Jin-Kyu;Jung, Kye-Dong
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.61-68
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    • 2021
  • The development of the fourth industry has enabled users to quickly share a lot of data online. We can analyze big data on information about tourist attractions and users' experiences and opinions using artificial intelligence. It can also analyze the association between characteristics of users and types of tourism. This paper analyzes individual characteristics, recommends customized tourist sites and proposes a system to provide the sacred texts of recommended tourist sites as AR services. The system uses machine learning to analyze the relationship between personality type and tourism type preference. Based on this, it recommends tourist attractions according to the gender and personality types of users. When the user finishes selecting a tourist destination from the recommendation list, it visualizes the information of the selected tourist destination with AR.

Comparative Analysis of Online Real-time Lecture and On-demand Contents Lecture under the COVID-19 Situation in Korea

  • Nam, Sangzo
    • Journal of Advanced Information Technology and Convergence
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    • v.10 no.2
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    • pp.177-197
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    • 2020
  • Colleges have been forced to take non-face-to-face classes this year due to the COVID-19, and the situation is expected to continue unless the development of treatments and vaccines is carried out as soon as possible. In the situation where non-face-to-face classes are required under compulsion, two methodologies have been suggested as most representative alternatives to face-to-face classes: online real-time classes and on-demand contents classes. The purpose of this study is to compare the perceived convenience, self-fidelity, and preference of students between online real-time and on-demand contents classes by gender, school year grade, mostly using class media, and number of courses taken. Comparative results between online real-time and on-demand contents classes were statistically analyzed by surveying students at a university.

A Survey of Drinking Habits and Health Perception of Makgeolli (인구통계학적 변인에 따른 막걸리 음용실태 및 건강관련 인식 조사)

  • Lee, Hyun-Sook;Kwak, Hee-Jung;Kim, Jae-Young;Cho, Woo-Kyoun;Kim, Soon-Mi
    • Journal of the Korean Society of Food Culture
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    • v.25 no.5
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    • pp.544-557
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    • 2010
  • This study was performed with Korean adults to investigate Makgeolli drinking behavior, preference, and perception about Makgeolli and health, as well as Makgeolli complaints and prices. A survey questionnaire was formulated to obtain information on demographic variables, drinking habits, and perceptions about Makgeolli's function, price, and complaints. The questionnaire was distributed to 468 adults living in the capital area. The results are as follows. Makgeolli (16.1%) was third preferred, following Soju (45.1%) and beer (30.7%), and no significant differences were observed by gender and income, but the preference for Makgeolli increased with increasing age (p<0.001). According to the survey, the largest reason both genders drank Makgeolli was that it tastes good. Men preferred Makgeolli for its health effects and cheap price, while women preferred it for the atmosphere while drinking it. Also, older people and those with higher incomes preferred drinking Makgeolli for its health effect rather than its good taste (p<0.001 for each). No significant difference was observed by gender for the question "Do you think that Makgeolli has a health-promoting effect?" Overall, 51% of the subjects gave positive answers and only 5.9% gave negative answers. Significantly, older people and those with a higher income had a higher rate of answering positively to this question. Belching (45.1%) and headache (29.9%) were the most common symptoms among the side effects of drinking Makgeolli. No significant difference was observed by gender or income, but older people had a higher rate of belching and fewer headaches than younger people (p<0.001). Women had a significantly higher rate of perceiving that Makgeolli was cheap than men. Age and income differences did not influence price perception. To the question "What is the ideal price for high quality Makgeolli", 32.1% answered that the present rate (1,000 won) was ideal, and 59.4% answered that a price between 1,000 and 2,000 won was ideal. These results indicate that the high preference for Makgeolli is due to its good taste and health effects. However, belching and headache caused by drinking Makgeolli were the most common complaints and, thus, must be solved. Some opinions indicated that Makgeolli must eliminate its low-quality image, but, according to this survey, most subjects answered that the ideal price of higher-quality Makgeolli should be increased slightly, which would cause price resistance.

Comparison of Attitudes toward Children among Mothers of Young Children and Maternal Grandmothers: With Specific Focus on Ideal Number of Children, Gender Preference, Expectation Old Age Security and Positive and Negative Values of Children (유아 어머니와 외할머니 세대의 자녀관련 인식 비교: 이상적 자녀 수, 자녀의 성별에 대한 선호도, 노후부양에 대한 기대, 긍정적 자녀가치와 부정적 자녀가치를 중심으로)

  • Young-Shin Park ;Uichol Kim ;Mi-Sook Kim
    • Korean Journal of Culture and Social Issue
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    • v.18 no.1
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    • pp.127-152
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    • 2012
  • The research investigates the attitudes toward children among mothers young children and maternal grandmothers, focusing specifically on the ideal number of children, gender preference, old age security and positive and negative values of children. A total of 442 respondents, consisting of 221 young mothers (average age of 35) and 221 maternal grandmothers (average age of 63) completed a questionnaire developed by Kim, Park and Kwon (2005). The reliability of the scales ranged from Cronbach α of .78 to .91. The results are as follows. First, as for the ideal number of children, young mothers reported that they would prefer two children, while grandmothers reported that they would prefer four children. As for the ideal number of male child, young mothers reported that they would prefer that they would prefer one son, while grandmothers reported two sons. Second, as for the gender of the child, young mothers did not show a gender preference, while grandmothers stated that at least one child should be a son, especially if it is the only child. Third, grandmothers had higher expectation of old age security in their male child than young mothers but two groups did not show any difference for the female child. Fourth, as for positive values of children, young mothers were more likely to emphasize personal aspects (i.e., psychological pleasure and happiness) and family cohesiveness, while grandmothers were more likely to emphasize social aspects (i.e., continuing the family line and old age security. As for negative values of children, young mothers were more likely to emphasize personal aspects (i.e., parental role and responsibility), while grandmothers were more likely to emphasize social aspects (i.e., family conflict and relationship). Fifth, as for factors that influenced the number of children that they decided to have, young mothers were more likely to report negative values of children (i.e., financial constraints), while grandmothers were more likely to emphasize positive values of children (i.e., continuing the family line).

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A Study on American University Students' Perception and Preference for Korean Kimchi (미국 남녀 대학생의 김치에 대한 인식 및 기호도 조사)

  • 한재숙;김수연;서봉순;김영진
    • Journal of the Korean Home Economics Association
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    • v.38 no.5
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    • pp.167-177
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    • 2000
  • The purposes of this study are to investigate American university students′responses to Kimchi and their preference on different kinds of Kimchi as indicated by a survey and sensory evaluation and to globalize Kimchi. About 400 Indiana University students in IN, USA participated in perception survey of Kimchi, which consisted of 64.8% of male and 35.2% of female.37.3% of all the participants knew what Kimchi was and 30.3% had eaten Kimchi before the survey. The students′responses to the 12 questions about Kimchi were measured on 5 point Likert scale. The item "Kimchi is nutritious and healthy" was totally received the highest point and "Kimchi is a good side with beer or wine" roamed the lowest. Furthermore, gender and the precious visitation to Korea laid an important part in the experiment. As the result of sensory evaluation, the American students preferred Kimchi that made out of soaking Baechu for 3 hours to 5 hours. When the Kimchi was fermented at room temperature(20~22$^{\circ}C$), the score decreased as the fermentation period was increased. However, the scores for the Kimchi preserved in the refrigeratior(5~1$0^{\circ}C$) did not vary remarkably. And the most preferred Kimchi by the students was one-day old. The dishes using Kimchi as the main ingredient are lifted according to the students preference as follows : Kimchi Ramen, Kimchi Mandu, Kimchi Hamburger, and Kimchi Bokumbap, and so on.

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An Analysis of Correlation between Personality and Visiting Place using Spearman's Rank Correlation Coefficient

  • Song, Ha Yoon;Park, Seongjin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.5
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    • pp.1951-1966
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    • 2020
  • Recent advancements in mobile device technology have enabled real-time positioning so that mobile patterns of people and favorable locations can be identified and related researches have become plentiful. One of the fields of research is the relationship between the object properties and the favored location to visit. The object properties of a person include personality, which is a major property jobs, income, gender, and age. In this study, we analyzed the relationship between the human personality and the preference of the location to visit. We used Spearman's Rank correlation coefficient, one of the many methods that can be used to determine the correlation between two variables. Instead of using actual data values, Spearman's Rank correlation coefficient deals with the ranks of the two data sets. In our research, the personality and the location data sets are used. Our personality data is ranked in five ranks and the location data is ranked in 8 ranks. Spearman's Rank correlation coefficient showed better results compared to Pearson linear correlation coefficient and Kendall rank correlation coefficient. Using Spearman's correlation coefficient, the degree of the relationship between the personality and the location preference is found to be 43%.

The Study on the Consumption and the Preference of Chungkukjang Products among Middle School Students in Seoul (서울 지역 일부 중학생들의 청국장 제품의 이용 실태 및 기호도 조사)

  • Jung, Hee-Jung;Nam, Eun-Sook;Park, Shin-In
    • The Korean Journal of Food And Nutrition
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    • v.19 no.4
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    • pp.427-434
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    • 2006
  • This study was performed to investigate the consumption and the preference of chungkukjang products among the middle school students. The subject were 538 middle school students(male 283, female 255) in $3^{th}$ grade, and were asked to fill out the questionnaire. The collected data were analyzed by SAS package. The result showed that most students knew about traditional chungkukjang(88.5%) and chungkukjang powder(68.2%), but only 43.5% and 29.4% of the respondents knew about raw chungkukjang and chungkukjang pill, respectively. When asked how often they eat chungkukjang products, traditional chungkukjang were taken often, but chungkukjang powder, raw chungkukjang and chungkukjang pill were shown to be taken relatively less. Over 60% of the students responded that they liked chungkukjang products, because of 'encourage by parents' and 'good for health', but there was no statistical difference by gender. When asked about the reasons for the dislike of the chungkukjang products, male students responded 'bad smell'of traditional chungkukjang, while female students 'eplied' not eating at home'. The students disliked the chungkukjang powder, chungkukjang pill and raw chungkukjang because of 'not knowing it.' These results showed that the social interest and support for the chungkukjang products were necessary and there was a need to advertise the chungkukjang products.